UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549


FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934


Date of Report  
(Date of earliest
event reported): January 29, 2004


Johnson Outdoors Inc.

(Exact name of registrant as specified in its charter)

Wisconsin 0-16255 39-1536083

(State or Other Jurisdiction (Commission File Number) (I.R.S. Employer
of Incorporation) Identification No.)


555 Main Street, Racine, Wisconsin 53403

(Address of principal executive offices, including zip code)


(262) 631-6600

(Registrant's telephone number, including area code)



Item 7. Financial Statements and Exhibits.

  (a) Not applicable.

  (b) Not applicable.

  (c) Exhibits. The following exhibit is being furnished with this Current Report on Form 8-K (this "Report"):

  99 Press Release dated January 29, 2004.

Item 12. Results of Operations and Financial Condition.

    On January 29, 2004, Johnson Outdoors Inc. (the “Company”) issued a press release announcing the Company’s quarterly financial results for the reporting period ended January 2, 2004 (the “Press Release”). A copy of the Press Release is being furnished as Exhibit 99 to this Report.



SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

Date: January 29, 2004

JOHNSON OUTDOORS INC.


 
By:  /s/ Paul Lehmann
        Paul Lehmann
        Its: Vice President and Chief Financial Officer, Secretary
        (Principal Financial and Accounting Officer)


JOHNSON OUTDOORS INC.

Exhibit Index to Current Report on Form 8-K

  Exhibit
Number

  99 Press Release dated January 29, 2004.

[GRAPHIC OMITTED]   [JOHNSON OUTDOORS LOGO]

AT JOHNSON OUTDOORS: AT FINANCIAL RELATIONS BOARD:
Paul A. Lehmann Cynthia Georgeson Larry Stein
VP and Chief Financial Officer Media Contact General Inquiries
(262) 631-6600 (262) 631-6600 (312) 266-7800

FOR IMMEDIATE RELEASE
THURSDAY, JANUARY 29, 2004

JOHNSON OUTDOORS INC. REPORTS
FIRST QUARTER 2004 RESULTS

Racine, Wisconsin, January 29, 2004 — Johnson Outdoors Inc. (Nasdaq: JOUT) reported today increased net sales and improved operating profits driven by the continued strength of its Motors business and military tent sales.   The Company announced earnings per diluted share of $0.02 for the first fiscal quarter ended January 2, 2004, compared with a net loss per diluted share of $0.03 in the prior year. Favorable adjustments in accrual and reserve balances added $0.07 per diluted share in the current year.  Similar favorable adjustments in the year-ago quarter added $0.03 per diluted share.   Due to the seasonality of Johnson Outdoors’ market segments, first quarter results may not be indicative of the Company’s primary selling period, which takes place in its second and third fiscal quarters. 

Total net sales grew 15% to $62.9 million versus $54.9 million, with all four Johnson Outdoors business units — Motors, Outdoor Equipment, Watercraft and Global Diving — posting higher sales over the first quarter of last year. Favorable currency translations totaling $2.0 million are reflected in net sales of the Company’s Global Diving unit, in a market sector that continues to face challenges related to the decline in travel to major dive destinations.  Operating profit increased to $1.3 million compared with $0.2 million in the quarter year-ago.  Improvements in other businesses helped offset the operating loss in Watercraft resulting from continued operating inefficiencies, a delay in transitioning to production of new kayak designs and revised pacing of shipments to a major pedal boat customer. 

Helen Johnson-Leipold, Chairman and Chief Executive Officer, provided perspective on the Company’s first fiscal quarter results: “We continue to benefit from the diversity of our portfolio, as two of our businesses had a good start and two still face challenges.  It is too soon to tell whether growing retailer and consumer confidence in the economy will have a positive impact across  our market segments this year.  Our priorities continue to be: improving operational efficiency in Watercraft; maintaining tight fiscal controls in Diving; and, advancing new product development efforts across our businesses.” 

Balance sheet variances from the year ago quarter reflect the increase in sales from the prior year’s first quarter, and include $3.3 and $3.0 million from the impact of currency changes on inventory and accounts receivable, respectively.  Paul Lehmann, Chief Financial Officer, commented, “With the most recent scheduled debt reduction payments during the first quarter, the company’s debt to equity ratio has declined to 31%, its lowest point in 10 years, further strengthening the company’s liquidity and strategic flexibility.”


Webcast

Johnson Outdoors will hold its quarterly conference call on January 29, 2004 at 11:00 a.m. Eastern Time. The call will be webcast at www.johnsonoutdoors.com and www.companyboardroom.com.  A replay will be available on both web sites for at least 30 days, and by telephone through February 5, 2004 by dialing 877-519-4471 or 973-341-3080 and providing confirmation code 4434845. 

About Johnson Outdoors Inc.

Nasdaq: JOUT 

Johnson Outdoors is a leading global outdoor recreation company that turns ideas into adventure with innovative, top-quality products. The company designs, manufactures and markets a portfolio of winning, consumer-preferred brands across four categories: Watercraft, Motors, Diving and Outdoor Equipment. Johnson Outdoors’ familiar brands include, among others: Old Town® canoes and kayaks; Ocean(tm) Kayak, Necky(tm) and Dimension® kayaks; Minn Kota® motors; SCUBAPRO® and SnorkelPro; UWATEC® dive equipment; and, Eureka!® tents. The company has 24 locations around the world, employs 1,400 people and reported annual sales of $315.9 million in 2003.

— Financial Tables Follow —


JOHNSON OUTDOORS INC. AND SUBSIDIARIES

(thousands, except per share amounts)


Operating Results
THREE MONTHS ENDED

Jan 2
2004

Dec 27
2002

Net sales     $  62,941   $  54,895  
Cost of sales    35,971    31,212  

Gross profit    26,970    23,683  
Operating expenses    25,624    23,517  

Operating profit    1,346    166  
Interest expense, net    1,204    1,018  
Other expenses (income), net    (120 )  (356 )

Income (loss) before income taxes    262    (496 )
Income tax expense (benefit)    102    (216 )

Net income (loss)   $       160   $      (280 )

Net income (loss) basic and diluted per common share   $      0.02   $     (0.03 )

Diluted average common shares outstanding    8,710    8,349  

Segment Results  
Net sales:  
    Outdoor equipment   $  15,803   $  11,897  
    Watercraft    12,440    11,909  
    Motors    18,008    15,006  
    Diving    16,942    16,474  
    Other/eliminations    (252 )  (391 )

Total   $  62,941   $  54,895  

Operating profit:  
    Outdoor equipment   $    2,481   $    1,409  
    Watercraft    (3,511 )  (1,929 )
    Motors    3,038    1,577  
    Diving    1,685    2,025  
    Other/eliminations    (2,347 )  (2,916 )

Total   $    1,346   $       166  

Balance Sheet Information (End of Period)  
Cash and short-term investments   $  60,558   $  66,089  
Accounts receivable, net    50,922    46,260  
Inventories, net    61,835    49,814  
Total current assets    189,126    172,470  
Total assets    272,244    253,134  
Short-term debt    15,769    9,568  
Total current liabilities    63,726    48,949  
Long-term debt    51,322    68,680  
Shareholders' equity    150,912    130,368