Registration No. 33-_______
   __________________________________________________________________________

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C.  20549
                           ___________________________

                                    FORM S-8
                             REGISTRATION STATEMENT
                                      Under
                           THE SECURITIES ACT OF 1933
                               __________________

                       JOHNSON WORLDWIDE ASSOCIATES, INC.
             (Exact name of registrant as specified in its charter)

                     Wisconsin                           39-1536083
          (State or other jurisdiction of             (I.R.S. Employer
          incorporation or organization)             Identification No.)

                  222 Main Street                           53403
                 Racine, Wisconsin                       (Zip Code)
     (Address of principal executive offices)

       Johnson Worldwide Associates, Inc. 1994 Non-Employee Director Stock
                                 Ownership Plan
                            (Full title of the plan)


                   John D. Crabb                          Copy to:
       President and Chief Operating Officer
        Johnson Worldwide Associates, Inc.         Benjamin F. Garmer, III
                  222 Main Street                      Foley & Lardner
             Racine, Wisconsin  53403             777 East Wisconsin Avenue
       (Name, address and telephone number,      Milwaukee, Wisconsin  53202
    including area code, of agent for service)


                           __________________________

                         CALCULATION OF REGISTRATION FEE

                                Proposed     Proposed
      Title of                  Maximum      Maximum    Amount of
     Securities     Amount      Offering    Aggregate     Regis-
       to be        to be        Price      Offering     tration
     Registered   Registered   Per Share      Price        Fee

      Class A
       Common       50,000
       Stock,       shares     $24.125(1)  $1,206,250(1) $415.92
      $.05 par
       value

   (1)  Estimated pursuant to Rule 457(c) under the Securities Act of 1933
        solely for the purpose of calculating the registration fee based on
        the average of the high and low prices of the Class A Common Stock as
        reported by NASDAQ on January 25, 1994.

                        _________________________________

                               Page 1 of __ Pages

       The Exhibit Index is on page __ of the sequentially numbered pages.
   
                                     PART I

              INFORMATION REQUIRED IN THE SECTION 10(a) PROSPECTUS

             The document or documents containing the information specified
   in Part I are not required to be filed with the Securities and Exchange
   Commission as part of this Form S-8 Registration Statement. 

                                     PART II

               INFORMATION REQUIRED IN THE REGISTRATION STATEMENT

   Item 3.   Incorporation of Documents by Reference.

             The following documents have been previously filed by Johnson
   Worldwide Associates, Inc. (the "Company") with the Commission and are
   incorporated herein by reference:

             (a)  The Company's Annual Report on Form 10-K for the year ended
   October 1, 1993, which includes certified financial statements as of and
   for the year ended October 1, 1993.

             (b)  All other reports filed by the Company pursuant to Section
   13(a) or 15(d) of the Securities Exchange Act of 1934, as amended (the
   "Exchange Act"), since October 1, 1993.

             (c)  The description of the Company's capital stock contained in
   Item 1 of the Company's Registration Statement on Form 8-A, filed
   September 25, 1987 with the Securities and Exchange Commission, and any
   amendments or reports filed for the purpose of updating such description.

             All documents subsequently filed by the Company pursuant to
   Sections 13(a), 13(c), 14 and 15(d) of the  Exchange Act after the date of
   filing of this Registration Statement and prior to such time as the
   Company files a post-effective amendment to this Registration Statement
   which indicates that all securities offered hereby have been sold or which
   deregisters all securities then remaining unsold shall be deemed to be
   incorporated by reference in this Registration Statement and to be a part
   hereof from the date of filing of such documents.

   Item 4.   Description of Securities.

             Not applicable.

   Item 5.   Interests of Named Experts and Counsel.

             Not applicable.

   Item 6.   Indemnification of Directors and Officers.

