FORM 10-Q

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C.  20549

   [X]       QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

                  For the quarterly period ended April 1, 1994

                                       OR

   [  ]     TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

           For the transition period from ____________ to ____________

                         Commission file number 0-16255

                   JOHNSON WORLDWIDE ASSOCIATES, INC.
         (Exact name of Registrant as specified in its charter)

               Wisconsin                       39-1536083
     (State or other jurisdiction           (I.R.S. Employer
                  of                      Identification No.)
    incorporation or organization)
               222 Main Street, Racine, Wisconsin  53403
                (Address of principal executive offices)

                             (414) 631-2100
          (Registrant's telephone number, including area code)

                       _________________________
    (Former name, former address and former fiscal year, if changed
                           since last report)

   Indicate by check mark whether the registrant (1) has filed all reports
   required to be filed by Section 13 or 15(d) of the Securities Exchange Act
   of 1934 during the preceding 12 months (or for such shorter period that
   the registrant was required to file such reports), and (2) has been
   subject to such filing requirements for the past 90 days.

   Yes  X   No ___

                APPLICABLE ONLY TO ISSUERS INVOLVED IN BANKRUPTCY
                  PROCEEDINGS DURING THE PRECEDING FIVE YEARS:

   Indicate by check mark whether the registrant has filed all documents and
   reports required to be filed by Sections 12, 13 or 15(d) of the Securities
   Exchange Act of 1934 subsequent to the distribution of securities under a
   plan confirmed by a court.

   Yes ___  No ___

                      APPLICABLE ONLY TO CORPORATE ISSUERS:

   Indicate the number of shares outstanding of each of the issuer's classes
   of common stock, as of the latest practicable date.

                             Outstanding at May 2,
             Class                    1994

    Class A Common Stock
    ($.05 par value)               6,793,292
    Class B Common Stock
    ($.05 par value)               1,230,675

   
                       JOHNSON WORLDWIDE ASSOCIATES, INC.
                                AND SUBSIDIARIES


                           Index                          Page No.

    PART I    FINANCIAL INFORMATION
              Item 1.   Financial Statements

                        Consolidated Statements of
                        Operations - Three and Six
                        Months Ended April 1, 1994 and
                        April 2, 1993                        3
                        Consolidated Balance Sheets -
                        April 1, 1994, October 1, 1993
                        and April 2, 1993                   4, 5

                        Consolidated Statements of
                        Cash Flows - Six Months Ended
                        April 1, 1994 and April 2,
                        1993                                 6


                                                                 -2-

                        Notes to Consolidated
                        Financial Statements                 7

              Item 2.   Management's Discussion and
                        Analysis of Financial
                        Condition and Results of
                        Operations                          8, 9

    PART II   OTHER INFORMATION

              Item 4.   Submission of Matters to a
                        Vote of Security Holders             10

              Item 6.   Exhibits and Reports on Form
                        8-K                                  10

   
                       JOHNSON WORLDWIDE ASSOCIATES, INC.
                                AND SUBSIDIARIES

                      CONSOLIDATED STATEMENTS OF OPERATIONS
                                   (unaudited)
                                      Three Months Ended   Six Months Ended

    (thousands of dollars,            April 1,  April 2,  April 1,  April 2,
    except per share data)              1994      1993      1994      1993

    Net sales                       $84,305   $85,259  $128,314   $132,188

    Cost of sales                    48,322    48,727    74,380     76,629

                                    -------   -------   -------    -------
         Gross profit                35,983    36,532    53,934     55,559

    Operating expenses:
         Marketing and selling       16,173    16,627    28,213     28,419

         Financial and
         administrative management    5,936     6,497    11,712     13,133

         Research and development     1,353     1,379     2,459      2,726
         Profit sharing                 506       482       664        600

                                    -------   -------   -------    -------

              Total operating
              expenses               23,968    24,985    43,048     44,878

                                    -------   -------   -------    -------
         Operating profit            12,015    11,547    10,886     10,681

    Interest income                    (105)     (113)     (190)      (257)

    Interest expense                  2,001     2,213     3,796      4,159
    Amortization of acquisition
    costs                               356       412       744        827

    Other expenses, net                  29       185        44        473
                                    -------   -------   -------   --------

         Income from continuing
         operations before income
         taxes                        9,734     8,850     6,492      5,479

    Income tax expense                3,605     3,441     2,387      2,230
                                    -------   -------   -------    -------

         Income from continuing
         operations                   6,129     5,409     4,105      3,249
         Income from discontinued
         operations                      --     1,550        --      2,728

                                  ---------   ------- ---------   --------

         Net income                 $ 6,129   $ 6,959  $  4,105   $  5,977
                                    =======   =======  ========   ========

         Earnings per common share
              Continuing operations    $  .76     $ .68   $   .51   $     .41

              Discontinued
              operations                   ---       .19       ---        .34

                                      --------   -------  --------    -------
              Net income              $    .76   $   .87  $    .51    $   .75

                                      ========   =======  ========    =======

               The accompanying notes are an integral part of the
                       consolidated financial statements.
   
                       JOHNSON WORLDWIDE ASSOCIATES, INC.
                                AND SUBSIDIARIES

                           CONSOLIDATED BALANCE SHEETS
                                   (unaudited)

    ASSETS                          April 1,    October   April 2,
    (thousands of dollars)            1994        1,        1993
                                                 1993

    Current assets:
         Cash and temporary cash
         investments              $  2,981   $  4,415   $  4,918

         Accounts receivable,
         less allowance for
         doubtful accounts of
         $1,811, $1,606 and
         $1,954, respectively       81,634     44,803     81,447

         Inventories                80,295     67,323     76,911
         Other current assets       17,798     19,523     15,153

         Net assets of
         discontinued operations    40,363     46,504     50,643
                                  --------   --------   --------

              Total current
              assets               223,071    182,568    229,072

    Property, plant and equipment   19,570     19,052     20,294
    Intangible assets               33,385     34,957     38,453

    Other assets                     2,736      2,544      1,970
                                ---------- ---------- ----------

                                  $278,762   $239,121   $289,789

                                  ========   ========   ========

               The accompanying notes are an integral part of the
                       consolidated financial statements.
   
