UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington D.C.  20549

                                    FORM 10-K

   [X]  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
        EXCHANGE ACT OF 1934

                  For the fiscal year ended September 27, 1996

                                       OR

   [  ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
        EXCHANGE ACT OF 1934

             For the transition period from          to            

                         Commission file number 0-16255

                       JOHNSON WORLDWIDE ASSOCIATES, INC.
             (Exact name of Registrant as specified in its charter)

               Wisconsin                       39-1536083
    (State or other jurisdiction of         (I.R.S. Employer
     incorporation or organization)        Identification No.)

                  1326 Willow Road, Sturtevant, Wisconsin 53177
                    (Address of principal executive offices)

                                 (414) 884-1500
              (Registrant's telephone number, including area code)

        Securities registered pursuant to Section 12(b) of the Act: None

           Securities registered pursuant to Section 12(g) of the Act:

                      Class A Common Stock, $.05 par value

        Indicate by check mark whether the Registrant (1) has filed all
   reports required to be filed by Section 13 or 15(d) of the Securities
   Exchange Act of 1934 during the preceding 12 months (or for such shorter
   period that the Registrant was required to file such reports), and (2) has
   been subject to such filing requirements for the past 90 days.
   Yes  X  No

        Indicate by check mark if disclosure of delinquent filers pursuant to
   Item 405 of Regulation S-K is not contained herein, and will not be
   contained, to the best of Registrant's knowledge, in definitive proxy or
   information statements incorporated by reference in Part III of this Form
   10-K, or any amendment to this Form 10-K.   [   ]

        As of November 15, 1996, 6,901,885 shares of Class A and 1,228,053
   shares of Class B common stock of the Registrant were outstanding.  The
   aggregate market value of voting stock of the Registrant held by
   non-affiliates of the Registrant was approximately $50,902,000 on
   November 15, 1996.


                       DOCUMENTS INCORPORATED BY REFERENCE

                                          Part and Item Number of Form 10-K
                 Document                      into which Incorporated

   1.   Johnson Worldwide Associates,      Part I, Items 1 and 2, and Part
        Inc. 1996 Annual Report            II, Items 5, 6, 7 and 8

   2.   Johnson Worldwide Associates, Inc. Part III, Items 10, 11, 12 and 13
        Notice of Annual Meeting of
        Shareholders and Proxy Statement
        for the Annual Meeting of 
        Shareholders on January 22, 1997

   

   PART I

   ITEM 1.  BUSINESS

   Johnson Worldwide Associates, Inc. and its subsidiaries (the "Company")
   are engaged in the manufacture and marketing of recreation products. 
   Until the third quarter of fiscal 1994, the Company also manufactured and
   marketed marking systems products.  In July 1993, the Company announced
   its intention to sell its marking systems businesses and, in accordance
   with this decision, the marking systems businesses are presented as a
   discontinued operation in the Company's Consolidated Financial Statements. 
   Additional information regarding the marking systems businesses is set
   forth at Note 3 to the Consolidated Financial Statements on page 26 in the
   Company's 1996 Annual Report, which is incorporated herein by reference. 
   Financial information for the foreign and domestic operations of the
   Company's recreation products businesses is set forth at Note 13 to the
   Consolidated Financial Statements on page 30 in the Company's 1996 Annual
   Report, which is incorporated herein by reference.

   The Company's primary focus is on marketing and product innovation and
   design to maintain its strong brand names and consumer recognition. 
   Research and development activities for each of the Company's principal
   businesses emphasize new products and innovations to differentiate the
   Company's products from those of its competitors.

   The Company is controlled by Samuel C. Johnson, members of his family and
   related entities.

   Fishing and Marine Products

   The Company's fishing products include Minn Kota electric fishing motors
   and accessories, Mitchell reels and rods, Johnson reels, Beetle Spin soft
   body lures, Johnson spoons and Deckhand electric boat anchor systems.  In
   1995, the Company acquired the SpiderWire product line, giving it a
   leading brand in the "superline" segment of the fishing line market.  In
   1995, the Company also acquired the Neptune product line of electric
   motors and power accessories, which expands its range of such products.

   The overall fishing and marine markets in which the Company competes have
   grown moderately in recent years.  The Company believes it has been able
   to maintain its share of most markets primarily as a result of the
   Company's emphasis on marketing and product innovation.  The Company
   controls a majority of the electric fishing motor market.  Research and
   development emphasize new products and innovations to provide demonstrable
   product differentiation and expanded product lines.  Consumer advertising
   and promotion include advertising on regional television and in outdoor,
   general interest and sports magazines and in-store displays.  Packaging
   and point-of-purchase materials are used to increase consumer appeal and
   sales.

                             Electric Fishing Motors

   The Company manufactures, under its Minn Kota and Neptune names, battery
   powered motors used on fishing boats and other boats for quiet trolling
   power or primary propulsion.  The Company's Minn Kota and Neptune motors
   and related accessories are sold in the United States, Canada, Europe and
   the Pacific Basin through large retail store chains such as Wal Mart and
   K-Mart, catalogs, such as Bass Pro Shops and Cabelas, sporting goods
   specialty stores and marine dealers.

                                  Fishing Line

   The Company purchases, through a third-party manufacturer, its SpiderWire
   and SpiderWire Fusion products, which have performance characteristics
   superior to those of monofilament fishing line.  SpiderWire competes in
   the "superline" segment of the fishing line category, while the recently
   introduced SpiderWire Fusion is positioned just above the high end of the
   monofilament market.  These products are sold through large retail store
   chains, catalogs and specialty stores.

                                 Rods and Reels

   The Company markets Johnson fishing reels, which are primarily closed-face
   reels, as well as Mitchell reels, which are primarily open-faced spinning
   and bait casting reels.  Reels are sold individually and in rod and reel
   combinations, primarily through large retail store chains, catalogs and
   specialty fishing shops in the United States, Canada, Europe and the
   Pacific Basin.  The Company's closed-face reels compete in a segment of
   the U.S. fishing reel market which is dominated by larger manufacturers. 
   Marketing support for the Company's reels is focused on building brand
   names, emphasizing product features and innovations and on developing
   specific segments of the reel market through advertising in national
   outdoor magazines and through trade and consumer support at retail.  The
   Company's rods and reels are primarily produced by off-shore manufacturing
   sources.

                                  Lure Products

   The Company's artificial lure products consist of Beetle Spin soft body
   lures and Johnson spoons.  These products are sold primarily through large
   retail store chains.

                                 Marine Products

   The Company is a leading supplier in Europe of marine products and
   accessories primarily for sailing, which are sold under the Plastimo name. 
   Plastimo products and accessories include safety products (such as
   buoyancy vests and inflatable life rafts), mooring products (such as
   anchors, fenders and ladders), navigational equipment (such as cockpit
   instruments, automatic pilots and compasses) and jib reefing systems. 
   Plastimo products are sold to a lesser extent in the United States and
   other markets worldwide.

   The Company's line of Airguide marine, weather and automotive instruments
   is distributed primarily in the United States through large retail store
   chains and original equipment manufacturers.

   Camping Products

   The Company's camping products include Eureka! and Camp Trails tents and
   backpacks, Old Town canoes and kayaks, Carlisle paddles, Silva field
   compasses, and Jack Wolfskin tents, backpacks and outdoor clothing.

                               Tents and Backpacks

   The Company's Eureka! and Camp Trails tents and backpacks compete
   primarily in the mid- to high-price range of their respective markets and
   are sold in the United States through independent sales representatives
   primarily to sporting goods stores, catalog and mail order houses and
   camping and backpacking specialty stores.  Marketing of the Company's
   tents and backpacks is focused on building the Eureka! and Camp Trails
   brand names and establishing the Company as a leader in product design and
   innovation.  The Company's tents and backpacks are produced by off-shore
   manufacturing sources.

   The Company markets both Eureka! camping and commercial tents.  The
   Company's camping tents have outside self-supporting aluminum frames
   allowing quicker and easier set-up, a design approach first introduced by
   the Company.  Most of the Eureka! tents are made from breathable nylon. 
   The Company's commercial tents include party tents and tents for fairs. 
   Party tents are sold primarily to general rental stores while other
   commercial tents are sold directly to tent erectors.  Commercial tents are
   manufactured by the Company in the United States.

   Camp Trails backpacks consist primarily of internal and external frame
   backpacks for hiking and mountaineering.  The Company's line of Camp
   Trails backpacks also includes soft back bags, day packs and travel packs. 
   Jack Wolfskin, a German marketer of camping tents, backpacks and outdoor
   clothing, distributes its products primarily through camping and
   backpacking specialty stores in Germany with additional distribution in
   other European countries and the United States and, under license, in
   Japan.  Certain of these stores sell Jack Wolfskin products exclusively.

                                Canoes and Kayaks

   The Company's watercraft are sold under the Old Town name and consist of
   whitewater, tripping, touring and general recreational purpose canoes for
   the high quality and mid-price segments of the canoe market and
   recreational and higher performance kayaks.  The Company has developed a
   proprietary roto-molding process for manufacturing polyethylene canoes to
   compete in the higher volume mid-priced range of the market.  These canoes
   maintain many of the design and durability characteristics of higher
   priced canoes.  The Company also manufactures canoes from fiberglass,
   Royalex (ABS) and wood.  The Company's canoes are sold primarily to
   sporting goods stores, catalog and mail order houses such as L. L.  Bean,
   canoe specialty stores and marine dealers in the United States and Europe. 
   The United States market for canoes is relatively constant, but the
   Company believes, based on industry data, that it is the leading
   manufacturer of canoes in the United States in unit and dollar sales. 
   Carlisle Paddles, a manufacturer of composite canoe paddles, supplies
   certain paddles that are sold with the Company's canoes as well as
   supplying paddles which are distributed through the same channels as the
   Company's watercraft.

   Diving Products

   The Company believes that it is one of the world's largest manufacturers
   and distributors of underwater diving products which it sells under the
   Scubapro and SnorkelPro names.  The Company markets a full line of
   underwater diving and snorkeling equipment including regulators,
   stabilizing jackets, tanks, depth gauges, masks, fins, snorkels, diving
   electronics and other accessories.  Scubapro products are marketed to the
   high quality, premium priced segment of the market.  The Company maintains
   a marketing policy of limited distribution and sells primarily through
   independent specialty diving shops worldwide.  These diving shops
   generally provide a wide range of services to divers, including
   instruction and repair service.  Scubapro products are marketed primarily
   in Europe, the United States, Canada and the Pacific Basin.

   The Company focuses on maintaining Scubapro as the market leader in
   innovations and new products.  The Company maintains a research and
   development staff both in the United States and Italy and has obtained
   several patents on Scubapro products and features.  Consumer advertising
   focuses on building the Scubapro brand name and position as the high
   quality and innovative leader in the industry.  The Company advertises its
   Scubapro equipment in diving magazines and through in-store displays.

   The Company maintains manufacturing and assembly facilities in the United
   States, Mexico and Italy.  The Company procures a number of its rubber and
   plastic products and components from offshore sources.

   Sales by Category

   The following table depicts net sales of continuing operations by major
   product category:

                                            
                                           Year Ended
                     Sept. 27,         Sept. 29,         Sept. 30,
                        1996      %       1995      %      1994      %
                                           (thousands)
   Fishing and
    Marine            $170,986    50%  $176,665     51%  $129,930    46%
   Camping              96,387    28     96,095     28     87,529    31
   Diving               77,000    22     74,430     21     66,884    23
                       -------   ---    -------    ---    -------   ---
                      $344,373   100%  $347,190    100%  $284,343   100%
                       =======   ===    =======    ===    =======   ===

   Sales to Wal Mart Stores, Inc. and its affiliated entities totaled
   $34,902,000 in 1995.  No customer accounted for 10% or more of sales in
   1996 or 1994.

   International Operations

   See Note 13 to the Consolidated Financial Statements on page 30 of the
   Company's 1996 Annual Report, which is incorporated herein by reference,
   for financial information comparing the Company's domestic and
   international operations.

   Research and Development

   The Company commits significant resources to research and new product
   development.  The Company expenses research and development costs as
   incurred.  The amounts expended by the Company in connection with research
   and development activities for each of the last three fiscal years are set
   forth in the Consolidated Statements of Operations on page 21 of the
   Company's 1996 Annual Report, which is incorporated herein by reference.

   Competition

   The markets for most of the Company's products are quite competitive.  The
   Company believes its products compete favorably on the basis of product
   innovation, product performance and strong marketing support, and to a
   lesser extent, price.

   Employees

   At September 27, 1996, the Company had approximately 1,333 employees
   working in its businesses.  The Company considers its employee relations
   to be excellent.

   Backlog

   The Company's businesses do not receive significant orders in advance of
   expected shipment dates.

   Patents, Trademarks and Proprietary Rights

   The Company owns no single patent which is material to its business as a
   whole.  However, the Company holds several patents, principally for diving
   products and roto-molded canoes and has filed several applications for
   patents.  The Company also has numerous trademarks and trade names which
   the Company considers important to its business.

   Sources and Availability of Materials

   The Company's products use materials that are generally in adequate
   supply.  In 1995, however, the Company experienced shortages in the supply
   of magnets, which are key components used in its electric motors.  The
   shortage of magnets hindered the Company's ability to meet customer demand
   for its electric motor products for several months in 1995.

   Seasonality

   The Company's business is seasonal.  The following table shows total net
   sales and operating profit of the Company's continuing operations for each
   quarter, as a percentage of the total year.  Inventory writedowns of $11
   million in 1996 and $5.4 million in 1994 are included as components of the
   fourth quarter operating losses.  Nonrecurring charges totaling $6.8
   million impacted operating results in the second, third and fourth
   quarters of 1996.

                                         Year Ended
                  Sept. 27, 1996       Sept. 29, 1995       Sept. 30, 1994
                  Net     Operating    Net    Operating    Net     Operating
 Quarter Ended   Sales   Profit(Loss) Sales  Profit(Loss)  Sales  Profit(Loss)

 December          16%     (26)%        15%      (8)%       16%     (8)%
 March             32      169          31       50         30      61
 June              32      141          34       66         33      78
 September         20     (184)         20       (8)        21     (31)
                  ---     ----         ---      ---        ---     ---
                  100%     100%        100%     100%       100%    100%
                  ===      ===         ===      ===        ===     ===

   Executive Officers of the Registrant

   The following list sets forth certain information, as of November 15,
   1996, regarding the executive officers of the Company.

   Ronald C. Whitaker, age 49, became President and Chief Executive Officer
   of the Company in October 1996.  From December 1995 to October 1996,
   Mr. Whitaker was President and Chief Executive Officer of EWI, Inc., a
   supplier to the automotive industry.  From 1992 to September 1995,
   Mr. Whitaker was Chairman, President and Chief Executive Officer of Colt's
   Manufacturing Company, Inc., a manufacturer of firearms, and, from 1988 to
   1992, was President of Wheelabrator Corporation.

   Philippe Blime, age 55, became a Vice President of the Company and
   President of JWA Europe in 1993.  From 1982 until 1993, Mr. Blime was
   President and Directeur General of Mitchell Sports, S.A., a subsidiary of
   the Company since 1990.

   Helen P. Johnson-Leipold, age 39, became Executive Vice President - North
   American Businesses of the Company in October 1995.  From 1992 until
   October 1995, Ms.  Johnson-Leipold was Vice President - Consumer Marketing
   Services - Worldwide of S.C.  Johnson & Son, Inc. ("SCJ"), a manufacturer
   of household maintenance and industrial products, and, from 1988 to 1992,
   she was Director of Marketing Services of SCJ.

   Michael E. Klockenga, age 46, became Vice President of Operations of JWA
   North America in July 1994.  From 1991 until July 1994, Mr. Klockenga was
   a Plant Manager of Sundstrand Corporation ("Sundstrand"), a manufacturer
   of aerospace and industrial subsystems and components, and, from 1988 to
   1991, he was a Manager of Operations of Sundstrand.

   Carl G. Schmidt, age 40, became Senior Vice President of the Company in
   May 1995 and has been Chief Financial Officer, Secretary and Treasurer of
   the Company since July 1994.  From July 1994 until May 1995, Mr. Schmidt
   was a Vice President of the Company.  From 1988 to July 1994, he was a
   partner in the firm of KPMG Peat Marwick LLP.

   There are no family relationships between the above executive officers.


   ITEM 2.  PROPERTIES

   The Company maintains both leased and owned manufacturing, warehousing,
   distribution and office facilities throughout the world.

   The Company's manufacturing processes are primarily assembly operations
   and the Company prefers to lease rather than own facilities to maintain
   operational flexibility and control the investment of financial resources
   in property.  See Note 6 to the Consolidated Financial Statements on Page
   27 of the Company's 1996 Annual Report, which is incorporated herein by
   reference, for a discussion of lease obligations.

   The Company believes that its facilities are well maintained and have a
   capacity adequate to meet the Company's current needs.

        The Company's principal manufacturing locations and distribution
   centers are:

   Antibes, France             Grayling, Michigan       Old Town, Maine
   Bad Sakingen, Germany       Henan, Sweden            Oslo, Norway
   Barcelona, Spain            Henggart, Switzerland    Racine, Wisconsin
   Basingstoke, Hampshire,     Honolulu, Hawaii         Rancho Dominguez,
    England
   Binghamton, New York        Lorient, France          California
   Bruxelles, Belgium          Mankato, Minnesota       Salzburg-Glasenbach,
   Burlington, Ontario, Canada Marignier, France        Austria
   Eastly, Hamphire, England   Morfelden-Walldorf,      Schoonhoven, Holland
                                Germany
   Genoa, Italy                Nykoping, Sweden         Silverwater,
                                                         Australia
   Tokyo (Kawasaki), Japan

   The Company's corporate headquarters is located in Mount Pleasant,
   Wisconsin.  The Company's mailing address is Sturtevant, Wisconsin.

   ITEM 3.  LEGAL PROCEEDINGS

   The Company is subject to various legal actions and proceedings in the
   normal course of business, including those related to environmental
   matters.  Although litigation is subject to many uncertainties and the
   ultimate exposure with respect to these matters cannot be ascertained,
   management does not believe the final outcome will have a significant
   effect on the Consolidated Financial Statements.

   ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

   There were no matters submitted to a vote of security holders during the
   last quarter of the year ended September 27, 1996.

                                     PART II

   ITEM 5.  MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER
   MATTERS

   Information with respect to this item is included on pages 27, 29, 30 and
   32 and the inside back cover of the Company's 1996 Annual Report, which is
   incorporated herein by reference.

   There is no public market for the Registrant's Class B Common Stock. 
   However, the Class B Common Stock is convertible at all times at the
   option of the holder into shares of Class A Common Stock on a share for
   share basis.  As of November 15, 1996, the Company had 791 holders of
   record of its Class A Common Stock and 71 holders of record of its Class B
   Common Stock.

   The Company has never paid a dividend on its Common Stock.

   ITEM 6.  SELECTED FINANCIAL DATA

   Information with respect to this item is included on page 32 of the
   Company's 1996 Annual Report, which is incorporated herein by reference.

   ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
           RESULTS OF OPERATIONS

   Information with respect to this item is included on pages 17 to 19 of the
   Company's 1996 Annual Report, which is incorporated herein by reference.

   ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

   The following consolidated financial statements and supplemental data of
   the Registrant and its subsidiaries, included on pages 20 through 32 of
   the Company's 1996 Annual Report, are incorporated herein by reference:

           Consolidated Balance Sheets - September 27, 1996 and
           September 29, 1995

           Consolidated Statements of Operations - Years ended September 27,
           1996, September 29, 1995 and September 30, 1994

           Consolidated Statements of Shareholders' Equity - Years ended
           September 27, 1996, September 29, 1995 and September 30, 1994

           Consolidated Statements of Cash Flows - Years ended September 27,
           1996, September 29, 1995 and September 30, 1994

           Notes to Consolidated Financial Statements

           Independent Auditors' Report

           Quarterly Financial Summary

   ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
           FINANCIAL DISCLOSURE

   None.

                                    PART III

   ITEM 10.  DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

   Information with respect to this item, except for certain information on
   the Executive Officers which appears at the end of Part I of this report,
   is included in the Company's January 22, 1997 Proxy Statement, which is
   incorporated herein by reference, under the headings "Election of
   Directors" and "Section 16(a) Beneficial Ownership Reporting Compliance."

   ITEM 11.  EXECUTIVE COMPENSATION

   Information with respect to this item is included in the Company's
   January 22, 1997 Proxy Statement, which is incorporated herein by
   reference, under the heading "Executive Compensation," provided, however,
   that the subsection entitled "Executive Compensation-Compensation
   Committee Report on Executive Compensation" shall not be deemed to be
   incorporated herein by reference.

   ITEM 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

   Information with respect to this item is included in the Company's
   January 22, 1997 Proxy Statement, which is incorporated herein by
   reference, under the heading "Stock Ownership of Management and Others."

   ITEM 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

   Information with respect to this item is included in the Company's
   January 22, 1997 Proxy Statement, which is incorporated herein by
   reference, under the heading "Certain Transactions."