             Pursuant to the Wisconsin Business Corporation Law and the
   Company's By-laws, directors and officers of the Company are entitled to
   mandatory indemnification from the Company against certain liabilities and
   expenses (i) to the extent such officers or directors are successful in
   the defense of a proceeding and (ii) in proceedings in which the director
   or officer is not successful in defense thereof, unless it is determined
   that the director or officer breached or failed to perform his duties to
   the Company and such breach or failure constituted:  (a) a willful failure
   to deal fairly with the Company or its shareholders in connection with a
   matter in which the director or officer had a material conflict of
   interest; (b) a violation of the criminal law unless the director or
   officer had reasonable cause to believe his or her conduct was lawful or
   had no reasonable cause to believe his or her conduct was unlawful; (c) a
   transaction from which the director or officer derived an improper
   personal profit; or (d) willful misconduct.  It should be noted that the
   Wisconsin Business Corporation Law specifically states that it is the
   public policy of Wisconsin to require or permit indemnification in
   connection with a proceeding involving securities regulation, as described
   therein, to the extent required or permitted as described above. 
   Additionally, under the Wisconsin Business Corporation Law, directors of
   the Company are not subject to personal liability to the Company, its
   shareholders or any person asserting rights on behalf thereof for certain
   breaches or failures to perform any duty resulting solely from their
   status as directors except in circumstances paralleling those in
   subparagraphs (a) through (d) outlined above.

             The indemnification provided by the Wisconsin Business
   Corporation Law and the Company's By-laws is not exclusive of any other
   rights to which a director or officer may be entitled.

             In 1987, the Company entered into individual indemnity
   agreements with certain of its directors and officers.  Such agreements
   generally expand the indemnification rights of such directors and officers
   beyond the current provisions of the Wisconsin Business Corporation Law
   and Article Ten of the Company's By-Laws.  Generally, the agreements state
   that the director or officer who is a party thereto shall be indemnified
   against expenses, amounts paid in settlement and judgments, fines,
   penalties and/or other amounts incurred with respect to any threatened,
   pending or completed proceeding (including, without limitation,
   proceedings brought under and/or predicated upon the Securities Act of
   1933 and/or the Securities Exchange Act of 1934); provided that such
   indemnification is not available with respect to (i) acts or omissions to
   act of such director or officer finally adjudicated to have been in bad
   faith or to involve intentional misconduct or knowing violation of law;
   (ii) the recovery of remuneration paid to or other personal benefits
   received by such director or officer from the Company or its affiliates,
   the receipt of which shall be finally adjudicated to have been in
   violation of applicable law; or (iii) the recovery of profits pursuant to
   Section 16(b) of the Securities Exchange Act of 1934 made by such officer
   or director from a purchase and sale of securities of the Company.  In
   addition, the Company is not liable for indemnification of settlement
   amounts unless it has consented in writing to such settlement.

             Expenses for the defense of any action for which indemnification
   may be available may be advanced by the Company under certain
   circumstances.

   Item 7.   Exemption from Registration Claimed.

             Not Applicable.

   Item 8.   Exhibits.

             The following exhibits have been filed (except where otherwise
   indicated) as part of this Registration Statement:

    Exhibit No.        Exhibit

        (4)       Johnson Worldwide Associates, Inc. 1994 Non-
                  Employee Director Stock Ownership Plan
        (5)       Opinion of Foley & Lardner

       (23.1)     Consent of KPMG Peat Marwick

       (23.2)     Consent of Foley & Lardner (contained in Exhibit 5
                  hereto)

        (24)      Power of Attorney relating to subsequent amendments
                  (included on the signature page to this
                  Registration Statement)

   Item 9.   Undertakings.

             (a)  The undersigned Registrant hereby undertakes:

             (1)  To file, during any period in which offers or sales are
   being made, a post-effective amendment to this Registration Statement to
   include any material information with respect to the plan of distribution
   not previously disclosed in the Registration Statement or any material
   change to such information in the Registration Statement.

             (2)  That, for the purpose of determining any liability under
   the Securities Act of 1933, each such post-effective amendment shall be
   deemed to be a new registration statement relating to the securities
   offered herein, and the offering of such securities at that time shall be
   deemed to be the initial bona fide offering thereof.

             (3)  To remove from registration by means of a post-effective
   amendment any of the securities being registered which remain unsold at
   the termination of the offering.

             (b)  The undersigned Registrant hereby undertakes that, for
   purposes of determining any liability under the Securities Act of 1933,
   each filing of the Registrant's annual report pursuant to Section 13(a) or
   Section 15(d) of the Securities Exchange Act of 1934 (and, where
   applicable, each filing of an employee benefit plan's annual report
   pursuant to Section 15(d) of the Securities Exchange Act of 1934) that is
   incorporated by reference in this Registration Statement shall be deemed
   to be a new registration statement relating to the securities offered
   herein, and the offering of such securities at that time shall be deemed
   to be the initial bona fide offering thereof.