                       JOHNSON WORLDWIDE ASSOCIATES, INC.
                                AND SUBSIDIARIES

                           CONSOLIDATED BALANCE SHEETS
                                   (unaudited)
                                                          October
    LIABILITIES AND SHAREHOLDERS' EQUITY       April 1,      1,     April 2,
    (thousands of dollars)                       1994       1993      1993

    Current liabilities:
         Notes payable and current
         maturities of long-term obligations $ 68,059  $ 37,123   $ 68,381

         Accounts payable                      17,037    11,874     21,788

         Accrued income taxes                   5,291     4,214      2,203
         Accrued restructuring expenses         5,558     8,905      2,684

         Other accrued liabilities             15,794    16,325     17,338
                                             --------  --------   --------

              Total current liabilities       111,739    78,441    112,394

    Long-term obligations, less current
    maturities                                 47,225    44,543     52,290
    Other liabilities                           5,214     5,319      6,083

                                             --------  --------   --------
         Total liabilities                    164,178   128,303    170,767

                                             --------  --------   --------

    Shareholders' equity:

         Preferred stock issued: none             ---       ---        ---
         Common Stock:

              Class A shares issued:
              April 1, 1994, 6,776,454;
              October 1, 1993, 6,758,346;
              April 2, 1993, 6,693,507            339       338        335

              Class B shares issued
              (convertible into Class A):
              April 1, 1994, 1,230,675;
              October 1, 1993, 1,230,883;
              April 2, 1993, 1,231,972             61        61         61

         Capital in excess of par value        42,061    41,696     41,020

         Retained earnings                     71,445    67,340     74,508
         Contingent compensation                 (352)     (350)      (180)

         Cumulative translation adjustment      1,030     1,733      3,278

                                             --------  --------   --------
              Total shareholders' equity      114,584   110,818    119,022

                                             --------  --------   --------
              Total liabilities and
              shareholders' equity           $278,762  $239,121   $289,789

                                             ========  ========   ========


    The accompanying notes are an integral part of the consolidated financial
   statements.
   
                       JOHNSON WORLDWIDE ASSOCIATES, INC.
                                AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                                   (unaudited)

    (thousands of dollars)                           Six Months Ended
                                                  April 1,      April 2,
                                                    1994          1993

    Cash used for operations:
         Net income                               $ 4,105        $ 5,977

         Noncash items:

              Depreciation and amortization         3,600          3,991
              Deferred income taxes                 1,071            400

              Income from discontinued
              operations                              ---         (2,728)
         Change in accounts receivable, net       (37,012)       (42,265)

         Change in inventories                    (13,488)       (11,296)

         Change in restructuring accrual           (3,347)        (1,816)
         Change in accounts payable and
         accrued liabilities                        6,627         12,606

         Change in net assets of discontinued
         operations                                 6,141         (6,191)
         Change in other, net                          26         (1,067)

                                                  -------       ------- 

                                                  (32,277)       (42,389)
                                                 -------        ------- 

    Cash used for investment activities:
         Additions to property, plant and
         equipment                                 (3,342)        (3,174)

         Other, net                                   (27)          (276)

                                                 -------        ------- 
                                                   (3,369)        (3,450)

                                                 -------        ------- 
    Cash provided from financing activities:

         Changes in notes payable and long-
         term liabilities                          34,011         47,589

         Issuance of common stock                     278             36
                                                  -------        -------

                                                   34,289         47,625

                                                  -------        -------
    Effect of foreign currency fluctuations
    on cash                                           (77)          (413)

                                                 -------        ------- 
    (Decrease) increase in cash and temporary
    cash investments                               (1,434)         1,373

    Cash and temporary cash investments:

         Beginning of period                        4,415          3,545
                                                  -------        -------

         End of period                            $ 2,981        $ 4,918
                                                  =======        =======

    The accompanying notes are an integral part of the consolidated financial
   statements.
   
                       JOHNSON WORLDWIDE ASSOCIATES, INC.
                                AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                   (unaudited)

   1)   Financial Statements

        The consolidated financial statements included herein are unaudited. 
        In the opinion of management, these statements contain all
        adjustments (consisting of only normal recurring items) necessary to
        present fairly the financial position of Johnson Worldwide
        Associates, Inc. (the Company) as of April 1, 1994, the results of
        operations for the three and six months ended April 1, 1994 and cash
        flows for the six months ended April 1, 1994.  These consolidated
        financial statements should be read in conjunction with the
        consolidated financial statements and notes thereto included in the
        Company's Annual Report for the year ended October 1, 1993.

        Because of seasonal and other factors, the results of operations for
        the three and six months ended April 1, 1994 and April 2, 1993 are
        not necessarily indicative of the results to be expected for the full
        year.

   2)   Income Taxes

        The provision for income taxes includes deferred taxes and is based
        upon estimated annual effective tax rates in the tax jurisdictions in
        which the Company operates.

   3)   Inventories

                                        April 1,    October 1,    April 2,
                                          1994         1993         1993

                (thousands of
                dollars)
                Raw materials           $18,653      $16,622      $21,884

                Work in process           6,127        4,834        5,263

                Finished goods           55,515       45,867       49,764
                                        -------      -------      -------

                                        $80,295      $67,323      $76,911
                                        =======      =======      =======

   4)   Subsequent Event

        On May 6, 1994 the Company completed the sale of a group of
        businesses that represent a major component of the Company's Marking
        Systems group.  The businesses that have been sold include:  Porelon,
        Inc., manufacturer of ink rolls and ribbon re-inking systems;
        Microfoam, which produces foam structures used for inked and non-
        inked purposes; U.S. Stamp, manufacturer and marketer of pre-inked
        hand stamps; and Unigraphics, headquartered in Boras, Sweden,
        servicing hand stamp customers in Europe.  The net assets of these
        businesses were classified as discontinued operations for all periods
        presented.  Proceeds from the sale will eventually be redeployed into
        recreation products, but, in the short term, the proceeds have been
        used to pay down debt.  Negotiations are continuing regarding the
        sale of Trident, which is the remaining component of the discontinued
        Marking Systems group.
   
                       JOHNSON WORLDWIDE ASSOCIATES, INC.
                                AND SUBSIDIARIES

                Management's Discussion and Analysis of Financial
                       Condition and Results of Operations

   Results of Operations

   Net sales were $84.3 million for the quarter ended April 1, 1994, a
   decrease of approximately 1% from net sales of $85.3 million for the
   corresponding period in 1993.  Sales of the European operations for the
   quarter ended April 1, 1994, increased $3.3 million or approximately 11%
   over the corresponding period in 1993.  Sales of fishing and camping
   products accounted for approximately 88% of the European sales increase. 
   Sales of the North American operations for the quarter ended April 1, 1994
   decreased approximately $2.9 million or approximately 6% compared to the
   corresponding period in 1993.  Approximately $2.4 million of the sales
   decrease is the result of the absence of sales from non-strategic
   recreation product lines which JWA is exiting.  Sales of North American
   camping products were up 2% for the quarter ended April 1, 1994 over the
   corresponding period in 1993.  Sales of North American fishing products
   were down approximately 1% for the quarter ended April 1, 1994 from the
   corresponding period in 1993, but were strong in the month of March
   consistent with recent trends in trade purchases aligning more closely
   with the trends of retail sales.  Net sales of $128.3 million for the six
   months ended April 1, 1994 decreased approximately $3.9 million or 3% from
   net sales of $132.2 million for the corresponding period in 1993.  The
   absence of sales from non-strategic recreation product lines which JWA is
   exiting caused sales for the six months ended April 1, 1994 to be
   approximately $5.0 million lower than the corresponding period in 1993.

