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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C.  20549

                                  SCHEDULE 13D

                    Under the Securities Exchange Act of 1934
                               (Amendment No. 3)*


                       JOHNSON WORLDWIDE ASSOCIATES, INC.               
                                (Name of Issuer)

                      Class A Common Stock, $.05 par value          
                         (Title of Class of Securities)

                                   479254 10 4                    
                                 (CUSIP Number)

                   John M. Schroeder, 4041 North Main Street,
                    Racine, Wisconsin  53402 - (414) 631-2503
           (Name, Address and Telephone Number of Person Authorized to
                       Receive Notices and Communications)

                                 April 29, 1997                    
             (Date of Event which Requires Filing of this Statement)

   If the filing person has previously filed a statement on Schedule 13G to
   report the acquisition which is the subject of this Schedule 13D, and is
   filing this schedule because of Rule 13d-1(b)(3) or (4), check the
   following box  [_].

   Check the following box if a fee is being paid with the statement  [_]. 
   (A fee is not required only if the reporting person:  (1) has a previous
   statement on file reporting beneficial ownership of more than five percent
   of the class of securities described in Item 1; and (2) has filed no
   amendment subsequent thereto reporting beneficial ownership of five
   percent or less of such class.)  (See Rule 13d-7.)

   Note:     Six copies of this statement, including all exhibits, should be
   filed with the Commission.  See Rule 13d-1(a) for other parties to whom
   copies are to be sent.

   *    The remainder of this cover page shall be filled out for a reporting
   person's initial filing on this form with respect to the subject class of
   securities, and for any subsequent amendment containing information which
   would alter disclosures provided in a prior cover page.

   The information required on the remainder of this cover page shall not be
   deemed to be "filed" for the purpose of Section 18 of the Securities
   Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of
   that Section of the Act but shall be subject to all other provisions of
   the Act (however, see the Notes).

   
         CUSIP No. 479254 10 4


     1   NAME OF REPORTING PERSON
         S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

              Samuel C. Johnson
              ###-##-####

     2   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*           (a)  [_]
                                                                     (b)  [X]


     3   SEC USE ONLY


     4   SOURCE OF FUNDS*

              PF

     5   CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT
         TO ITEMS 2(d) OR 2(e)                                            [_]

              Not Applicable

     6   CITIZENSHIP OR PLACE OF ORGANIZATION

              United States

                     7  SOLE VOTING POWER
      NUMBER OF
                             1,708,136(1)
        SHARES
                     8  SHARED VOTING POWER
     BENEFICIALLY
                             1,127,000(1)
       OWNED BY

                     9  SOLE DISPOSITIVE POWER
         EACH

                             1,708,136(1)
      REPORTING

        PERSON
                    10  SHARED DISPOSITIVE POWER
         WITH
                             1,127,000

    11   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

              2,835,136(1)


    12   CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN
         SHARES*                                                          [_]

              Not Applicable


    13   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

              35.6%

    14   TYPE OF REPORTING PERSON*

              IN



                      *SEE INSTRUCTIONS BEFORE FILLING OUT!
                      
    (1)  Takes into account shares of Class B Common Stock beneficially owned
        by the reporting person which are convertible into Class A Common
        Stock on a one share-for-one share basis.

   
   Item 1.   Security and Issuer

             Class A Common Stock, $.05 par value
             Johnson Worldwide Associates, Inc.
             1326 Willow Road
             Sturtevant, Wisconsin  53177

   Item 2.   Identity and Background

             This statement is being filed by Samuel C. Johnson.  Certain
   information regarding the foregoing person is set forth below.

             (a)-(b)  Name and Business Address

             Samuel C. Johnson
             1525 Howe Street
             Racine, Wisconsin  53403

             (c)  Principal Occupation and Employment

             Chairman of S.C. Johnson & Son, Inc.

             Principal Business/Name, Address and Principal Business of
             Employer

             S. C. Johnson & Son, Inc.
             1525 Howe Street
             Racine, Wisconsin  53403

             Manufacturer of household maintenance and industrial products.

             (d)-(e)  During the last five years, the reporting person has
   not been convicted in a criminal proceeding or been a party to a civil
   proceeding of a judicial or administrative body of competent jurisdiction
   and as a result of such proceeding was or is subject to a judgment, decree
   or final order enjoining future violation of, or prohibiting or mandating
   activities subject to federal or state securities laws or finding any
   violation with respect to such laws.

             (f)  Citizenship

             United States

   Item 3.   Source and Amount of Funds or Other Consideration.

             Samuel C. Johnson acquired 178,900 shares of Class A Common
   Stock with approximately $2,168,537 of his personal funds.

   Item 4.   Purpose of Transaction.

             The reported shares were acquired for investment purposes.