             (c)  Insofar as indemnification for liabilities arising under
   the Securities Act of 1933 may be permitted to directors, officers and
   controlling persons of the Registrant pursuant to the foregoing
   provisions, or otherwise, the Registrant has been advised that in the
   opinion of the Securities and Exchange Commission such indemnification is
   against public policy as expressed in the Act and is, therefore,
   unenforceable.  In the event that a claim for indemnification against such
   liabilities (other than the payment by the Registrant of expenses incurred
   or paid by a director, officer or controlling person of the Registrant in
   the successful defense of any action, suit or proceeding) is asserted by
   such director, officer or controlling person in connection with the
   securities being registered, the Registrant will, unless in the opinion of
   its counsel the matter has been settled by controlling precedent, submit
   to a court of appropriate jurisdiction the question whether such
   indemnification by it is against public policy as expressed in the Act and
   will be governed by the final adjudication of such issue.
   
                                   SIGNATURES

             The Registrant.  Pursuant to the requirements of the Securities
   Act of 1933, the Registrant certifies that it has reasonable grounds to
   believe that it meets all of the requirements for filing on Form S-8 and
   has duly caused this Registration Statement to be signed on its behalf by
   the undersigned, thereunto duly authorized, in the City of Racine, and
   State of Wisconsin, on this 27th day of January, 1994.

                                      JOHNSON WORLDWIDE ASSOCIATES,
                                         INC.



                                      By:  /s/  JOHN D. CRABB                
                                           John D. Crabb
                                           President and Chief Operating
                                              Officer

                                POWER OF ATTORNEY

             Pursuant to the requirements of the Securities Act of 1933, this
   Registration Statement has been signed below by the following persons in
   the capacities and on the dates indicated.  Each person whose signature
   appears below constitutes and appoints John D. Crabb and John G. Cahill,
   and each of them individually, his or her true and lawful attorney-in-fact
   and agent, with full power of substitution and revocation, for him or her
   and in his or her name, place and stead, in any and all capacities, to
   sign any and all amendments (including post-effective amendments) to this
   Registration Statement and to file the same, with all exhibits thereto,
   and other documents in connection therewith, with the Securities and
   Exchange Commission, granting unto said attorneys-in-fact and agents, and
   each of them, full power and authority to do and perform each and every
   act and thing requisite and necessary to be done in connection therewith,
   as fully to all intents and purposes as he or she might or could do in
   person, hereby ratifying and confirming all that said attorneys-in-fact
   and agents, or either of them, may lawfully do or cause to be done by
   virtue hereof.
   
              Signature                    Title                Date



    /s/  John D. Crabb             President, Chief       January 27, 1994
    John D. Crabb                  Operating Officer
                                   and Director
                                   (Principal Executive
                                   Officer)


    /s/  John G. Cahill            Vice President,        January 27, 1994
    John G. Cahill                 Chief Financial
                                   Officer, Secretary
                                   and Treasurer (Chief
                                   Financial Officer
                                   and Principal
                                   Accounting Officer)



    /s/  Samuel C. Johnson         Director               January 27, 1994
    Samuel C. Johnson

    /s/  Raymond F. Farley         Director               January 27, 1994
    Raymond F. Farley



    /s/  Thomas F. Pyle, Jr.       Director               January 27, 1994
    Thomas F. Pyle, Jr.


    _______________________        Director               January __, 1994
    Donald W. Brinckman



    /s/  Helen P. Johnson-Leipold  Director               January 27, 1994
    Helen P. Johnson-Leipold
   
                                  EXHIBIT INDEX

                       JOHNSON WORLDWIDE ASSOCIATES, INC.
                 1994 NON-EMPLOYEE DIRECTOR STOCK OWNERSHIP PLAN

                                                     Page Number in
                                                      Sequentially
                                                       Numbered 
                                                      Registration
     Exhibit No.               Exhibit                  Statement  

         (4)       Johnson Worldwide Associates,
                   Inc. 1994 Non-Employee Director
                   Stock Ownership Plan