   Operating profit for the quarter ended April 1, 1994 increased
   approximately $468,000 or 4% from the corresponding period in 1993 due to
   a reduction in operating expenses.  Operating profit for the six months
   ended April 1, 1994 increased approximately $205,000 or 2% from the
   corresponding period in 1993.  The gross profit reduction of $1.6 million
   in the six months ended April 1, 1994 which was primarily from lower net
   sales, was offset by reduced operating expenses of $1.8 million.  Net
   reduction in operating expenses resulted primarily from the Company's
   repositioning actions described in the Company's 1994 Annual Report.

   Interest expense for the quarter and six months ended April 1, 1994
   decreased approximately $212,000 and $363,000, respectively, over the
   corresponding periods in 1993 due primarily to lower interest rates at the
   Company's foreign operations.  Although U.S. interest rates have
   increased, the Company expects interest expense in the third and fourth
   quarters to be less than corresponding periods in the prior year, because
   the Company intends to initially use the proceeds from the sale of the
   Company's Marking System business to reduce debt.

   Other expenses, net decreased approximately $156,000 for the quarter ended
   April 1, 1994 and approximately $429,000 for the six months ended April 1,
   1994 as compared to the corresponding period in 1993, primarily as a
   result of a reduction in foreign currency translation losses.
   
                       JOHNSON WORLDWIDE ASSOCIATES, INC.
                                AND SUBSIDIARIES

   Income from continuing operations for the quarter and six months ended
   April 1, 1994 was $6.1 million and $4.1 million, respectively, as compared
   to $5.4 million and $3.2 million for the corresponding periods in 1993. 
   On July 28, 1993 the Board of Directors approved a formal plan to divest
   the Company's Marking Systems group.  As a result of the adoption of the
   plan, the Marking Systems operations have been classified as discontinued
   for all periods presented.  All operating results for the Marking Systems
   group subsequent to July 28, 1993 are taken into account in determining
   the Company's net cost of disposal.  As discussed in the Financial
   Condition section, on May 6, 1994, the Company sold a major component of
   the Marking Systems group.

   Financial Condition

   Inventories and accounts receivable were $161.9 million on April 1, 1994
   or $49.8 million higher than inventory and accounts receivable levels on
   October 1, 1993 and $3.6 million higher than inventory and accounts
   receivable levels on April 2, 1993.  The increase from October 1, 1993
   levels reflects normal seasonal increases in connection with the Company's
   peak selling season in the second and third quarters.  The $3.6 million
   increase from the April 2, 1993 levels is largely the result of the
   increased levels of U.S. fishing finished good inventories in response to
   the continuing shift by large retailers to purchasing inventory closer to
   the retail selling season.  The increase in inventory and accounts
   receivable from the April 2, 1993 levels was lessened by the changing
   relationship between the U.S. dollar and the European currencies in which
   the Company has operations.  Values of the currencies in most countries in
   which the Company operates have declined relative to the U.S. dollar as of
   April 1, 1994 in comparison to their values as of April 2, 1993.  Current
   notes payable as of April 1, 1994 were approximately $31.2 million higher
   than October 1, 1993, primarily to finance the Company's normal seasonal
   increase in inventories and accounts receivable.  Cash flow from
   operations and short term borrowings under existing credit facilities are
   sufficient to meet the Company's seasonal working capital needs.

   During the quarter ended April 1, 1994, the Company began construction of
   a new office and Research and Development building for employees located
   in Racine.  The estimated cost of the building is approximately $4.0
   million.  Existing credit facilities are sufficient to meet the Company's
   expected capital expenditures.

   On May 6, 1994 the Company completed the sale of a group of businesses
   that represent a major component of the Company's Marking Systems group. 
   The businesses that have been sold include:  Porelon, Inc., manufacturer
   of ink rolls and ribbon re-inking systems; Microfoam, which produces foam
   structures used for inked and non-inked purposes; U.S. Stamp, manufacturer
   and marketer of pre-inked hand stamps; and Unigraphics, headquartered in
   Boras, Sweden, servicing hand stamp customers in Europe.  The net assets
   of these businesses were classified as discontinued operations for all
   periods presented.  Proceeds from the sale will eventually be redeployed
   into recreation products, but, in the short term, the proceeds have been
   used to pay down debt.  Negotiations are continuing regarding the sale of
   Trident, which is the remaining component of the discontinued Marking
   Systems group.
   
                            PART II OTHER INFORMATION

   Item 4.   Submission of Matters to a Vote of Security Holders

   At the Company's Annual Meeting on January 27, 1994, the Shareholders
   voted to:

                           Votes      Votes
                            Cast      Cast      Votes    Absten-     Broker
                            For      Against   Withheld    tion     Non-Votes

    a)   Elect the following  individuals as Directors for  terms that expire
         at the next annual meeting.

    Class A Directors:

    Donald W. Brinckman5,043,641        0       5,930        0          0

    Thomas F. Pyle, Jr.5,043,941        0       5,630        0          0

    Class B Directors:

    Samuel C. Johnson  1,220,115        0         0          0          0

    Helen P. Johnson-  1,220,115        0         0          0          0
    Leipold

    Raymond F. Farley  1,220,115        0         0          0          0

    John D. Crabb      1,220,115        0         0          0          0

    b)   Approve the Johnson  Worldwide Associates, Inc. 1994 Long-Term Stock
         Incentive Plan.

                      16,230,330     302,409      0       473,108    244,874

    c)   Approve an amendment to  the Johnson Worldwide Associates, Inc. 1987
         Employees' Stock Purchase  Plan to increase the number of  shares of
         Class A Common Stock authorized for issuance from 60,000 to 150,000.

                      16,556,183     25,377       0       443,643    225,518

    d)   Approve an amendment to the Johnson Worldwide Associates,  Inc. 1987
         Employees'   Stock   Purchase  Plan   to   change   the  eligibility
         requirements  to  exclude participation  by  executive officers  who
         participate in the  proposed Johnson Worldwide Associates, Inc. 1994
         Long-Term Stock Incentive Plan.

                      16,751,763     37,356       0       445,686     15,916

    e)   Approve  Johnson   Worldwide  Associates,  Inc.  1994   Non-Employee
         Director Stock Ownership Plan.

                      16,687,689     123,353      0       214,161    225,518

   Item 6.   Exhibits and Reports on Form 8-K

        (a)  Exhibit:

             10.1 Johnson Worldwide Associates, Inc. 1994 Long-Term Stock
                  Incentive Plan

             10.2 Johnson Worldwide Associates, Inc. 1994 Non-Employee
                  Director Stock Ownership Plan

             11   Computation of Earnings Per Share

        (b)  There were no reports on Form 8-K filed for the three months
             ended April 1, 1994.
   
                                   SIGNATURES

   Pursuant to the requirements of the Securities and Exchange Act of 1934,
   the registrant has duly caused this report to be signed on its behalf by
   the undersigned thereunto duly authorized.

                                      JOHNSON WORLDWIDE ASSOCIATES,
                                         INC.

