FORM 10-Q

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C.  20549

   [X]       QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

                   For the quarterly period ended July 1, 1994

                                       OR

   [  ]     TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

           For the transition period from ____________ to ____________

                         Commission file number 0-16255

                   JOHNSON WORLDWIDE ASSOCIATES, INC.
         (Exact name of Registrant as specified in its charter)

               Wisconsin                        39-1536083
    (State or other jurisdiction of          (I.R.S. Employer
     incorporation or organization)        Identification No.)

                222 Main Street, Racine, Wisconsin  53403
                (Address of principal executive offices)

                             (414) 631-2100
          (Registrant's telephone number, including area code)

                        _________________________
     (Former name, former address and former fiscal year, if changed
                           since last report)

   Indicate by check mark whether the registrant (1) has filed all reports
   required to be filed by Section 13 or 15(d) of the Securities Exchange Act
   of 1934 during the preceding 12 months (or for such shorter period that
   the registrant was required to file such reports), and (2) has been
   subject to such filing requirements for the past 90 days.

   Yes  X   No ___

                APPLICABLE ONLY TO ISSUERS INVOLVED IN BANKRUPTCY
                  PROCEEDINGS DURING THE PRECEDING FIVE YEARS:

   Indicate by check mark whether the registrant has filed all documents and
   reports required to be filed by Sections 12, 13 or 15(d) of the Securities
   Exchange Act of 1934 subsequent to the distribution of securities under a
   plan confirmed by a court.

   Yes ___  No ___

                      APPLICABLE ONLY TO CORPORATE ISSUERS:

   Indicate the number of shares outstanding of each of the issuer's classes
   of common stock, as of the latest practicable date.

                             Outstanding at August 2,
             Class                     1994

    Class A Common Stock
    ($.05 par value)                   6,810,393
    Class B Common Stock
    ($.05 par value)                   1,230,599


   
                       JOHNSON WORLDWIDE ASSOCIATES, INC.
                                AND SUBSIDIARIES


                           Index                          Page No.


    PART I    FINANCIAL INFORMATION
              Item 1.   Financial Statements

                        Consolidated Statements of
                        Operations - Three Months and
                        Nine Months Ended July 1, 1994
                        and July 2, 1993                     3

                        Consolidated Balance Sheets -
                        July 1, 1994, October 1, 1993
                        and July 2, 1993                     4

                        Consolidated Statements of
                        Cash Flows - Nine Months Ended
                        July 1, 1994 and July 2, 1993        6

                        Notes to Consolidated
                        Financial Statements                 7

              Item 2.   Management's Discussion and          8
                        Analysis of Financial
                        Condition and Results of
                        Operations

    PART II   OTHER INFORMATION

              Item 6.   Exhibits and Reports on Form
                        8-K                                  11


   
                       JOHNSON WORLDWIDE ASSOCIATES, INC.
                                AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF OPERATIONS
                                   (unaudited)

                                     Three Months Ended   Nine Months Ended
    (thousands of dollars,           July 1,    July 2,   July 1,   July 2,
    except per share data)           1994       1993      1994      1993

    Net sales                       $95,083   $93,297  $223,397  $225,485
    Cost of sales                    54,862    54,315   129,242   130,944
                                    -------   -------   -------   -------

         Gross profit                40,221    38,982    94,155    94,541
                                    -------   -------   -------    ------

    Operating expenses:
         Marketing and selling       17,425    16,953    45,638    45,372

         Financial and 
          administrative management   5,836     7,002    17,548    20,135

         Research and development     1,231     1,260     3,690     3,986
               Profit sharing           636     1,011     1,300     1,611

         Amortization of
          acquisition costs             375       426     1,119     1,253
                                   --------   -------   -------   -------
              Total operating
               expenses              25,503    26,652    69,295    72,357
                                    -------   -------   -------   -------
         Operating profit            14,718    12,330    24,860    22,184

    Interest income                     (48)      (49)     (238)     (306)

    Interest expense                  1,777     2,291     5,573     6,450
    Other expenses, net                  98       298       142       771
                                    -------   -------   -------  --------
         Income from continuing
          operations before income
          taxes                      12,891     9,790    19,383    15,269

    Income tax expense                4,952     3,608     7,339     5,838
                                    -------   -------   -------   -------
         Income from continuing
          operations                  7,939     6,182    12,044     9,431

         Income from
          discontinued operations,
          net of tax expense of
          $581 and $2,590,
          respectively                   --       836        --     3,564

