Registration No. 333-_________

                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                           ---------------------------

                                    FORM S-8

                             REGISTRATION STATEMENT

                                      Under

                           THE SECURITIES ACT OF 1933

                               ------------------

                       JOHNSON WORLDWIDE ASSOCIATES, INC.
             (Exact name of registrant as specified in its charter)

               Wisconsin                              39-1536083
    (State or other jurisdiction of                (I.R.S. Employer
    incorporation or organization)               Identification No.)

           1326 Willow Road
         Sturtevant, Wisconsin                          53177
    (Address of principal executive                   (Zip Code)
               offices)

     Johnson Worldwide Associates, Inc. 1994 Long-Term Stock Incentive Plan
                            (Full title of the plan)

       Helen P. Johnson-Leipold                        Copy to:
  Chairman & Chief Executive Officer
  Johnson Worldwide Associates, Inc.           Benjamin F. Garmer, III
           1326 Willow Road                        Foley & Lardner
      Sturtevant, Wisconsin 53177       777 East Wisconsin Avenue, Suite 3700
            (262) 884-1500                    Milwaukee Wisconsin 53202
 (Name, address and telephone number,               (414) 271-2400
   including area code, of agent for
               service)

                           --------------------------



                       CALCULATION OF REGISTRATION FEE

- -------------------------------------------------------------------------------
                                    Proposed
                                    Maximum         Proposed
    Title of                        Offering        Maximum        Amount of
 Securities to    Amount to be     Price Per       Aggregate     Registration
 be Registered    Registered(1)      Share       Offering Price       Fee
- -------------------------------------------------------------------------------
                                                         
Class A Common
Stock, $.05 par
value            250,000 shares     $8.97(1)     $2,242,500(1)       $624
- -------------------------------------------------------------------------------

(1) Estimated  pursuant to Rule 457(c) under the  Securities  Act of 1933 solely
for the purpose of calculating the  registration fee based on the average of the
high and low prices of the Class A Common  Stock as reported by The Nasdaq Stock
Market on September 27, 1999.


                        ---------------------------------


This registration statement is being filed to register additional shares of Class A Common Stock of Johnson Worldwide Associates, Inc. (the "Company") that may be issued under the Johnson Worldwide Associates, Inc. 1994 Long-Term Stock Incentive Plan (the "Plan"), for which a Form S-8 Registration Statement is already effective (registration no. 33-59325). The contents of the Company's Form S-8 Registration Statement (registration no. 33-59325) relating to the Plan are incorporated herein by reference. PART I INFORMATION REQUIRED IN THE SECTION 10(a) PROSPECTUS The document or documents containing the information specified in Part I are not required to be filed with the Securities and Exchange Commission ("Commission") as part of this Form S-8 Registration Statement. PART II INFORMATION REQUIRED IN THE REGISTRATION STATEMENT The information required in Part II, except Item 8, is not required to be filed with the Commission as part of this Form S-8 Registration Statement. Item 8. Exhibits. The following exhibits have been filed (except where otherwise indicated) as part of this Registration Statement: Exhibit No. Exhibit ----------- ------- (4) Johnson Worldwide Associates, Inc. 1994 Long-Term Stock Incentive Plan (as amended) (5) Opinion of Foley & Lardner (23.1) Consent of KPMG LLP (23.2) Consent of Foley & Lardner (contained in Exhibit 5 hereto) (24) Power of Attorney relating to subsequent amendments (included on the signature page to this Registration Statement) -2-

SIGNATURES The Registrant. Pursuant to the requirements of the Securities Act of 1933, the Registrant certifies that it has reasonable grounds to believe that it meets all of the requirements for filing on Form S-8 and has duly caused this Registration Statement to be signed on its behalf by the undersigned, thereunto duly authorized, in the City of Sturtevant, and State of Wisconsin, on this 27th day of July, 1999. JOHNSON WORLDWIDE ASSOCIATES, INC. By:/s/ Helen P. Johnson-Leipold Helen P. Johnson-Leipold Chairman & Chief Executive Officer POWER OF ATTORNEY Pursuant to the requirements of the Securities Act of 1933, this Registration Statement has been signed below by the following persons in the capacities and on the dates indicated. Each person whose signature appears below constitutes and appoints Helen P. Johnson-Leipold and Carl G. Schmidt, and each of them individually, his or her true and lawful attorney-in-fact and agent, with full power of substitution and revocation, for him or her and in his or her name, place and stead, in any and all capacities, to sign any and all amendments (including post-effective amendments) to this Registration Statement and to file the same, with all exhibits thereto, and other documents in connection therewith, with the Securities and Exchange Commission, granting unto said attorneys-in-fact and agents, and each of them, full power and authority to do and perform each and every act and thing requisite and necessary to be done in connection therewith, as fully to all intents and purposes as he or she might or could do in person, hereby ratifying and confirming all that said attorneys-in-fact and agents, or either of them, may lawfully do or cause to be done by virtue hereof. S-1