                                     PART IV

   ITEM 14.  EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K

   (a)  The following documents are filed as a part of this Form 10-K:

        1. Financial Statements:

           Included in Item 8 of Part II of this Form 10-K are the following
           Consolidated Financial Statements, related notes thereto, and
           independent auditors' report which are incorporated herein by
           reference from the 1996 Annual Report:

               Consolidated Balance Sheets - September 27, 1996 and September
               29, 1995

               Consolidated Statements of Operations - Years ended September
               27, 1996, September 29, 1995 and September 30, 1994

               Consolidated Statements of Shareholders' Equity - Years ended
               September 27, 1996, September 29, 1995 and September 30, 1994

               Consolidated Statements of Cash Flows - Years ended September
               27, 1996, September 29, 1995 and September 30, 1994

               Notes to Consolidated Financial Statements

               Independent Auditors' Report

        2. Financial Statement Schedules and Independent Auditors' Report:

           Included in Part IV of this Form 10-K is the following financial
           statement schedule and independent auditors' report:

               Independent Auditors' Report
               Schedule II - Valuation and Qualifying Accounts

           All other schedules are omitted because they are not applicable,
           are not required or equivalent information has been included in
           the Consolidated Financial Statements or notes thereto.

        3. Exhxibits

           See Exhibit Index.

   (b)  Reports on Form 8-K:

        None.



                          INDEPENDENT AUDITORS' REPORT




   Shareholders and Board of Directors
   Johnson Worldwide Associates, Inc.:

   Under date of November 8, 1996, we reported on the consolidated balance
   sheets of Johnson Worldwide Associates, Inc. and subsidiaries as of
   September 27, 1996 and September 29, 1995, and the related consolidated
   statements of operations, shareholders' equity and cash flows for each of
   the years in the three-year period ended September 27, 1996, as contained
   in the 1996 Annual Report.  These consolidated financial statements and
   our report thereon are incorporated by reference in the Annual Report on
   Form 10-K for the fiscal year 1996.  In connection with our audits of the
   aforementioned consolidated financial statements, we also audited the
   related consolidated financial statement schedule as listed in Item 14(a). 
   This financial statement schedule is the responsibility of the Company's
   management.  Our responsibility is to express an opinion on this financial
   statement schedule based on our audits.

   In our opinion, such financial statement schedule, when considered in
   relation to the basic consolidated financial statements taken as a whole,
   presents fairly, in all material respects, the information set forth
   therein.


                                                        KPMG Peat Marwick LLP


   Milwaukee, Wisconsin
   November 8, 1996

   
   
               Johnson WORLDWIDE ASSOCIATES, Inc. AND SUBSIDIARIES

                SCHEDULE II -- VALUATION AND QUALIFYING ACCOUNTS

                                   (thousands)

   
Additions Balance at Charged to Balance Beginning Costs and at End of Year Expenses Deductions(1) of Year Year ended September 27, 1996: Allowance for doubtful accounts $2,610 $ 1,662 $2,037 $ 2,235 Inventory reserves 5,118 12,202 3,655 13,665 Year ended September 29, 1995: Allowance for doubtful accounts 2,317 1,567 1,274 2,610 Inventory reserves 7,554 1,561 3,997 5,118 Year ended September 30, 1994: Allowance for doubtful accounts 1,606 1,421 710 2,317 Inventory reserves 1,751 6,318 515 7,554 (1) Includes the impact of foreign currency fluctuations on this balance sheet account.
SIGNATURES Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized, in the Town of Mount Pleasant and State of Wisconsin, on the 12th day of December, 1996. JOHNSON WORLDWIDE ASSOCIATES, INC. (Registrant) By /s/ Ronald C. Whitaker Ronald C. Whitaker Pursuant to the requirements of the Securities Exchange Act of 1934, the report has been signed by the following persons in the capacities indicated on the 12th day of December, 1996. /s/ Samuel C. Johnson Chairman of the Board and Director (Samuel C. Johnson) /s/ Ronald C. Whitaker President and Chief Executive Officer (Ronald C. Whitaker) and Director (Principal Executive Officer) /s/ Donald W. Brinckman Director (Donald W. Brinckman) /s/ Raymond F. Farley Director (Raymond F. Farley) /s/ Helen P. Johnson-Leipold Executive Vice President - (Helen P. Johnson-Leipold) North American Businesses and Director /s/ Thomas F. Pyle, Jr. Director (Thomas F. Pyle, Jr.) /s/ Carl G. Schmidt Senior Vice President and Chief Financial (Carl G. Schmidt) Officer, Secretary and Treasurer (Principal Financial and Accounting Officer) JOHNSON WORLDWIDE ASSOCIATES, INC. EXHIBIT INDEX Exhibits Title Page No. 3.1 Articles of Incorporation of the Company. (Filed as Exhibit 3.1 to the Company's Form S-1 Registration Statement No. 33-16998, and incorporated herein by reference.) * 3.2 Amendments to Bylaws of the Company, dated June 24, 1996. -- 3.3 Bylaws of the Company as amended through June 24, 1996. -- 4.1 Note Agreement dated May 1, 1991. (Filed as Exhibit 4 to the Company's Form 10-Q for the quarter ended June 28, 1991 and incorporated herein by reference). * 4.2 Letter Amendment No. 1 dated September 30, 1993 to Note Agreement dated May 1, 1991. (Filed as Exhibit 4.5 to the Company's Form 10-K for the year ended October 1, 1993 and incorporated herein by reference). * 4.3 Note Agreement dated May 1, 1993. (Filed as Exhibit 4 to the Company's Form 10-Q for the quarter ended July 2, 1993 and incorporated herein by reference.) * 4.4 Letter Amendment dated September 30, 1993 to Note Agreement dated May 1, 1993. (Filed as Exhibit 4.8 to the Company's Form 10-K for the year ended October 1, 1993 and incorporated herein by reference). * 4.5 Note Agreement dated October 1, 1995. (Filed as Exhibit 4.1 to the Company's Form 10-Q for the quarter ended December 29, 1995 and incorporated herein by reference.) * 4.6 Credit Agreement dated November 29, 1995. (Filed as Exhibit 4.2 to the Company's Form 10-Q for the quarter ended December 29, 1995 and incorporated herein by reference.) * 4.7 Amendment No. 1 dated July 1, 1996 to Credit Agreement dated November 29, 1995. -- 9. Johnson Worldwide Associates, Inc. Class B Common Stock Voting Trust Agreement, dated December 30, 1993 (Filed as Exhibit 9 to the Company's Form 10-Q for the quarter ended December 31, 1993 and incorporated herein by reference.) * 10.1 Asset Purchase Agreement between Johnson Worldwide Associates, Inc. and Safari Land Ltd., Inc. dated as of March 31, 1995 (Filed as Exhibit 2 to the Company's Form 10-Q for the quarter ended March 31, 1995 and incorporated herein by reference.) * 10.2+ Discretionary Bonus Option Plan. (Filed as Exhibit 10-2 to the Company's Form S-1 Registration Statement No. 33-16998, and incorporated herein by reference.) * 10.3+ Johnson Worldwide Associates, Inc. Amended and Restated 1986 Stock Option Plan. (Filed as Exhibit 10 to the Company's Form 10-Q for the quarter ended July 2, 1993 and incorporated herein by reference.) * 10.4 Registration Rights Agreement regarding Johnson Worldwide Associates, Inc. Common Stock issued to the Johnson family prior to the acquisition of Johnson Diversified, Inc. (Filed as Exhibit 10.6 to the Company's Form S-1 Registration Statement No. 33-16998, and incorporated herein by reference.) * 10.5 Registration Rights Agreement regarding Johnson Worldwide Associate, Inc. Class A Common Stock held by Mr. Samuel C. Johnson. (Filed as Exhibit 28 to the Company's Form 10-Q for the quarter ended March 29, 1991 and incorporated herein by reference.) * 10.6+ Form of Restricted Stock Agreement. (Filed as Exhibit 10.8 to the Company's Form S-1 Registration Statement No. 33-23299, and incorporated herein by reference.) * 10.7+ Form of Supplemental Retirement Agreement of Johnson Diversified, Inc. (Filed as Exhibit 10.9 to the Company's Form S-1 Registration Statement No. 33-16998, and incorporated herein by reference.) * 10.8+ Johnson Worldwide Associates Retirement and Savings Plan. (Filed as Exhibit 10.9 to the Company's Form 10-K for the year ended September 29, 1989 and incorporated herein by reference.) * 10.9+ Form of Agreement of Indemnity and Exoneration with Directors and Officers. (Filed as Exhibit 10.11 to the Company's Form S-1 Registration Statement No. 33-16998, and incorporated herein by reference.) * 10.10 Consulting and administrative agreements with S. C. Johnson & Son, Inc. (Filed as Exhibit 10.12 to the Company's Form S-1 Registration Statement No. 33-16998, and incorporated herein by reference.) * 10.11+ Johnson Worldwide Associates, Inc. Stock Option Plan for Non-Employee Directors. (Filed as Exhibit 4.2 to the Company's Form S-8 Registration Statement No. 33-19805 and incorporated herein by reference.) * 10.12+ Johnson Worldwide Associates, Inc. 1994 Long-Term Stock Incentive Plan (Filed as Exhibit 4 to the Company's S-8 Registration Statement No. 33-52073 and incorporated herein by reference.) * 10.13+ Separation agreement, dated July 18, 1996, between the Company and John D. Crabb. -- 11. Statement regarding computation of per share earnings. (Incorporated by reference to Note 14 to the Consolidated Financial Statements on page 30 of the Company's 1996 Annual Report.) * 13. Portions of the Johnson Worldwide Associates, Inc. 1996 Annual Report that are incorporated herein by reference. -- 21. Subsidiaries of the Company as of September 27, 1996. -- 23. Consent of KPMG Peat Marwick LLP. -- 27. Financial Data Schedule -- 99. Definitive Proxy Statement for the 1996 Annual Meeting of Shareholders (Previously filed via the EDGAR system and incorporated herein by reference). Except to the extent incorporated herein by reference, the Proxy Statement for the 1996 Annual Meeting of Shareholders shall not be deemed to be filed with the Securities and Exchange Commission as part of this Annual Report on Form 10-K. * ___________ * Incorporated herein by reference. + A management contract or compensatory plan or arrangement.

                                                              Exhibit 3.2

                            AMENDMENTS TO THE BY-LAWS
                      OF JOHNSON WORLDWIDE ASSOCIATES, INC.

                          (Amended as of June 24, 1996)

             The following sections were amended in their entirety to provide
   as follows:

                                  ARTICLE THREE

                                    Directors

             * * *


             3.02.     Number of Directorship Positions; Chairman of the
   Board.

             (a)  Number of Directors.  Except as otherwise provided in
   paragraph (c) of this Section 3.02, the number of directors of the
   corporation shall be six (6), or such other specific number as from time
   to time by resolution of the Board of Directors.

             * * *


             (d)  Chairman of the Board.  The Board of Directors may elect a
   director as the Chairman of the Board.  The Chairman of the Board shall,
   when present, preside at all meetings of the shareholders and of the Board
   of Directors, may call meetings of the shareholders and the Board of
   Directors,shall be the Chairman of the Executive Committee, shall advise
   and counsel with the President, and shall perform such other duties as set
   forth in these bylaws and as determined by the Board of Directors.  Except
   as provided in this paragraph (d), the Chairman shall be neither an
   officer nor an employee of the corporation (by virtue of his election and
   service as Chairman of the Board) and may use the title Chairman or
   Chairman of the Board interchangeably.  During the absence or disability
   of the President, or while that office is vacant, the Chairman shall
   exercise all of the powers and discharge all of the duties of the
   President.

             * * *

                                  ARTICLE FIVE

                                    Officers

             * * *


             5.07.  The President.  The President shall be the chief
   executive officer of the corporation and, subject to the control of the
   Board of Directors, shall in general supervise and control all of the
   business and affairs of the corporation.  He shall, when present, in the
   absence of the Chairman of the Board, if any, preside at all meetings of
   the shareholders.  In general he shall perform all duties incident to the
   office of chief executive officer and such other duties as may be
   prescribed by the Board of Directors from time to time.  During the
   absence or disability of the President, or while that office is vacant,
   the Chairman of the Board shall exercise all of the powers and discharge
   all of the duties of the President.  The Board of Directors may authorize
   the Chairman of the Board to appoint one or more officers or assistant
   officers to perform the duties of the President during the absence or
   disability of the President, or while that office is vacant.

             * * *


                                                                  Exhibit 3.3

                                     BYLAWS

                                       OF

                       JOHNSON WORLDWIDE ASSOCIATES, INC.
                            (A Wisconsin Corporation)

                       (As amended through June 24, 1996)


                                   ARTICLE ONE

                                     Offices

             1.01.  Principal and Business Office.  The corporation may have
   such principal and other business offices, either within or without the
   State of Wisconsin, as the Board of Directors may from time to time
   determine or as the business of the corporation may require from time to
   time.

             1.02.  Registered Office.  The registered office of the
   corporation required by the Wisconsin Business Corporation Law to be
   maintained in the State of Wisconsin may be, but need not be, identical
   with the principal office in the State of Wisconsin, and the address of
   the registered office may be changed from time to time by the Board of
   Directors or by the registered agent.  The business office of the
   registered agent of the corporation shall be identical to such registered
   office.


                                   ARTICLE TWO

                          Meetings of the Shareholders

             2.01.  Annual Meetings.  An annual meeting of the shareholders
   shall be held at such time and date as may be fixed by or under the
   authority of the Board of Directors and as designated in the notice
   thereof, for the purpose of electing directors and for the transaction of
   such other business as may come before the meeting.

             2.02.  Special Meetings.  

             (a)  Special meetings of the shareholders, for any purpose or
   purposes, unless otherwise prescribed by statute, may be called by the
   Chairman of the Board, if any, the President or the Board of Directors of
   the corporation.  The Chairman of the Board, if any, or the President
   shall call a special meeting of the shareholders upon demand, in
   accordance with this Section 2.02, of the holders of at least ten percent
   (10%) of all of the votes entitled to be cast on any issue proposed to be
   considered at the proposed special meeting. 

             (b)  In order that the corporation may determine the
   shareholders entitled to demand a special meeting, the Board of Directors
   may fix a record date to determine the shareholders entitled to make such
   a demand (the "Demand Record Date").  The Demand Record Date shall not
   precede the date upon which the resolution fixing the Demand Record Date
   is adopted by the Board of Directors and shall not be more than 10 days
   after the date upon which the resolution fixing the Demand Record Date is
   adopted by the Board of Directors.  Any shareholder of record seeking to
   have shareholders demand a special meeting shall, by sending written
   notice to the Secretary of the corporation by hand or by certified or
   registered mail, return receipt requested, request the Board of Directors
   to fix a Demand Record Date.  The Board of Directors shall promptly, but
   in all events within 10 days after the date on which a valid request to
   fix a Demand Record Date is received, adopt a resolution fixing the Demand
   Record Date and shall make a public announcement of such Demand Record
   Date.  If no Demand Record Date has been fixed by the Board of Directors
   within 10 days after the date on which such request is received by the
   Secretary, the Demand Record Date shall be the 10th day after the first
   date on which a valid written request to set a Demand Record Date is
   received by the Secretary.  To be valid, such written request shall set
   forth the purpose or purposes for which the special meeting is to be held,
   shall be signed by one or more shareholders of record (or their duly
   authorized proxies or other representatives), shall bear the date of
   signature of each such shareholder (or proxy or other representative) and
   shall set forth all information about each such shareholder and about the
   beneficial owner or owners, if any, on whose behalf the request is made
   that would be required to be set forth in a shareholder's notice described
   in paragraph (a) (ii) of Section 2.12 of these bylaws.

             (c)  In order for a shareholder or shareholders to demand a
   special meeting, a written demand or demands for a special meeting by the
   holders of record as of the Demand Record Date of shares representing at
   least 10% of all the votes entitled to be cast on any issue proposed to be
   considered at the special meeting must be delivered to the corporation. 
   To be valid, each written demand by a shareholder for a special meeting
   shall set forth the specific purpose or purposes for which the special
   meeting is to be held (which purpose or purposes shall be limited to the
   purpose or purposes set forth in the written request to set a Demand
   Record Date received by the corporation pursuant to paragraph (b) of this
   Section 2.02), shall be signed by one or more persons who as of the Demand
   Record Date are shareholders of record (or their duly authorized proxies
   or other representatives), shall bear the date of signature of each such
   shareholder (or proxy or other representative), and shall set forth the
   name and address, as they appear in the corporation's books, of each
   shareholder signing such demand and the class and number of shares of the
   corporation which are owned of record and beneficially by each such
   shareholder, shall be sent to the Secretary by hand or by certified or
   registered mail, return receipt requested, and shall be received by the
   Secretary within 70 days after the Demand Record Date.

             (d)  The corporation shall not be required to call a special
   meeting upon shareholder demand unless, in addition to the documents
   required by paragraph (c) of this Section 2.02, the Secretary receives a
   written agreement signed by each Soliciting Shareholder (as defined
   below), pursuant to which each Soliciting Shareholder, jointly and
   severally, agrees to pay the corporation's costs of holding the special
   meeting, including the costs of preparing and mailing proxy materials for
   the corporation's own solicitation, provided that if each of the
   resolutions introduced by any Soliciting Shareholder at such meeting is
   adopted, and each of the individuals nominated by or on behalf of any
   Soliciting Shareholder for election as a director at such meeting is
   elected, then the Soliciting Shareholders shall not be required to pay
   such costs.  For purposes of this paragraph (d), the following terms shall
   have the meanings set forth below:

               (i)     "Affiliate" of any Person (as defined herein) shall
        mean any Person controlling, controlled by or under common control
        with such first Person.

              (ii)     "Participant" shall have the meaning assigned to such
        term in Rule 14a-11 promulgated under the Securities Exchange Act of
        1934, as amended (the "Exchange Act").

             (iii)     "Person" shall mean any individual, firm, corporation,
        partnership, joint venture, association, trust, unincorporated
        organization or other entity.

              (iv)     "Proxy" shall have the meaning assigned to such term
        in Rule 14a-1 promulgated under the Exchange Act.

               (v)     "Solicitation" shall have the meaning assigned to such
        term in Rule 14a-11 promulgated under the Exchange Act.

              (vi)     "Soliciting Shareholder" shall mean, with respect to
        any Special Meeting demanded by a shareholder or shareholders, any of
        the following Persons:

                  (A)  if the number of shareholders signing the demand
             or demands of meeting delivered to the corporation pursuant
             to paragraph (c) of this Section 2.02 is 10 or fewer, each
             shareholder signing any such demand;

                  (B)  if the number of shareholders signing the demand
             or demands of meeting delivered to the corporation pursuant
             to paragraph (c) of this Section 2.02 is more than 10, each
             Person who either (I) was a Participant in any Solicitation
             of such demand or demands or (II) at the time of the
             delivery to the corporation of the documents described in
             paragraph (c) of this Section 2.02 had engaged or intended
             to engage in any Solicitation of Proxies for use at such
             Special Meeting (other than a Solicitation of Proxies on
             behalf of the corporation); or

                  (C)  any Affiliate of a Soliciting Shareholder, if a
             majority of the directors then in office determine,
             reasonably and in good faith, that such Affiliate should be
             required to sign the written notice described in paragraph
             (c) of this Section 2.02 and/or the written agreement
             described in this paragraph (d) in order to prevent the
             purposes of this Section 2.02 from being evaded.

             (e)  Except as provided in the following sentence, any special
   meeting shall be held at such hour and day as may be designated by
   whichever of the Chairman of the Board, if any, the President or the Board
   of Directors shall have called such meeting.  In the case of any special
   meeting called by the Chairman of the Board, if any, or the President upon
   the demand of shareholders (a "Demand Special Meeting"), such meeting
   shall be held at such hour and day as may be designated by the Board of
   Directors; provided, however, that the date of any Demand Special Meeting
   shall be not more than 70 days after the record date for the meeting (as
   established in Section 2.05 hereof); and provided further that in the
   event that the directors then in office fail to designate an hour and date
   for a Demand Special Meeting within 10 days after the date that valid
   written demands for such meeting by the holders of record as of the Demand
   Record Date of shares representing at least 10% of all the votes entitled
   to be cast on each issue proposed to be considered at the special meeting
   are delivered to the corporation (the "Delivery Date"), then such meeting
   shall be held at 2:00 P.M. local time on the 100th day after the Delivery
   Date or, if such 100th day is not a Business Day (as defined below), on
   the first preceding Business Day.  In fixing a meeting date for any
   special meeting, the Chairman of the Board, if any, the President or the
   Board of Directors may consider such factors as he or it deems relevant
   within the good faith exercise of his or its business judgment, including,
   without limitation, the nature of the action proposed to be taken, the
   facts and circumstances surrounding any demand for such meeting, and any
   plan of the Board of Directors to call an annual meeting or a special
   meeting for the conduct of related business.

             (f)  The corporation may engage regionally or nationally
   recognized independent inspectors of elections to act as an agent of the
   corporation for the purpose of promptly performing a ministerial review of
   the validity of any purported written demand or demands for a special
   meeting received by the Secretary.  For the purpose of permitting the
   inspectors to perform such review, no purported demand shall be deemed to
   have been delivered to the corporation until the earlier of (i) 5 Business
   Days following receipt by the Secretary of such purported demand and (ii)
   such date as the independent inspectors certify to the corporation that
   the valid demands received by the Secretary represent at least 10% of all
   the votes entitled to be cast on each issue proposed to be considered at
   the special meeting.  Nothing contained in this paragraph (f) shall in any
   way be construed to suggest or imply that the Board of Directors or any
   shareholder shall not be entitled to contest the validity of any demand,
   whether during or after such 5 Business Day period, or to take any other
   action (including, without limitation, the commencement, prosecution or
   defense of any litigation with respect thereto).