         Gain on disposal of
          discontinued operations,
          including tax benefit of
          $1,549                      4,052        --     4,052        --
                                   -------- --------- -------------------
         Net income                 $11,991   $ 7,018  $ 16,096  $ 12,995
                                    =======   =======  ========  ========

    Earnings per common share
         Continuing operations       $  .98     $ .77     $ 1.49    $ 1.18

         Discontinued operations         --       .11         --       .45

         Gain on disposal of        
          discontinued operations       .50        --        .50        --
                                     ------     -----     ------    ------
         Net income                  $ 1.48     $ .88     $ 1.99    $ 1.63
                                     ======     =====     ======    ======

               The accompanying notes are an integral part of the
                       consolidated financial statements.

   
                     JOHNSON WORLDWIDE ASSOCIATES, INC.
                                AND SUBSIDIARIES

                           CONSOLIDATED BALANCE SHEETS
                                   (unaudited)


    ASSETS                                     July 1,  October 1,   July 2,
    (thousands of dollars)                       1994       1993      1993

    Current assets:
         Cash and temporary cash
          investments                        $ 18,907  $  4,415  $  5,908

         Accounts receivable, less allowance
          for doubtful accounts of $2,092,
          $1,606 and $2,063, respectively      77,764    44,803    70,446
         Inventories                           75,620    67,323    69,993

         Other current assets                  12,313    19,523    12,447

         Net assets of discontinued
          operations                               --    46,504    51,991
                                           ----------  --------  --------
              Total current assets            184,604   182,568   210,785

    Property, plant and equipment              22,074    19,052    19,867

    Intangible assets                          33,933    34,957    36,887

    Other assets                                2,185     2,544     1,870
                                            ---------  --------  --------
                                             $242,796  $239,121  $269,409
                                             ========  ========  ========


                                    Continued

   
                       JOHNSON WORLDWIDE ASSOCIATES, INC.
                                AND SUBSIDIARIES

                           CONSOLIDATED BALANCE SHEETS
                                   (unaudited)

                                                       
  LIABILITIES AND SHAREHOLDERS' EQUITY       July 1,   October 1,  July 2,
    (thousands of dollars)                     1994       1993      1993
    Current liabilities:

         Notes payable and current
          maturities of long-term
          obligations                        $ 23,977  $ 37,123   $ 50,096
         Accounts payable                      17,288    11,874     13,820
         Accrued income taxes                   5,257     4,214      5,049
         Accrued restructuring expenses         2,814     8,905      2,469
         Other accrued liabilities             19,833    16,325     18,201
                                             --------  --------   --------

              Total current liabilities        69,169    78,441     89,635

    Long-term obligations, less current
     maturities                                37,389    44,543     49,019
    Other liabilities                           6,825     5,319      6,061
                                            --------- ---------  ---------
         Total liabilities                    113,383   128,303    144,715
                                             --------  --------   --------
    Shareholders' equity:

         Preferred stock: none issued             ---       ---        ---
         Common Stock:

              Class A shares issued:
                July 1, 1994, 6,800,793;
                October 1, 1993, 6,758,346;
                July 2, 1993, 6,728,279           341       338        336

              Class B shares issued
              (convertible into        
              Class A):
                July 1, 1994, 1,230,599;
                October 1, 1993, 1,230,883;
                July 2, 1993, 1,231,850            61        61         62

         Capital in excess of par value        42,258    41,696     41,236

         Retained earnings                     83,436    67,340     81,526

         Contingent compensation                 (304)     (350)      (159)
         Cumulative translation adjustment      3,621     1,733      1,693
                                             --------   -------   --------
              Total shareholders' equity      129,413   110,818    124,694
                                             --------  --------   --------
              Total liabilities and
               shareholders' equity          $242,796  $239,121   $269,409
                                             ========  ========   ========

               The accompanying notes are an integral part of the
                      consolidated financial statements.

   
                       JOHNSON WORLDWIDE ASSOCIATES, INC.
                                AND SUBSIDIARIES

                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                                   (unaudited)

    (thousands of dollars)                           Nine Months Ended
                                                  July 1,        July 2,
                                                    1994          1993
    Cash used for operations:

         Net income                               $16,096        $12,995

         Noncash items:

              Depreciation and amortization         5,600          5,994
              Deferred income taxes                 3,581            342
              Income from discontinued
               operations                          (4,052)        (3,564)

              Change in:

              Accounts receivable, net            (31,129)       (32,314)
              Inventories                          (7,023)       ( 5,661)
              Restructuring accrual                (6,091)        (2,031)
              Accounts payable and
               accrued liabilities                  9,594          8,952
              Net assets of discontinued
              operations                            4,036         (6,703)
              Other, net                            3,256          2,137
                                                  -------        -------
                                                   (6,132)       (19,853)
                                                  -------        ------- 

    Cash provided from (used for) investment
     activities:

         Proceeds from sale of discontinued
          operations                               46,520             --
         Additions to property, plant and
          equipment                                (6,939)        (4,449)
         Other, net                                   612           (248)
                                                  -------        ------- 
                                                   40,193         (4,697)
                                                  -------        ------- 
    Cash provided from (used for) financing
     activities:

         Changes in notes payable and long-
          term obligations                        (20,229)        27,444
         Issuance of common stock                     476            254
                                                  -------        -------
                                                  (19,753)        27,506
                                                  -------        -------

    Effect of foreign currency fluctuations
     on cash                                          184           (593)
                                                  -------        ------- 
    Increase in cash and temporary cash
     investments                                   14,492          2,363

    Cash and temporary cash investments:
         Beginning of period                        4,415          3,545
                                                  -------        -------
         End of period                            $18,907        $ 5,908
                                                  =======        =======

                The accompanying notes are an integral part of
                  the consolidated financial statements.

   
                       JOHNSON WORLDWIDE ASSOCIATES, INC.
                                AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                   (unaudited)

   1)   Basis of Presentation

        The consolidated financial statements included herein are unaudited. 
        In the opinion of management, these statements contain all
        adjustments (consisting of only normal recurring items) necessary to
        present fairly the financial position of Johnson Worldwide
        Associates, Inc. (the Company) as of July 1, 1994, the results of
        operations for the three months and nine months ended July 1, 1994
        and cash flows for the nine months ended July 1, 1994.  These
        consolidated financial statements should be read in conjunction with
        the consolidated financial statements and notes thereto included in
        the Company's Annual Report for the year ended October 1, 1993.

        Because of seasonal and other factors, the results of operations for
        the three months and nine months ended July 1, 1994 are not
        necessarily indicative of the results to be expected for the full
        year.

   2)   Income Taxes

        The provision for income taxes includes deferred taxes and is based
        upon estimated annual effective tax rates in the tax jurisdictions in
        which the Company operates.

   3)   Inventories
                               July 1,      October 1,     July 2,
    (thousands of dollars)      1994           1993         1993

    Raw materials              $18,871       $16,622      $19,765

    Work in process              5,174         4,834        5,971

    Finished goods              51,575        45,867       44,257
                               -------       -------      -------
                               $75,620       $67,323      $69,993
                               =======       =======      =======

   4)   Discontinued Operations

        During the three months ended July 1, 1994, the Company completed the
        sale of the Company's Marking Systems group.  The net assets of these
        businesses were classified as discontinued operations as of October
        1, 1993 and July 2, 1993.  The proceeds from these businesses were
        used to reduce current notes payable or placed in temporary
        investments.

   5)   Reclassification

        Certain amounts as previously reported have been reclassified to
        conform with the current period presentation. 

   
                       JOHNSON WORLDWIDE ASSOCIATES, INC.
                                AND SUBSIDIARIES

                Management's Discussion and Analysis of Financial
                       Condition and Results of Operations

   Results of Operations

   Net sales were $95.1 million for the three months ended July 1, 1994, an
   increase of approximately $1.8 million or 2% from net sales of $93.3
   million for the corresponding period in 1993.  North American sales  for
   the three months ended July 1, 1994 increased approximately $758,000 or 1%
   over the corresponding period in 1993.  The sales of North American
   operations for the quarter ended July 2, 1993, however, included
   approximately $5.2 million of sales from non-strategic recreation product
   lines, primarily Elliot commercial life rafts, which the Company has sold
   or otherwise exited.  Sales of North American fishing products for the
   quarter ended July 1, 1994 increased 25% over the corresponding period in
   1993.  For the quarter ended July 1, 1994, sales of diving products in
   Japan increased approximately 36% over the corresponding period in 1993
   principally due to the easing of supply problems.  The U.S. dollar value
   of sales in Japan also benefited from the increase in the average value of
   the Japanese yen relative to the U.S. dollar for the quarter ended July 1,
   1994 as compared with the corresponding period in 1993.  Net sales of
   $223.4 million for the nine months ended July 1, 1994 decreased
   approximately $2.1 million or 1% from net sales of $225.5 million for the
   corresponding period in 1993.  However, net sales for the nine months
   ended July 2, 1993 included approximately $10.2 million of sales from non-
   strategic recreation product lines, primarily Elliot commercial life
   rafts, which the Company has sold or otherwise exited.