   Date:  May 11, 1994

                                      /s/  John Cahill                        
             
                                      John Cahill
                                      Vice-President, Secretary and Treasurer
                                      (Principal Financial and Accounting
                                         Officer)
   
                                  EXHIBIT INDEX

        Exhibit      Description                      Page Number

         10.1        Johnson Worldwide Associates,
                     Inc. 1994 Long-Term Stock
                     Incentive Plan                        __

         10.2        Johnson Worldwide Associates,
                     Inc. 1994 Non-Employee
                     Director Stock Ownership Plan         __

          11.        Computation of Earnings Per
                     Share                                 __

   
                                                                   Exhibit 11
                       JOHNSON WORLDWIDE ASSOCIATES, INC.
                                AND SUBSIDIARIES

                        Computation of Earnings Per Share

                          Three Months Ended     Six Months Ended

    (thousands of        April 1,   April 2,   April 1,   April 2,
    dollars,               1994       1993       1994       1993
    except per share
    data)

    Primary:
    Weighted average
    common shares
    outstanding       8,003,740  7,920,376  7,997,136  7,918,509

    Common equivalent
    shares              107,911     83,977     53,956     41,989
                      ---------  ---------  ---------  ---------

    Weighted common
    shares and common
    equivalent shares
    outstanding       8,111,651  8,004,353  8,051,092  7,960,498

                      =========  =========  =========  =========
    Income from
    continuing
    operations        $   6,129  $   5,409 $    4,105 $    3,249

                         =========  =========  =========   =====
    Primary earnings
    per share from
    continuing
    operations            $    .76   $    .68   $    .51   $    .41

                          ========   ========   ========   ========
    Fully diluted:

    Weighted average
    common shares
    outstanding       8,003,740  7,920,376  7,997,136  7,918,509

    Common equivalent
    shares              107,911     91,494     53,956     45,747
                      ---------  ---------  ---------  ---------

    Weighted average
    common shares and
    common equivalent
    shares outstanding8,111,651  8,011,870  8,051,092  7,964,256
                      =========  =========  =========  =========

    Income from
    continuing
    operations        $   6,129  $   5,409 $    4,105 $    3,249

                         =========  =========  =========  =========
    Fully diluted
    earnings per share
    from continuing
    operations            $    .76   $    .68  $     .51  $     .41

                          ========   ========  =========  =========


   Earnings per share from discontinued operations are computed by dividing
   the income from discontinued operations by the applicable primary or fully
   diluted weighted average common and common equivalent shares outstanding.


                       Johnson Worldwide Associates, Inc.
                       1994 Long-Term Stock Incentive Plan

   Section 1:     Purpose

   The purpose of the Johnson Worldwide Associates, Inc. 1994 Long-Term Stock
   Incentive Plan (the "Plan") is to enhance the ability of Johnson Worldwide
   Associates, Inc. (the "Company") and its Affiliates (as defined below) to
   attract and retain key employees who will make substantial contributions
   to the Company's long-term business growth and to provide meaningful
   incentives to such key employees which are more directly linked to the
   profitability of the Company's businesses and increases in shareholder
   value.  In addition, the Plan is designed to encourage and provide
   opportunities for stock ownership by such employees which will increase
   their proprietary interest in the Company and, consequently, their
   identification with the interests of the shareholders of the Company.

   Section 2:     Definitions

   As used in the Plan, the following terms have the respective meanings set
   forth below:

   (a)  Affiliate means any entity that, directly or through one or more
        intermediaries, is controlled by, controls or is under common control
        with the Company or any entity in which the Company has a significant
        equity interest as determined by the Committee.

   (b)  Award means any Stock Option, Stock Appreciation Right or Stock Award
        granted under the Plan.

   (c)  Board means the Board of Directors of the Company.

   (d)  Code means the Internal Revenue Code of 1986, as amended from time to
        time.

   (e)  Committee means a committee of the Board designated by such Board to
        administer the Plan and composed of not less than two directors, each
        of whom is a "disinterested person" within the meaning of Rule 16b-3
        under the 1934 Act and Section 162(m) under the Code.

   (f)  Common Stock means the Class A Common Stock, $.05 par value, of the
        Company.

   (g)  Company means Johnson Worldwide Associates, Inc., a corporation
        established under the laws of the State of Wisconsin, and its
        Affiliates.

   (h)  Fair Market Value means, with respect to Common Stock, the fair
        market value of such property determined by such methods or
        procedures as shall be established from time to time by the
        Committee; provided, however, that the Fair Market Value shall not be
        less than the par value of the Common Stock; and provided further,
        that so long as the Common Stock is traded on a public market, Fair
        Market Value means the average of the high and low prices of a share
        of Common Stock in the over-the-counter market on the trading date
        preceding the specified date, as reported by the NASDAQ National
        Market System (or if no sales occurred on such date, the last
        preceding date on which sales occurred); provided, however, that if
        the principal market for the Common Stock is then a national
        securities exchange, the Fair Market Value shall be the average of
        the high and low prices of a share of Common Stock on the principal
        securities exchange on which the Common Stock is traded on the
        trading date preceding the specified date (or if no sales occurred on
        such date, the last preceding date on which sales occurred).

   (i)  Incentive Stock Option, or ISO, means an option to purchase Shares
        granted under Section 7(b) of the Plan that is intended to meet the
        requirements of Section 422 of the Code or any successor provision.

   (j)  1934 Act means the Securities Exchange Act of 1934, as amended from
        time to time.

   (k)  Nonqualified Stock Option, or NQSO, means an option to purchase
        Shares granted under Section 7(b) of the Plan that is not intended to
        meet the requirements of Section 422 of the Code or any successor
        provision.

   (l)  Participant means a person selected by the Committee (or its delegate
        as provided under Section 4) to receive an Award under the Plan.

   (m)  Reporting Person means an individual who is subject to Section 16
        under the 1934 Act or any successor rule.

   (n)  Rule 16b-3 means Rule 16b-3 as promulgated by the Securities and
        Exchange Commission under the 1934 Act, or any successor rule or
        regulation thereto.

   (o)  Shares means shares of Common Stock of the Company.

   (p)  Stock Appreciation Right, or SAR, means any right granted under
        Section 7(c) of the Plan.

   (q)  Stock Award means an award granted under Section 7(d) of the Plan.

   (r)  Stock Option means an Incentive Stock Option or a Nonqualified Stock
        Option.

   Section 3:     Effective Date and Term of Plan

   The Plan shall be effective as of January 27, 1994, subject, however, to
   the approval of the Plan by the shareholders of the Company.  No Awards
   may be made under the Plan after January 27, 1999, or earlier termination
   of the Plan by the Board.  However, unless otherwise expressly provided in
   the Plan or in an applicable Award agreement, any Award granted prior to
   the termination date may extend beyond such date, and, to the extent set
   forth in the Plan, the authority of the Committee to amend, alter, adjust,
   suspend, discontinue or terminate any such award, or to waive any
   conditions or restrictions with respect to any such Award, and the
   authority of the Board to amend the Plan, shall extend beyond such date.