Signature Title Date --------- ----- ---- /s/ Helen P. Johnson-Leipold Chairman, Chief Executive Officer and - ------------------------------------ Director (Principal Executive Officer) July 27, 1999 Helen P. Johnson-Leipold Senior Vice President and Chief /s/ Carl G. Schmidt Financial Officer, Secretary and - ------------------------------------ Treasurer (Principal Financial and Carl G. Schmidt Accounting Officer) July 27, 1999 /s/ Samuel C. Johnson - ------------------------------------ Director July 27, 1999 Samuel C. Johnson /s/ Thomas F. Pyle, Jr. - ------------------------------------ Thomas F. Pyle, Jr. Director July 27, 1999 /s/ Gregory E. Lawton - ------------------------------------ Director July 27, 1999 Gregory E. Lawton /s/ Glenn N. Rupp - ------------------------------------ Director July 27, 1999 Glenn N. Rupp S-2

EXHIBIT INDEX JOHNSON WORLDWIDE ASSOCIATES, INC. 1994 LONG-TERM STOCK INCENTIVE PLAN Exhibit No. Exhibit ----------- ------- (4) Johnson Worldwide Associates, Inc. 1994 Long-Term Stock Incentive Plan (as amended) (5) Opinion of Foley & Lardner (23.1) Consent of KPMG LLP (23.2) Consent of Foley & Lardner (contained in Exhibit 5 hereto) (24) Power of Attorney relating to subsequent amendments (included on the signature page to this Registration Statement)


                                                                       Exhibit 4


                       Johnson Worldwide Associates, Inc.
                       1994 Long-Term Stock Incentive Plan
                                  (as amended)

Section 1:  Purpose

The purpose of the Johnson  Worldwide  Associates,  Inc.  1994  Long-Term  Stock
Incentive  Plan (the  "Plan") is to  enhance  the  ability of Johnson  Worldwide
Associates,  Inc.  (the  "Company")  and its  Affiliates  (as defined  below) to
attract and retain key employees who will make substantial  contributions to the
Company's long-term business growth and to provide meaningful incentives to such
key  employees  which  are more  directly  linked  to the  profitability  of the
Company's  businesses and increases in shareholder value. In addition,  the Plan
is designed to encourage and provide  opportunities  for stock ownership by such
employees  which will increase  their  proprietary  interest in the Company and,
consequently, their identification with the interests of the shareholders of the
Company.

Section 2:  Definitions

As used in the Plan, the following terms have the respective  meanings set forth
below:

(a)      Affiliate  means any  entity  that,  directly  or  through  one or more
         intermediaries,  is controlled by,  controls or is under common control
         with the Company or any entity in which the  Company has a  significant
         equity interest as determined by the Committee.

(b)      Award means any Stock Option,  Stock  Appreciation Right or Stock Award
         granted under the Plan.

(c)      Board means the Board of Directors of the Company.

(d)      Code means the Internal  Revenue Code of 1986,  as amended from time to
         time.

(e)      Committee  means a committee of the Board  designated  by such Board to
         administer the Plan and composed of not less than two  directors,  each
         of whom is a  "disinterested  person"  within the meaning of Rule 16b-3
         under the 1934 Act and Section 162(m) under the Code.

(f)      Common  Stock means the Class A Common  Stock,  $.05 par value,  of the
         Company.

(g)      Company  means  Johnson  Worldwide  Associates,   Inc.,  a  corporation
         established  under  the  laws  of  the  State  of  Wisconsin,  and  its
         Affiliates.

