UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                              Washington D.C. 20549

                                    FORM 10-Q

   [ X ]   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
           SECURITIES EXCHANGE ACT OF 1934

                  For the quarterly period ended June 27, 1997

                                       OR

   [    ]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
           SECURITIES EXCHANGE ACT OF 1934

         For the transition period from  ____________  to _____________

                         Commission file number 0-16255

                       JOHNSON WORLDWIDE ASSOCIATES, INC.
             (Exact name of Registrant as specified in its charter)

                              
                     Wisconsin                          39-1536083
       (State or other jurisdiction of               (I.R.S. Employer
        incorporation or organization)              Identification No.)

                 1326 Willow Road, Sturtevant, Wisconsin  53177
                    (Address of principal executive offices)

                                 (414) 884-1500
              (Registrant's telephone number, including area code)

   Indicate by check mark whether the Registrant (1) has filed all reports
   required to be filed by Section 13 or 15(d) of the Securities Exchange Act
   of 1934 during the preceding 12 months (or for such shorter period that
   the Registrant was required to file such reports), and (2) has been
   subject to such filing requirements for the past 90 days.  Yes [ X ]    
   No [    ]

   As of July 22, 1997, 6,877,985 shares of Class A and 1,228,053 shares of
   Class B common stock of the Registrant were outstanding.

   
                       JOHNSON WORLDWIDE ASSOCIATES, INC.


                               Index                            Page No.


    PART I    FINANCIAL INFORMATION

              Item 1.  Financial Statements

                       Consolidated Statements of Operations -
                       Three Months and Nine Months Ended June
                       27, 1997 and June 28, 1996                   3

                       Consolidated Balance Sheets -
                       June 27, 1997, September 27, 1996
                       and June 28, 1996                            4

                       Consolidated Statements of Cash Flows -
                       Nine Months Ended June 27, 1997 and
                       June 28, 1996                                6

                       Notes to Consolidated Financial
                       Statements                                   7


              Item 2.  Management's Discussion and Analysis of
                       Financial Condition and Results of
                       Operations                                  10


    PART II   OTHER INFORMATION

              Item 6.  Exhibits and Reports on Form 8-K            13

   

                       JOHNSON WORLDWIDE ASSOCIATES, INC.

                      CONSOLIDATED STATEMENTS OF OPERATIONS
                                   (unaudited)

                               Three Months Ended    Nine Months Ended
   (thousands, except per      June 27    June 28     June 27    June 28
   share data)                    1997       1996        1997       1996

   Net sales                   $86,894   $110,705    $234,822   $278,339
   Cost of sales                54,422     68,282     147,088    170,263
                               -------    -------     -------    -------
   Gross profit                 32,472     42,423      87,734    108,076
                               -------    -------     -------    -------
   Operating expenses:
    Marketing and selling       17,430     23,077      50,733     61,186
    Financial and
     administrative
     management                  4,907      6,445      16,451     19,124
    Research and development     1,255      1,524       3,756      4,813
    Profit sharing                 409        384       1,253        831
    Nonrecurring charges            -          60          -       2,460
    Amortization of
     acquisition costs             562        611       1,728      1,916
                               -------    -------     -------    -------
   Total operating expenses     24,563     32,101      73,921     90,330
                               -------    -------     -------    -------
   Operating profit              7,909     10,322      13,813     17,746
   Interest income                (105)      (165)       (324)      (480)
   Interest expense              2,153      2,885       6,580      7,877
   Other expenses, net             196        104         156         80
                               -------    -------     -------    -------
   Income before income
    taxes                        5,665      7,498       7,401     10,269
   Income tax expense            2,379      3,296       3,653      4,770
                               -------    -------     -------    -------
   Net income                   $3,286     $4,202      $3,748     $5,499
                               =======    =======     =======    =======
   Earnings per common share     $0.41      $0.52       $0.46      $0.68
                               =======    =======     =======    =======



   The accompanying notes are an integral part of the consolidated financial
   statements.