             (g)  For purposes of these bylaws, "Business Day" shall mean any
   day other than a Saturday, a Sunday or a day on which banking institutions
   in the State of Wisconsin are authorized or obligated by law or executive
   order to close.

             2.03.  Place of Meeting.  The Board of Directors, the Chairman
   of the Board, if any, or the President may designate any place, either
   within or without the State of Wisconsin, as the place of meeting for any
   annual or special meeting of the  shareholders.  If no designation is
   made, the place of meeting shall be the principal business office of the
   corporation in the State of Wisconsin.  Any meeting may be adjourned to
   reconvene at any place designated by the Board of Directors, the Chairman
   of the Board, if any, or the President.

             2.04.  Notice.  Written or printed notice of every annual or
   special meeting of the shareholders, stating the place, date and time of
   such meeting shall be delivered not less than ten nor more than sixty days
   before the date of the meeting (unless a different period is required by
   the Wisconsin Business Corporation Law or the Articles of Incorporation),
   either personally or by mail, by or at the direction of the Board of
   Directors, the Chairman of the Board, if any, the President or Secretary,
   to each shareholder of record entitled to vote at such meeting and to
   other shareholders as may be required by the Wisconsin Business
   Corporation Law.  In the event of any Demand Special Meeting, such notice
   of meeting shall be sent not more than 30 days after the Delivery Date. 
   Notices which are mailed shall be deemed to be delivered when deposited in
   the United States mail addressed to the shareholder at his or her address
   as it appears on the stock record books of the corporation, with postage
   thereon prepaid.  Unless otherwise required by the Wisconsin Business
   Corporation Law or the articles of incorporation of the corporation, a
   notice of an annual meeting need not include a description of the purpose
   for which the meeting is called.  In the case of any special meeting, (a)
   the notice of meeting shall describe any business that the Board of
   Directors shall have theretofore determined to bring before the meeting
   and (b) in the case of a Demand Special Meeting, the notice of meeting (i)
   shall describe any business set forth in the statement of purpose of the
   demands received by the corporation in accordance with Section 2.02 of
   these bylaws and (ii) shall contain all of the information required in the
   notice received by the corporation in accordance with Section 2.12(b) of
   these bylaws.  If an annual or special meeting of the shareholders is
   adjourned to a different place, date or time, the corporation shall not be
   required to give notice of the new place, date or time if the new place,
   date or time is announced at the meeting before adjournment; provided,
   however, that if a new record date for an adjourned meeting is or must be
   fixed, the corporation shall give notice of the adjourned meeting to
   persons who are shareholders as of the new record date.

             2.05.  Fixing of Record Date.  The Board of Directors may fix in
   advance a date not less than ten days and not more than seventy days prior
   to the date of any annual or special meeting of the shareholders as the
   record date for the purpose of determining shareholders entitled to notice
   of and to vote at such meeting.  In the case of any Demand Special
   Meeting, (i) the meeting record date shall be not later than the 30th day
   after the Delivery Date and (ii) if the Board of Directors fails to fix
   the meeting record date within 30 days after the Delivery Date, then the
   close of business on such 30th day shall be the meeting record date.  If
   no record date is fixed by the Board of Directors or by the Wisconsin
   Business Corporation Law for the determination of the shareholders
   entitled to notice of and to vote at a meeting of shareholders, the record
   date shall be the close of business on the day before the first notice is
   given to shareholders.  The Board of Directors may also fix in advance a
   date as the record date for the purpose of determining shareholders
   entitled to demand a special meeting as contemplated by Section 2.02 of
   these bylaws, shareholders to take any other action or shareholders for
   any other purposes.  Such record date shall not be more than seventy days
   prior to the date on which the particular action, requiring such
   determination of shareholders, is to be taken.  If no record date is fixed
   by the Board of Directors or by the Wisconsin Business Corporation Law for
   the determination of shareholders entitled to demand a special meeting as
   contemplated in Section 2.02 of these bylaws, the record date shall be the
   date that the first shareholder signs the demand.  The record date for
   determining shareholders entitled to a distribution (other than a
   distribution involving a purchase, redemption or other acquisition of the
   corporation's shares) or a share dividend is the date on which the Board
   of Directors authorized the distribution or share dividend, as the case
   may be, unless the Board of Directors fixes a different record date. 
   Except as provided by the Wisconsin Business Corporation Law for a court-
   ordered adjournment, a determination of shareholders entitled to notice of
   and to vote at a meeting of the shareholders is effective for any
   adjournment of such meeting unless the Board of Directors fixes a new
   record date, which it shall do if the meeting is adjourned to a date more
   than 120 days after the date fixed for the original meeting.  

             2.06.  Shareholder Lists.  After a record date for a special or
   annual meeting of the shareholders has been fixed, the corporation shall
   prepare a list of the names of all of the shareholders entitled to notice
   of the meeting.  The list shall be arranged by class or series of shares,
   if any, and show the address of and number of shares held by each
   shareholder.  Such list shall be available for inspection by any
   shareholder, beginning two business days after notice of the meeting is
   given for which the list was prepared and continuing to the date of the
   meeting, at the corporation's principal office or at a place identified in
   the meeting notice in the city where the meeting will be held.  A
   shareholder or his agent may, on written demand, inspect and, subject to
   the limitations imposed by the Wisconsin Business Corporation Law, copy
   the list, during regular business hours and at his or her expense, during
   the period that it is available for inspection pursuant to this Section
   2.06.  The corporation shall make the shareholders' list available at the
   meeting and any shareholder or his or her agent or attorney may inspect
   the list at any time during the meeting or any adjournment thereof. 
   Refusal or failure to prepare or make available the shareholders' list
   shall not affect the validity of any action taken at a meeting of the
   shareholders.  

             2.07.  Quorum and Voting Requirements; Postponements;
   Adjournments.  

             (a)  Shares entitled to vote as a separate voting group may take
   action on a matter at a meeting only if a quorum of those shares exists
   with respect to that matter.  If at any time the corporation has only one
   class of common stock outstanding, such class shall constitute a separate
   voting group for purposes of this Section 2.07.  Except as otherwise
   provided in the Articles of Incorporation, any bylaw adopted under
   authority granted in the Articles of Incorporation or by the Wisconsin
   Business Corporation Law, a majority of the votes entitled to be cast on
   the matter shall constitute a quorum of the voting group for action on
   that matter.  Once a share is represented for any purpose at a meeting,
   other than for the purpose of objecting to holding the meeting or
   transacting business at the meeting, it is considered present for purposes
   of determining whether a quorum exists for the remainder of the meeting
   and for any adjournment of that meeting unless a new record date is or
   must be set for the adjourned meeting.  If a quorum exists, except in the
   case of the election of directors, action on a matter shall be approved if
   the votes cast within the voting group favoring the action exceed the
   votes cast within the voting group opposing the action, unless the
   Articles of Incorporation, any bylaw adopted under authority granted in
   the Articles of Incorporation or the Wisconsin Business Corporation Law
   requires a greater number of affirmative votes.  Unless otherwise provided
   in the Articles of Incorporation, directors shall be elected by a
   plurality of the votes cast within the voting group entitled to vote in
   the election of such directors at a meeting at which a quorum is present. 
   For purposes of this Section 2.08, "plurality" means that the individuals
   who receive the largest number of votes cast, within the voting group
   entitled to vote in the election of such directors, are elected as
   directors up to the maximum number of directors to be chosen at the
   meeting by such voting group.  

             (b)  The Board of Directors acting by resolution may postpone
   and reschedule any previously scheduled annual meeting or special meeting;
   provided, however, that a Demand Special Meeting shall not be postponed
   beyond the 100th day following the Delivery Date.  Any annual meeting or
   special meeting may be adjourned from time to time, whether or not there
   is a quorum, (i) at any time, upon a resolution of shareholders if the
   votes cast in favor of such resolution by the holders of shares of each
   voting group entitled to vote on any matter theretofore properly brought
   before the meeting exceed the number of votes cast against such resolution
   by the holders of shares of each such voting group or (ii) at any time
   prior to the transaction of any business at such meeting, by the Chairman
   of the Board or the President or pursuant to a resolution of the Board of
   Directors. No notice of the time and place of adjourned meetings need be
   given except as required by the Wisconsin Business Corporation Law.  At
   such adjourned meeting at which a quorum shall be present or represented,
   any business may be transacted which might have been transacted at the
   meeting as originally notified, provided that no business shall be
   transacted at such adjourned meeting on which any class of stock is
   entitled to be voted which class shall not have been permitted to
   participate in the vote to adjourn the meeting.

             2.08.  Proxies.   At all meetings of the shareholders, a
   shareholder entitled to vote may vote either in person or by proxy.  A
   shareholder may appoint a proxy to vote or otherwise act for the
   shareholder by signing an appointment form, either personally or by his or
   her attorney-in-fact.  An appointment of a proxy is effective when
   received by the Secretary or other officer or agent of the corporation
   authorized to tabulate votes.  An appointment is valid for eleven months
   from the date of its signing unless a different period is expressly
   provided in the appointment form.  Unless otherwise conspicuously stated
   on the appointment form, a proxy may be revoked at any time before it is
   voted, either by written notice delivered to the Secretary or other
   officer or agent of the corporation authorized to tabulate votes or by
   oral notice given by the shareholder to the presiding person during the
   meeting.  The Board of Directors shall have the power and authority to
   make rules establishing presumptions as to the validity and sufficiency of
   proxies.

             2.09.  Conduct of Meetings.  The Chairman of the Board, if any,
   and in his absence the President, shall call the meeting of the
   shareholders to order, shall act as chairman of the meeting and shall
   otherwise preside at the meeting.  In the absence of the Chairman of the
   Board, if any, and the President, a person designated by the Board of
   Directors shall preside.  The person presiding at any meeting of the
   shareholders shall have the power to determine (i) whether and to what
   extent proxies presented at the meeting shall be recognized as valid, (ii)
   the procedure for tabulating votes at such meeting, (iii) procedures for
   the conduct of such meeting, and (iv) any questions which may be raised at
   such meeting.  The person presiding at any meeting of the shareholders
   shall have the right to delegate any of the powers contemplated by this
   Section 2.09 to such other person or persons as the person presiding deems
   desirable.  The Secretary of the corporation shall act as secretary of all
   meetings of shareholders, but, in the absence of the Secretary, the
   presiding person may appoint any other person to act as secretary of the
   meeting.

             2.10.  Acceptance of Instruments Showing Shareholder Action.  If
   the name signed on a vote, consent, waiver or proxy appointment
   corresponds to the name of a shareholder, the corporation, if acting in
   good faith, may accept the vote, consent, waiver or proxy appointment and
   give it effect as the act of a shareholder.  If the name signed on a vote,
   consent, waiver or proxy appointment does not correspond to the name of a
   shareholder, the corporation, if acting in good faith, may accept the
   vote, consent, waiver or proxy appointment and give it effect as the act
   of the shareholder if any of the following apply: 

             (a)  The shareholder is an entity and the name signed purports
   to be that of an officer or agent of the entity.

             (b)  The name purports to be that of a personal representative,
   administrator, executor, guardian or conservator representing the
   shareholder and, if the corporation requests, evidence of fiduciary status
   acceptable to the corporation is presented with respect to the vote,
   consent, waiver or proxy appointment.

             (c)  The name signed purports to be that of a receiver or
   trustee in bankruptcy of the shareholder and, if the corporation requests,
   evidence of this status acceptable to the corporation is presented with
   respect to the vote, consent, waiver or proxy appointment.

             (d)  The name signed purports to be that of a pledgee,
   beneficial owner, or attorney-in-fact of the shareholder and, if the
   corporation requests, evidence acceptable to the corporation of the
   signatory's authority to sign for the shareholder is presented with
   respect to the vote, consent, waiver or proxy appointment.

             (e)  Two or more persons are the shareholders as co-tenants or
   fiduciaries and the name signed purports to be the name of at least one of
   the co-owners and the person signing appears to be acting on behalf of all
   co-owners.

   The corporation may reject a vote, consent, waiver or proxy appointment if
   the Secretary or other officer or agent of the corporation who is
   authorized to tabulate votes, acting in good faith, has reasonable basis
   for doubt about the validity of the signature on it or about the
   signatory's authority to sign for the shareholder.

             2.11.  Waiver of Notice by Shareholders.  A shareholder may
   waive any notice required by the Wisconsin Business Corporation Law, the
   Articles of Incorporation or these bylaws before or after the date and
   time stated in the notice.  The waiver shall be in writing and signed by
   the shareholder entitled to the notice, contain the same information that
   would have been required in the notice under applicable provisions of the
   Wisconsin Business Corporation Law (except that the time and place of the
   meeting need not be stated) and be delivered to the corporation for
   inclusion in the corporate records.  A shareholder's attendance at a
   meeting, in person or by proxy, waives objection to all of the following: 
   (a) lack of notice or defective notice of the meeting, unless the
   shareholder at the beginning of the meeting or promptly on arrival objects
   to holding the meeting or transaction business at the meeting; and (b)
   consideration of a particular matter at the meeting that is not within the
   purpose described in the meeting notice, unless the shareholder objects to
   considering the matter when it is presented.

             2.12.  Notice of Shareholder Business and Nomination of
   Directors.

             (a)  Annual Meetings.

               (i)     Nominations of persons for election to the Board of
        Directors of the corporation and the proposal of business to be
        considered by the shareholders may be made at an annual meeting (A)
        pursuant to the corporation's notice of meeting, (B) by or at the
        direction of the Board of Directors or (C) by any shareholder of the
        corporation who is a shareholder of record at the time of giving of
        notice provided for in this by-law and who is entitled to vote at the
        meeting and complies with the notice procedures set forth in this
        Section 2.12.

              (ii)     For nominations or other business to be properly
        brought before an annual meeting by a shareholder pursuant to clause
        (C) of paragraph (a)(i) of this Section 2.12, the shareholder must
        have given timely notice thereof in writing to the Secretary of the
        corporation.  To be timely, a shareholder's notice shall be received
        by the Secretary of the corporation at the principal offices of the
        corporation not earlier than the 90th day prior to the date of such
        annual meeting and not later than the close of business on the later
        of (x) the 60th day prior to such annual meeting and (y) the 10th day
        following the day on which public announcement of the date of such
        meeting is first made.  Such shareholder's notice shall be signed by
        the shareholder of record who intends to make the nomination or
        introduce the other business (or his duly authorized proxy or other
        representative), shall bear the date of signature of such shareholder
        (or proxy or other representative) and shall set forth: (A) the name
        and address, as they appear on this corporation's books, of such
        shareholder and the beneficial owner or owners, if any, on whose
        behalf the nomination or proposal is made; (B) the class and number
        of shares of the corporation which are beneficially owned by such
        shareholder or beneficial owner or owners; (C) a representation that
        such shareholder is a holder of record of shares of the corporation
        entitled to vote at such meeting and intends to appear in person or
        by proxy at the meeting to make the nomination or introduce the other
        business specified in the notice; (D) in the case of any proposed
        nomination for election or re-election as a director, (I) the name
        and residence address of the person or persons to be nominated, (II)
        a description of all arrangements or understandings between such
        shareholder or beneficial owner or owners and each nominee and any
        other person or persons (naming such person or persons) pursuant to
        which the nomination is to be made by such shareholder, (III) such
        other information regarding each nominee proposed by such shareholder
        as would be required to be disclosed in solicitations of proxies for
        elections of directors, or would be otherwise required to be
        disclosed, in each case pursuant to Regulation 14A under the Exchange
        Act, including any information that would be required to be included
        in a proxy statement filed pursuant to Regulation 14A had the nominee
        been nominated by the Board of Directors and (IV) the written consent
        of each nominee to be named in a proxy statement and to serve as a
        director of the corporation if so elected; and (E) in the case of any
        other business that such shareholder proposes to bring before the
        meeting, (I) a brief description of the business desired to be
        brought before the meeting and, if such business includes a proposal
        to amend these bylaws, the language of the proposed amendment, (II)
        such shareholder's and beneficial owner's or owners' reasons for
        conducting such business at the meeting and (III) any material
        interest in such business of such shareholder and beneficial owner or
        owners.

             (iii)     Notwithstanding anything in the second sentence of
        paragraph (a)(ii) of this Section 2.12 to the contrary, in the event
        that the number of directors to be elected to the Board of Directors
        of the corporation is increased and there is no public announcement
        naming all of the nominees for director or specifying the size of the
        increased Board of Directors made by the corporation at least 60 days
        prior to the annual meeting, a shareholder's notice required by this
        Section 2.12 shall also be considered timely, but only with respect
        to nominees for any new positions created by such increase, if it
        shall be received by the Secretary at the principal offices of the
        corporation not later than the close of business on the 10th day
        following the day on which such public announcement is first made by
        the corporation.

             (b)  Special Meetings.  Only such business shall be conducted at
   a special meeting as shall have been described in the notice of meeting
   sent to shareholders pursuant to Section 2.04 of these bylaws. 
   Nominations of persons for election to the Board of Directors may be made
   at a special meeting at which directors are to be elected pursuant to such
   notice of meeting (i) by or at the direction of the Board of Directors or
   (ii) by any shareholder of the corporation who (A) is a shareholder of
   record at the time of giving of such notice of meeting, (B) is entitled to
   vote at the meeting and (C) complies with the notice procedures set forth
   in this Section 2.12.  Any shareholder desiring to nominate persons for
   election to the Board of Directors at such a special meeting shall cause a
   written notice to be received by the Secretary of the corporation at the
   principal offices of the corporation not earlier than 90 days prior to
   such special meeting and not later than the close of business on the later
   of (x) the 60th day prior to such special meeting and (y) the 10th day
   following the day on which public announcement is first made of the date
   of such special meeting and of the nominees proposed by the Board of
   Directors to be elected at such meeting.  Such written notice shall be
   signed by the shareholder of record who intends to make the nomination (or
   his duly authorized proxy or other representative), shall bear the date of
   signature of such shareholder (or proxy or other representative) and shall
   set forth: (A) the name and address, as they appear on the corporation's
   books, of such shareholder and the beneficial owner or owners, if any, on
   whose behalf the nomination is made; (B) the class and number of shares of
   the corporation which are beneficially owned by such shareholder or
   beneficial owner or owners; (C) a representation that such shareholder is
   a holder of record of shares of the corporation entitled to vote at such
   meeting and intends to appear in person or by proxy at the meeting to make
   the nomination specified in the notice; (D) the name and residence address
   of the person or persons to be nominated; (E) a description of all
   arrangements or understandings between such shareholder or beneficial
   owner or owners and each nominee and any other person or persons (naming
   such person or persons) pursuant to which the nomination is to be made by
   such shareholder; (F) such other information regarding each nominee
   proposed by such shareholder as would be required to be disclosed in
   solicitations of proxies for elections of directors, or would be otherwise
   required to be disclosed, in each case pursuant to Regulation 14A under
   the Exchange Act, including any information that would be required to be
   included in a proxy statement filed pursuant to Regulation 14A had the
   nominee been nominated by the Board of Directors; and (G) the written
   consent of each nominee to be named in a proxy statement and to serve as a
   director of the corporation if so elected.

             (c)  General.

               (i)     Only persons who are nominated in accordance with the
        procedures set forth in this Section 2.12 shall be eligible to serve
        as directors. Only such business shall be conducted at an annual
        meeting or special meeting as shall have been brought before such
        meeting in accordance with the procedures set forth in this Section
        2.12.  The chairman of the meeting shall have the power and duty to
        determine whether a nomination or any business proposed to be brought
        before the meeting was made in accordance with the procedures set
        forth in this Section 2.12 and, if any proposed nomination or
        business is not in compliance with this Section 2.12, to declare that
        such defective proposal shall be disregarded.

              (ii)     For purposes of this Section 2.12, "public
        announcement" shall mean disclosure in a press release reported by
        the Dow Jones News Service, Associated Press or comparable national
        news service or in a document publicly filed by the corporation with
        the Securities and Exchange Commission pursuant to Section 13, 14 or
        15(d) of the Exchange Act.

             (iii)     Notwithstanding the foregoing provisions of this
        Section 2.12, a shareholder shall also comply with all applicable
        requirements of the Exchange Act and the rules and regulations
        thereunder with respect to the matters set forth in this Section
        2.12.  Nothing in this Section 2.12 shall be deemed to limit the
        corporation's obligation to include shareholder proposals in its
        proxy statement if such inclusion is required by Rule 14a-8 under the
        Exchange Act.


                                  ARTICLE THREE

                                    Directors

             3.01.  General Powers.  All corporate powers shall be exercised
   by or under the authority of, and the business and affairs of the
   corporation shall be managed under the direction of, the corporation's
   Board of Directors.  In addition to the powers and authorities expressly
   conferred upon it by these bylaws, the Board of Directors may do all such
   lawful acts and things as are not by the Wisconsin Business Corporation
   Law, the Articles of Incorporation or these bylaws directed or required to
   be exercised or done by the shareholders.