   Section 4:     Administration

   The Plan shall be administered by the Committee.  Subject to the terms of
   the Plan and applicable law, the Committee shall have full power and
   authority to:  (i) designate Participants; (ii) determine the type or
   types of Awards to be granted to each Participant under the Plan; (iii)
   determine the number of Shares to be covered by (or with respect to which
   payments, rights or other matters are to be calculated in connection with)
   Awards granted to Participants; (iv) determine the terms and conditions of
   any Award granted to a Participant; (v) determine whether, to what extent,
   and under what circumstances Awards granted to Participants may be settled
   or exercised in cash, Shares, other securities, other Awards, or other
   property or cancelled, forfeited or suspended to the extent permitted in
   Section 9 of the Plan, and the method or methods by which Awards may be
   settled, exercised, cancelled, forfeited or suspended; (vi) interpret and
   administer the Plan and any instrument or agreement relating to, or Award
   made under, the Plan; (vii) establish, amend, suspend or waive such rules
   and regulations and appoint such agents as it shall deem appropriate for
   the proper administration of the Plan; and (viii) make any other
   determination and take any other action that the Committee deems necessary
   or desirable for the administration of the Plan.  Unless otherwise
   expressly provided in the Plan, all designations, determinations,
   interpretations and other decisions under or with respect to the Plan or
   any Award shall be within the sole discretion of the Committee, may be
   made at any time, and shall be final, conclusive and binding upon all
   persons, including the Company, any Affiliate, any Participant, any holder
   or beneficiary of any Award, any shareholder and any employee of the
   Company or of any Affiliate.  To the extent permitted by applicable law
   and the provisions of the Plan, the Committee may delegate to one or more
   employee members of the Board the power to make Awards to Participants who
   are not Reporting Persons.

   Section 5:     Eligibility

   Any Company employee shall be eligible to receive an Award under the Plan. 
   In addition, consultants and advisors to the Company shall be eligible to
   receive Nonqualified Stock Options under Section 7(b) of the Plan,
   provided that bona fide services are rendered by such consultants or
   advisors and such services are not in connection with the offer or sale of
   securities in a capital-raising transaction.

   Section 6:     Stock Available for Awards

   (a)  Common Shares Available.  Subject to adjustment as provided in
        Section 6(c) below, the maximum number of Shares available for Awards
        under the Plan shall be 500,000, plus such additional number of
        Shares not to exceed 150,000 determined by the sum of (i) the number
        of remaining Shares available for grant under the Johnson Worldwide
        Associates, Inc. Amended and Restated 1986 Stock Option Plan (the
        "1986 Plan") as of January 27, 1994 and (ii) the number of Shares
        underlying outstanding options under the 1986 Plan as of January 27,
        1994 that subsequently expire, terminate or are cancelled.

   (b)  Share Usage Limits.  For the period that the Plan is in effect the
        aggregate number of Shares that shall be granted as Stock Awards and
        Stock Appreciation Rights shall not exceed 100,000 Shares. 
        Additionally, the aggregate number of Shares that could be awarded to
        any one Participant of the Plan over the period that the Plan is in
        effect shall not exceed 100,000 Shares.

   (c)  Adjustments.  In the event of any stock dividend, stock split,
        combination or exchange of Shares, merger, consolidation, spin-off or
        other distribution (other than normal cash dividends) of Company
        assets to shareholders, or any other change affecting Shares, such
        that an adjustment is determined by the Committee to be appropriate
        in order to prevent dilution or enlargement of the benefits or
        potential benefits intended to be made available under the Plan, then
        the Committee may, in such manner as it may deem equitable, adjust
        any or all of (i) the aggregate number and type of Shares that may be
        issued under the Plan; (ii) the number and type of Shares covered by
        each outstanding Award made under the Plan; and (iii) the exercise,
        base or purchase price per Share for any outstanding Stock Option,
        Stock Appreciation Right and other Awards granted under the Plan
        provided that any such actions are consistently and equitably
        applicable to all affected Participants.

   (d)  Common Stock Usage.  If, after the effective date of the Plan, any
        Shares covered by an Award granted under the Plan, or to which any
        Award relates, are forfeited or if an Award otherwise terminates,
        expires or is cancelled prior to the delivery of all of the Shares or
        of other consideration issuable or payable pursuant to such Award and
        if such forfeiture, termination, expiration or cancellation occurs
        prior to the payment of dividends or the exercise by the holder of
        other indicia of ownership of the Shares to which the Award relates,
        then the number of Shares counted against the number of Shares
        available under the Plan in connection with the grant of such Award,
        to the extent of any such forfeiture, termination, expiration or
        cancellation, shall again be available for granting of additional
        Awards under the Plan.

   (e)  Accounting for Awards.  The number of Shares covered by an Award
        under the Plan, or to which such Award relates, shall be counted on
        the date of grant of such Award against the number of Shares
        available for granting Awards under the Plan.

   Section 7:     Awards

   (a)  General.  The Committee shall determine the type or types of Award(s)
        (as set forth below) to be made to each Participant and shall approve
        the terms and conditions of all such Awards in accordance with
        Sections 4 and 8 of the Plan.  Awards may be granted singularly, in
        combination, or in tandem such that the settlement of one Award
        automatically reduces or cancels the other.  Awards may also be made
        in replacement of, as alternatives to, or as form of payment for
        grants or rights under any other employee compensation plan or
        arrangement of the Company, including the plans of any acquired
        entity.

   (b)  Stock Options.  A Stock Option shall confer on a Participant the
        right to purchase a specified number of Shares from the Company with
        the terms and conditions as set forth below and with such additional
        terms and conditions as the Committee shall determine.  The Committee
        shall establish the purchase price per Share under the Stock Option
        at the time each Stock Option is awarded, provided that the price
        shall not be less than 100% of the Fair Market Value.  Stock Options
        may be in the form of ISOs or NQSOs.  If a Participant owns or is
        deemed to own (by reason of the attribution rules applicable under
        Section 424(d) of the Code) more than 10% of the combined voting
        power of all classes of stock of the Company or any subsidiary or
        parent corporation and an ISO is awarded to such Participant, the
        option price shall not be less than 110% of the Fair Market Value at
        the time such ISO is awarded.  The aggregate Fair Market Value at
        time of grant of the Shares covered by ISOs exercisable by any one
        optionee in any calendar year shall not exceed $100,000 (or such
        other limit as may be required by the Code).  The term of each Stock
        Option shall be fixed by the Committee; provided, however, that in no
        event shall the term of any Stock Option exceed a period of ten years
        from the date of its grant.  A Stock Option shall become exercisable
        in such manner and within such period or periods and in such
        installments or otherwise as shall be determined by the Committee. 
        Except as provided below, payment of the exercise price of a Stock
        Option shall be made at the time of exercise in cash or such other
        forms as the Committee may approve, including shares valued at their
        Fair Market Value on the date of exercise, or in a combination of
        forms.  The Committee may also permit Participants to have the option
        price delivered to the Company by a broker pursuant to an arrangement
        whereby the Company, upon irrevocable instructions from a
        Participant, delivers the exercised Shares to the broker.