   

                       JOHNSON WORLDWIDE ASSOCIATES, INC.

                           CONSOLIDATED BALANCE SHEETS
                                   (unaudited)

                                      June 27    September 27     June 28
   (thousands, except share data)      1997          1996          1996
   ASSETS
   Current assets:
    Cash and temporary cash
     investments                      $10,635       $12,697      $11,303
    Accounts receivable, less
     allowance for doubtful accounts
     of $2,195, $2,235 and $3,186,
     respectively                      71,528        55,847       97,002
    Inventories                        82,352       101,903      119,016
    Deferred income taxes              14,370        13,561        6,666
    Other current assets                4,318        10,336        7,041
                                      -------       -------      -------
   Total current assets               183,203       194,344      241,028
   Property, plant and equipment       28,479        30,154       31,956
   Intangible assets                   47,477        54,422       54,986
   Other assets                         2,151         1,848        1,013
                                      -------       -------      -------
   Total assets                      $261,310      $280,768     $328,983
                                      -------       -------      -------

   LIABILITIES AND SHAREHOLDERS'
    EQUITY
   Current liabilities:
    Short-term debt and current
     maturities of long-term debt     $35,376        $43,118     $70,545
    Accounts payable                   11,101         11,086      15,205
    Accrued liabilities:                                       
     Salaries and wages                 4,045          6,260       5,878
     Income taxes                       5,152          4,283       2,057
     Other                             20,396         23,659      19,163
                                      -------        -------     -------
   Total current liabilities           76,070         88,406     112,848
   Long-term debt, less current
    maturities                         61,278         61,501      68,866
   Other liabilities                    3,827          4,437       4,296
                                      -------        -------     -------
   Total liabilities                  141,175        154,344     186,010

   Shareholders' equity:
    Preferred stock:  none issued          -              -           -
    Common stock:
     Class A shares issued:
       June 27, 1997, 6,905,385;
       September 27, 1996, 6,901,801;
       June 28, 1996, 6,897,359           346            345         345
     Class B shares issued
       (convertible into Class A):
       June 27, 1997, 1,228,053;
       September 27, 1996, 1,228,137;
       June 28, 1996, 1,228,137            61             61          61
    Capital in excess of par value     44,172         44,084      43,968
    Retained earnings                  81,616         77,940      94,986
    Contingent compensation              (110)          (121)       (179)
    Cumulative translation adjustment  (5,599)         4,115       4,083
    Treasury stock:
     June 27, 1997, 27,400 Class A
       shares;
     June 28, 1996, 12,933 Class A
       shares                            (351)            -         (291)
                                      -------        -------     -------
   Total shareholders' equity         120,135        126,424     142,973
                                      -------        -------     -------
   Total liabilities and
    shareholders' equity             $261,310       $280,768    $328,983
                                      =======        =======     =======


   The accompanying notes are an integral part of the consolidated financial
   statements.

   

                       JOHNSON WORLDWIDE ASSOCIATES, INC.

                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                                   (unaudited)

                                                   Nine Months Ended
                                                  June 27     June 28
   (thousands)                                       1997        1996
   CASH USED FOR OPERATIONS
   Net income                                      $3,748      $5,499
   Noncash items:
    Depreciation and amortization                   7,904       8,054
    Writedown of property, plant and equipment         -          630
    Writedown of intangible assets                     -        1,070
    Deferred income taxes                          (1,250)        928
   Change in:
    Accounts receivable, net                      (25,461)    (37,405)
    Inventories                                     5,063     (22,664)
    Accounts payable and accrued liabilities        3,444      (1,897)
    Other, net                                      4,698       1,641
                                                  -------     -------
                                                   (1,854)    (44,144)
                                                  -------     -------
   CASH PROVIDED BY (USED FOR) INVESTING
      ACTIVITIES
   Net proceeds from sale of business              13,937          -
   Net additions to property, plant and
    equipment                                      (7,330)     (5,797)
                                                  -------     -------
                                                    6,607      (5,797)
                                                  -------     -------
   CASH PROVIDED BY (USED FOR) FINANCING
    ACTIVITIES
   Issuance of senior notes                            -       45,000
   Repayment of revolving credit facilities            -      (13,412)
   Net change in short-term debt                   (5,123)     21,125
   Common stock transactions                         (462)       (154)
                                                  -------     -------
                                                   (5,585)     52,559
   Effect of foreign currency fluctuations on
    cash                                           (1,230)       (259)
                                                  -------     -------
   Increase (decrease) in cash and temporary
    cash investments                               (2,062)      2,359
   CASH AND TEMPORARY CASH INVESTMENTS
   Beginning of period                             12,697       8,944
                                                  -------     -------
   End of period                                  $10,635     $11,303
                                                  =======     =======