         (5)       Opinion of Foley & Lardner
       (23.1)      Consent of KPMG Peat Marwick

       (23.2)      Consent of Foley & Lardner              __
                   (contained in Exhibit 5 hereto)

        (24)       Power of Attorney relating to           __
                   subsequent amendments (included
                   on the signature page to this
                   Registration Statement)
 
                                                                    Exhibit 4

                       Johnson Worldwide Associates, Inc.
                 1994 Non-Employee Director Stock Ownership Plan


   Section 1:     Purpose

   The purpose of the Johnson Worldwide Associates, Inc. 1994 Non-Employee
   Director Stock Ownership Plan (the "Plan") is to promote the long-term
   growth and financial success of Johnson Worldwide Associates, Inc. (the
   "Company") by attracting and retaining non-employee directors of
   outstanding ability and assisting the Company in promoting a greater
   identity of interest between the Company's non-employee directors and its
   shareholders.

   Section 2:     Definitions

   As used in the Plan, the following terms have the respective meanings set
   forth below:

   (a)  Award means any Stock Option or Stock Award granted under the Plan.

   (b)  Board means the Company's Board of Directors.

   (c)  Common Stock means the Class A Common Stock, $.05 par value, of the
        Company.

   (d)  Company means Johnson Worldwide Associates, Inc., a corporation
        established under the laws of the State of Wisconsin, and any entity
        that is directly or indirectly controlled by the Company or any
        entity in which the Company has a significant interest as determined
        by the Board.

   (e)  Fair Market Value means the fair market value of the Common Stock
        determined by such methods or procedures as shall be established from
        time to time by the Board; provided, however, that the Fair Market
        Value shall not be less than the par value of the Common Stock; and
        provided further, that so long as the Common Stock is traded on a
        public market, Fair Market Value means the average of the high and
        low prices of a share of Common Stock in the over-the-counter market
        on the trading date preceding the specified date, as reported by the
        NASDAQ National Market System (or if no sales occurred on such date,
        the last preceding date on which sales occurred); provided, however,
        that if the principal market for the Common Stock is then a national
        securities exchange, the Fair Market Value shall be the average of
        the high and low prices of a share of Common Stock on the principal
        securities exchange on which the Common Stock is traded on the
        trading date preceding the specified date (or if no sales occurred on
        such date, the last preceding date on which sales occurred).

   (f)  1934 Act means the Securities Exchange Act of 1934, as amended from
        time to time.

   (g)  Participant means a Director of the Board who is not an employee of
        the Company.

   (h)  Shares means shares of Common Stock of the Company.

   (i)  Stock Award means an award to a Participant comprised of Shares
        granted under Section 6(b) of the Plan.

   (j)  Stock Option means an award in the form of the right to purchase a
        specified number of Shares at a specified price during a specified
        period granted under Section 6(a) of the Plan.

   Section 3:     Effective Dates

   The Plan shall be in effect as of January 27, 1994, subject, however, to
   the approval of the Plan by the shareholders of the Company.  No Awards
   may be made under the Plan after January 27, 2004 or earlier termination
   of the Plan by the Board.

   Section 4:     Plan Operation

   The Plan is intended to meet the requirements of Rule 16b-3(c)(2)(ii)
   adopted under the 1934 Act and accordingly is intended to be self-
   governing.  To this end the Plan requires no discretionary action by any
   administrative body with regard to any transaction under the Plan.  To
   this extent, if any, that any questions of interpretation arise, these
   shall be resolved by the Board.

   Section 5:     Stock Available for Awards

   (a)  Common Shares Available.  The maximum number of Shares available for
        Awards under the Plan may not exceed 50,000 shares of Common Stock of
        the Company.