(h)      Fair Market Value means,  with respect to Common Stock, the fair market
         value of such  property  determined  by such methods or  procedures  as
         shall be  established  from  time to time by the  Committee;  provided,
         however,  that the Fair  Market  Value  shall  not be less than the par
         value of the Common Stock;  and provided  further,  that so long as the
         Common Stock is traded on a public market,  Fair Market Value means the
         average  of the high and low  prices of a share of Common  Stock in the
         over-the-counter  market on


the specified date, as reported by the Nasdaq National Market (or if no sales occurred on such date, the last preceding date on which sales occurred); provided, however, that if the principal market for the Common Stock is then a national securities exchange, the Fair Market Value shall be the average of the high and low prices of a share of Common Stock on the principal securities exchange on which the Common Stock is traded on the specified date (or if no sales occurred on such date, the last preceding date on which sales occurred). (i) Incentive Stock Option, or ISO, means an option to purchase Shares granted under Section 7(b) of the Plan that is intended to meet the requirements of Section 422 of the Code or any successor provision. (j) 1934 Act means the Securities Exchange Act of 1934, as amended from time to time. (k) Nonqualified Stock Option, or NQSO, means an option to purchase Shares granted under Section 7(b) of the Plan that is not intended to meet the requirements of Section 422 of the Code or any successor provision. (l) Participant means a person selected by the Committee (or its delegate as provided under Section 4) to receive an Award under the Plan. (m) Reporting Person means an individual who is subject to Section 16 under the 1934 Act or any successor rule. (n) Rule 16b-3 means Rule 16b-3 as promulgated by the Securities and Exchange Commission under the 1934 Act, or any successor rule or regulation thereto. (o) Shares means shares of Common Stock of the Company. (p) Stock Appreciation Right, or SAR, means any right granted under Section 7(c) of the Plan. (q) Stock Award means an award granted under Section 7(d) of the Plan. (r) Stock Option means an Incentive Stock Option or a Nonqualified Stock Option. Section 3: Effective Date and Term of Plan The Plan shall be effective as of January 27, 1994, subject, however, to the approval of the Plan by the shareholders of the Company. No Awards may be made under the Plan after January 27, 2004, or earlier termination of the Plan by the Board. However, unless otherwise expressly provided in the Plan or in an applicable Award agreement, any Award granted prior to the termination date may extend beyond such date, and, to the extent set forth in the Plan, the authority of the Committee to amend, alter, adjust, suspend, discontinue or terminate any such award, or to waive any conditions or restrictions with respect to any such Award, and the authority of the Board to amend the Plan, shall extend beyond such date. 2

Section 4: Administration The Plan shall be administered by the Committee. Subject to the terms of the Plan and applicable law, the Committee shall have full power and authority to: (i) designate Participants; (ii) determine the type or types of Awards to be granted to each Participant under the Plan; (iii) determine the number of Shares to be covered by (or with respect to which payments, rights or other matters are to be calculated in connection with) Awards granted to Participants; (iv) determine the terms and conditions of any Award granted to a Participant; (v) determine whether, to what extent, and under what circumstances Awards granted to Participants may be settled or exercised in cash, Shares, other securities, other Awards, or other property or cancelled, forfeited or suspended to the extent permitted in Section 9 of the Plan, and the method or methods by which Awards may be settled, exercised, cancelled, forfeited or suspended; (vi) interpret and administer the Plan and any instrument or agreement relating to, or Award made under, the Plan; (vii) establish, amend, suspend or waive such rules and regulations and appoint such agents as it shall deem appropriate for the proper administration of the Plan; and (viii) make any other determination and take any other action that the Committee deems necessary or desirable for the administration of the Plan. Unless otherwise expressly provided in the Plan, all designations, determinations, interpretations and other decisions under or with respect to the Plan or any Award shall be within the sole discretion of the Committee, may be made at any time, and shall be final, conclusive and binding upon all persons, including the Company, any Affiliate, any Participant, any holder or beneficiary of any Award, any shareholder and any employee of the Company or of any Affiliate. To the extent permitted by applicable law and the provisions of the Plan, the Committee may delegate to one or more employee members of the Board the power to make Awards to Participants who are not Reporting Persons. Section 5: Eligibility Any Company employee shall be eligible to receive an Award under the Plan. In addition, consultants and advisors to the Company shall be eligible to receive Nonqualified Stock Options under Section 7(b) of the Plan, provided that bona fide services are rendered by such consultants or advisors and such services are not in connection with the offer or sale of securities in a capital-raising transaction. Section 6: Stock Available for Awards (a) Common Shares Available. Subject to adjustment as provided in Section 6(c) below, the maximum number of Shares available for Awards under the Plan shall be 750,000, plus such additional number of Shares not to exceed 150,000 determined by the sum of (i) 2,325 Shares; and (ii) any Shares represented by options outstanding under the Johnson Worldwide Associates, Inc. Amended and Restated 1986 Stock Option Plan that are forfeited, expire or are cancelled without delivery of Shares. (b) Share Usage Limits. For the period that the Plan is in effect the aggregate number of Shares that shall be granted as Stock Awards and Stock Appreciation Rights shall not exceed 100,000 Shares. Additionally, the aggregate number of Shares that could be 3