   The accompanying notes are an integral part of the consolidated financial
   statements.

   
                       JOHNSON WORLDWIDE ASSOCIATES, INC.

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                   (unaudited)

   1 Basis of Presentation

   The consolidated financial statements included herein are unaudited.  In
   the opinion of management, these statements contain all adjustments
   (consisting of only normal recurring items) necessary to present fairly
   the financial position of Johnson Worldwide Associates, Inc. (the Company)
   as of June 27, 1997, the results of operations for the three months and
   nine months ended June 27, 1997 and cash flows for the nine months ended
   June 27, 1997. These consolidated financial statements should be read in
   conjunction with the consolidated financial statements and notes thereto
   included in the Company's 1996 Annual Report.

   Because of seasonal and other factors, the results of operations for the
   three months and nine months ended June 27, 1997 are not necessarily
   indicative of the results to be expected for the full year.

   2 Income Taxes

   The provision for income taxes includes deferred taxes and is based upon
   estimated annual effective tax rates in the tax jurisdictions in which the
   Company operates. 

   3 Inventories

   Inventories at the end of the respective periods consist of the following:

                             June 27   September 27       June 28
   (thousands)                  1997           1996          1996
   Raw materials             $31,076        $30,102       $33,341
   Work in process             6,348          6,167         6,601
   Finished goods             54,626         79,299        83,790
                             -------        -------       -------
                              92,050        115,568       123,732
   Less reserves               9,698         13,665         4,716
                             -------        -------       -------
                             $82,352       $101,903      $119,016
                             =======        =======       =======

   4 Shareholders' Equity

   In October 1996, the Company granted options to purchase 75,000 shares of
   Class A common stock at $13.125 per share.  In December 1996, the Company
   granted options to purchase 156,000 shares of Class A common stock at
   $11.50 per share and 10,000 shares of Class A common stock at $13.125 per
   share.  In January 1997, the Company granted 5,500 shares of restricted
   Class A common stock.  In May 1997, the Company granted options to
   purchase 5,000 shares of Class A common stock at $11.25 per share and
   10,000 shares of Class A common stock at $12.94 per share. Since September
   27, 1996, options to purchase 76,400 Class A common shares have been
   exercised or canceled.

   5 Earnings Per Share

   Earnings per share of common stock are computed on the basis of a weighted
   average number of common shares outstanding.  Common stock equivalents are
   not significant in any period presented.


   (thousands)            Three Months Ended     Nine Months Ended
                           June 27  June 28      June 27  June 28
                              1997     1996         1997     1996

   Weighted average common
     shares                  8,106    8,113        8,113    8,113
                            ======   ======       ======   ======


   In 1997, the FASB issued Statement 128, Earnings Per Share, which requires
   changes in the current method of computation of, and disclosures with
   regard to, earnings per share.  The Company will adopt Statement 128 in
   1998, as required.  The calculation of basic earnings per share required
   under Statement 128 will be substantially the same as the amounts of
   earnings per common share currently being reported by the Company.  The
   amounts calculated as diluted earnings per share under Statement 128 will
   be nominally lower than the related basic earnings per share.