   (b)  Adjustments and Reorganizations.  The Board, as it deems appropriate
        to meet the intent of the Plan, may make such adjustments to (i) the
        number of Shares available under the Plan and which thereafter may be
        made the subject of Awards under the Plan, and (ii) the number and
        type and exercise price of Shares subject to outstanding Stock
        Options, provided any such adjustments are consistent with the effect
        on other shareholders arising from any corporate restructuring
        action.  Such actions may include, but are not limited to, any stock
        dividend, stock split, combination or exchange of shares, merger,
        consolidation, spin-off, recapitalization, or other distributions
        (other than normal cash dividends) of Company assets to shareholders,
        or any other change affecting Shares.  The Board may also make such
        similar appropriate adjustments in the calculation of Fair Market
        Value as it deems necessary to preserve the Participants' rights
        under the Plan.  Notwithstanding the foregoing, (x) Stock Options
        subject to grant or previously granted under the Plan at the time of
        any event described above shall be subject to only such adjustment as
        shall be necessary to maintain the proportionate interest of the
        Participant and preserve, without exceeding, the value of such Stock
        Options, and (y) the number of Shares subject to Stock Awards under
        the Plan at the time of any event described above shall be subject to
        only such adjustment as shall be necessary to maintain the relative
        proportionate interest represented by such Shares immediately prior
        to any such event.

   (c)  Common Stock Usage.  If, after the effective date of the Plan, any
        Shares covered by an Award granted under the Plan, or to which any
        Award relates, are forfeited or if an Award otherwise terminates,
        expires or is cancelled prior to the delivery of all of the Shares or
        of other consideration issuable or payable pursuant to such Award and
        if such forfeiture, termination, expiration or cancellation occurs
        prior to the payment of dividends or the exercise by the holder of
        other indicia of ownership of the Shares to which the Award relates,
        then the number of Shares counted against the number of Shares
        available under the Plan in connection with the grant of such Award,
        to the extent of any such forfeiture, termination, expiration or
        cancellation, shall again be available for granting of additional
        Awards under the Plan.

   Section 6:     Awards

   (a)  Stock Options.  By and simultaneous with the approval of the Plan by
        the shareholders of the Company, each Participant at such time shall
        automatically be granted a non-qualified stock option to purchase
        5,000 Shares of Common Stock.  Thereafter, on the date on which a
        Participant, other than a Participant who was serving as a Director
        of the Company on the date of shareholder approval, is first elected
        or appointed as a Director of the Company during the existence of the
        Plan, such Participant shall automatically be granted a non-qualified
        stock option to purchase 5,000 Shares of Common Stock.  The option
        exercise price shall be the Fair Market Value of a Share of Common
        Stock on the date of the grant which shall be payable at the time of
        exercise in cash, previously acquired Shares of Common Stock valued
        at their Fair Market Value or such other forms or combinations of
        forms as the Board may approve.  Each option shall have a term of ten
        years and shall become fully exercisable one year following the date
        on which it is granted.

   (b)  Stock Awards.  Commencing with the 1994 annual meeting of
        shareholders, the Company shall issue to each Participant 500 Shares
        of Common Stock on the first business day following each annual
        meeting of shareholders until the Plan is terminated or amended.

   Section 7:     General Provisions Applicable to Awards

   (a)  Non-Transferability of Stock Options.  Options granted under Section
        6(a) hereof may not be sold, pledged, assigned, hypothecated,
        transferred or disposed of in any manner other than by will or under
        the laws of descent and distribution or pursuant to a qualified
        domestic relations order as defined in the Internal Revenue Code. 
        The designation of a beneficiary shall not constitute a transfer.  An
        option may be exercised, during the lifetime of the Participant, only
        by such Participant or his legal representative.

   (b)  Non-Transferability of Stock Awards.  Shares awarded under Section
        6(b) hereof shall not be assignable, alienable, saleable or otherwise
        transferable by the respective Participant until such Participant
        ceases for any reason to serve on the Board.  Notwithstanding the
        preceding sentence, the following transfers or other dispositions
        will not be deemed to be a violation of the transfer restrictions set
        forth herein:

             A gift or other transfer of Shares issued to (i) any trust
        or other estate in which such Participant has a substantial
        beneficial interest or as to which such Participant serves as a
        trustee or in a similar capacity or (ii) any relative or spouse
        of such Participant, or any relative of such spouse, who has the
        same home as the Participant which in either case would not
        change the Participant's beneficial ownership of those Shares
        for purposes of reporting under Section 16(a) of the 1934 Act;
        provided, that any Shares transferred by gift or otherwise
        pursuant to this subparagraph will continue to be subject to the
        non-transfer restrictions of this Section though such Shares are
        held by the Participant.