awarded to any one Participant of the Plan during any fiscal year of the Company shall not exceed 100,000 Shares. (c) Adjustments. In the event of any stock dividend, stock split, combination or exchange of Shares, merger, consolidation, spin-off or other distribution (other than normal cash dividends) of Company assets to shareholders, or any other change affecting Shares, such that an adjustment is determined by the Committee to be appropriate in order to prevent dilution or enlargement of the benefits or potential benefits intended to be made available under the Plan, then the Committee may, in such manner as it may deem equitable, adjust any or all of (i) the aggregate number and type of Shares that may be issued under the Plan; (ii) the number and type of Shares covered by each outstanding Award made under the Plan; and (iii) the exercise, base or purchase price per Share for any outstanding Stock Option, Stock Appreciation Right and other Awards granted under the Plan provided that any such actions are consistently and equitably applicable to all affected Participants. (d) Common Stock Usage. If, after the effective date of the Plan, any Shares covered by an Award granted under the Plan, or to which any Award relates, are forfeited or if an Award otherwise terminates, expires or is cancelled prior to the delivery of all of the Shares or of other consideration issuable or payable pursuant to such Award and if such forfeiture, termination, expiration or cancellation occurs prior to the payment of dividends or the exercise by the holder of other indicia of ownership of the Shares to which the Award relates, then the number of Shares counted against the number of Shares available under the Plan in connection with the grant of such Award, to the extent of any such forfeiture, termination, expiration or cancellation, shall again be available for granting of additional Awards under the Plan. (e) Accounting for Awards. The number of Shares covered by an Award under the Plan, or to which such Award relates, shall be counted on the date of grant of such Award against the number of Shares available for granting Awards under the Plan. Section 7: Awards (a) General. The Committee shall determine the type or types of Award(s) (as set forth below) to be made to each Participant and shall approve the terms and conditions of all such Awards in accordance with Sections 4 and 8 of the Plan. Awards may be granted singularly, in combination, or in tandem such that the settlement of one Award automatically reduces or cancels the other. Awards may also be made in replacement of, as alternatives to, or as form of payment for grants or rights under any other employee compensation plan or arrangement of the Company, including the plans of any acquired entity. (b) Stock Options. A Stock Option shall confer on a Participant the right to purchase a specified number of Shares from the Company with the terms and conditions as set forth below and with such additional terms and conditions as the Committee shall determine. The Committee shall establish the purchase price per Share under the Stock 4