   6 Sale of Plastimo Business

   In 1996, the Board of Directors approved a plan to divest the Company's
   Plastimo business, which manufactured navigation and safety equipment and
   distributed these products and other products to the marine industry,
   primarily in Europe.  The Company estimated that the sale of this business
   would result in a loss of approximately $2,000,000.  Accordingly, this
   loss was recognized in 1996 operating results.  The Company completed the
   divestiture in January 1997.  Net sales and operating losses of the
   Plastimo business for the four months ended January 1997 were $7,910,000
   and $1,184,000, respectively.

   7 Acquisitions

   In July 1997, the Company completed the acquisition of substantially all
   of the assets of Ocean Kayak, Inc., a privately held manufacturer and
   marketer of kayaks.  The initial purchase price for the acquisition was
   approximately $4,500,000.  Additional payments in the years 1998 and 1999
   are dependent upon achievement of specified levels of sales of the
   acquired products.

   In July 1997, the Company completed the acquisition of the common stock of
   Uwatec AG (Uwatec), a privately held manufacturer and marketer of diving
   computers and other electronic instruments sold under the Aladin and
   Uwatec trademarks.  The initial purchase price for the acquisition was
   approximately $33,000,000, substantially all of which will be recorded as
   intangible assets.  The Swiss franc equivalent of $10,000,000 of the
   initial purchase price is deferred with payments due in 2000 and 2002. 
   Interest on the deferred amounts is payable annually at 6%. Additional
   payments in 1998 through 2000 are dependent upon achievement of specified
   levels of profitability of the acquired business.

   In connection with the acquisition, the Company entered into a long-term
   product development and intellectual property agreement with an
   unaffiliated party with which Uwatec conducts business and an employment
   agreement with a key employee and shareholder of Uwatec prior to the
   acquisition.

   To provide interim financing for the acquisitions, retire existing debt of
   Uwatec and to pay costs associated with the acquisitions, the Company
   utilized existing credit facilities. Committed permanent financing, in the
   form of $25,000,000 of unsecured senior notes bearing interest at 7.15%,
   will be issued in October 1997, at which time up to $25,000,000 borrowed
   under the Company's existing facilities will be repaid.  The senior notes
   will have annual principal payments of $2,000,000 to $7,000,000 beginning
   October 2001 with a final payment due October 2007. Simultaneous with the
   commitment of the senior notes, the Company executed a currency swap,
   effectively denominating in Swiss francs all of the principal and interest
   payments required under the senior notes.  The fixed, effective interest
   rate to be paid on the senior notes as a result of the currency swap is
   4.32%.

   Unaudited pro forma operating results for the nine months ended June 1997,
   as if the acquisition of Uwatec and sale of Plastimo had been consummated
   in September 1996 are as follows:

    (thousands, except per share
    data)
    Net sales                                                $243,782
    Net income                                                    674
    Earning per common share                                     0.08
                                                              =======

   Unaudited pro forma operating results for the year ended September 1996,
   as if the acquisition of Uwatec and sale of Plastimo had been consummated
   in September 1995 are as follows:

    (thousands, except per share
    data)
    Net sales                                                $332,700
    Net loss                                                 (12,526)
    Loss per common share                                      (1.54)
                                                             =======

   Additional payments, if required, will increase intangible assets in
   future years.  The acquisitions were accounted for using the purchase
   method of accounting and, accordingly, the financial statements will
   include the results of operations from the respective dates of
   acquisition.

   The Company anticipates nonrecurring charges totaling $2,000,000 will be
   incurred over the next two years to integrate Uwatec into its business.

   8 Reclassification

   Certain amounts as previously reported have been reclassified to conform
   with the current period presentation.

   

             Management's Discussion and Analysis of Financial
                  Condition and Results of Operations
 

   The following discussion includes comments and analysis relating to the
   Company's results of operations and financial condition for the three
   months and nine months ended June 27, 1997 and June 28, 1996.  This
   discussion should be read in conjunction with the consolidated financial
   statements and related notes that immediately precede this section, as
   well as the Company's 1996 Annual Report.