   (c)  Stock Appreciation Rights (SARs).  An SAR grant shall confer on a
        Participant the right to receive, upon exercise, an amount determined
        by multiplying:  (i) the positive difference, if any, between the
        Fair Market Value of a Share on the date of exercise and the base
        price of the SAR contained in the terms and conditions of the Award
        by (ii) the number of Shares with respect to which the SAR is
        exercised.  Subject to the terms of the Plan, the grant price, term,
        methods of exercise, methods of settlement (including whether the
        Participant will be paid in cash, Shares or combination thereof), and
        any other terms and conditions of any SAR shall be determined by the
        Committee.  Shares issued in settlement of the exercise of SARs shall
        be valued at their Fair Market Value on the date of the exercise. 
        The Committee shall establish the base price of the SAR at the time
        the SARs are awarded, provided that the base price shall not be less
        than 100% of the Fair Market Value on the date of award or the
        exercise or payment price of the related Award if the SAR is granted
        in combination with or in tandem with another Award.  The Committee
        may impose such conditions or restrictions on the exercise of any SAR
        as it may deem appropriate, including, without limitation,
        restricting the time of exercise of the SAR to specified periods as
        may be necessary to satisfy the requirements of Rule 16b-3.

   (d)  Stock Awards.  A Stock Award shall confer on a Participant the right
        to receive a specified number of Shares or a cash equivalent payment
        or a combination thereof, subject to the terms and conditions of the
        Award, which may include forfeitability contingencies based on
        continued employment with the Company or on meeting specified
        performance criteria or both.  The Committee shall determine the
        restriction or performance period, the performance goals or targets
        to be achieved during any performance period, the proportion of
        payments, if any, to be made for performance between the minimum and
        full performance levels, the restrictions, if any, applicable to any
        Shares awarded or received upon payment of performance shares or
        units, and any other terms, conditions and rights relating to a grant
        of Stock Awards.  A Stock Award may be in the form of Shares or Share
        units.  The Committee may also grant Stock Awards that are not
        subject to any restrictions.  The Committee may provide that, during
        a performance or restriction period, a Participant shall be paid cash
        amounts, with respect to each Stock Award held by such Participant,
        in the same manner, at the same time and in the same amount paid, as
        a cash dividend on a Share.  Any other provision of the Plan to the
        contrary notwithstanding, the Committee may at any time adjust
        performance goals (up or down) and minimum or full performance levels
        (and any intermediate levels and proportion of payments related
        thereto), adjust the manner in which performance goals are measured,
        or shorten any performance period or waive in whole or in part any or
        all remaining restrictions with respect to Shares subject to
        restrictions, if the Committee determines that conditions, including
        but not limited to, changes in the economy, changes in competitive
        conditions, changes in laws or governmental regulations, changes in
        generally accepted accounting principles, changes in the Company's
        accounting policies, acquisitions or dispositions by the Company or
        its Affiliates, or the occurrence of other unusual, unforeseen or
        extraordinary events, so warrant.

   Section 8:     General Provisions Applicable to Awards

   (a)  No Consideration for Awards.  Awards shall be granted to Participants
        for no cash consideration unless otherwise determined by the
        Committee.

   (b)  Transferability and Exercisability.  No Award subject to the Plan and
        no right under any such Award shall be assignable, alienable,
        saleable or otherwise transferable by the Participant other than by
        will or the laws of descent and distribution; provided, however, that
        if so permitted by the Committee, a Participant may designate a
        beneficiary or beneficiaries to exercise the Participant's rights and
        receive any distributions under this Plan upon the Participant's
        death.

   (c)  General Restrictions.  Each Award shall be subject to the requirement
        that, if at any time the Committee shall determine, in its sole
        discretion, that the listing, registration or qualification of any
        Award under the Plan upon any securities exchange or under any state
        or federal law, or the consent or approval of any government
        regulatory body, is necessary or desirable as a condition of, or in
        connection with, the granting of such Award or the grant or
        settlement thereof, such Award may not be exercised or settled in
        whole or in part unless such listing, registration, qualification,
        consent or approval have been effected or obtained free of any
        conditions not acceptable to the Committee.

   (d)  Grant Terms and Conditions.  The Committee shall determine the
        provisions and duration of grants made under the Plan, including the
        option prices for all Stock Options, the base prices for all SARs,
        the consideration, if any, to be required from Participants for Stock
        Awards, and the conditions under which a Participant will retain
        rights under the Plan in the event of the Participant's termination
        of employment while holding any outstanding Awards.

   (e)  Rule 16b-3 Six-Month Limitations.  To the extent required in order to
        comply with Rule 16b-3 only, any equity security offered pursuant to
        the Plan to a Reporting Person may not be sold for at least six
        months after acquisition, except in the case of death or disability,
        and any derivative security issued pursuant to the Plan to a
        Reporting Person shall not be exercisable for at least six months,
        except in case of death or disability of the holder thereof.  Terms
        used in the preceding sentence shall, for the purposes of such
        sentence only, have the meanings, if any, assigned or attributed to
        them under Rule 16b-3.

   (f)  Tax Withholding.  The Company shall have the right, upon issuance of
        Shares or payment of cash in respect of an Award, to reduce the
        number of Shares or amount of cash, as the case may be, otherwise
        issuable or payable by the amount necessary to satisfy any federal,
        state or local withholding taxes or to take such other actions as may
        be necessary to satisfy any such withholding obligations.  The
        Committee may require or permit Shares including previously acquired
        Shares and Shares that are part of, or are received upon exercise of
        the Award, to be used to satisfy required tax withholding and such
        Shares shall be valued at their Fair Market Value on the date the tax
        withholding is effective.

   (g)  Documentation of Grants.  Awards made under the Plan shall be
        evidenced by written agreements in such form (consistent with the
        terms of the Plan) or such other appropriate documentation as shall
        be approved by the Committee.  The Committee need not require the
        execution of any instrument or acknowledgement of notice of an Award
        under the Plan, in which case acceptance of such Award by the
        respective Participant will constitute agreement to the terms of the
        Award.

   (h)  Settlement.  Subject to the terms of the Plan and any applicable
        Award agreement, the Committee shall determine whether Awards are
        settled in whole or in part in cash, Shares, or other Awards.  The
        Committee may require or permit a Participant to defer all or any
        portion of a payment under the Plan, including the crediting of
        interest on deferred amounts denominated in cash.