   (c)  Termination of Directorship.  If for any reason a Participant ceases
        to be a Director of the Company one year or more after the Director's
        initial election or appointment to the Board while holding an option
        granted under the Plan, such option shall continue to be exercisable
        for a period of three years after such termination or the remainder
        of the option term, whichever is shorter.  If for any reason other
        than death a Participant ceases to be a Director of the Company
        within one year of the Director's initial election or appointment to
        the Board, the option granted under the Plan and held by the Director
        shall be cancelled as of the date of such termination.  In the event
        a Participant dies within one year of initial election or appointment
        to the Board, the option granted under the Plan shall be exercisable
        by will or in accordance with the laws of descent and  distribution
        for a period of three years following the date of death.

   (d)  Documentation of Grants.  Awards made under the Plan shall be
        evidenced by written agreements or such other appropriate
        documentation as the Board shall prescribe.  The Board need not
        require the execution of any instrument or acknowledgment of notice
        of an Award under the Plan, in which case acceptance of such Award by
        the respective Participant will constitute agreement to the terms of
        the Award.

   (e)  Plan Amendment.  The Board may suspend or terminate the Plan or any
        portion of the Plan at any time.  The Board may also amend the Plan
        if deemed to be in the best interests of the Company and its
        shareholders; provided, however, that (i) no such amendment may
        impair any Participant's right regarding any outstanding grants,
        elections or other right to receive Shares under the Plan without his
        or her consent, and (ii) the Plan may not be amended more than once
        every six months, unless such amendment is permitted by Rule 16b-
        3(c)(2)(ii)(B) under the 1934 Act.

   (f)  Governing Law.  The validity, construction and effect of the Plan and
        any such actions taken under or relating to the Plan shall be
        determined in accordance with the laws of the State of Wisconsin and
        applicable federal law.


   December 2, 1993

                                January 28, 1994



   Johnson Worldwide Associates, Inc.
   222 Main Street
   Racine, Wisconsin  53403

   Ladies and Gentlemen:

             We have acted as counsel for Johnson Worldwide Associates, Inc.,
   a Wisconsin corporation (the "Company"), in connection with the
   preparation of a Form S-8 Registration Statement (the "Registration
   Statement") to be filed by the Company with the Securities and Exchange
   Commission under the Securities Act of 1933, as amended (the "Securities
   Act"), relating to 50,000 shares of the Company's Class A Common Stock,
   $.05 par value per share (the "Class A Common Stock"), that may be issued
   pursuant to the Johnson Worldwide Associates, Inc. 1994 Non-Employee
   Director Stock Ownership Plan (the "Plan").

             In this regard, we have examined:  (a) the Plan; (b) signed
   copies of the Registration Statement; (c) the Company's Articles of
   Incorporation and Bylaws, as amended to date; (d) resolutions of the
   Company's Board of Directors relating to the Plan; and (e) such other
   documents and records as we have deemed necessary to enable us to render
   this opinion.

             Based upon the foregoing, we are of the opinion that:

             1.   The Company is a corporation validly existing under the
   laws of the State of Wisconsin.

             2.   The shares of Class A Common Stock, when issued by the
   Company in the manner contemplated in the Plan, will be validly issued,
   fully paid and nonassessable, except as otherwise provided by Section
   180.0622(2)(b) of the Wisconsin Statutes.

             We consent to the use of this opinion as an exhibit to the
   Registration Statement.  In giving this consent, we do not admit that we
   are "experts" within the meaning of Section 11 of the Securities Act or
   within the category of persons whose consent is required by Section 7 of
   said Act.

                                      Very truly yours,



                                      FOLEY & LARDNER
 
                                                                Exhibit 23.2

   The Board of Directors
   Johnson Worldwide Associates, Inc.:

   We consent to incorporation by reference in the registration statement on
   Form S-8 of Johnson Worldwide Associates, Inc. of our reports dated
   November 11, 1993, relating to the consolidated balance sheets of Johnson
   Worldwide Associates, Inc. and subsidiaries as of October 1, 1993 and
   October 2, 1992, and the related consolidated statements of operations,
   shareholders' equity and cash flows and related schedules for each of the
   years in the three year period ended October 1, 1993, which reports appear
   in the 1993 annual report on Form 10-K of Johnson Worldwide Associates,
   Inc.



                                      KPMG PEAT MARWICK


   Milwaukee, Wisconsin
   January 28, 1994