Option at the time each Stock Option is awarded, provided that the price shall not be less than 100% of the Fair Market Value on the date of award. Stock Options may be in the form of ISOs or NQSOs. If a Participant owns or is deemed to own (by reason of the attribution rules applicable under Section 424(d) of the Code) more than 10% of the combined voting power of all classes of stock of the Company or any subsidiary or parent corporation and an ISO is awarded to such Participant, the option price shall not be less than 110% of the Fair Market Value at the time such ISO is awarded. The aggregate Fair Market Value at time of grant of the Shares covered by ISOs exercisable by any one optionee in any calendar year shall not exceed $100,000 (or such other limit as may be required by the Code). The term of each Stock Option shall be fixed by the Committee; provided, however, that in no event shall the term of any Stock Option exceed a period of ten years from the date of its grant. A Stock Option shall become exercisable in such manner and within such period or periods and in such installments or otherwise as shall be determined by the Committee. Except as provided below, payment of the exercise price of a Stock Option shall be made at the time of exercise in cash or such other forms as the Committee may approve, including shares valued at their Fair Market Value on the date of exercise, or in a combination of forms. The Committee may also permit Participants to have the option price delivered to the Company by a broker pursuant to an arrangement whereby the Company, upon irrevocable instructions from a Participant, delivers the exercised Shares to the broker. (c) Stock Appreciation Rights (SARs). An SAR grant shall confer on a Participant the right to receive, upon exercise, an amount determined by multiplying: (i) the positive difference, if any, between the Fair Market Value of a Share on the date of exercise and the base price of the SAR contained in the terms and conditions of the Award by (ii) the number of Shares with respect to which the SAR is exercised. Subject to the terms of the Plan, the grant price, term, methods of exercise, methods of settlement (including whether the Participant will be paid in cash, Shares or combination thereof), and any other terms and conditions of any SAR shall be determined by the Committee. Shares issued in settlement of the exercise of SARs shall be valued at their Fair Market Value on the date of the exercise. The Committee shall establish the base price of the SAR at the time the SARs are awarded, provided that the base price shall not be less than 100% of the Fair Market Value on the date of award or the exercise or payment price of the related Award if the SAR is granted in combination with or in tandem with another Award. The Committee may impose such conditions or restrictions on the exercise of any SAR as it may deem appropriate, including, without limitation, restricting the time of exercise of the SAR to specified periods as may be necessary to satisfy the requirements of Rule 16b-3. (d) Stock Awards. A Stock Award shall confer on a Participant the right to receive a specified number of Shares or a cash equivalent payment or a combination thereof, subject to the terms and conditions of the Award, which may include forfeitability contingencies based on continued employment with the Company or on meeting specified performance criteria or both. The Committee shall determine the restriction or performance period, the performance goals or targets to be achieved during any 6

performance period, the proportion of payments, if any, to be made for performance between the minimum and full performance levels, the restrictions, if any, applicable to any Shares awarded or received upon payment of performance shares or units, and any other terms, conditions and rights relating to a grant of Stock Awards. A Stock Award may be in the form of Shares or Share units. The Committee may also grant Stock Awards that are not subject to any restrictions. The Committee may provide that, during a performance or restriction period, a Participant shall be paid cash amounts, with respect to each Stock Award held by such Participant, in the same manner, at the same time and in the same amount paid, as a cash dividend on a Share. Any other provision of the Plan to the contrary notwithstanding, the Committee may at any time adjust performance goals (up or down) and minimum or full performance levels (and any intermediate levels and proportion of payments related thereto), adjust the manner in which performance goals are measured, or shorten any performance period or waive in whole or in part any or all remaining restrictions with respect to Shares subject to restrictions, if the Committee determines that conditions, including but not limited to, changes in the economy, changes in competitive conditions, changes in laws or governmental regulations, changes in generally accepted accounting principles, changes in the Company's accounting policies, acquisitions or dispositions by the Company or its Affiliates, or the occurrence of other unusual, unforeseen or extraordinary events, so warrant. Section 8: General Provisions Applicable to Awards (a) No Consideration for Awards. Awards shall be granted to Participants for no cash consideration unless otherwise determined by the Committee. (b) Transferability and Exercisability. No Award subject to the Plan and no right under any such Award shall be assignable, alienable, saleable or otherwise transferable by the Participant other than by will or the laws of descent and distribution; provided, however, that if so permitted by the Committee, a Participant may designate a beneficiary or beneficiaries to exercise the Participant's rights and receive any distributions under this Plan upon the Participant's death. (c) General Restrictions. Each Award shall be subject to the requirement that, if at any time the Committee shall determine, in its sole discretion, that the listing, registration or qualification of any Award under the Plan upon any securities exchange or under any state or federal law, or the consent or approval of any government regulatory body, is necessary or desirable as a condition of, or in connection with, the granting of such Award or the grant or settlement thereof, such Award may not be exercised or settled in whole or in part unless such listing, registration, qualification, consent or approval have been effected or obtained free of any conditions not acceptable to the Committee. (d) Grant Terms and Conditions. The Committee shall determine the provisions and duration of grants made under the Plan, including the option prices for all Stock Options, the base prices for all SARs, the consideration, if any, to be required from 6