             3.02.  Number of Directorship Positions; Chairman of the Board.

             (a)  Number of Directors.  Except as otherwise provided in
   paragraph (c) of this Section 3.02, the number of directors of the
   corporation shall be six (6), or such other specific number as from time
   to time by resolution of the Board of Directors.

             (b)  Board of Directors' Power to Alter the Number of Directors. 
   The Board of Directors shall have the power (subject to any limitations
   prescribed by the Articles of Incorporation) by a resolution adopted by
   not less than a majority of all directors serving on the Board of
   Directors at the time of such adoption to alter at any time and from time
   to time the number of total directorship positions on the Board of
   Directors.  Upon the adoption of any resolution in the manner provided in
   the preceding sentence, the total number of directorship positions on the
   Board of Directors shall be equal to the number specified in such
   resolution.  If the Board of Directors shall determine to reduce the
   number of directorship positions, then the term of each incumbent member
   shall end upon the election of directors at the next annual meeting of
   shareholders of the corporation and the persons elected to fill such
   reduced number of directorship positions shall be deemed to be the
   successors to all persons who shall have previously held such directorship
   positions.

             (c)  Default.  In the event that the corporation is in Default
   (as defined in the Articles of Incorporation) in payment of dividends on
   the 13% Senior Preferred Stock, $1.00 par value per share, of the
   corporation (the "Senior Preferred Stock") or any stock on a parity with
   the Senior Preferred Stock as to dividends and the holders of such stock
   become entitled to elect two directors pursuant to Article Five, paragraph
   A(2)(a)(iii) of the Articles of Incorporation, the number of total
   directorship positions on the Board of Directors shall increase by two
   effective as of the time that the holders of such stock elect two
   directors pursuant to Article Five, paragraph A(2)(a)(iii) of the Articles
   of Incorporation.  When the Default is "cured" (as defined in the Articles
   of Incorporation) or there is no longer any Senior Preferred Stock or any
   stock on a parity with the Senior Preferred Stock outstanding, whichever
   occurs earlier, the two directors elected pursuant to Article Five,
   paragraph A(2)(a)(iii) of the Articles of Incorporation shall resign and
   the total number of directorship positions shall be decreased by two
   effective as of the date of the last such resignation.

             (d)  Chairman of the Board.  The Board of Directors may elect a
   director as the Chairman of the Board.  The Chairman of the Board shall,
   when present, preside at all meetings of the shareholders and of the Board
   of Directors, may call meetings of the shareholders and the Board of
   Directors, shall be the Chairman of the Executive Committee, shall advise
   and counsel with the President, and shall perform such other duties as set
   forth in these bylaws and as determined by the Board of Directors.  Except
   as provided in this paragraph (d), the Chairman shall be neither an
   officer nor an employee of the corporation (by virtue of his election and
   service as Chairman of the Board) and may use the title Chairman or
   Chairman of the Board interchangeably.  During the absence or disability
   of the President, or while that office is vacant, the Chairman shall
   exercise all of the powers and discharge all of the duties of the
   President.

             3.03.  Tenure and Qualifications.  Each director shall hold
   office until the next annual meeting of the shareholders and until his
   successor shall have been elected and, if necessary, qualified, or until
   his prior death, resignation or removal.  A director may be removed by the
   shareholders only at a meeting of the shareholders called for the purpose
   of removing the director, and the meeting notice shall state that the
   purpose, or one of the purposes, of the meeting is the removal of the
   director.  A director may be removed from office with or without cause
   only by the voting group entitled to vote in the election of such
   director.  A director shall be removed if the number of votes cast to
   remove the director exceeds the number of votes cast not to remove such
   director.  A director may resign at any time by delivering written notice
   which complies with the Wisconsin Business Corporation Law to the Board of
   Directors, to the Chairman of the Board, if any, or to the corporation.  A
   director's resignation is effective when the notice is delivered unless
   the notice specifies a later effective date.  Directors need not be
   residents of the State of Wisconsin or shareholders of the corporation.

             3.04.  Regular Meetings.  The Board of Directors shall provide,
   by resolution, the date, time and place, either within or without the
   State of Wisconsin, for the holding of regular meetings of the Board of
   Directors without other notice than such resolution.

             3.05.  Special Meetings.  Special meetings of the Board of
   Directors may be called by or at the request of the Chairman of the Board,
   if any, the President or any three directors.  The Chairman of the Board,
   if any, or the President may fix the time, date and place, either within
   or without the State of Wisconsin, for holding any special meeting of the
   Board of Directors, and if no other place is fixed, the place of the
   meeting shall be the principal business office of the corporation in the
   State of Wisconsin.

             3.06.  Notice; Waiver.  Notice of each special meeting of the
   Board of Directors shall be given (a) by oral notice delivered or
   communicated to the director by telephone or in person not less than
   twenty-four hours prior to the meeting or (b) by written notice delivered
   to the director in person, by telegram, teletype, facsimile or other form
   of wire or wireless communication, or by mail or private carrier, to each
   director at his business address or at such other address as the person
   sending such notice shall reasonably believe appropriate, in each case not
   less than forty-eight hours prior to the meeting.  The notice need not
   prescribe the purpose of the special meeting of the Board of Directors or
   the business to be transacted at such meeting.  If given by telegram, such
   notice shall be deemed to be effective when the telegram is delivered to
   the telegraph company.  If given by teletype, facsimile or other wire or
   wireless communication, such notice shall be deemed to be effective when
   transmitted.  If mailed, such notice shall be deemed to be effective when
   deposited in the United States mail so addressed, with postage thereon
   prepaid.  If given by private carrier, such notice shall be deemed to be
   effective when delivered to the private carrier.  Whenever any notice
   whatever is required to be given to any director of the corporation under
   the Articles of Incorporation or these bylaws or any provision of the
   Wisconsin Business Corporation Law, a waiver thereof in writing, signed at
   any time, whether before or after the date and time of meeting, by the
   director entitled to such notice shall be deemed equivalent to the timely
   giving of such notice.  The corporation shall retain any such waiver as
   part of the permanent corporate records.  A director's attendance at or
   participation in a meeting waives any required notice to him or her of the
   meeting unless the director at the beginning of the meeting or promptly
   upon his or her arrival objects to holding the meeting or transacting
   business at the meeting and does not thereafter vote for or assent to
   action taken at the meeting.

             3.07.  Quorum.  Except as otherwise provided in the Articles of
   Incorporation or these bylaws or by the Wisconsin Business Corporation
   Law, directors holding a majority of the positions on the Board of
   Directors established pursuant to Section 3.02 of these bylaws shall
   constitute a quorum for transaction of business at any meeting of the
   Board of Directors.  A majority of the directors present (though less than
   a quorum) may adjourn any meeting of the Board of Directors from time to
   time without further notice.

             3.08.  Manner of Acting.  The affirmative vote of a majority of
   the directors present at a meeting of the Board of Directors at which a
   quorum is present shall be the act of the Board of Directors unless the
   Wisconsin Business Corporation Law, the Articles of Incorporation or these
   bylaws require the vote of a greater number of directors.

             3.09.  Presumption of Assent.  A director who is present and is
   announced as present at a meeting of the Board of Directors or any
   committee thereof created in accordance with Article IV of these bylaws,
   when corporate action is taken on a particular matter, assents to the
   action taken unless any of the following occurs:  (a) the director objects
   at the beginning of the meeting or promptly upon his or her arrival to
   holding the meeting or transacting business at the meeting; (b) the
   director dissents or abstains from an action taken and minutes of the
   meeting are prepared that show the director's dissent or abstention from
   the action taken; (c) the director delivers written notice that complies
   with the Wisconsin Business Corporation Law of his or her dissent or
   abstention from the action taken on the particular matter to the presiding
   person of the meeting before its adjournment or to the corporation
   immediately after adjournment of the meeting; or (d) the director dissents
   or abstains from an action taken, minutes of the meeting are prepared that
   fail to show the director's dissent or abstention from the action taken,
   and the director delivers to the corporation a written notice of that
   failure that complies with the Wisconsin Business Corporation Law promptly
   after receiving the minutes.  Such right of dissent or abstention shall
   not apply to a director who votes in favor of the action taken on the
   particular matter.

             3.10.  Action by Directors Without a Meeting.  Any action
   required or permitted by the Articles of Incorporation, these bylaws or
   the Wisconsin Business Corporation Law to be taken at any meeting of the
   Board of Directors or any committee thereof created pursuant to Article IV
   of these bylaws may be taken without a meeting if the action is taken by
   all members of the Board of Directors or such committee, as the case may
   be.  The action shall be evidenced by one or more written consents
   describing the action taken, signed by each director or committee member,
   as the case may be, and retained by the corporation.  In the event one or
   more positions on the Board of Directors or any committee thereof shall be
   vacant at the time of the execution of any such consent, such consent
   shall nevertheless be effective if it shall be signed by all persons
   serving as members of the Board of Directors or of such committee, as the
   case may be, at such time and if the persons signing the consent would be
   able to take the action called for by the consent at a properly
   constituted meeting of the Board of Directors or such committee, as the
   case may be.

             3.11.  Compensation.  The Board of Directors, irrespective of
   any personal interest of any of its members, may establish reasonable
   compensation of all directors for services to the corporation as directors
   or may delegate such authority to an appropriate committee of the Board of
   Directors.  The Board of Directors also shall have authority to provide
   for or delegate authority to an appropriate committee of the Board of
   Directors to provide for reasonable pensions, disability or death
   benefits, and other benefits or payments, to directors, officers and
   employees and to their estates, families, dependents or beneficiaries on
   account of prior services rendered by such directors, officers and
   employees to the corporation.

             3.12.  Telephonic Meetings.  Except as herein provided and
   notwithstanding any place set forth in the notice of the meeting or these
   bylaws, members of the Board of Directors (and any committees thereof
   created pursuant to Article IV hereof) may participate in regular or
   special meetings by, or through the use of, any means of communication by
   which (a) all participants may simultaneously hear each other, such as by
   conference telephone, or (b) all communication is immediately transmitted
   to each participant, and each participant can immediately send messages to
   all other participants.  If a meeting is conducted by such means, then at
   the commencement of such meeting the presiding person shall inform the
   participating directors that a meeting is taking place at which official
   business may be transacted.  Any participant in a meeting by such means
   shall be deemed present in person at such meeting.  Notwithstanding the
   foregoing, no action may be taken at any meeting held by such means on any
   particular matter which the presiding person determines, in his or her
   sole discretion, to be inappropriate under the circumstances for action at
   a meeting held by such means.  Such determination shall be made and
   announced in advance of such meeting.

             3.13.  Conduct of Meetings.  The Chairman of the Board, if any,
   and in his or her absence, the President, and in their absence, any
   director chosen by the directors present, shall call meetings of the Board
   of Directors to order, shall act as chairman of the meeting and shall
   otherwise preside at the meeting.  The Secretary of the corporation shall
   act as secretary of all meetings of the Board of Directors but in the
   absence of the Secretary, the presiding person may appoint any other
   person present to act as secretary of the meeting.  Minutes of any regular
   or special meeting of the Board of Directors shall be prepared and
   distributed to each director.


                                  ARTICLE FOUR

                      Committees of the Board of Directors

             4.01.  General.

             (a)  Establishment.  The Board of Directors by resolution
   adopted by the affirmative vote of a majority of all of the directors then
   in office pursuant to Section 3.02 of these bylaws may establish one or
   more committees, each committee to consist of two or more directors of
   this corporation elected by the Board of Directors.  The term "Board
   Committee" as used in these bylaws means any committee comprised
   exclusively of directors of the corporation which is identified as a
   "Board Committee" either in these bylaws or in any resolutions adopted by
   the Board of Directors.

             (b)  Membership.  The Board of Directors by resolution adopted
   by the affirmative vote of a majority of all directors then in office
   shall have the power to:  (i) establish the number of membership positions
   on each Board Committee from time to time and change the number of
   membership positions on such Committee from time to time; provided each
   Board Committee shall consist of at least two members; (ii) appoint any
   director to membership on any Board Committee who shall be willing to
   serve on such Committee; (iii) remove any person from membership on any
   Board Committee with or without cause; and (iv) appoint any director to
   membership on any Board Committee as an alternate member.  A person's
   membership on any Board Committee shall automatically terminate when such
   person ceases to be a director of the corporation.

             (c)  Powers.  Except as otherwise provided in Section 4.01(d) of
   these bylaws, each Board Committee shall have and may exercise all the
   powers and authority of the Board of Directors, when the Board of
   Directors is not in session, in the management of the business and affairs
   of the corporation to the extent (but only to the extent) such powers
   shall be expressly delegated to it by the Board of Directors or by these
   bylaws.  Unless otherwise provided by the Board of Directors in creating
   the committee, a committee may employ counsel, accountants and other
   consultants to assist it in the exercise of its authority.

             (d)  Reserved Powers.  No Board Committee shall have the right
   or power to do any of the following:  (i) authorize distributions; (ii)
   approve or propose to shareholders action that the Wisconsin Business
   Corporation Law requires to be approved by shareholders; (iii) fill
   vacancies on the Board of Directors, or, unless the Board of Directors
   provides by resolution that vacancies on a committee shall be filled by
   the affirmative vote of a majority of the remaining committee members, on
   any Board Committee; (iv) amend the Articles of Incorporation; (v) adopt,
   amend or repeal these bylaws; (vi) approve a plan of merger not requiring
   shareholder approval; (vii) authorize or approve reacquisition of shares,
   except according to a formula or method prescribed by the Board of
   Directors; and (viii) authorize or approve the issuance or sale or
   contract for sale of shares, or determine the designation and relative
   rights, preferences and limitations of a class or series of shares, except
   that the Board of Directors may authorize a committee to do so within
   limits prescribed by the Board of Directors.

             (e)  Vote Required.  Except as provided by the Wisconsin
   Business Corporation Law or in the Articles of Incorporation or these
   bylaws, the members holding at least a majority of the membership
   positions on any Board Committee shall constitute a quorum for purposes of
   any meeting of such committee.  The affirmative vote of the majority of
   the members of a Board Committee present at any meeting of the Board
   Committee at which a quorum is present shall be necessary and sufficient
   to approve any action within the Board Committee's power, and any action
   so approved by such a majority shall be deemed to have been taken by the
   Board Committee and to be the act of such Board Committee.

             (f)  Governance.  The Board of Directors may designate the
   person who is to serve as chairman of and preside over any Board
   Committee, and in the absence of any such designation by the Board of
   Directors, the members of the Board Committee may either designate one
   member of the Board Committee as its chairman to preside at any meeting or
   elect to operate without a chairman, except as otherwise required by these
   bylaws.  Each Board Committee may appoint a secretary who need not be a
   member of the Committee or a member of the Board of Directors.  Each Board
   Committee shall have the right to establish such rules and procedures
   governing its meetings and operations as such committee shall deem
   desirable provided such rules and procedures shall not be inconsistent
   with the Articles of Incorporation, these bylaws, or any direction to such
   committee issued by the Board of Directors.

             (g)  Alternate Committee Members.  The Board of Directors may
   designate one or more directors as alternate members of any Board
   Committee, and any such director may replace any regular member of such
   Board Committee who for any reason is absent from a meeting of such Board
   Committee or is otherwise disqualified from serving on such Board
   Committee.

             4.02.  Executive Committee.  The corporation shall have an
   Executive Committee.  The Executive Committee shall be a Board Committee
   and shall be subject to the provisions of Section 4.01 of these bylaws. 
   The Executive Committee shall assist the Board of Directors in developing
   and evaluating general corporate policies and objectives.  The Executive
   Committee shall perform such specific assignments as shall be expressly
   delegated to it from time to time by the Board of Directors and shall
   (subject to the limitations specified in Section 4.01(d) of these bylaws
   or imposed by the Wisconsin Business Corporation Law) have the power to
   exercise, when the Board of Directors is not in session, the powers of the
   Board of Directors except to the extent expressly limited or precluded
   from exercising such powers in resolutions from time to time adopted by
   the Board of Directors.  Meetings of the Executive Committee may be called
   at any time by any two members of the Committee.  The time and place for
   each meeting shall be established by the members calling the meeting.  The
   Chairman of the Board, when present, shall preside at all meetings of the
   Executive Committee.

             4.03.  Audit Committee.  The corporation shall have an Audit
   Committee.  The Audit Committee shall be a Board Committee and shall be
   subject to the provisions of Section 4.01 of these bylaws.  The Audit
   Committee shall:  (a) recommend to the Board of Directors annually a firm
   of independent public accountants to act as auditors of the corporation;
   (b) review with the auditors in advance the scope of their annual audit;
   (c) review with the auditors and the management, from time to time, the
   corporation's accounting principles, policies and practices and its
   reporting policies and practices; (d) review with the auditors annually
   the results of their audit; (e) review from time to time with the auditors
   and the corporation's financial personnel the adequacy of the
   corporation's accounting, financial and operating controls; (f) review
   transactions between the corporation or any subsidiary of the corporation
   and any shareholder who holds at least fifty percent of the total number
   of shares outstanding of the corporation's Class A Common Stock or Class B
   Common Stock (a "Controlling Shareholder") or any subsidiary of a
   Controlling Shareholder in accordance with policies adopted by the Board
   of Directors; and (g) perform such other duties as shall from time to time
   be delegated to the Committee by the Board of Directors.  The membership
   of the Audit Committee shall always be such that a majority of the members
   of the Audit Committee shall not be full-time employees of any Controlling
   Shareholder, the corporation or any of their respective subsidiaries. 
   Within the limitations prescribed in the preceding sentence, the
   membership on the Audit Committee shall be determined by the Board of
   Directors as provided in Section 4.01 of these bylaws.

             4.04.  Compensation Committee.  The corporation shall have a
   Compensation Committee.  The Compensation Committee shall be a Board
   Committee and shall be subject to the provisions of Section 4.01 of these
   bylaws.  The Compensation Committee shall have the authority to establish
   the compensation and benefits for directors, officers and, at the option
   of the Compensation Committee, other managerial personnel of the
   corporation and its subsidiaries, including, without limitation, fixing
   the cash compensation of such persons, establishing and administering
   compensation and benefit plans for such persons and determining awards
   thereunder, and entering into (or amending existing) employment and
   compensation agreements with any such persons.  The Compensation Committee
   may also recommend persons to be elected as officers of the corporation or
   any of its subsidiaries to the Board of Directors.  The Compensation
   Committee shall perform such other duties as shall from time to time be
   delegated to the Compensation Committee by the Board of Directors.  The
   authority of the Compensation Committee shall be subject to such
   limitations and restrictions as may be imposed by the Board of Directors,
   which may delegate the authority to establish or administer specific
   employee compensation or benefit plans to one or more other Board
   Committees or one or more persons designated by the Board of Directors. 
   The Compensation Committee shall consist solely of members of the Board of
   Directors who are not officers of the corporation.  The membership of the
   Compensation Committee shall be determined by the Board of Directors as
   provided in Section 4.01 of these bylaws.


                                  ARTICLE FIVE

                                    Officers

             5.01.  Number.  The principal officers of the corporation shall
   be appointed by the Board of Directors and shall consist of a President,
   one or more Vice Presidents, a Secretary and a Treasurer.  Such other
   officers and assistant officers as may be deemed necessary or desirable
   may be appointed by the Board of Directors.  The President must be a
   member of the Board of Directors, but no other officer need be a member of
   the Board of Directors.  Any two or more offices may be held by the same
   person.  In its discretion, the Board of Directors may choose not to fill
   any office for any period as it may deem advisable, except the principal
   offices of President, Vice President, Treasurer and Secretary.  The Board
   of Directors may authorize any officer to appoint one or more officers or
   assistant officers.

             5.02.  Appointment and Term of Office.  The officers of the
   corporation to be appointed by the Board of Directors shall be appointed
   annually by the Board of Directors at its first meeting following the
   annual meeting of shareholders.  If the appointment of officers shall not
   occur at such meeting, such appointment shall occur as soon thereafter as
   conveniently may be.  Each officer shall hold office until the earlier of: 
   (a) the time at which a successor is duly appointed and, if necessary,
   qualified, or (b) his or her death, resignation or removal as hereinafter
   provided.  The Board of Directors shall have the right to enter into
   employment contracts providing for the employment of any officer for a
   term longer than one year, but no such contract shall preclude the Board
   of Directors from removing any person from any position with the
   corporation whenever in the judgment of the Board of Directors the best
   interests of the corporation would be served thereby.

             5.03.  Removal.  The Board of Directors may remove any officer
   and, unless restricted by the Board of Directors or these bylaws, an
   officer may remove any officer appointed by that officer, at any time,
   with or without cause and notwithstanding the contract rights, if any, of
   the officer removed.  The appointment of an officer does not of itself
   create contract rights.

             5.04.  Resignation.  An officer may resign at any time by
   delivering notice to the corporation that complies with the Wisconsin
   Business Corporation Law.  The resignation shall be effective when the
   notice is delivered, unless the notice specifies a later effective date
   and the corporation accepts the later effective date.