   (i)  Change in Control.  In order to preserve a Participant's rights under
        an Award in the event of a Change in Control (as defined below) of
        the Company, the Committee in its discretion may, at the time an
        Award is made or at any time thereafter, take one or more of the
        following actions: (i) provide for the acceleration of any time
        period relating to the exercise or realization of the Award,
        (ii) provide for the purchase of the Award upon the Participant's
        request for an amount of cash or other property that could have been
        received upon the exercise or realization of the Award had the Award
        been currently exercisable or payable, (iii) adjust the terms of the
        Award in a manner determined by the Committee to reflect the Change
        in Control, (iv) cause the Award to be assumed, or new rights
        substituted therefore, by another entity, or (v) make such other
        provision as the Committee may consider equitable and in the best
        interests of the Company.  For purposes of this Plan, a Change in
        Control shall be deemed to have occurred if the Johnson Family (as
        defined below) shall at any time fail to own stock of the Company
        having, in the aggregate, votes sufficient to elect at least a fifty-
        one percent (51%) majority of the directors of the Company.  Johnson
        Family shall mean at any time, collectively, Samuel C. Johnson, his
        wife and their children and grandchildren, the executor or
        administrators of the estate or other legal representative of any
        such person, all trusts for the benefit of the foregoing or their
        heirs or any one or more of them, and all partnerships, corporations
        or other entities directly or indirectly controlled by the foregoing
        or any one or more of them.

   Section 9:     Miscellaneous

   (a)  Plan Amendment.  The Board may amend, alter, suspend, discontinue or
        terminate the Plan as it deems necessary or appropriate to better
        achieve the purposes of the Plan; provided, however, that no
        amendment, alteration, suspension, discontinuation or termination of
        the Plan shall in any manner (except as otherwise provided in the
        Plan) adversely affect any Award granted and then outstanding under
        the Plan without the consent of the respective Participant; and
        provided, further, that without the approval of the Company's
        shareholders, no amendment shall be made which would (i) increase the
        total number of Shares available for issuance under the Plan; or
        (ii) cause the Plan not to comply with Rule 16b-3 or any successor
        rule.

        The Committee may, in whole or in part, waive any conditions or other
        restrictions with respect to, and may amend, alter, suspend,
        discontinue or terminate any Award granted under the Plan to a
        Participant, prospectively or retroactively, but no such action shall
        impair the rights of a Participant without his or her consent, except
        as otherwise provided herein.

   (b)  No Right to Employment.  No person shall have any claim or right to
        be granted an Award, and the grant of an Award shall not be construed
        as giving a Participant the right to continued employment.  The
        Company expressly reserves the right at any time to dismiss a
        Participant free from any liability or claim under the Plan, except
        as expressly provided by an applicable Award.

   (c)  No Rights as Shareholder.  Only upon issuance of Shares to a
        Participant (and only in respect to such Shares) shall the
        Participant obtain the rights of a shareholder, subject, however, to
        any limitations imposed by the terms of the applicable Award.

   (d)  No Fractional Shares.  No fractional shares or other securities shall
        be issued under the Plan, however, the Committee may provide for a
        cash payment as settlement in lieu of any fractional shares.

   (e)  Other Company Benefit and Compensation Programs.  Except as expressly
        determined by the Committee, settlements of Awards received by
        Participants under this Plan shall not be deemed as part of a
        Participant's regular, recurring compensation for purposes of
        calculating payments or benefits from any Company benefit or
        severance program (or severance pay law of any country).  The above
        notwithstanding, the Company may adopt other compensation programs,
        plans or arrangements as it deems appropriate or necessary.

   (f)  Unfunded Plan.  Unless otherwise determined by the Committee, the
        Plan shall be unfunded and shall not create (or be construed to
        create) a trust or a separate fund(s).  The Plan shall not create any
        fiduciary relationship between the Company and any Participant or
        other person.  To the extent any person holds any rights by virtue of
        an Award granted under the Plan, such right shall be no greater than
        the right of an unsecured general creditor of the Company.

   (g)  Successors and Assignees.  The Plan shall be binding on all
        successors and assignees of a Participant, including, without
        limitation, the estate of such Participant and the executor,
        administrator or trustee of such estate, or any receiver or trustee
        in bankruptcy or representative of the Participant's creditors.

   (h)  Governing Law.  The validity, construction and effect of the Plan and
        any actions taken under or relating to the Plan shall be determined
        in accordance with the laws of the State of Wisconsin and applicable
        federal law.

   December 2, 1993


                       Johnson Worldwide Associates, Inc.
                 1994 Non-Employee Director Stock Ownership Plan


   Section 1:     Purpose

   The purpose of the Johnson Worldwide Associates, Inc. 1994 Non-Employee
   Director Stock Ownership Plan (the "Plan") is to promote the long-term
   growth and financial success of Johnson Worldwide Associates, Inc. (the
   "Company") by attracting and retaining non-employee directors of
   outstanding ability and assisting the Company in promoting a greater
   identity of interest between the Company's non-employee directors and its
   shareholders.

   Section 2:     Definitions

   As used in the Plan, the following terms have the respective meanings set
   forth below:

   (a)  Award means any Stock Option or Stock Award granted under the Plan.

   (b)  Board means the Company's Board of Directors.

   (c)  Common Stock means the Class A Common Stock, $.05 par value, of the
        Company.

   (d)  Company means Johnson Worldwide Associates, Inc., a corporation
        established under the laws of the State of Wisconsin, and any entity
        that is directly or indirectly controlled by the Company or any
        entity in which the Company has a significant interest as determined
        by the Board.

   (e)  Fair Market Value means the fair market value of the Common Stock
        determined by such methods or procedures as shall be established from
        time to time by the Board; provided, however, that the Fair Market
        Value shall not be less than the par value of the Common Stock; and
        provided further, that so long as the Common Stock is traded on a
        public market, Fair Market Value means the average of the high and
        low prices of a share of Common Stock in the over-the-counter market
        on the trading date preceding the specified date, as reported by the
        NASDAQ National Market System (or if no sales occurred on such date,
        the last preceding date on which sales occurred); provided, however,
        that if the principal market for the Common Stock is then a national
        securities exchange, the Fair Market Value shall be the average of
        the high and low prices of a share of Common Stock on the principal
        securities exchange on which the Common Stock is traded on the
        trading date preceding the specified date (or if no sales occurred on
        such date, the last preceding date on which sales occurred).

   (f)  1934 Act means the Securities Exchange Act of 1934, as amended from
        time to time.

   (g)  Participant means a Director of the Board who is not an employee of
        the Company.

   (h)  Shares means shares of Common Stock of the Company.

   (i)  Stock Award means an award to a Participant comprised of Shares
        granted under Section 6(b) of the Plan.

   (j)  Stock Option means an award in the form of the right to purchase a
        specified number of Shares at a specified price during a specified
        period granted under Section 6(a) of the Plan.

   Section 3:     Effective Dates

   The Plan shall be in effect as of January 27, 1994, subject, however, to
   the approval of the Plan by the shareholders of the Company.  No Awards
   may be made under the Plan after January 27, 2004 or earlier termination
   of the Plan by the Board.