             The reporting person has no plans or proposals which relate to
   or would result in:

             (a)  The acquisition by any person of additional securities
        of the Company, or the disposition of securities of the Company;

             (b)  An extraordinary corporate transaction, such as a
        merger, reorganization or liquidation, involving the Company or
        any of its subsidiaries;

             (c)  A sale or transfer of a material amount of assets of
        the Company or any of its subsidiaries;

             (d)  Any change in the present board of directors or
        management of the Company, including any plans or proposals to
        change the number or term of directors or to fill any existing
        vacancies on the board;

             (e)  Any material change in the present capitalization or
        dividend policy of the Company;

             (f)  Any other material change in the Company's business or
        corporate structure;

             (g)  Changes in the Company's charter, bylaws or
        instruments corresponding thereto or other actions which may
        impede the acquisition of control of the Company by any other
        person;

             (h)  Causing a class of securities of the Company to be
        delisted from a national securities exchange or to cease to be
        authorized to be quoted in an inter-dealer quotation system of a
        registered national securities association;

             (i)  A class of equity securities of the Company becoming
        eligible for termination of registration pursuant to Section
        12(g)(4) of the Act; or

             (j)  Any action similar to any of those enumerated above.

   Item 5.   Interest in Securities of the Issuer.

             (a)-(b)  Information concerning the amount and percentage of
   shares of Class A Common Stock beneficially owned by the reporting person
   is set forth below.

                                                                  Percentage
                                                                      of
                                                                 Outstanding
                           Sole         Shared                    Shares of
                        Voting and    Voting and     Aggregate     Class A
    Reporting          Dispositive    Dispositive   Beneficial      Common
    Person                 Power         Power      Ownership       Stock

    Samuel C. Johnson  1,708,136(1)  1,127,000(1)  2,835,136(1)  35.6%(1)(2)

   _______________

   (1)  Includes shares of Class B Common Stock which are convertible at any
        time on a one-for-one basis into shares of Class A Common Stock.

   (2)  Based upon 6,901,801 shares of Class A Common Stock outstanding on
        December 31, 1996.

             Mr. Johnson shares voting and dispositive power with respect to
   certain shares with Imogene P. Johnson, Helen P. Johnson-Leipold, JWA
   Consolidated, Inc. and Johnson Heritage Trust Company.  Certain
   information with respect to such persons is set forth below.

                                        Principal
          Name and Business             Occupation        Name, Address and
               Address                and Employment     Principal Business

    Johnson Heritage Trust            Not Applicable    Bank and Trust
     Company                                              Company
    4041 N. Main Street
    Racine, WI  53402

    State of Organization: 
    Wisconsin

    Imogene P. Johnson                     None                 None
    4041 N. Main Street
    Racine, WI  53402

    Citizenship:  United States

    Helen P. Johnson-Leipold       Executive Vice-      Johnson Worldwide
    1326 Willow Road               President-North      Associates,
    Sturtevant, WI  53177          American Businesses     Inc.
                                   of Johnson           1326 Willow Road
    Citizenship:  United States    Worldwide            Sturtevant, WI 
                                   Associates, Inc.     53177

                                                        Global outdoor
                                                        recreation products
                                                        company

    JWA Consolidated, Inc.            Not Applicable    Holding company for
    4041 N. Main Street                                 purposes of owning
    Racine, WI  53402                                   stock of Company

    State of Organization: 
    Delaware

             During the last five years, none of the above persons has been
   convicted in a criminal proceeding or has been a party to a civil
   proceeding of a judicial or administrative body of competent jurisdiction
   and as a result of such proceeding was or is subject to a judgment, decree
   or final order enjoining future violation of, or prohibiting or mandating
   activities subject to federal or state securities laws or finding any
   violation with respect to such laws.

             (c)  On April 25, 1997, Samuel C. Johnson purchased 5,000 shares
   of Class A Common Stock at $12 per share in the open market.

             On April 29, 1997, Samuel C. Johnson purchased 173,900 shares of
   Class A Common Stock at $12-1/8 in the open market.

             (d)  Not applicable.

             (e)  Not applicable.

   Item 6.   Contracts, Arrangements, Understandings or Relationships With
             Respect to Securities of the Issuer.

             Certain trusts of which Mr. Johnson serves as sole trustee
   deposited a total of 160,136 shares of Class B Common Stock, $.05 par
   value ("Class B Common Stock"), of Johnson Worldwide Associates, Inc.
   ("Company") into the Johnson Worldwide Associates, Inc. Class B Common
   Stock Voting Trust ("Voting Trust") in exchange for an equal number of
   Voting Trust units.  The Voting Trust holds a total of 1,029,000 shares of
   Class B Common Stock for the benefit of Mr. Johnson and certain members of
   his family (the "Johnson Family").  Voting Trust unit holders representing
   75% of the outstanding units have certain rights to direct exchanges or
   conversions of the Class B Common Stock to Class A Common Stock and to
   direct the vote of the Class B Common Stock in the event of certain
   extraordinary transactions.  The creation of the Voting Trust is intended
   to further protect and promote the mutual interests of the Johnson Family
   and to provide the framework for continuity of management of the Company.

   Item 7.   Material to be Filed as Exhibits.

             Exhibit 9:     Johnson Worldwide Associates, Inc. Class B Common
                            Stock Voting Trust

   
                                    SIGNATURE

             After reasonable inquiry and to the best of my knowledge and
   belief, I certify that the information set forth in this statement is
   true, complete and correct.

        Date

   May 7, 1997                   /s/ Samuel C. Johnson
                                 Signature

                                 Samuel C. Johnson              
                                 Name/Title

   
                                  EXHIBIT INDEX

        Exhibit

   9.   Johnson Worldwide Associates, Inc.
        Class B Common Stock Voting Trust*


   ______________

   *    Previously filed.