             5.05.  Vacancies.  A vacancy in any principal office because of
   death, resignation, removal, disqualification or otherwise, shall be
   filled by the Board of Directors for the unexpired portion of the term. 
   If a resignation of an officer is effective at a later date as
   contemplated by Section 5.04 of these bylaws, the Board of Directors may
   fill the pending vacancy before the effective date if the Board provides
   that the successor may not take office until the effective date.

             5.06.  General Powers of Officers.  For purposes of these
   bylaws, the corporation's President and each Vice President shall be
   deemed to be a "senior officer".  Whenever any resolution adopted by the
   corporation's shareholders, Board of Directors or Board Committee shall
   authorize the "proper" or "appropriate" officers of the corporation to
   execute any note, contract or other document or to take any other action
   or shall generally authorize any action without specifying the officer or
   officers authorized to take such action, any senior officer acting alone
   and without countersignatures may take such action on behalf of the
   corporation.  Any officer of the corporation may on behalf of the
   corporation sign contracts, reports to governmental agencies, or other
   instruments which are in the regular course of business, except where the
   signing and execution thereof shall be expressly delegated by the Board of
   Directors or by these bylaws to some other officer or agent of the
   corporation, or shall be required by the Wisconsin Business Corporation
   Law or other applicable law to be otherwise signed or executed.

             5.07.  The President.  The President shall be the chief
   executive officer of the corporation and, subject to the control of the
   Board of Directors, shall in general supervise and control all of the
   business and affairs of the corporation.  He shall, when present, in the
   absence of the Chairman of the Board, if any, preside at all meetings of
   the shareholders.  In general he shall perform all duties incident to the
   office of chief executive officer and such other duties as may be
   prescribed by the Board of Directors from time to time.  During the
   absence or disability of the President, or while that office is vacant,
   the Chairman of the Board shall exercise all of the powers and discharge
   all of the duties of the President.  The Board of Directors may authorize
   the Chairman of the Board to appoint one or more officers or assistant
   officers to perform the duties of the President during the absence or
   disability of the President, or while that office is vacant.

             5.08.  Vice Presidents.  Each Vice President shall perform such
   duties and have such powers as the Board of Directors may from time to
   time prescribe.  The Board of Directors may designate any Vice President
   as being senior in rank or degree of responsibility and may accord such a
   Vice President an appropriate title designating his senior rank such as
   "Executive Vice President" or "Senior Vice President" or "Group Vice
   President".  The Board of Directors may assign a certain Vice President
   responsibility for a designated group, division or function of the
   corporation's business and add an appropriate descriptive designation to
   his title.

             5.09.  Secretary.  The Secretary shall (subject to the control
   of the Board of Directors):  (a) keep the minutes of the shareholders' and
   the Board of Directors' meetings in one or more books provided for that
   purpose (including records of actions taken without a meeting); (b) see
   that all notices are duly given in accordance with the provisions of these
   bylaws or as required by the Wisconsin Business Corporation Law; (c) be
   custodian of the corporate records and of the seal of the corporation and
   see that the seal of the corporation is affixed to all documents, the
   execution of which on behalf of the corporation under its seal is duly
   authorized; (d) maintain a record of the shareholders of the corporation
   in a form that permits preparation of a list of the names and address of
   all shareholders by class or series of shares and showing the number and
   class or series of shares held by each shareholder; (e) have general
   charge of the stock transfer books of the corporation; (f) supply in such
   circumstances as the Secretary deems appropriate to any governmental
   agency or other person a copy of any resolution adopted by the
   corporation's shareholders, Board of Directors or Board Committee, any
   corporate record or document, or other information concerning the
   corporation and its officers and certify on behalf of the corporation as
   to the accuracy and completeness of the resolution, record, document or
   information supplied; and (g) in general, perform all duties incident to
   the office of Secretary and perform such other duties and have such other
   powers as the Board of Directors or the President may from time to time
   prescribe.

             5.10.  Treasurer.  The Treasurer shall:  (a) have charge and
   custody of and be responsible for all funds and securities of the
   corporation; (b) maintain appropriate accounting records; (c) receive and
   give receipts for monies due and payable to the corporation from any
   source whatsoever, and deposit all such monies in the name of the
   corporation in such banks, trust companies or other depositories as shall
   be selected by or under authority of the Board of Directors; and (d) in
   general, perform all of the duties incident to the office of Treasurer and
   such other duties as from time to time may be assigned to him by the
   President.  The Treasurer shall give a bond if required by the Board of
   Directors for the faithful discharge of his duties in a sum and with one
   or more sureties satisfactory to the Board of Directors.

             5.11.  Assistant Secretaries and Assistant Treasurers.  There
   shall be such number of Assistant Secretaries and Assistant Treasurers as
   the Board of Directors may from time to time authorize.  The Assistant
   Secretaries may sign with the President or a Vice-President certificates
   for shares of the corporation, the issuance of which shall have been
   authorized by a resolution of the Board of Directors.  The Assistant
   Treasurers shall respectively, if required by the Board of Directors, give
   bonds for the faithful discharge of their duties in such sums and with
   such sureties as the Board of Directors shall determine.  The Assistant
   Secretaries and Assistant Treasurers, in general, shall perform such
   duties and have such authority as shall from time to time be delegated or
   assigned to them by the Secretary or the Treasurer, respectively, or by
   the President or the Board of Directors.

             5.12.  Other Assistants and Acting Officers.  The Board of
   Directors shall have the power to appoint, or to authorize any duly
   appointed officer of the corporation to appoint, any person to act as
   assistant to any officer, or as agent for the corporation in his or her
   stead, or to perform the duties of such officer whenever for any reason it
   is impracticable for such officer to act personally, and such assistant or
   acting officer or other agent so appointed by the Board of Directors or an
   authorized officer shall have the power to perform all the duties of the
   office to which he or she is so appointed to be an assistant, or as to
   which he or she is so appointed to act, except as such power may be
   otherwise defined or restricted by the Board of Directors or the
   appointing officer.


                                   ARTICLE SIX

                      Contracts, Loans, Checks and Deposits

             6.01.  Contracts.  The Board of Directors may authorize any
   officer or officers, agent or agents, to enter into any contract or
   execute or deliver any instrument in the name of and on behalf of the
   corporation, and such authorization may be general or confined to specific
   instances.  In the absence of other designation, all deeds, mortgages and
   instruments of assignment or pledge made by the corporation shall be
   executed in the name of the corporation by the President or one of the
   Vice Presidents and by the Secretary, an Assistant Secretary, the
   Treasurer or an Assistant Treasurer; the Secretary or an Assistant
   Secretary, when necessary or required, shall affix the corporate seal
   thereto; and when so executed no other party to such instrument or any
   third party shall be required to make any inquiry into the authority of
   the signing officer or officers.

             6.02.  Loans.  No indebtedness for borrowed money shall be
   contracted on behalf of the corporation and no evidences of such
   indebtedness shall be issued in its name unless authorized by or under the
   authority of a resolution of the Board of Directors.  Such authorization
   may be general or confined to specific instances.

             6.03.  Checks, Drafts, etc.  All checks, drafts or other orders
   for the payment of money, notes or other evidences of indebtedness issued
   in the name of the corporation, shall be signed by such officer or
   officers, agent or agents of the corporation and in such manner as shall
   from time to time be determined by or under the authority of a resolution
   of the Board of Directors.

             6.04.  Deposits.  All funds of the corporation not otherwise
   employed shall be deposited from time to time to the credit of the
   corporation in such banks, trust companies or other depositaries as may be
   selected by or under the authority of a resolution of the Board of
   directors.

             6.05.  Voting of Securities Owned by this Corporation.  Subject
   always to the specific directions of the Board of Directors, (a) any
   shares or other securities issued by any other corporation and owned or
   controlled by this corporation may be voted at any meeting of security
   holders of such other corporation by the President of this corporation, if
   he or she be present, or in his or her absence by any Vice President of
   this corporation who may be present, and (b) whenever, in the judgment of
   the President, or in his or her absence, of any Vice President, it is
   desirable for this corporation to execute a proxy or written consent in
   respect to any share or other securities issued by any other corporation
   and owned by this corporation, such proxy or consent shall be executed in
   the name of this corporation by the President or one of the Vice
   Presidents of this corporation, without necessity of any authorization by
   the Board of Directors, affixation of corporate seal, if any, or
   countersignature or attestation by another officer.  Any person or persons
   designated in the manner above stated as the proxy or proxies of this
   corporation shall have full right, power and authority to vote the shares
   or other securities issued by such other corporation and owned by this
   corporation the same as such shares or other securities might be voted by
   this corporation.

             6.06.  No Nominee Procedures.  The corporation has not
   established, and nothing in these bylaws shall be deemed to establish, any
   procedure by which a beneficial owner of the corporation's shares that are
   registered in the name of a nominee is recognized by the corporation as
   the shareholder under Section 180.0723 of the Wisconsin Business
   Corporation Law.

             6.07.  Performance Bonds.  The President and the Treasurer of
   the corporation, and either one of them, shall have the continuing
   authority to take all actions and to execute and deliver any and all
   documents or instruments (including, without limitation, reimbursement
   agreements and agreements of indemnity) in favor of such parties, in such
   amounts and on such terms and conditions as may be necessary or useful for
   the corporation or any of its direct or indirect subsidiaries to obtain
   performance bonds, surety bonds, completion bonds, guarantees, indemnities
   or similar assurances (collectively referred to as "Performance Bonds")
   from third parties as such officer shall, in his sole discretion, deem
   necessary or useful to facilitate and promote the business of the
   corporation or any of its subsidiaries; provided, however, that the
   contingent liability of the corporation with respect to Performance Bonds
   for the corporation's subsidiaries shall not exceed $200,000 in any single
   transaction or $1 million in the aggregate without the specific
   authorization of the Board of Directors.  Any action taken or document or
   instrument executed and delivered by any such officer after December 31,
   1993, that is within the scope of the authority granted in this Section
   6.07 is hereby ratified, approved and confirmed.  If any party shall
   require resolutions of the Board of Directors with respect to the approval
   of any actions of any officer of the corporation or documents or
   instruments related to the Performance Bonds and within the scope of and
   generally consistent with this Section 6.07, such resolutions shall be
   deemed to have been duly approved and adopted by the Board of Directors,
   and may be certified by the Secretary whenever approved by the President
   or the Treasurer, in his sole discretion, and a copy thereof has been
   inserted in the minute book of the corporation.


                                  ARTICLE SEVEN

                                 Corporate Stock

             7.01.  Certificates for Shares.  Certificates representing
   shares of any class of stock issued by the corporation shall be in such
   form, consistent with the Wisconsin Business Corporation Law, as shall be
   determined by the Board of Directors.  Such certificates shall be signed
   by the President or a Vice President and by the Secretary or an Assistant
   Secretary and shall be sealed with the seal, or a facsimile of the seal,
   of the corporation.  If a certificate is countersigned by a transfer agent
   or registrar, other than the corporation itself or its employees, any
   other signature or countersignature on the certificate may be a facsimile. 
   In case any officer of the corporation, or any officer or employee of the
   transfer agent or registrar who has signed or whose facsimile signature
   has been placed upon such certificate ceases to be an officer of the
   corporation, or an officer or employee of the transfer agent or registrar
   before such certificate is issued, the certificate may be issued by the
   corporation with the same effect as if the officer of the corporation, or
   the officer or employee of the transfer agent or registrar had not ceased
   to be such at the date of its issue.  All certificates for shares shall be
   consecutively numbered or otherwise identified.  The name of the person to
   whom the shares represented thereby are issued, with the number of shares
   and date of issue, shall be entered on the books of the corporation.  All
   certificates surrendered to the corporation for transfer shall be
   canceled, and no new certificate shall be issued in replacement until the
   former certificate for a like number of shares shall have been surrendered
   and canceled, except as otherwise provided in Section 7.04 of these bylaws
   with respect to lost, stolen or destroyed certificates.

             7.02.  Transfer Agent and Registrar.  The Board of Directors may
   from time to time with respect to each class of stock issuable by the
   corporation appoint such transfer agents and registrars in such locations
   as it shall determine, and may, in its discretion, appoint a single entity
   to act in the capacity of both transfer agent and a registrar in any one
   location.

             7.03.  Transfers of Shares.  Transfers of shares shall be made
   only on the books maintained by the corporation or a transfer agent
   appointed as contemplated by Section 7.02 of these bylaws at the request
   of the holder of record thereof or of his attorney, lawfully constituted
   in writing, and on surrender for cancellation of the certificate for such
   shares.  Prior to due presentment of a certificate for shares for
   registration of transfer, the corporation may (but shall not be required
   to) treat the person in whose name corporate shares stand on the books of
   the corporation as the only person having any interest in such shares and
   as the only person having the right to receive dividends on and to vote
   such shares, and the corporation shall not be bound to recognize any
   equitable or other claim to or interest in such shares on the part of the
   other person, whether or not it shall have express or other notice
   thereof.  Where a certificate for shares is presented to the corporation
   or a transfer agent with a request to register for transfer, the
   corporation or the transfer agent, as the case may be, shall not be liable
   to the owner or any other person suffering loss as a result of such
   registration of transfer if (a) there were on or with the certificate the
   necessary endorsements, and (b) the corporation or the transfer agent had
   no duty to inquire into adverse claims or has discharged any such duty. 
   The corporation or transfer agent may require reasonable assurance that
   such endorsements are genuine and effective and compliance with such other
   regulations as may be prescribed by or under the authority of the Board of
   Directors.

             7.04.  Lost, Stolen or Destroyed Certificates.  The Board of
   Directors may direct a new certificate or certificates to be issued in
   place of any certificate or certificates theretofore issued by the
   corporation alleged to have been lost, stolen or destroyed, upon the
   making of an affidavit of that fact by the person claiming the certificate
   of stock to be lost, stolen or destroyed.  When authorizing such issue of
   a new certificate or certificates, the Board of Directors may, in its
   discretion and as a condition precedent to the issuance thereof, require
   the person requesting such new certificate or certificates, or his or her
   legal representative, to give the corporation a bond in such sum as it may
   direct as indemnity against any claim that may be made against the
   corporation with respect to the certificate alleged to have been lost,
   stolen or destroyed.

             7.05.  Restrictions on Transfer.  The face or reverse side of
   each certificate representing shares shall bear a conspicuous notation of
   any restriction imposed by the corporation upon the transfer of such
   shares.

             7.06.  Consideration for Shares.  The Board of Directors may
   authorize shares to be issued for consideration consisting of any tangible
   or intangible property or benefit to the corporation, including cash,
   promissory notes, services performed, contracts for services to be
   performed or other securities of the corporation.  Before the corporation
   issues shares, the Board of Directors shall determine that the
   consideration received or to be received for the shares to be issued is
   adequate.  The determination of the Board of Directors is conclusive
   insofar as the adequacy of consideration for the issuance of shares
   relates to whether the shares are validly issued, fully paid and
   nonassessable.  The corporation may place in escrow shares issued in whole
   or in part for a contract for future services or benefits, a promissory
   note, or otherwise for property to be received in the future, or make
   other arrangements to restrict the transfer of the shares, and may credit
   distributions in respect of the shares against their purchase price, until
   the services are performed, the benefits or property are received or the
   promissory note is paid.  If the services are not performed, the benefits
   or property are not received or the promissory note is not paid, the
   corporation may cancel, in whole or in part, the shares escrowed or
   restricted and the distributions credited.

             7.07  Stock Regulations.  The Board of Directors shall have the
   power and authority to make all such further rules and regulations not
   inconsistent with the Wisconsin Business Corporation Law as it may deem
   expedient concerning the issue, transfer and registration of certificates
   representing shares of the corporation.


                                  ARTICLE EIGHT

                               General Provisions

             8.01.  Fiscal Year.  The fiscal year of the corporation shall
   begin and end on such dates as the Board of Directors shall determine by
   resolution.

             8.02.  Seal.  The corporate seal shall have inscribed thereon
   the name of the corporation, the year of its organization and the words
   "Corporate Seal, Wisconsin."  The seal may be used by causing it or a
   facsimile thereof to be impressed or affixed or reproduced or otherwise.


                                  ARTICLE NINE

                                   Amendments

             9.01.  By Directors.  Except as otherwise provided by the
   Wisconsin Business Corporation Law or the Articles of Incorporation, these
   bylaws may be amended or repealed and new bylaws may be adopted by the
   Board of Directors at any meeting at which a quorum is in attendance;
   provided, however, that the shareholders in adopting, amending or
   repealing a particular bylaw may provide therein that the Board of
   Directors may not amend, repeal or readopt that bylaw.

             9.02.  By Shareholders.  Except as otherwise provided in the
   Articles of Incorporation, these bylaws may also be amended or repealed
   and new bylaws may be adopted by the shareholders at any annual or special
   meeting of the shareholders at which a quorum is in attendance.

             9.03.  Implied Amendments.  Any action taken or authorized by
   the shareholders or by the Board of Directors, which would be inconsistent
   with the bylaws then in effect but is taken or authorized by affirmative
   vote of not less than the number of votes or the number of directors
   required to amend the bylaws so that the bylaws would be consistent with
   such action, shall be given the same effect as though the bylaws had been
   temporarily amended or suspended so far, but only so far, as is necessary
   to permit the specific action so taken or authorized.


                                   ARTICLE TEN

                                 Indemnification

             10.01.  Certain Definitions.  All capitalized terms used in this
   Article X and not otherwise hereinafter defined in this Section 10.01
   shall have the meaning set forth in Section 180.0850 of the Statute.  The
   following capitalized terms (including any plural forms thereof) used in
   this Article X shall be defined as follows:

             (a)  "Affiliate" shall include, without limitation, any
        corporation, partnership, joint venture, employee benefit plan,
        trust or other enterprise that, directly or indirectly through
        one or more intermediaries, controls or is controlled by, or is
        under common control with, the Corporation.

             (b)  "Authority" shall mean the entity selected by the
        Director or Officer to determine his or her right to
        indemnification pursuant to Section 10.04.

             (c)  "Board" shall mean the entire then elected and serving
        Board of Directors of the Corporation, including all members
        thereof who are Parties to the subject Proceeding or any related
        Proceeding.

             (d)  "Breach of Duty" shall mean the Director or Officer
        breached or failed to perform his or her duties to the
        Corporation and his or her breach of or failure to perform those
        duties is determined, in accordance with Section 10.04, to
        constitute misconduct under Section 180.0851(2)(a) 1, 2, 3 or 4
        of the Statute.

             (e)  "Corporation," as used herein and as defined in the
        Statute and incorporated by reference into the definitions of
        certain capitalized terms used herein, shall mean this
        Corporation, including, without limitation, any successor
        corporation or entity to the Corporation by way of merger,
        consolidation or acquisition of all or substantially all of the
        capital stock or assets of this Corporation.

             (f)  "Director or Officer" shall have the meaning set forth
        in the Statute; provided, that, for purposes of this Article X,
        it shall be conclusively presumed that any Director or Officer
        serving as a director, officer, partner, trustee, member of any
        governing or decision-making committee, employee or agent of an
        Affiliate shall be so serving at the request of the Corporation.

             (g)  "Disinterested Quorum" shall mean a quorum of the
        Board who are not Parties to the subject Proceeding or any
        related Proceeding.

             (h)  "Party" shall have the meaning set forth in the
        Statute; provided, that, for purposes of this Article X, the
        term "Party" shall also include any Director, Officer or
        employee who is or was a witness in a Proceeding at a time when
        he or she has not otherwise been formally named a Party thereto.

             (i)  "Proceeding" shall have the meaning set forth in the
        Statute; provided, that, for purposes of this Article X,
        "Proceeding" shall include all Proceedings (i) brought under (in
        whole or in part) the Securities Act of 1933, as amended, the
        Securities Exchange Act of 1934, as amended, their respective
        state counterparts, and/or any rule or regulation promulgated
        under any of the foregoing; (ii) brought before an Authority or
        otherwise to enforce rights hereunder; (iii) any appeal from a
        Proceeding; and (iv) any Proceeding in which the Director or
        Officer is a plaintiff or petitioner because he or she is a
        Director or Officer; provided, however, that such Proceeding is
        authorized by a majority vote of a Disinterested Quorum.

             (j)  "Statute" shall mean Sections 180.0850 through
        180.0859, inclusive, of the Wisconsin Business Corporation Law,
        Chapter 180 of the Wisconsin Statutes, including any amendments
        thereto, but, in the case of any such amendment, only to the
        extent such amendment permits or requires the Corporation to
        provide broader indemnification rights than the Statute
        permitted or required the Corporation to provide prior to such
        amendment.

             10.02.  Mandatory Indemnification.  To the fullest extent
   permitted or required by the Statute, the Corporation shall indemnify a
   Director or Officer against all Liabilities incurred by or on behalf of
   such Director or Officer in connection with a Proceeding in which the
   Director or Officer is a Party because he or she is a Director or Officer.

             10.03.  Procedural Requirements.

             (a)  A Director or Officer who seeks indemnification under
   Section 10.02 shall make a written request therefor to the Corporation. 
   Subject to Section 10.03(b), within sixty days of the Corporation's
   receipt of such request, the Corporation shall pay or reimburse the
   Director or Officer for the entire amount of Liabilities incurred by the
   Director or Officer in connection with the subject Proceeding (net of any
   Expenses previously advanced pursuant to Section 10.05).