   Section 4:     Plan Operation

   The Plan is intended to meet the requirements of Rule 16b-3(c)(2)(ii)
   adopted under the 1934 Act and accordingly is intended to be self-
   governing.  To this end the Plan requires no discretionary action by any
   administrative body with regard to any transaction under the Plan.  To
   this extent, if any, that any questions of interpretation arise, these
   shall be resolved by the Board.


   Section 5:     Stock Available for Awards

   (a)  Common Shares Available.  The maximum number of Shares available for
        Awards under the Plan may not exceed 50,000 shares of Common Stock of
        the Company.

   (b)  Adjustments and Reorganizations.  The Board, as it deems appropriate
        to meet the intent of the Plan, may make such adjustments to (i) the
        number of Shares available under the Plan and which thereafter may be
        made the subject of Awards under the Plan, and (ii) the number and
        type and exercise price of Shares subject to outstanding Stock
        Options, provided any such adjustments are consistent with the effect
        on other shareholders arising from any corporate restructuring
        action.  Such actions may include, but are not limited to, any stock
        dividend, stock split, combination or exchange of shares, merger,
        consolidation, spin-off, recapitalization, or other distributions
        (other than normal cash dividends) of Company assets to shareholders,
        or any other change affecting Shares.  The Board may also make such
        similar appropriate adjustments in the calculation of Fair Market
        Value as it deems necessary to preserve the Participants' rights
        under the Plan.  Notwithstanding the foregoing, (x) Stock Options
        subject to grant or previously granted under the Plan at the time of
        any event described above shall be subject to only such adjustment as
        shall be necessary to maintain the proportionate interest of the
        Participant and preserve, without exceeding, the value of such Stock
        Options, and (y) the number of Shares subject to Stock Awards under
        the Plan at the time of any event described above shall be subject to
        only such adjustment as shall be necessary to maintain the relative
        proportionate interest represented by such Shares immediately prior
        to any such event.

   (c)  Common Stock Usage.  If, after the effective date of the Plan, any
        Shares covered by an Award granted under the Plan, or to which any
        Award relates, are forfeited or if an Award otherwise terminates,
        expires or is cancelled prior to the delivery of all of the Shares or
        of other consideration issuable or payable pursuant to such Award and
        if such forfeiture, termination, expiration or cancellation occurs
        prior to the payment of dividends or the exercise by the holder of
        other indicia of ownership of the Shares to which the Award relates,
        then the number of Shares counted against the number of Shares
        available under the Plan in connection with the grant of such Award,
        to the extent of any such forfeiture, termination, expiration or
        cancellation, shall again be available for granting of additional
        Awards under the Plan.

   Section 6:     Awards

   (a)  Stock Options.  By and simultaneous with the approval of the Plan by
        the shareholders of the Company, each Participant at such time shall
        automatically be granted a non-qualified stock option to purchase
        5,000 Shares of Common Stock.  Thereafter, on the date on which a
        Participant, other than a Participant who was serving as a Director
        of the Company on the date of shareholder approval, is first elected
        or appointed as a Director of the Company during the existence of the
        Plan, such Participant shall automatically be granted a non-qualified
        stock option to purchase 5,000 Shares of Common Stock.  The option
        exercise price shall be the Fair Market Value of a Share of Common
        Stock on the date of the grant which shall be payable at the time of
        exercise in cash, previously acquired Shares of Common Stock valued
        at their Fair Market Value or such other forms or combinations of
        forms as the Board may approve.  Each option shall have a term of ten
        years and shall become fully exercisable one year following the date
        on which it is granted.

   (b)  Stock Awards.  Commencing with the 1994 annual meeting of
        shareholders, the Company shall issue to each Participant 500 Shares
        of Common Stock on the first business day following each annual
        meeting of shareholders until the Plan is terminated or amended.

   Section 7:     General Provisions Applicable to Awards

   (a)  Non-Transferability of Stock Options.  Options granted under Section
        6(a) hereof may not be sold, pledged, assigned, hypothecated,
        transferred or disposed of in any manner other than by will or under
        the laws of descent and distribution or pursuant to a qualified
        domestic relations order as defined in the Internal Revenue Code. 
        The designation of a beneficiary shall not constitute a transfer.  An
        option may be exercised, during the lifetime of the Participant, only
        by such Participant or his legal representative.

   (b)  Non-Transferability of Stock Awards.  Shares awarded under Section
        6(b) hereof shall not be assignable, alienable, saleable or otherwise
        transferable by the respective Participant until such Participant
        ceases for any reason to serve on the Board.  Notwithstanding the
        preceding sentence, the following transfers or other dispositions
        will not be deemed to be a violation of the transfer restrictions set
        forth herein:

             A gift or other transfer of Shares issued to (i) any trust
        or other estate in which such Participant has a substantial
        beneficial interest or as to which such Participant serves as a
        trustee or in a similar capacity or (ii) any relative or spouse
        of such Participant, or any relative of such spouse, who has the
        same home as the Participant which in either case would not
        change the Participant's beneficial ownership of those Shares
        for purposes of reporting under Section 16(a) of the 1934 Act;
        provided, that any Shares transferred by gift or otherwise
        pursuant to this subparagraph will continue to be subject to the
        non-transfer restrictions of this Section though such Shares are
        held by the Participant.

   (c)  Termination of Directorship.  If for any reason a Participant ceases
        to be a Director of the Company one year or more after the Director's
        initial election or appointment to the Board while holding an option
        granted under the Plan, such option shall continue to be exercisable
        for a period of three years after such termination or the remainder
        of the option term, whichever is shorter.  If for any reason other
        than death a Participant ceases to be a Director of the Company
        within one year of the Director's initial election or appointment to
        the Board, the option granted under the Plan and held by the Director
        shall be cancelled as of the date of such termination.  In the event
        a Participant dies within one year of initial election or appointment
        to the Board, the option granted under the Plan shall be exercisable
        by will or in accordance with the laws of descent and  distribution
        for a period of three years following the date of death.

   (d)  Documentation of Grants.  Awards made under the Plan shall be
        evidenced by written agreements or such other appropriate
        documentation as the Board shall prescribe.  The Board need not
        require the execution of any instrument or acknowledgment of notice
        of an Award under the Plan, in which case acceptance of such Award by
        the respective Participant will constitute agreement to the terms of
        the Award.

   (e)  Plan Amendment.  The Board may suspend or terminate the Plan or any
        portion of the Plan at any time.  The Board may also amend the Plan
        if deemed to be in the best interests of the Company and its
        shareholders; provided, however, that (i) no such amendment may
        impair any Participant's right regarding any outstanding grants,
        elections or other right to receive Shares under the Plan without his
        or her consent, and (ii) the Plan may not be amended more than once
        every six months, unless such amendment is permitted by Rule 16b-
        3(c)(2)(ii)(B) under the 1934 Act.

   (f)  Governing Law.  The validity, construction and effect of the Plan and
        any such actions taken under or relating to the Plan shall be
        determined in accordance with the laws of the State of Wisconsin and
        applicable federal law.


   December 2, 1993