   Foreign Operations

   The Company has significant foreign operations, for which the functional
   currencies are denominated primarily in French francs, German marks, Swiss
   francs, Italian lire, Japanese yen and Canadian dollars.  As the values of
   the currencies of the foreign countries in which the Company has
   operations increase or decrease relative to the U.S. dollar, the sales,
   expenses, profits, assets and liabilities of the Company's foreign
   operations, as reported in the Company's consolidated financial
   statements, increase or decrease, accordingly.  The Company mitigates a
   portion of the fluctuations in certain foreign currencies through the
   purchase of forward contracts and options to hedge known commitments,
   primarily for purchases of inventory and loans denominated in foreign
   currencies. The significant appreciation of the U.S. dollar during the
   nine months ended June 27, 1997 and the sale of the Plastimo business
   reduced the cumulative translation component of shareholders' equity by
   $9.7 million since the end of the 1996 fiscal year.

   Results of Operations

   Net sales for the three months ended June 27, 1997 totaled $86.9 million,
   a decrease of approximately 21% from net sales of $110.7 million for the
   three months ended June 28, 1996. Net sales of the Company's North
   American units for the three months ended June 27, 1997 decreased $8.5
   million, or 13%, over the corresponding period in the prior year.  Net
   sales of the Company's European units decreased $15.0 million, or 38%,
   compared to the corresponding period of the preceding year.  The sale of
   the Plastimo business in January 1997 accounted for $13.3 million of the
   sales shortfall.

   Net sales for the nine months ended June 27, 1997 decreased 16% to $234.8
   million, from $278.3 million in the prior year.  The sale of the Plastimo
   business accounted for $21.3 million of the sales shortfall.

   Relative to the U.S. dollar, the average values of most currencies of the
   European countries in which the Company has operations were lower for the
   three months ended June 27, 1997 as compared to the preceding year. 
   Excluding the impact of foreign currencies and the sale of the Plastimo
   business, net sales decreased 7% and 5% for the three months and nine
   months ended June 27, 1997, respectively.

   Gross profit as a percentage of sales decreased to 37.4% for the three
   months ended June 27, 1997 compared to 38.3% in the corresponding period
   in the prior year.  Gross profit for the nine months ended June 27, 1997
   decreased to 37.4% compared to 38.8% in the prior year. Underabsorption of
   overhead expenses due to lower sales volume and sales of excess inventory
   at lower than normal margins contributed to the overall decline.

   The Company earned an operating profit of $7.9 million for the three
   months ended June 27, 1997, compared to an operating profit of $10.3
   million for the corresponding period of the prior year.  The decreases in
   sales and gross profit margin were partially offset by a $7.5 million
   decrease in operating expenses.  The decrease in operating expenses is
   attributable to the decline in sales, management's efforts to control such
   expenses and the sale of Plastimo in January 1997. The Company earned an
   operating profit of $13.8 million for the nine months ended June 27, 1997,
   compared to an operating profit of $17.7 million for the corresponding
   period of the prior year.  Excluding the Plastimo business, operating
   profit as a percentage of sales increased for the three months and nine
   months ended June 27, 1997 compared to the prior year.

   Interest expense of $2.2 million for the three months ended June 27, 1997
   was lower than the prior year due to lower working capital levels and the
   use of proceeds from the sale of Plastimo to reduce short-term debt.

   The Company earned net income of $3.3 million in the three months ended
   June 27, 1997 compared to income of $4.2 million in the corresponding
   period of the preceding year.  On a per share basis, the earnings amounted
   to $0.41 compared to $0.52 in the preceding year.

   The Company earned net income of $3.7 million in the nine months ended
   June 27, 1997 compared to net income of $5.5 million in the corresponding
   period of the preceding year.  On a per share basis, the earnings amounted
   to $0.46 compared to $0.68 in the preceding year. 

   Financial Condition

   The following discusses changes in the Company's liquidity and capital
   resources.