             (b)  No indemnification shall be required to be paid by the
   Corporation pursuant to Section 10.02 if, within such sixty-day period: 
   (i) a Disinterested Quorum, by a majority vote thereof, determines that
   the Director or Officer requesting indemnification engaged in misconduct
   constituting a Breach of Duty; or (ii) a Disinterested Quorum cannot be
   obtained.

             (c)  In either case of nonpayment pursuant to Section 10.03(b),
   the Board shall immediately authorize by resolution that an Authority, as
   provided in Section 10.04, determine whether the Director's or Officer's
   conduct constituted a Breach of Duty and, therefore, whether
   indemnification should be denied hereunder.

             (d)  (i) If the Board does not authorize an Authority to
   determine the Director's or Officer's right to indemnification hereunder
   within such sixty-day period and/or (ii) if indemnification of the
   requested amount of Liabilities is paid by the Corporation, then it shall
   be conclusively presumed for all purposes that a Disinterested Quorum has
   determined that the Director or Officer did not engage in misconduct
   constituting a Breach of Duty and, in the case of subsection (i) above
   (but not subsection (ii)), indemnification by the Corporation of the
   requested amount of Liabilities shall be paid to the Officer or Director
   immediately.

             10.04.  Determination of Indemnification.

             (a)  If the Board authorizes an Authority to determine a
   Director's or Officer's right to indemnification pursuant to Section
   10.03, then the Director or Officer requesting indemnification shall have
   the absolute discretionary authority to select one of the following as
   such Authority:

             (i)  An independent legal counsel; provided, that such
        counsel shall be mutually selected by such Director or Officer
        and by a majority vote of a Disinterested Quorum or, if a
        Disinterested Quorum cannot be obtained, then by a majority vote
        of the Board;

            (ii)  A panel of three arbitrators selected from the panels
        of arbitrators of the American Arbitration Association in
        Milwaukee, Wisconsin; provided, that (A) one arbitrator shall be
        selected by such Director or Officer, the second arbitrator
        shall be selected by a majority vote of a Disinterested Quorum
        or, if a Disinterested Quorum cannot be obtained, then by a
        majority vote of the Board, and the third arbitrator shall be
        selected by the two previously selected arbitrators; and (B) in
        all other respects, such panel shall be governed by the American
        Arbitration Association's then existing Commercial Arbitration
        Rules; or

           (iii)  A court pursuant to and in accordance with Section
        180.0854 of the Statute.

             (b)  In any such determination by the selected Authority there
   shall exist a rebuttable presumption that the Director's or Officer's
   conduct did not constitute a Breach of Duty and that indemnification
   against the requested amount of Liabilities is required.  The burden of
   rebutting such a presumption by clear and convincing evidence shall be on
   the Corporation or such other party asserting that such indemnification
   should not be allowed.

             (c)  The Authority shall make its determination within sixty
   days of being selected and shall submit a written opinion of its
   conclusion simultaneously to both the Corporation and the Director or
   Officer.

             (d)  If the Authority determines that indemnification is
   required hereunder, the Corporation shall pay the entire requested amount
   of Liabilities (net of any Expenses previously advanced pursuant to
   Section 10.05), including interest thereon at a reasonable rate, as
   determined by the Authority, within ten days of receipt of the Authority's
   opinion; provided, that, if it is determined by the Authority that a
   Director or Officer is entitled to indemnification as to some claims,
   issues or matters, but not as to other claims, issues or matters, involved
   in the subject Proceeding, the Corporation shall be required to pay (as
   set forth above) only the amount of such requested Liabilities as the
   Authority shall deem appropriate in light of all of the circumstances of
   such Proceeding.

             (e)  The determination by the Authority that indemnification is
   required hereunder shall be binding upon the Corporation regardless of any
   prior determination that the Director or Officer engaged in a Breach of
   Duty.

             (f)  All Expenses incurred in the determination process under
   this Section 10.04 by either the Corporation or the Director or Officer,
   including, without limitation, all Expenses of the selected Authority,
   shall be paid by the Corporation.

             10.05.  Mandatory Allowance of Expenses.

             (a)  The Corporation shall pay or reimburse, within ten days
   after the receipt of the Director's or Officer's written request therefor,
   the reasonable Expenses of the Director or Officer as such Expenses are
   incurred, provided the following conditions are satisfied:

             (i)  The Director or Officer furnishes to the Corporation
        an executed written certificate affirming his or her good faith
        belief that he or she has not engaged in misconduct which
        constitutes a Breach of Duty; and

            (ii)  The Director or Officer furnishes to the Corporation
        an unsecured executed written agreement to repay any advances
        made under this Section 10.05 if it is ultimately determined by
        an Authority that he or she is not entitled to be indemnified by
        the Corporation for such Expenses pursuant to Section 10.04.

             (b)  If the Director or Officer must repay any previously
   advanced Expenses pursuant to this Section 10.05, such Director or Officer
   shall not be required to pay interest on such amounts.

             10.06.  Indemnification and Allowance of Expenses of Certain
   Others.

             (a)  The Corporation shall indemnify a director or officer of an
   Affiliate (who is not otherwise serving as a Director or Officer) against
   all Liabilities, and shall advance the reasonable Expenses, incurred by
   such director or officer in a Proceeding to the same extent hereunder as
   if such director or officer incurred such Liabilities because he or she
   was a Director or Officer, if such director or officer is a Party thereto
   because he or she is or was a director or officer of the Affiliate.

             (b)  The Corporation shall indemnify an employee who is not a
   Director or Officer, to the extent that he or she has been successful on
   the merits or otherwise in defense of a Proceeding, for all reasonable
   Expenses incurred in the Proceeding if the employee was a Party because he
   or she was an employee of the Corporation.

             (c)  The Board may, in its sole and absolute discretion as it
   deems appropriate, pursuant to a majority vote thereof, indemnify (to the
   extent not otherwise provided in Section 10.06(b)) against Liabilities
   incurred by, and/or provide for the allowance of reasonable Expenses of,
   an authorized employee or agent of the Corporation acting within the scope
   of his or her duties as such and who is not otherwise a Director or
   Officer.

             10.07.  Insurance.  The Corporation may purchase and maintain
   insurance on behalf of a Director or Officer or any individual who is or
   was an authorized employee or agent of the Corporation against any
   Liability asserted against or incurred by such individual in his or her
   capacity as such or arising from his or her status as such, regardless of
   whether the Corporation is required or permitted to indemnify against any
   such Liability under this Article X.

             10.08.  Notice to the Corporation.  A Director, Officer or
   employee shall promptly notify the Corporation in writing when he or she
   has actual knowledge of a Proceeding which may result in a claim of
   indemnification against Liabilities or allowance of Expenses hereunder,
   but the failure to do so shall not relieve the Corporation of any
   liability to the Director, Officer or employee hereunder unless the
   Corporation shall have been irreparably prejudiced by such failure (as
   determined, in the case of Directors and Officers only, by an Authority).

             10.09.  Severability.  If any provision of this Article X shall
   be deemed invalid or inoperative, or if a court of competent jurisdiction
   determines that any of the provisions of this Article X contravene public
   policy, this Article X shall be construed so that the remaining provisions
   shall not be affected, but shall remain in full force and effect, and any
   such provisions which are invalid or inoperative or which contravene
   public policy shall be deemed, without further action or deed by or on
   behalf of the Corporation, to be modified, amended and/or limited, but
   only to the extent necessary to render the same valid and enforceable.

             10.10.  Nonexclusivity of Article X.  The rights of a Director,
   Officer or employee (or any other person) granted under this Article X
   shall not be deemed exclusive of any other rights to indemnification
   against Liabilities or advancement of Expenses which the Director, Officer
   or employee (or such other person) may be entitled to under any written
   agreement, Board resolution, vote of shareholders of the Corporation or
   otherwise, including, without limitation, under the Statute.  Nothing
   contained in this Article X shall be deemed to limit the Corporation's
   obligations to indemnify a Director, Officer or employee under the
   Statute.

             10.11.  Contractual Nature of Article X; Repeal or Limitation of
   Rights.  This Article X shall be deemed to be a contract between the
   Corporation and each Director, Officer and employee of the Corporation and
   any repeal or other limitation of this Article X or any repeal or
   limitation of the Statute or any other applicable law shall not limit any
   rights of indemnification against Liabilities or allowance of Expenses
   then existing or arising out of events, acts or omissions occurring prior
   to such repeal or limitation, including, without limitation, the right of
   indemnification against Liabilities or allowance or Expenses for
   Proceedings commenced after such repeal or limitation to enforce this
   Article X with regard to acts, omissions or events arising prior to such
   repeal or limitation.



                                 AMENDMENT NO. 1


      This Amendment No. 1 (the "Amendment") is entered into as of July 1,
   1996 by and among Johnson Worldwide Associates, Inc. (the "Company"), the
   undersigned Banks and The First National Bank of Chicago, as Agent.

                              W I T N E S S E T H :

      WHEREAS, the Company, certain Banks named therein and the Agent are
   parties to that certain Revolving Credit Agreement dated as of November
   29, 1995 (the "Agreement");  

      WHEREAS, pursuant to Section 2.16 of the Agreement, the Company has
   requested that the Agreement be amended so as to (i) increase the
   Aggregate Commitment to $100,000,000, (ii) increase the Aggregate
   Eurocurrency Commitment to $22,222,220, (iii) increase the Aggregate
   Revolving Commitment to $77,777,780 (such increases in Aggregate
   Commitment, Aggregate Eurocurrency Commitment and Aggregate Revolving
   Commitment being herein collectively called the "Commitment Increase"),
   and (iv) add The Northern Trust Company (the "New Bank") as a new Bank
   thereunder; and

      WHEREAS, subject to the terms and conditions hereof, the undersigned
   Bank and the Agent have agreed to the Commitment Increase and the addition
   of the New Bank; 

      NOW, THEREFORE, in consideration of the premises herein contained, and
   for other good and valuable consideration, the receipt and sufficiency of
   which are hereby acknowledged, the parties hereto hereby agree as follows:

      1. Defined Terms.  Capitalized terms used herein and not otherwise
   defined herein shall have the meanings attributed to such terms in the
   Agreement.

      2. Amendments to the Agreement.

      2.1.  On and after the Effective Date (as hereinafter defined), (i) the
   New Bank shall for all purposes be a Bank party to the Agreement and shall
   have all the rights and obligations of a Bank under the Agreement and the
   Notes, with a Eurocurrency Commitment and Revolving Loan Commitment set
   forth opposite its signature hereto, (ii) the Aggregate Commitment shall
   be increased to $100,000,000, (iii) the Aggregate Eurocurrency Commitment
   shall be increased to $22,222,220, (iv) the Aggregate Revolving Commitment
   shall be increased to $77,777,780, and (v) the Eurocurrency Commitment and
   Revolving Loan Commitment of each Bank (other than the New Bank) shall
   remain unchanged from that in effect on June 30, 1996.

      2.2.        The definition of "Eurocurrency Commitment" set forth in
   Article I of the Agreement is hereby amended by inserting, immediately
   after the word "below" where it appears in the second line thereof, the
   parenthetical "(or, in the case of The Northern Trust Company, set forth
   opposite its signature to Amendment No. 1 dated as of July 1, 1996 to this
   Agreement)".

      2.3.        The definition of "Revolving Loan Commitment" set forth in
   Article I of the Agreement is hereby amended by inserting, immediately
   after the word "below" where it appears in the second line thereof, the
   parenthetical "(or, in the case of The Northern Trust Company, set forth
   opposite its signature to Amendment No. 1 dated as of July 1, 1996 to this
   Agreement)".

      3. Effective Date.  This Amendment shall become effective as of the
   date first above written (the "Effective Date") upon receipt by the Agent
   of the following:

           (i)       Counterparts of this Amendment duly executed by the
                     Company and the New Bank.

           (ii)      Notes payable to the order of the New Bank.

           (iii)     Such other documents, in each case in form and substance
                     satisfactory to the Agent,  as the Agent may reasonably
                     request.

      4.   Notices.  Pursuant to Section 10.08, the New Bank designates the
   address set forth below its signature hereto as its address for purposes
   of notices and other communications under the Agreement and the Notes.

      5.   Ratification. The Agreement (including, without limitation,
   Article XI thereof), as amended hereby, shall remain in full force and
   effect and is hereby ratified, approved and confirmed in all respects.

      6.   Reference to Agreement.  From and after the Effective Date, each
   reference in the Agreement to "this Agreement", "hereof", or "hereunder"
   or words of like import, and all references to the Agreement in any and
   all agreements, instruments, documents, notes, certificates and other
   writings of every kind and nature shall be deemed to mean the Agreement,
   as  amended by this Amendment.

      7.   Costs and Expenses.  The Company agrees to pay all reasonable
   costs, fees and out-of-pocket expenses (including attorneys' fees and time
   charges of attorneys for the Agent, which attorneys may be employees of
   the Agent) incurred by the Agent in connection with the preparation,
   execution and enforcement of this Amendment.

      8.    CHOICE OF LAW.  THIS AMENDMENT SHALL BE CONSTRUED IN ACCORDANCE
   WITH THE INTERNAL LAWS (AND NOT THE LAW OF CONFLICTS) OF THE STATE OF
   ILLINOIS, BUT GIVING EFFECT TO FEDERAL LAWS APPLICABLE TO NATIONAL BANKS.

      9.   Execution in Counterparts.  This Amendment may be executed in any
   number of counterparts and by different parties hereto in separate
   counterparts, each of which when so executed shall be deemed to be an
   original and all of which taken together shall constitute one and the same
   agreement.


      IN WITNESS WHEREOF, the Company, the New Bank and the Agent have
   executed this Amendment as of the date first above written.


                                 JOHNSON WORLDWIDE ASSOCIATES, INC.


                                 By:                                
                                 Title:                             


                                 THE FIRST NATIONAL BANK OF
                                         CHICAGO, as Agent


                                 By:                           
                                 Title:                             


   Revolving Loan    Eurocurrency
   Commitment        Commitment

   $7,777,778        $2,222,222       THE NORTHERN TRUST COMPANY


                                      By:                           
                                      Title:                             


                                           50 S. LaSalle Street, Floor B2
                                           Chicago, IL  60603
                                           Attention:  Joseph Kunze
                                                     Vice President
                                           Telephone:  (312) 444-3175
                                           Telecopier:  (312) 444-7028


   July 18, 1996



   Mr. John D. Crabb
   3333 Michigan Boulevard
   Racine, Wisconsin  53402

   Dear John:

             This letter will serve as our formal agreement with respect to
   your resignation from employment with Johnson Worldwide Associates, Inc. 
   ("JWA").  In return for your compliance with all of the terms of this
   letter JWA will provide the separation arrangements set forth in this
   letter.

             1.   Resignation from Employment.  Your employment with JWA,
   including your duties as an Executive Officer, shall cease as of Monday,
   June 24, 1996.  You will resign effective as of that date, from all
   positions with JWA, and each of its divisions and subsidiaries, including
   positions as an officer and director, and as a member of any committee or
   administrative body relating to JWA and its businesses.  You will provide
   JWA with such written resignations as JWA may request.

             2.   Compensation Following Termination Date. (a) Upon execution
   of this letter JWA will pay to you separation payments in the amount of
   Twenty-Eight Thousand Three Hundred Thirty-three and 34/100 Dollars
   ($28,333.34) net of applicable payroll and withholding taxes, on a monthly
   basis for twelve (12) pay periods.  The aggregate gross amount of such
   payments shall be Three Hundred Forty Thousand Dollars ($340,000.00).  JWA
   will initiate separation payments within ten (10) days of your execution
   of this agreement.

             (b). JWA shall make outplacement services available, without
   charge to you, through Right/Jannotta Bray for the twelve (12) consecutive
   month period ending June 30, 1997.

             3.   Group Benefits.  (a)  Your group employee medical, life,
   and disability coverage will terminate on your resignation date, and any
   continuation or conversion rights under these programs are then available
   for the periods prescribed under each program.  You will pay the full
   costs of any group benefits continued or converted.  This letter agreement
   does not affect your rights to vested benefits under JWA's 401(k)/deferred
   profit sharing plan and any benefit entitlements arising out of your
   employment by S. C. Johnson & Sons, Inc.  In addition, you are eligible
   for any deferred profit sharing (retirement contribution) that will be
   paid to JWA employees for the fiscal year ending September 27, 1996.

             (b)  Your participation in the Flexible Perquisite Spending
   Account program will terminate on your resignation date.  You will be
   reimbursed for qualified expenses incurred as of your resignation date. 
   JWA's reimbursement for the cost of your S. C. Johnson & Son, Inc. monthly
   retiree health premium of One Hundred Seventy-eight Dollars ($178.00) will
   continue for twelve (12) consecutive months following your resignation
   date and will then terminate.

             4.   JWA Restricted Stock and Stock Options; Supplemental
   Retirement Income.  (a)  You are now vested in Sixteen Thousand Six
   Hundred Sixty-Six and 67/100 (16,666.67) shares of restricted stock
   granted to you under the 1986 Restricted Stock Plan.  JWA will immediately
   arrange for the transfer agent to issue to you a certificate without the
   restrictive legend for such shares.  You shall also be deemed to be fully
   vested in your remaining Three Thousand Three Hundred and 33/100
   (3,333.33) shares of restricted stock, granted to you under the 1986
   Restricted Stock Plan, on the tenth calendar day following your execution
   of this agreement.  JWA will, immediately following such date, arrange for
   the transfer agent to issue to you a certificate for such shares without
   the restrictive legend.  You are responsible for compliance with all
   securities laws, including those regarding insider trading, with regard to
   any JWA stock transactions.

             (b)  You are seventy-five percent (75%) vested in Thirty-five
   Thousand (35,000) shares of the stock option grant awarded to you under
   the Amended and Restated 1986 Stock Option Plan on October 1, 1992; you
   are seventy-five percent (75%) vested in Five Thousand (5,000) shares of
   the stock option grant awarded to you under that plan on December 16,
   1992; and you are fifty percent (50%) vested in Twenty-five Thousand
   (25,000) shares of the stock option grant awarded to you under that plan
   on December 10, 1993.  You are thirty-three and one-third percent (33-
   1/3%) vested in Twenty-five Thousand (25,000) shares of the stock option
   grant awarded to you under the 1994 Long-Term Stock Incentive Plan.  Your
   vested stock options are exercisable in accordance with the terms of the
   Plans and must be exercised no later than the close of business on July
   24, 1996.  Your nonvested stock options are forfeited and canceled as of 
   June 24, 1996.

             (c)  You shall remain entitled to receive any vested
   supplemental retirement benefits payable to you or on your behalf under
   that certain agreement between you and JWA dated December 16, 1992.

             5.   Noncompetition.  (a) Except as provided by this paragraph
   5, there will be no restrictions on your ability to enter into employment
   with, be a sole proprietor or partner of, render services to, act as a
   consultant to or hold an equity interest in, any entity or person.  In
   further consideration for the payments and benefits provided hereunder,
   particularly the additional compensation described in paragraph 2, you
   agree that during the period beginning on your resignation date and ending
   January 31, 1998 (the "Restricted Period"), regardless of whether you have
   forfeited rights under this agreement due to breach of its terms, you will
   not, without the prior written consent of the Chairman of the Board of
   JWA, be employed directly or indirectly by, be a sole proprietor or
   partner of, or act as a consultant to Brunswick Corp., Coleman Co., Inc.,
   or Outdoor Technologies Group, or any of their respective subsidiaries or
   affiliates, in any capacity where confidential information concerning JWA
   which was acquired by you during your employment with JWA would reasonably
   be considered to be useful; neither will you, directly or indirectly make
   sales solicitations to any person, corporation, partnership or other
   business entity which is, at the present time and at the time of such
   sales solicitation, a customer or prospective customer of JWA and/or its
   subsidiaries or affiliates, if the effect of such action would be likely
   to cause such customer to substantially reduce existing or future business
   relationships with or purchases from JWA.

             (b)  You further agree to reasonably cooperate with JWA, its
   financial and legal advisors and/or government officials, in any claims,
   investigations, administrative proceedings including without limitation
   environmental proceedings, lawsuits, and other legal, internal or business
   matters, as reasonably requested by JWA during the Restricted Period and
   for two (2) years thereafter.  You will be paid one thousand dollars
   ($1,000) (in addition to any other amounts to which you may be entitled
   hereunder) for each day on which such service is performed at the request
   of JWA and, to the extent you incur travel or other expenses with respect
   to such activities, JWA will reimburse you for such reasonable expenses
   when submitted according to regular corporate procedures.

             (c)  You agree that JWA will suffer irreparable damage in the
   event the provisions of this paragraph 5 are breached and your acceptance
   of the provisions of this paragraph 5 was a material factor in your
   decision to enter into this letter agreement.  You further agree that JWA
   shall be entitled as a matter of right to injunctive relief to prevent a
   breach by you.  Resort to such equitable relief, however, shall not
   constitute a waiver of any other rights or remedies JWA may have.  In
   addition to such equitable relief, and not in limitation of any other
   rights or remedies JWA may have, if you breach the provisions of this
   paragraph 5 during the Restricted Period JWA shall have the remedies set
   forth in paragraph 8 hereof.