Participants for Stock Awards, and the conditions under which a Participant will retain rights under the Plan in the event of the Participant's termination of employment while holding any outstanding Awards. (e) Rule 16b-3 Six-Month Limitations. To the extent required in order to comply with Rule 16b-3 only, any equity security offered pursuant to the Plan to a Reporting Person may not be sold for at least six months after acquisition, except in the case of death or disability, and any derivative security issued pursuant to the Plan to a Reporting Person shall not be exercisable for at least six months, except in case of death or disability of the holder thereof. Terms used in the preceding sentence shall, for the purposes of such sentence only, have the meanings, if any, assigned or attributed to them under Rule 16b-3. (f) Tax Withholding. The Company shall have the right, upon issuance of Shares or payment of cash in respect of an Award, to reduce the number of Shares or amount of cash, as the case may be, otherwise issuable or payable by the amount necessary to satisfy any federal, state or local withholding taxes or to take such other actions as may be necessary to satisfy any such withholding obligations. The Committee may require or permit Shares including previously acquired Shares and Shares that are part of, or are received upon exercise of the Award, to be used to satisfy required tax withholding and such Shares shall be valued at their Fair Market Value on the date the tax withholding is effective. (g) Documentation of Grants. Awards made under the Plan shall be evidenced by written agreements in such form (consistent with the terms of the Plan) or such other appropriate documentation as shall be approved by the Committee. The Committee need not require the execution of any instrument or acknowledgement of notice of an Award under the Plan, in which case acceptance of such Award by the respective Participant will constitute agreement to the terms of the Award. (h) Settlement. Subject to the terms of the Plan and any applicable Award agreement, the Committee shall determine whether Awards are settled in whole or in part in cash, Shares, or other Awards. The Committee may require or permit a Participant to defer all or any portion of a payment under the Plan, including the crediting of interest on deferred amounts denominated in cash. (i) Change in Control. In order to preserve a Participant's rights under an Award in the event of a Change in Control (as defined below) of the Company, the Committee in its discretion may, at the time an Award is made or at any time thereafter, take one or more of the following actions: (i) provide for the acceleration of any time period relating to the exercise or realization of the Award, (ii) provide for the purchase of the Award upon the Participant's request for an amount of cash or other property that could have been received upon the exercise or realization of the Award had the Award been currently exercisable or payable, (iii) adjust the terms of the Award in a manner determined by the Committee to reflect the Change in Control, (iv) cause the Award to 7

be assumed, or new rights substituted therefore, by another entity, or (v) make such other provision as the Committee may consider equitable and in the best interests of the Company. For purposes of this Plan, a Change in Control shall be deemed to have occurred if the Johnson Family (as defined below) shall at any time fail to own stock of the Company having, in the aggregate, votes sufficient to elect at least a fifty-one percent (51%) majority of the directors of the Company. Johnson Family shall mean at any time, collectively, Samuel C. Johnson, his wife and their children and grandchildren, the executor or administrators of the estate or other legal representative of any such person, all trusts for the benefit of the foregoing or their heirs or any one or more of them, and all partnerships, corporations or other entities directly or indirectly controlled by the foregoing or any one or more of them. Section 9: Miscellaneous (a) Plan Amendment. The Board may amend, alter, suspend, discontinue or terminate the Plan as it deems necessary or appropriate to better achieve the purposes of the Plan; provided, however, that no amendment, alteration, suspension, discontinuation or termination of the Plan shall in any manner (except as otherwise provided in the Plan) adversely affect any Award granted and then outstanding under the Plan without the consent of the respective Participant; and provided, further, that without the approval of the Company's shareholders, no amendment shall be made which would (i) increase the total number of Shares available for issuance under the Plan; or (ii) cause the Plan not to comply with Rule 16b-3 or any successor rule. The Committee may, in whole or in part, waive any conditions or other restrictions with respect to, and may amend, alter, suspend, discontinue or terminate any Award granted under the Plan to a Participant, prospectively or retroactively, but no such action shall impair the rights of a Participant without his or her consent, except as otherwise provided herein. (b) No Right to Employment. No person shall have any claim or right to be granted an Award, and the grant of an Award shall not be construed as giving a Participant the right to continued employment. The Company expressly reserves the right at any time to dismiss a Participant free from any liability or claim under the Plan, except as expressly provided by an applicable Award. (c) No Rights as Shareholder. Only upon issuance of Shares to a Participant (and only in respect to such Shares) shall the Participant obtain the rights of a shareholder, subject, however, to any limitations imposed by the terms of the applicable Award. (d) No Fractional Shares. No fractional shares or other securities shall be issued under the Plan, however, the Committee may provide for a cash payment as settlement in lieu of any fractional shares. (e) Other Company Benefit and Compensation Programs. Except as expressly determined by the Committee, settlements of Awards received by Participants under this Plan shall 8