                                   Operations

   Cash flows used for operations totaled $1.9 million for the nine months
   ended June 27, 1997 and $44.1 million for the corresponding period of the
   prior year.  Seasonal growth in accounts receivable of $25.5 million for
   the nine months ended June 27, 1997 and $37.4 million for the
   corresponding period of the prior year account for a portion of the net
   usage of funds.

   Inventory decreased $5.1 million for the nine months ended June 27, 1997
   versus an inventory increase of $22.7 million for the corresponding period
   of the prior year.  Improved order quantity management contributed to the
   inventory decrease.  Accelerated delivery schedules for certain new
   products, inventories of acquired product lines, and level loading of
   production at certain of the Company's manufacturing operations
   contributed to the increase in 1996.

   Accounts payable and accrued liabilities increased $3.4 million for the
   nine months ended June 27, 1997 and decreased $1.9 million for the
   corresponding period of the prior year.  Trade accounts payable accounted
   for the majority of the increase in the current year.

   Depreciation and amortization charges were $7.9 million for the nine
   months ended June 27, 1997 and $8.1 million for the corresponding period
   of the prior year, mitigating the net outflow of operating funds.

                              Investing Activities

   Net proceeds from the sale of the Plastimo business provided a cash
   increase of $13.9 million. Expenditures for property, plant and equipment
   were $7.3 million for the nine months ended June 27, 1997 and $5.8 million
   for the corresponding period of the prior year.  The Company s recurring
   investments are made primarily for tooling for new products and
   enhancements and information systems.  In 1997, capital expenditures are
   anticipated to total approximately $10.0 million.  These expenditures are
   expected to be funded by working capital or existing credit facilities.

                              Financing Activities

   Financing activities used $5.6 million of cash flows for the nine months
   ended June 27, 1997 and provided $52.6 million for the corresponding
   period of the prior year.  In October 1995, the Company consummated
   private placements of long-term debt totaling $45 million.  Payments on
   long-term debt required to be made in 1997 total $7.5 million.  Proceeds
   totaling approximately $16 million from the sale of the Company's Plastimo
   business were used to reduce short-term indebtedness in 1997.  The
   acquisitions of Uwatec and Ocean Kayak in July 1997 were funded from
   existing credit facilities.

   Other Factors

   The Company has not been significantly impacted by inflationary pressures
   over the last several years.  However, from time to time the Company faces
   changes in the prices of commodities. Price increases and, in certain
   situations, price decreases are implemented for individual products, when
   appropriate.  The Company anticipates that rising costs of basic raw
   materials may impact 1997 operating costs and, accordingly, the prices of
   its products.  The Company is involved in continuing programs to mitigate
   the impact of cost increases through changes in product design and
   identification of sourcing and manufacturing efficiencies.


   

                           PART II  OTHER INFORMATION


          Item 6. Exhibits and Reports on Form 8-K

                  (a) The following documents are filed as part of this
                      Form 10-Q

                      Exhibit 27:       Financial Data Schedule

                  (b) Reports on Form 8-K

                      None


   

                                   SIGNATURES


   Pursuant to the requirements of the Securities Exchange Act of 1934, the
   Registrant has duly caused this report to be signed on its behalf by the
   undersigned thereunto duly authorized.


                                JOHNSON WORLDWIDE ASSOCIATES, INC.


   Date:  August 11, 1997

                                /s/ Carl G. Schmidt
                                Carl G. Schmidt
                                Senior Vice President and Chief
                                Financial Officer, Secretary and
                                Treasurer
                                (Principal Financial and Accounting
                                Officer)


   

                                  EXHIBIT INDEX


                                                                Page
          Exhibit   Description                                Number

            27.     Financial Data Schedule                        -

 

5 1,000 9-MOS OCT-03-1997 SEP-28-1996 JUN-27-1997 10,635 0 73,723 (2,195) 82,352 183,203 73,595 (45,116) 261,310 76,070 61,278 0 0 407 119,728 261,310 234,822 234,822 147,088 147,088 72,723 1,030 6,580 7,401 3,653 3,748 0 0 0 3,748 .46 .46