             6.   Nonsolicitation: Confidentiality.  (a)  You agree that
   during the Restricted Period, regardless of whether you have forfeited
   rights under this agreement due to breach of its terms, you shall not,
   except as provided herein, directly or indirectly solicit for employment
   or advise or recommend to any other person that he or she solicit for
   employment any person employed at that time by JWA, its subsidiaries or
   affiliates.  You further agree at all times, whether during the Restricted
   Period and for two (2) years thereafter, not to exploit, use, sell,
   publish, disclose, communicate or divulge to any person any trade secrets
   or confidential information, knowledge or data regarding JWA, its
   subsidiaries or affiliates or any of their respective directors, advisors,
   officers, employees or agents for so long as such trade secrets or
   confidential information, knowledge, or data have not become generally
   known to the public or JWA's competitors without your fault or
   participation.  Good faith negotiations by you, on behalf of yourself or a
   principal, for the purchase of goods and/or services from JWA, or any
   affiliate of the Company, shall be deemed not to be a violation of the
   prohibitions set forth in the preceding sentence.  Nothing in this
   agreement modifies or reduces your obligation to comply with applicable
   laws relating to trade secrets, confidential information, or unfair
   competition.  You agree that JWA will suffer irreparable damage in the
   event the provisions of this paragraph 6 are breached and that your
   acceptance of the provisions of this paragraph 6 was a material factor in
   your decision to enter into this letter of agreement.  You further agree
   that JWA shall be entitled as a matter of right to injunctive relief to
   prevent a breach by you.  Resort to such equitable relief, however, shall
   not constitute a waiver of any other rights or remedies JWA may have.  In
   addition to such equitable relief, and not in limitation of any other
   rights or remedies JWA may have, if you breach the provisions of this
   paragraph 6 during the Restricted Period JWA shall have the remedies set
   forth in paragraph 8 hereof.  The provisions of this paragraph 6 shall not
   apply to any truthful statement required to be made by you in any legal
   proceeding or government or regulatory investigation, provided, however,
   that prior to making such statement you will give JWA reasonable notice
   and, to the extent you are legally entitled to do so, afford JWA the
   ability to seek a confidentiality order.

             (b)  You represent and warrant that you have delivered to JWA
   the original and all copies of all documents, records, including computer
   disk records, and property of any nature whatsoever which are in your
   possession or control and which are the property of JWA or which relate to
   the business activities, facilities, or customers of JWA, its
   subsidiaries, or its affiliates, including any records, documents or
   property created by you.  You further understand that all designs,
   improvements, writings, and discoveries made by you during your employment
   and pertaining to the business of JWA, its subsidiaries, or its affiliates
   shall be the exclusive property of JWA.

             7.   Release and Covenants.  (a)  In consideration of the
   payments and benefits provided hereunder, particularly the additional
   compensation described in paragraph 2, you, on behalf of yourself, your
   spouse, heirs, executors, administrators, agents, successors, assigns and
   representatives of any kind (hereinafter collectively referred to as the
   "Releasors") confirm that Releasors have released JWA, and each of its
   subsidiaries, affiliates, their employees, successors, assigns, executors,
   trustees, directors, advisors, agents and representatives, and all their
   respective predecessors and successors (hereinafter collectively referred
   to as the "Releasees"), from any and all actions, causes of actions,
   charges, debts, liabilities, accounts, demands, damages and claims of any
   kind whatsoever including, but not limited to, those arising under any
   labor, employment discrimination (including, without limitation, the Age
   Discrimination in Employment Act of 1967, as amended, Title VII of the
   Civil Rights Act of 1964, as amended, the Americans with Disabilities Act,
   the Wisconsin Fair Employment Act, as amended), contract or tort laws,
   equity or public policy, or negligence standard, whether certain or
   speculative, which against any of the Releasees, any of the Releasors ever
   had, now has, or hereafter shall have or can have.  You further covenant
   that you will not initiate any action, claim or proceeding against any of
   the Releasees for any of the foregoing, nor will you participate, assist,
   or cooperate in any such action, claim, or proceeding unless required to
   do so by law.

             (b)  Notwithstanding the foregoing, this letter agreement does
   not waive rights, if any, you or your successors and assigns may have
   under or pursuant to, or release any member of Releasees from obligations,
   if any, it may have to you or to your successors and assigns on claims
   arising out of, related to or asserted under or pursuant to, this letter
   agreement or any indemnity agreement or obligation contained in or adopted
   or acquired pursuant to any provision of the charter or by-laws of JWA or
   its subsidiaries or affiliates or in any applicable insurance policy
   carried by JWA or its affiliates for any matter which arises or may arise
   in the future in connection with your employment with JWA.

             (c)  You hereby acknowledge that you have at least twenty-one
   (21) days to review this letter agreement from the date you first receive
   it and you have been advised to review it with an attorney of your choice. 
   You further understand that the twenty-one (21) day review period ends
   when you sign this agreement.  You also have seven (7) days after your
   signing of this agreement to revoke by so notifying JWA in writing.  Any
   revocation by you under this paragraph 7(c), however, is not effective
   with regard to paragraph 1 hereof and your termination of employment with
   JWA shall remain in effect as set forth therein.  You further acknowledge
   that you have carefully read this letter agreement, know and understand
   the contents thereof and its binding legal effect.  You sign the same of
   your own free will and act, and it is your intention that you be legally
   bound thereby.

             (d)  You agree to keep this letter agreement confidential and
   not to reveal its contents to anyone other than your attorney, financial
   consultant, and immediate family members.  The provisions of this
   paragraph 7(d) shall not apply to any truthful statement required to be
   made by you in any legal proceeding or government or regulatory
   investigation, provided, however, that prior to making such statement you
   will give JWA reasonable notice and, to the extent you are legally
   entitled to do so, afford JWA the ability to seek a confidentiality order.

             8.   Noncompliance.  The additional payments and benefits
   provided to you pursuant to paragraphs 2, 3(b), and 4(a) are conditioned
   upon your compliance with all of the terms and conditions of this letter
   agreement, particularly paragraphs 5, 6, and 7, above.  Each of the
   aforementioned provisions are material terms of this letter agreement, and
   in the event of any violation of any such provision of this letter
   agreement by you or anyone acting at your direction or in the event you or
   anyone acting at your direction at any time shall substantially denigrate
   any of the Releasees, including without limitation by way of news media or
   the expression to news media of personal views, opinions or judgments, JWA
   shall be entitled to treat your employment as being immediately terminated
   for all purposes of this letter agreement and to withhold and terminate
   all aforementioned payments provided or to be provided in paragraphs 2,
   3(b), and 4(a) above, and you agree to repay to JWA all payments paid to
   you pursuant to such paragraphs and/or JWA shall be entitled to recover
   any of the amounts paid to you pursuant to such paragraphs without waiving
   the right to pursue any other available legal or equitable remedies.

             9.   Tax Payments, Withholding and Reporting.  You recognize
   that the payments and benefits provided under this letter agreement
   including without limitation those provided pursuant to paragraph 2 may
   result in taxable income to you which JWA and its affiliates will report
   to their appropriate taxing authorities.  JWA and its affiliates shall
   have the right to deduct from any payment made under this letter agreement
   to you any federal, state, local or other income, employment or other
   taxes it determines are required by law to be withheld with respect to
   such payments or benefits provided hereunder or to require payment from
   you which you agree to pay upon demand, for the purpose of satisfying any
   such withholding requirement.

             10.  Severability.  In the event any one or more of the
   provisions of this letter agreement (or any part thereof) shall for any
   reason be held to be invalid, illegal or unenforceable, the remaining
   provisions of this letter agreement (or part thereof) shall be unimpaired,
   and the invalid, illegal or unenforceable provision (or part thereof)
   shall be replaced by a provision (or part thereof), which, being valid,
   legal and enforceable, comes closest to the intention of the parties
   underlying the invalid, illegal or unenforceable provisions.  However, in
   the event that any such provision of this letter agreement (or part
   thereof) is adjudged by a court of competent jurisdiction to be invalid,
   illegal or unenforceable, but that the other provisions (or part thereof)
   are adjudged to be valid, legal and enforceable if such invalid, illegal
   or unenforceable provision (or part thereof) were deleted or modified,
   then this letter agreement shall apply with only such deletions or
   modifications, or both, as the case may be, as are necessary to permit the
   remaining separate provisions (or part thereof) to be valid, legal and
   enforceable.

             11.  Indemnification.  JWA shall indemnify you and your
   successors and assigns against all Liabilities (as now defined in JWA's
   bylaws) incurred by you or on your behalf in connection with any
   Proceeding (as now defined in JWA's bylaws) in which you are a Party (as
   now defined in JWA's bylaws) because you were a director or officer of
   JWA, to the fullest extent permitted or required by the Wisconsin Business
   Corporation Law, notwithstanding any amendment that may hereafter be made
   to the charter or bylaws of JWA.

             12.  Other Provisions.  All the terms of our agreement are
   embodied in this letter agreement, which incorporates by reference JWA's
   1986 Restricted Stock Plan and Amended and Restated 1986 Stock Option
   Plan, the Johnson Worldwide Associates, Inc. 1994 Long-Term Stock
   Incentive Plan, and the supplemental retirement benefits agreement
   referred to in paragraph 4(c), and it fully supersedes any and all prior
   agreements or understandings between you and any Releasee.  This letter
   agreement shall be governed by the substantive laws of the State of
   Wisconsin without regard to its conflict of laws provisions.  The parties
   agree that any proceeding to resolve any dispute arising hereunder will be
   brought only in the courts of the State of Wisconsin or in the courts of
   the United States of America for the Eastern District of Wisconsin, and
   that each party irrevocably submits to such jurisdiction, and hereby
   waives any and all objections as to venue, inconvenient forum and the
   like.  It is the intention of the parties hereto, however, that to the
   extent practicable, the parties will endeavor to settle any dispute
   arising hereunder first through the process of non-binding mediation to be
   conducted in Milwaukee, Wisconsin.  This agreement shall be binding upon
   and inure to the benefit of the parties hereto and their respective heirs,
   legal representatives, successors and assigns.

             If you find that the foregoing satisfactorily states our mutual
   understanding, please sign and date the enclosed copy of this letter
   agreement in the spaces indicated below and return it to me.

                                 Sincerely yours,

                                 JOHNSON WORLDWIDE ASSOCIATES, INC.



                                 By
                                 Raymond F. Farley

                                 Its  Chairman, Compensation Committee
                                      of the Board of Directors


   Agreed and Accepted this ________ day of _________________, 1996.




                                 John D. Crabb


   [Page 17]

   Management's Discussion and Analysis

   JOHNSON WORLDWIDE ASSOCIATES, INC. and Subsidiaries

   The following discussion includes comments and analysis relating to the
   Company's results of operations and financial condition for the three
   years ended September 27, 1996. This discussion should be read in
   conjunction with the consolidated financial statements and related notes
   that immediately follow this section. Comparisons reflect results from
   continuing operations.

   Foreign Operations

   The Company has significant foreign operations, for which the functional
   currencies are denominated primarily in French francs, German marks,
   Italian lire, Japanese yen and Canadian dollars. As the values of the
   currencies of the foreign countries in which the Company has operations
   increase or decrease relative to the U.S. dollar, the sales, expenses,
   profits, assets and liabilities of the Company's foreign operations, as
   reported in the Company's consolidated financial statements, increase or
   decrease, accordingly. The Company mitigates a portion of the fluctuations
   in certain foreign currencies through the purchase of forward contracts
   and options to hedge known commitments, primarily for purchases of
   inventory and loans denominated in foreign currencies.

   Results of Operations

   Summary consolidated financial results are as follows:

   [millions, except per share data]      1996       1995          1994

   Net sales                              $344.4     $347.2        $284.3
   Gross profit                            119.7      138.2         110.5
   Operating expenses(1)                   121.2      114.4          91.5
   Operating profit (loss)                  (1.5)      23.7          18.9
   Interest expense                         10.2        7.6           6.8
   Income (loss) from
    continuing operations                  (11.4)      10.1           8.1
   Per common share                         (1.40)      1.25          1.01

   (1) Includes nonrecurring charges of $6.8 million in 1996.

   1996 vs 1995

   Net Sales

   Net sales were $344.4 million in 1996 compared to $347.2 million in 1995,
   a decrease of 1%. The sales decrease as measured in U.S. dollars was
   negatively impacted by the effect of weaker foreign currencies relative to
   the U.S. dollar in comparison to 1995. Excluding the effects of foreign
   currency movements, worldwide sales increased nominally over 1995.

   Poor spring weather in North America contributed to a decline in sales of
   4% in that region in 1996. Both the fishing and camping businesses were
   impacted. The delay, until February 1996, in the introduction of a new
   fishing line product due to production problems encountered by the
   supplier, also negatively impacted revenue in 1996. 

   European sales as measured in U. S. dollars increased 6% in 1996, led by
   strong growth in the camping and diving businesses. Excluding currency
   effects, European sales increased 7% in 1996.

   The Company's Asian business, which is concentrated in Japan and
   Australia, recognized a decline in sales of 11% in 1996 due to the
   significant decline in the Japanese yen relative to the U.S. dollar.
   Excluding the impact of foreign currencies, sales in Asia increased 2% as
   the Australian business generated significant sales growth.

   Operating Profit

   The Company recognized an operating loss of $1.5 million in 1996 compared
   to operating profit of $23.7 million in 1995. Several factors accounted
   for the operating loss. Gross profit margins declined from 39.8% in 1995
   to 34.8% in 1996. Unusual charges related to reduction of inventories to
   their net realizable value reduced the gross profit by $11 million, or
   3.2%. Most significantly impacted was the North American fishing business,
   which had the most significant buildup of inventory and recognized the
   bulk of the losses. Changes in management and the end of the peak selling
   season contributed to the timing of the loss, which was recognized in the
   fourth quarter. The Company also continues to experience margin pressure
   in all of its businesses due to increasing competition from other
   businesses.

   Operating expenses, excluding nonrecurring charges, totaled $114.4
   million, or 33% of sales in both 1996 and 1995. While overall operating
   expenses remained level, financial and administrative management expenses
   increased $0.8 million. Amortization expense increased $0.5 million in
   1996 due to a full year of amortization of intangible assets related to
   acquisitions completed in 1995.

   The Company recognized nonrecurring charges totaling $6.8 million in 1996.
   These charges resulted from writedowns totaling $2.9 million of long-lived
   assets related to adoption of FASB Statement 121, which the Company
   adopted in 1996, and closure of a subsidiary, the expected loss of $2
   million on the sale of one of the Company's businesses, and charges
   totaling $1.9 million related to the relocation of one of its
   manufacturing locations and the outsourcing of the distribution function
   of another business.

   Other Income and Expenses

   Interest expense increased $2.6 million in 1996, reflecting higher debt
   levels resulting from the full year impact of acquisitions consummated in
   1995 and due to higher levels of working capital, primarily inventory. The
   issuance of long-term senior notes in October 1995 increased the average
   interest rate of the Company's indebtedness, as this debt was used to
   repay short-term debt which generally carried lower interest rates.

   [Page 18]

   Income From Continuing Operations

   The Company recognized a loss from continuing operations of $11.4 million
   in 1996, or $1.40 per share, compared to earnings of $10.1 million, or
   $1.25 per share in 1995. The Company recognized income tax expense of $0.2
   million in 1996, despite a pretax loss, due to earnings in foreign
   jurisdictions that are taxed at higher rates than in the U.S. The tax
   benefit of operating losses generated in the U.S. did not fully offset the
   taxes in these foreign jurisdictions. In addition, the Company recognized
   income tax expense totaling $0.5 million on the expected disposition of a
   business, despite a pretax loss of $2 million, due to differences between
   the tax basis and financial statement carrying values of the related
   assets. The disproportionate contribution of earnings from foreign
   businesses is attributable to the inventory writedowns and nonrecurring
   charges noted above, which are largely being recognized in the United
   States.

   1995 vs 1994

   Net Sales

   Net sales were $347.2 million in 1995 compared to $284.3 million in 1994,
   an increase of 22%. The sales increase as measured in U.S. dollars was
   positively impacted by the effect of stronger foreign currencies relative
   to the U.S. dollar in comparison to 1994. Strong new product programs
   contributed to the increase in sales in all businesses, as did sales from
   acquired product lines in the fishing business. Excluding the effects of
   foreign currency movements, worldwide sales increased 17% over 1994.

   In North America, an overall increase in sales of 22% was led by fishing
   products, primarily on the strength of increased sales of Mitchell and
   Johnson rod and reel products and sales of SpiderWire, a product line
   acquired in April 1995. While sales of Minn Kota electric motors were
   improved over 1994, sales growth was inhibited by an extended work
   stoppage at a key component supplier, which limited product availability.
   Sales of camping products in North America increased moderately overall,
   led by Old Town watercraft products, as did sales of diving and marine
   products.

   European sales as measured in U.S. dollars increased 26% from 1994, but
   increased less in local currencies. Measured in U.S. dollars, all product
   categories recorded gains in sales of at least 20%.

   The Company's Asian business recorded modest sales growth, reflecting
   problems in the Japanese economy and the effects of the Kobe earthquake.

   Operating Profit

   The Company's operating profit of $23.7 million in 1995 was $4.8 million,
   or 25% more than 1994. Gross profit margins increased from 38.9% to 39.8%
   of sales, reflecting declines in margins in the North American and
   European fishing businesses which were offset by increases in gross profit
   margins in the camping, diving and marine businesses in all major
   geographic areas. Margins in the fishing business were negatively impacted
   by changes in product mix, the work stoppage noted above, increased
   incoming freight costs and early season selling programs. Gross margins in
   1994 were negatively impacted by inventory adjustments totaling $5.4
   million.

   Operating expenses totaled $114.4 million or 33% of sales in 1995 compared
   to $91.5 million or 32% of sales in 1994. The increase in expenses was
   concentrated primarily in marketing and selling expenses and, to a lesser
   extent, research and development. Financial and administrative management
   expenses, which had been stable for several years, increased in 1995 due
   to increased information technology expenditures. Amortization of
   intangible assets increased from $1.5 million to $2 million due to
   acquisitions consummated in 1995. The increase in operating expenses was
   also magnified by foreign currency movements relative to the U.S. dollar.

   Other Income and Expenses

   Interest expense increased in 1995 reflecting higher debt levels resulting
   from the April 1995 acquisition of the SpiderWire product line and the
   July 1995 acquisition of the Neptune Technologies product line, as well as
   increased working capital needs from internal growth. Other income, net of
   other expenses, increased from the prior year, primarily due to higher
   interest income and lower foreign exchange losses.

   Income From Continuing Operations

   Income from continuing operations of $10.1 million or $1.25 per share in
   1995 was $2 million or 24% more than the $1.01 per share earned in 1994.
   The Company's effective tax rate of 40.6% in 1995, compared to 34.7% in
   1994, reflected the disproportionate contribution to earnings in 1995 from
   European and Asian operations, which generally have higher marginal tax
   rates than the U.S.

   Discontinued Operations

   In 1993, the Company's Board of Directors approved a formal plan to divest
   the Company's Marking Systems businesses. During 1994, the Company
   completed the divestiture and recorded a gain on disposition of
   approximately $4.1 million as net sales proceeds exceeded expectations.

   [Page 19]

   Financial Condition

   The following discusses changes in the Company's liquidity and capital
   resources.

   Operations

   The following table sets forth the Company's working capital position at
   the end of each of the past three years:

   [millions]                             1996       1995          1994

   Current assets                         $194.3      $185.4       $155.4
   Current liabilities                      88.4        63.9         54.0
   Working capital                        $105.9      $121.5       $101.4
   Current ratio                         2.2 to 1    2.9 to 1     2.9 to 1

   Cash flows used for operations totaled $6.5 million in 1996 and $6.3
   million in 1995. Growth in inventories of $17.6 million in 1996 and $23.4
   million in 1995 accounted for a significant amount of the net usage of
   funds. Sales below expectations contributed to the growth in inventory in
   1996. Accelerated delivery schedules for certain new products, inventories
   of acquired product lines, and level loading of production at certain of
   the Company's manufacturing operations contributed to the increase in
   1995. Foreign currency fluctuations also contributed to the increase in
   1995. Inventory turns decreased in 1996 and increased in 1995.

   Accounts receivable decreased $2.4 million in 1996, providing a source of
   funds, while increasing $6.6 million in 1995. Significant growth in third
   and fourth quarter sales accounted for the increase in accounts receivable
   in 1995.

   Accounts payable and accrued liabilities decreased $1.1 million in 1996
   and increased $7.3 million in 1995, impacting the net outflow of cash from
   operations. Usage of liabilities established for restructuring in 1993
   offset the increase in 1995.

   Depreciation and amortization charges were $10.6 million in 1996, $8.3
   million in 1995 and $7 million in 1994, mitigating the net outflow of
   operating funds. The increase over 1994 reflects additional amortization
   of intangible assets arising from the Company's 1995 acquisitions and
   increased depreciation from capital spending in 1996, 1995 and 1994.

   Investing Activities

   Expenditures for property, plant and equipment were $10.7 million in 1996,
   $15.5 million in 1995 and $14 million in 1994. The Company's recurring
   investments are made primarily for tooling for new products and
   enhancements. In 1996, 1995 and 1994, capital spending was increased due
   to investments in data processing improvements. In 1994, the Company also
   constructed and occupied an office and research facility to replace rented
   space. In 1997, capitalized expenditures are anticipated to total
   approximately $10 million. These expenditures are expected to be funded by
   working capital or existing bank lines of credit.