   Gross profit for the three months ended July 1, 1994 increased
   approximately $1.2 million or 3% over the corresponding period in 1993
   primarily because of the sales increase.  Operating profit for the quarter
   ended July 1, 1994 increased approximately $2.4 million or 19% from the
   corresponding period in 1993.  Operating profit for the quarter ended July
   1, 1994 increased both because of the $1.2 million additional gross profit
   and because operating expenses were reduced approximately $1.1 million or
   4% as compared to the corresponding period in 1993.  Operating profit for
   the nine months ended July 1, 1994 increased approximately $2.7 million or
   12% over the corresponding period in 1993.  Net reductions in operating
   expenses for the three months and nine months ended July 1, 1994 resulted
   primarily from reductions in administrative expenses due to repositioning
   actions described in the Company's 1993 Annual Report.  Certain amounts as
   previously reported, primarily amortization of acquisition costs, have
   been reclassified to conform with the current period presentation.

   Interest expense for the three months ended July 1, 1994 decreased
   approximately $514,000 or 22% from the corresponding period in 1993.  The
   Company used approximately $39.8 million of the proceeds from the sale of
   the Marking Systems group to reduce debt levels, especially in the U.S.,
   which resulted in reduced interest expense for the quarter ended July 1,
   1994 as compared to the corresponding period in 1993.  Although U.S.
   interest rates have increased, the Company expects interest expense in the
   fourth quarter to be less than the corresponding period in 1993.  In
   addition, the Company will earn interest on invested funds until such time
   as those funds are used for seasonal working capital needs or for other
   corporate purposes.

   Other expenses, net for the three months and nine months ended July 1,
   1994 decreased approximately $200,000 and $629,000, respectively, compared
   to the corresponding periods in the prior year, principally as a result of
   a reduction in foreign currency translation losses.

   Income from continuing operations for the three months and nine months
   ended July 1, 1994 was approximately $7.9 million and $12.0 million,
   respectively, as compared to $6.2 million and $9.4 million for the
   corresponding periods in 1993.

   On July 28, 1993 the Company's Board of Directors approved a formal plan
   to divest the Company's Marking Systems group.  As a result, all
   operations of the Marking Systems group have been classified as
   discontinued operations for all periods presented.  At that time, the
   Company recorded a loss on disposal of discontinued operations of $3.0
   million.  During the three months ended July 1, 1994 the Company completed
   the sales of the businesses comprising the Marking Systems group and
   recorded a gain on disposition of approximately $4.1 million as net sales
   proceeds exceeded expectations.

   Financial Condition

   Cash and temporary investments totaled $18.9 million on July 1, 1994 or
   approximately $14.5 million higher than cash and temporary investments on
   October 1, 1993 and $13.0 million higher than cash and temporary
   investments on July 2, 1993.  The increase in cash and temporary
   investments is primarily due to the proceeds from the sale of the
   Company's Marking Systems group.  Inventories and accounts receivable were
   $153.4 million on July 1, 1994 or $41.3 million or 37% higher than
   inventory and accounts receivable levels on October 1, 1993 and $12.9
   million or 9% higher than inventory and accounts receivable levels on July
   2, 1993.  The increase from the October 1, 1993 levels reflects normal
   seasonal increases in connection with the Company's peak selling season in
   the second and third quarters.  The increase from the July 2, 1993 levels
   is largely the result of sales occurring later during the current year
   quarter as compared to the prior year quarter, increased inventory levels
   of diving products in North America established during the reorganization
   of the manufacturing and distribution operations of the North America
   diving business and the changing relationship between the U.S. dollar and
   countries in which the Company has operations.  Values of the currencies
   in several countries in which the Company has operations have increased
   relative to the U.S. dollar as of July 1, 1994 in comparison to their
   values as of July 1, 1993.  Current notes payable as of July 1, 1994 were
   approximately $12.8 million lower than October 1, 1993 and $26.0 million
   lower than July 2, 1993, principally because the Company used a portion of
   the proceeds from the sale of the Company's Marking Systems group to
   reduce current notes payable.

   Cash from temporary investments, operations and borrowings under existing
   credit facilities are sufficient to meet the Company's seasonal working
   capital needs.