not be deemed as part of a Participant's regular, recurring compensation for purposes of calculating payments or benefits from any Company benefit or severance program (or severance pay law of any country). The above notwithstanding, the Company may adopt other compensation programs, plans or arrangements as it deems appropriate or necessary. (f) Unfunded Plan. Unless otherwise determined by the Committee, the Plan shall be unfunded and shall not create (or be construed to create) a trust or a separate fund(s). The Plan shall not create any fiduciary relationship between the Company and any Participant or other person. To the extent any person holds any rights by virtue of an Award granted under the Plan, such right shall be no greater than the right of an unsecured general creditor of the Company. (g) Successors and Assignees. The Plan shall be binding on all successors and assignees of a Participant, including, without limitation, the estate of such Participant and the executor, administrator or trustee of such estate, or any receiver or trustee in bankruptcy or representative of the Participant's creditors. (h) Governing Law. The validity, construction and effect of the Plan and any actions taken under or relating to the Plan shall be determined in accordance with the laws of the State of Wisconsin and applicable federal law. Last amended December 16, 1998 9



                                                                       Exhibit 5

                                FOLEY & LARDNER

                                ATTORNEYS AT LAW

CHICAGO                           FIRSTAR CENTER                       SAN DIEGO
JACKSONVILLE                777 EAST WISCONSIN AVENUE              SAN FRANCISCO
LOS ANGELES              MILWAUKEE, WISCONSIN 53202-5367             TALLAHASSEE
MADISON                      TELEPHONE (414) 271-2400                      TAMPA
MILWAUKEE                    FACSIMILE (414) 297-4900           WASHINGTON, D.C.
ORLANDO                                                          WEST PALM BEACH
SACRAMENTO

                               September 29, 1999


Johnson Worldwide Associates, Inc.
1326 Willow Road
Sturtevant, WI  53177

Ladies & Gentlemen:

         We have acted as counsel  for Johnson  Worldwide  Associates,  Inc.,  a
Wisconsin  corporation (the "Company"),  in connection with the preparation of a
Form S-8 Registration  Statement (the  "Registration  Statement") to be filed by
the Company with the Securities and Exchange Commission under the Securities Act
of 1933, as amended (the  "Securities  Act"),  relating to 250,000 shares of the
Company's  Class A Common  Stock,  $.05 par value per share (the "Class A Common
Stock"),  which may be issued or  acquired  pursuant  to the  Johnson  Worldwide
Associates, Inc. 1994 Long-Term Stock Incentive Plan (the "Plan").

         In this regard, we have examined:  (a) the Plan, as amended; (b) signed
copies  of  the   Registration   Statement;   (c)  the  Company's   Articles  of
Incorporation  and Bylaws,  as amended to date; (d) resolutions of the Company's
Board of  Directors  relating  to the Plan;  and (e) such  other  documents  and
records as we have deemed necessary to enable us to render this opinion.

         Based upon the foregoing, we are of the opinion that:

         1. The Company is a corporation  validly existing under the laws of the
State of Wisconsin.

         2. The shares of Class A Common  Stock,  when  issued  pursuant  to the
terms  and  conditions  of the Plan,  and as  contemplated  in the  Registration
Statement,  will be  validly  issued,  fully paid and  nonassessable,  except as
otherwise provided by Section 180.0622(2)(b) of the Wisconsin Statutes.

         We consent to the use of this opinion as an exhibit to the Registration
Statement.  In giving this consent, we do not admit that we are "experts" within
the  meaning of  Section 11 of the  Securities  Act or within  the  category  of
persons whose consent is required by Section 7 of the Securities Act.

                                Very truly yours,


                                /s/FOLEY & LARDNER


                                                                    Exhibit 23.1


                               Consent of KPMG LLP


The Board of Directors
Johnson Worldwide Associates, Inc.:

We consent to incorporation  by reference in the registration  statement on Form
S-8 of Johnson Worldwide Associates, Inc. of our report dated November 10, 1998,
relating to the  consolidated  balance sheets of Johnson  Worldwide  Associates,
Inc. and subsidiaries as of October 2, 1998 and October 3, 1997, and the related
consolidated statements of operations,  shareholders' equity, and cash flows for
each of the years in the three-year  period ended October 2, 1998,  which report
appears in the October 2, 1998 annual  report on Form 10-K of Johnson  Worldwide
Associates, Inc.


/s/ KPMG LLP

Milwaukee, Wisconsin
September 29, 1999