   The Company is completing construction of a new office and research and
   development facility for employees located in Racine.  Construction costs
   through July 1, 1994 were approximately $2.0 million and the Company
   estimates the remaining construction and related equipment costs of the
   new facility are $3.5 million.  Cash from temporary investments,
   operations and borrowings under existing credit facilities are sufficient
   to meet the Company's expected capital expenditures.

   Restructuring Reserves

   As a result of the desire of management and the Board of Directors to
   strategically reposition the Company as an integrated global recreation
   products company, restructuring reserves totaling $13 million and $4.5
   million were recorded in 1993 and 1992, respectively.  The key components
   of these charges were losses on the disposal of non-strategic recreation
   product lines totaling $6.4 million, creation of a centralized management
   structure totaling $2.3 million, severance costs of $3.6 million and
   facilities closing costs of $1.1 million.  The majority of the
   restructuring charges were for future cash outlays, however, provisions
   were included for inventory and equipment writedowns and a $2.1 million
   writeoff of goodwill associated with non-strategic recreation product
   lines.  As of July 1, 1994, approximately $2.8 million of unexpended
   reserves remained as a liability of the Company.  Such liabilities are
   expected to be satisfied over the next twelve months from the working
   capital or existing bank lines of credit of the Company.  

   In the aggregate, the Company expects its obligations for restructuring to
   approximate the amounts accrued in 1993 and 1992.  However, certain
   estimates of the cost of components of the charges will vary from the
   amounts previously determined.  In particular, the extent of restructuring
   of European operations (and the related cost) will be less than originally
   anticipated.  This was offset by additional costs from the disposal of the
   Elliot commercial life raft operation, which was consummated in the three
   months ended July 1, 1994.  The repositioning strategy of the Company has
   resulted in reduced operating costs.


   
                            PART II OTHER INFORMATION



   Item 6.   Exhibits and Reports on Form 8-K

        (a)  Exhibit No. 11:  Computation of Earnings Per Share

        (b)  There were no reports on Form 8-K filed for the three months
             ended July 1, 1994.

   
                                   SIGNATURES

   Pursuant to the requirements of the Securities and Exchange Act of 1934,
   the registrant has duly caused this report to be signed on its behalf by
   the undersigned thereunto duly authorized.

                                      JOHNSON WORLDWIDE ASSOCIATES,
                                         INC.

   Date:  August 12, 1994

                                      /s/  Carl G. Schmidt       
                                      Carl G. Schmidt
                                      Vice-President, Secretary and Treasurer
                                      (Principal Financial and Accounting
                                      Officer)

   
                                  EXHIBIT INDEX

        Exhibit      Description                      Page Number

          11.        Computation of Earnings Per
                     Share                                 __


                                                                  Exhibit 11


                       JOHNSON WORLDWIDE ASSOCIATES, INC.
                                AND SUBSIDIARIES

                        Computation of Earnings Per Share

                              Three Months Ended       Nine Months Ended

    (thousands of dollars,
    except share and per      July 1,     July 2,     July 1,     July 2,
    share data)                1994         1993        1994       1993
    Primary:

    Weighted average
     common shares
     outstanding           8,023,210   7,936,678   8,005,826  7,924,662

    Common equivalent
     shares                   70,996      57,485      59,636     47,154
                           ---------   ---------   ---------  ---------
    Weighted average
     common and common
     equivalent shares
     outstanding           8,094,206   7,994,163   8,065,462  7,971,816
                           =========   =========   =========  =========
    Income from continuing
     operations            $   7,939   $   6,182   $  12,044  $   9,431
                            =========  =========   =========  =========
    Primary earnings per
     share from continuing
     operations            $     .98   $     .77   $    1.49  $    1.18
                           =========   =========   =========   ========
    Fully diluted:

    Weighted average
     common shares
     outstanding           8,023,210   7,936,678   8,005,826  7,924,662

    Common equivalent
     shares                   86,538      60,875      64,816     50,790
                           ---------   ---------   ---------  ---------
    Weighted average
     common and common
     equivalent shares
     outstanding           8,109,748   7,997,553   8,070,642  7,975,452
                           =========   =========   =========  =========

    Income from continuing
     operations            $   7,939   $  6,182  $   12,044  $   9,431
                            ========    =======   =========   ======== 

    Fully diluted earnings
     per share from
     continuing 
     operations            $     .98   $    .77  $     1.49  $   1.18
                           =========   ========  ==========  ========

   Earnings per share from discontinued operations and from gain on disposal
   of discontinued operations are computed by dividing the income from
   discontinued operations or the gain on disposal of discontinued operations
   by the applicable primary or fully diluted weighted average common and
   common equivalent shares outstanding.