   The Company completed the acquisitions of two product lines in 1995, which
   increased tangible and intangible assets and long-term debt by $28
   million. No acquisitions were completed in 1996 or 1994.

   Financing Activities

   The following table sets forth the Company's debt and capital structure at
   the end of the past three years:

   [millions]                       1996         1995         1994

   Current debt                      $43.1        $18.6        $16.1
   Long-term debt                     61.5         68.9         31.2
   Total debt                        104.6         87.5         47.3
   Shareholders' equity              126.4        141.3        128.2
   Total capitalization             $231.0       $228.8       $175.5
   Total debt to total 
    capital ratio                     45.3%        38.2%        27.0%

   Cash flows from financing activities totaled $17.6 million in 1996 and
   $39.5 million in 1995. In October 1995, the Company consummated private
   placements of long-term debt totaling $45 million. In anticipation of this
   financing, short-term debt to be repaid totaling $32 million at September
   29, 1995 was classified as long-term. Payments on long-term debt required
   to be made in 1997 total $7.5 million. Net proceeds totaling approximately
   $17 million from the sale of one of the Company's businesses are expected
   to be used to reduce indebtedness in 1997. At September 27, 1996, the
   Company had available, unused credit facilities in excess of $112 million.

   Other Factors

   The Company has not been significantly impacted by inflationary pressures
   over the last several years. However, from time to time the Company faces
   changes in the prices of commodities. Price increases and, in certain
   situations, price decreases are implemented for individual products, when
   appropriate. The Company anticipates that rising costs of basic raw
   materials may impact 1997 operating costs and, accordingly, the prices of
   its products. The Company is involved in continuing programs to mitigate
   the impact of cost increases through changes in product design and
   identification of sourcing and manufacturing efficiencies.

   [Page 20]

   Consolidated Balance Sheets

   JOHNSON WORLDWIDE ASSOCIATES, INC. and Subsidiaries


                                            September 27    September 29
   [thousands, except share data]                   1996            1995
   Assets
   Current assets:
       Cash and temporary cash investments      $12,697          $8,944
       Accounts receivable, less allowance
        for doubtful accounts of $2,235
        and $2,610, respectively                 55,847          61,456
       Inventories                              101,903          98,238
       Deferred income taxes                     13,561           7,423
       Other current assets                      10,336           9,319
                                                -------         -------
   Total current assets                         194,344         185,380
   Property, plant and equipment                 30,154          33,028
   Intangible assets                             54,422          58,691
   Other assets                                   1,848           1,254
                                                -------         -------
   Total assets                                $280,768        $278,353
                                                =======         =======
   Liabilities and Shareholders' Equity
   Current liabilities:
       Short-term debt and current
        maturities of long-term debt            $43,118         $18,563
       Accounts payable                          11,086          14,623
       Accrued liabilities:
           Salaries and wages                     6,260           5,792
           Income taxes                           4,283           4,011
           Other                                 23,659          20,866
                                                -------         -------
   Total current liabilities                     88,406          63,855
   Long-term debt, less current maturities       61,501          68,948
   Other liabilities                              4,437           4,288
                                                -------         -------
   Total liabilities                            154,344         137,091
                                                -------         -------
   Shareholders' equity:
       Preferred stock: none issued                   -               -
       Common stock:
           Class A shares issued: September
            27, 1996, 6,901,801; September 29,
            1995, 6,896,883                         345             345
           Class B shares issued (convertible
            into Class A):  September 27, 1996,
            1,228,137; September 29, 1995,
            1,228,613                                61              61
       Capital in excess of par value            44,084          43,968
       Retained earnings                         77,940          89,525
       Contingent compensation                    (121)           (264)
       Cumulative translation adjustment          4,115           7,869
       Treasury stock, at cost: September 29,
        1995, 10,000 Class A shares                   -           (242)
                                                -------         -------
   Total shareholders' equity                   126,424         141,262
                                                -------         -------
   Total liabilities and shareholders'
    equity                                     $280,768        $278,353
                                                =======         =======

   The accompanying notes are an integral part of the consolidated financial
   statements.

   [Page 21]

   
   Consolidated Statements of Operations

   JOHNSON WORLDWIDE ASSOCIATES, INC. and Subsidiaries

   
Year Ended September 27 September 29 September 30 [thousands, except per share data] 1996 1995 1994 Net sales $ 44,373 $ 47,190 $ 84,343 Cost of sales 24,649 09,035 73,869 Gross profit 19,724 38,155 10,474 Operating expenses: Marketing and selling 8,348 8,743 59,629 Financial and administrative management 6,139 5,304 23,482 Research and development 6,537 6,531 5,304 Amortization of acquisition costs 2,500 2,003 1,482 Nonrecurring charges 6,768 - - Profit sharing 908 1,830 1,639 ------- ------- ------- Total operating expenses 121,200 14,411 91,536 ------- ------- ------- Operating profit (loss) (1,476) 23,744 18,938 Interest income (612) (774) (531) Interest expense 10,181 7,613 6,845 Other (income) expenses, net 116 (87) 140 ------- ------- ------- Income (loss) from continuing operations before income taxes (11,161) 16,992 12,484 Income tax expense 194 6,903 4,338 ------- ------- ------- Income (loss) from continuing operations (11,355) 10,089 8,146 Gain on disposal of discontinued operations, including income tax benefit of $2,277 - - 4,052 ------- ------- ------ Net income (loss) $ (11,355) $ 10,089 $ 12,198 ------- ------- ------ Earnings (loss) Per Common Share Continuing operations $ (1.40) $ 1.25 $ 1.01 Discontinued operations - - .50 ------- ------- ------- Net income (loss) $ (1.40) $ 1.25 $ 1.51 ------- ------- -------
The accompanying notes are an integral part of the consolidated financial statements. [Page 22] Consolidated Statements of Shareholders' Equity JOHNSON WORLDWIDE ASSOCIATES, INC. and subsidiaries
Capital in Cumulative Common Excess of Retained Contingent Translation Treasury [thousands] Stock Par Value Earnings Compensation Adjustment Stock BALANCE AT OCTOBER 1, 1993 $399 $41,696 $67,340 $(350) $1,733 $ - Net income - - 12,198 - - - Exercise of stock options 5 1,226 - - - - Tax benefit of stock options exercised - 150 - - - - Issuance of restricted stock - 70 - (70) - - Issuance of stock under employee stock purchase plan 1 188 - - - - Amortization of contingent compensation - - - 178 - - Translation adjustment - - - - 3,433 - ---- ------ ------ ---- ------ ----- Balance at September 30, 1994 405 43,330 79,538 (242) 5,166 - Net income - - 10,089 - - - Exercise of stock options 1 384 (95) - - 910 Tax benefit of stock options exercised - 118 - - - - Issuance of restricted stock - - (7) (222) - 229 Issuance of stock under employee stock purchase plan - 136 - - - - Amortization of contingent compensation - - - 200 - - Other treasury stock transactions - - - - - (1,381) Translation adjustment - - - - 2,703 - ---- ------ ------ ---- ------ ------ Balance at September 29, 1995 406 43,968 89,525 (264) 7,869 (242) Net loss - - (11,355) - - - Exercise of stock options - - (98) - - 295 Tax benefit of stock options exercised - 61 - - - - Issuance of restricted stock - - - (67) - 67 Issuance of stock under employee stock purchase plan - 55 (132) - - 291 Amortization of contingent compensation - - - 210 - - Other treasury stock transactions - - - - - (411) Translation adjustment - - - - (3,754) - ---- ------ ------ ---- ----- ----- Balance at September 27, 1996 $406 $44,084 $77,940 $(121) $4,115 $ - ==== ====== ====== ==== ===== =====
The accompanying notes are an integral part of the consolidated financial statements. [Page 23] Consolidated Statements of Cash Flows JOHNSON WORLDWIDE ASSOCIATES, INC. and Subsidiaries
Year Ended September 27 September 29 September 30 [thousands] 1996 1995 1994 Cash Provided By (Used For) Operations Net income (loss) $ (11,355) $ 10,089 $ 12,198 Noncash items: Depreciation and amortization 10,561 8,314 6,987 Provision for doubtful accounts receivable 1,662 1,567 1,421 Provision for inventory reserves 12,202 1,561 6,318 Deferred income taxes (6,842) 179 (694) Writedown of property, plant and equipment 1,846 - - Writedown of intangible assets 1,070 - - Loss on sale of business 2,000 - - Gain on disposal of discontinued operations - - (4,052) Change in: Accounts receivable 2,412 (6,637) (9,818) Inventories (17,571) (23,386) (7,311) Accounts payable and other accrued liabilities (1,128) 7,256 3,576 Restructuring accrual - (1,077) (7,828) Net assets of discontinued operations - - 4,036 Other, net (1,332) (4,147) 2,763 ------- ------- ------- (6,475) (6,281) 7,596 ------- ------- ------- Cash Provided By (Used For) Investing Activities Net assets of businesses acquired - (28,070) - Proceeds from sale of discontinued operations and other businesses - - 48,076 Additions to property, plant and equipment (10,685) (15,501) (13,970) Sales and retirements of property, plant and equipment 3,583 3,403 1,676 ------- ------- ------- (7,102) (40,168) 35,782 ------- ------- ------- Cash Provided By (Used For) Financing Activities Issuance of senior notes 45,000 - - Principal payments on senior notes and notes payable (7,341) (6,662) (5,231) Proceeds from revolving credit facilities - 13,172 - Repayment of revolving credit facilities (13,412) - (7,237) Net change in short-term debt (6,717) 32,928 (21,816) Common stock transactions 61 73 1,570 ------- ------- ------- 17,591 39,511 (32,714) Effect of foreign currency fluctuations on cash (261) 294 509 ------- ------- ------- Increase (decrease) in cash and temporary cash investments 3,753 (6,644) 11,173 Cash and Temporary Cash Investments Beginning of year 8,944 15,588 4,415 ------- ------- ------- End of year $ 12,697 $ 8,944 $ 15,588 ------- ------- -------
The accompanying notes are an integral part of the consolidated financial statements. [Page 24] Notes to Consolidated Financial Statements JOHNSON WORLDWIDE ASSOCIATES, INC. and Subsidiaries Johnson Worldwide Associates, Inc. is an integrated, global outdoor recreation products company engaged in the design, manufacture and marketing of brand name fishing and marine, camping and diving products. 1 Summary of Significant Accounting Policies Principles of Consolidation The consolidated financial statements include the accounts of Johnson Worldwide Associates, Inc. and all majority owned subsidiaries (the Company). Significant intercompany accounts and transactions have been eliminated in consolidation. The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that impact the reported amounts of assets, liabilities and operating results and the disclosure of commitments and contingent liabilities. Actual results could differ significantly from those estimates. For the Company, significant estimates include the allowance for doubtful accounts receivable and reserves for inventory valuation. The Company's fiscal year ends on the Friday nearest September 30. The fiscal years ended September 27, 1996, September 29, 1995 and September 30, 1994 (hereinafter 1996, 1995 and 1994, respectively) each comprise 52 weeks. Cash and Temporary Cash Investments For purposes of the consolidated statements of cash flows, the Company considers all short-term investments in interest-bearing bank accounts, securities and other instruments with an original maturity of three months or less, to be equivalent to cash. Inventories Inventories are stated at the lower of cost (determined using the first-in, first-out method) or market. Inventories at the end of the respective years consist of the following: [thousands] 1996 1995 Raw materials $ 30,102 $ 28,726 Work in process 6,167 5,888 Finished goods 79,299 68,742 --------- --------- 115,568 103,356 Less reserves 13,665 5,118 --------- --------- $ 101,903 $ 98,238 ========= ========= In 1996, the Company recorded charges totaling $11,000,000 to reduce the carrying value of certain elements of inventory to their net realizable value. Property, Plant and Equipment Property, plant and equipment are stated at cost less accumulated depreciation. Depreciation of plant and equipment is determined by straight-line and accelerated methods over estimated useful lives, which range from 3 to 30 years. Upon retirement or disposition, cost and the related accumulated depreciation are removed from the accounts and any resulting gain or loss is recognized in operating results. Property, plant and equipment at the end of the respective years consist of the following: [thousands] 1996 1995 Property and improvements $ 987 $ 969 Buildings and improvements 15,685 15,642 Furniture, fixtures and equipment 61,009 59,275 --------- --------- 77,681 75,886 Less accumulated depreciation 47,527 42,858 --------- --------- $ 30,154 $ 33,028 ========= ========= Intangible Assets Intangible assets are stated at cost less accumulated amortization. Amortization is computed using the straight-line method with periods ranging from 15 to 40 years for goodwill and 3 to 16 years for patents, trademarks and other intangible assets. The Company annually assesses the recoverability of intangible assets, primarily by determining whether the amortization of the balance over its remaining life can be recovered through undiscounted future operating cash flows of the acquired operation. The amount of impairment, if any, is measured primarily based on the deficiency of projected discounted future operating cash flows relative to the value of the asset, using a discount rate reflecting the Company's cost of capital, which is currently 12%. Intangible assets at the end of the respective years consist of the following: [thousands] 1996 1995 Goodwill $ 66,260 $ 68,784 Patents, trademarks and other 4,357 4,604 -------- -------- 70,617 73,388 Less accumulated amortization 16,195 14,697 -------- -------- $ 54,422 $ 58,691 ======== ======== [Page 25] Income Taxes The Company provides for income taxes currently payable, and deferred income taxes resulting from temporary differences between financial statement and taxable income, using the asset and liability method. Federal and state income taxes are provided on foreign subsidiary income distributed to or taxable in the United States during the year. At September 27, 1996, net undistributed earnings of foreign subsidiaries total approximately $39,973,000. A substantial portion of these unremitted earnings have been permanently invested abroad and no provision for federal or state taxes is made on these amounts. With respect to that portion of foreign earnings which may be returned to the United States, provision is made for taxes if the amounts are significant. The Company's United States entities file a consolidated federal income tax return. Employee Benefits The Company and certain of its subsidiaries have various retirement and profit sharing plans. U.S. pension obligations, which are generally based on compensation and years of service, are funded by payments to pension fund trustees. Other foreign pensions are funded as expenses are incurred. The Company's policy is generally to fund the minimum amount required under the Employee Retirement Income Security Act of 1974 for plans subject thereto. Profit sharing costs are funded at least annually. Foreign Operations The Company operates internationally, which gives rise to exposure to market risk from movements in foreign exchange rates. The Company uses foreign currency forward contracts and foreign currency options in its selective hedging of foreign exchange exposure. Gains and losses on contracts that qualify as hedges are recognized as an adjustment of the carrying amount of the item hedged. The Company primarily hedges inventory purchases and loans denominated in foreign currencies. The Company does not enter into foreign exchange contracts for trading purposes. At September 27, 1996, foreign currency forward contracts and options with a notional value of approximately $4,716,000 are in place, hedging existing and anticipated transactions. All of these contracts mature in 1997. Failure of the counterparties to perform their obligations under these contracts would expose the Company to the risk of foreign currency rate movements for those contracts. The Company does not believe the risk is significant. Assets and liabilities of foreign operations are translated into United States dollars at the rate of exchange existing at the end of the year. Results of operations are translated at monthly average exchange rates. Gains and losses resulting from the translation of foreign currency financial statements are classified as a separate component of shareholders' equity. Revenue Recognition Revenue from sales is recognized on the accrual basis, primarily upon the shipment of products, net of estimated costs of returns and allowances. Advertising The Company expenses substantially all costs of production of advertising the first time the advertising takes place. Cooperative promotional arrangements are accrued in relation to sales. Advertising expense in 1996, 1995 and 1994 totals $26,657,000, $26,151,000 and $19,901,000, respectively. Capitalized costs at September 27, 1996 and September 29, 1995 total $2,036,000 and $2,605,000, respectively, and primarily include catalogs and costs of advertising which has not yet run for the first time. Research and Development Research and development costs are expensed as incurred. Reclassification Certain reclassifications have been made to prior years' amounts to conform with the current year presentation. Pending Accounting Changes In 1996, the FASB issued Statement 123, Accounting for Stock-Based Compensation, which requires accounting for employee stock compensation plans using either the fair value method or the intrinsic value based method. The Company will adopt Statement 123 in 1997 and, based on current circumstances, anticipates retaining the intrinsic value based method of accounting for stock options, which is currently in use. 2 Nonrecurring Charges In 1995, the FASB issued Statement 121, Accounting for the Impairment of Long-Lived Assets and for Long-Lived Assets to Be Disposed Of, which requires impairment losses to be recorded on long-lived assets used in operations when indicators of impairment are present and the undiscounted cash flows estimated to be generated by those assets are less than the carrying amount. In addition, Statement 121 requires that long-lived assets to be disposed of be reported at the lower of the carrying amount or fair value (less estimated selling expenses). The Company adopted Statement 121 in 1996 and determined that certain of its products would be discontinued. As a result, assets totaling $1,846,000, consisting primarily of tooling, were written off. The Company also determined that the carrying value of goodwill of one of its subsidiaries, which the Company subsequently closed, could not be recovered through undiscounted future cash flows. Accordingly, the related intangible assets, totaling $1,070,000, were written off. [Page 26] In 1996, the Company recorded involuntary severance and other exit costs totaling $1,852,000 related to the relocation of one of its manufacturing locations and the outsourcing of the distribution function of another business. Substantially all of the $1,389,000 remaining accrued liability at September 27, 1996 is to be disbursed by December 1996. Approximately 80 employees are impacted by these actions. In 1996, the Board of Directors approved a plan to divest one of the Company's businesses. The Company estimates the sale of this business will result in a loss of approximately $2,000,000. Accordingly, this loss is recognized in 1996 operating results. The Company expects the sale of this business will be consummated in 1997. Net sales and operating profit of this business were $36,391,000 and $3,043,000, respectively, in 1996. Net assets of this business totaled $16,885,000 at September 27, 1996. 3 Discontinued Operations In 1993, the Board of Directors approved a formal plan to divest the Company's Marking Systems businesses, which manufactured and marketed hand stamps, ink rolls, ink cartridges and liquid ink jets. As a result of the adoption of the plan of divestiture, the Marking Systems operations have been classified as discontinued for all years presented. The Company completed the divestiture in two separate transactions in 1994, resulting in a gain of $4,052,000 as net sales proceeds exceeded expectations. Net sales of the Marking Systems businesses to the disposal dates were $36,075,000 for 1994. Interest expense of $41,000 for 1994 that was directly attributable to the Marking Systems businesses was allocated to discontinued operations. 4 Acquisitions In April 1995, the Company acquired substantially all the assets of a line of fishing tackle products. The initial purchase price, including direct expenses, of the acquisition was $25,470,000, of which $22,042,000 was recorded as intangible assets and will be amortized over 25 years. Additional payments in the years 1997 through 2001 are dependent upon the achievement of specified levels of sales and profitability of certain of the acquired products. No additional payments were required in 1996. In connection with the acquisition, the Company entered into an exclusive supply agreement for certain of the products with the third-party manufacturer of such products. In June 1995, the Company acquired substantially all the assets of a line of electric motors and marine accessories. The purchase price of the acquisition was $2,600,000, of which $2,231,000 was recorded as intangible assets and will be amortized over 15 years. Additional payments in the years 1997 through 2000 are dependent upon achievement of specified levels of sales of the acquired product line. No additional payments were required in 1996. The acquisitions were accounted for using the purchase method and, accordingly, the consolidated financial statements include the results of operations since the respective dates of acquisition. Additional payments, if required, will increase intangible assets in future years. 5 Indebtedness Short-term debt at the end of the respective years consists of the following: [thousands] 1996 1995 Commercial paper and bank loans $ 35,599 $ 42,978 Current maturities of long-term debt 7,519 7,413 -------- -------- 43,118 50,391 Less short-term debt to be refinanced - 31,828 -------- -------- $ 43,118 $ 18,563 ======== ======== Short-term arrangements provide for borrowings with interest rates set periodically by reference to market rates. The weighted average interest rate on short-term indebtedness was 5.8% and 7.0% at September 27, 1996 and September 29, 1995, respectively. The Company's primary facility is a $100,000,000 revolving credit agreement expiring in 2001, which includes $70,000,000 in support of commercial paper issuance. The Company has lines of credit, both foreign and domestic, totaling $150,764,000, of which $112,713,000 is available at September 27, 1996. The Company also has available letters of credit for trade financing purposes. Long-term debt at the end of the respective years consists of the following: [thousands] 1996 1995 Senior notes $ 67,000 $ 29,000 Short-term debt to be refinanced - 31,828 Revolving credit facility - 13,172 Notes payable 4.8% to 10.9% maturing through December 2005 2,020 2,361 -------- -------- 69,020 76,361 Less current maturities 7,519 7,413 -------- -------- $ 61,501 $ 68,948 ======== ======== In 1996, the Company issued unsecured senior notes of $30,000,000 with an interest rate of 7.77% and $15,000,000 with an interest rate of 6.98%. Total annual principal payments ranging from $5,500,000 to $7,500,000 are due beginning in 2000 through 2006. Proceeds from issuance of the senior notes were used to retire an interim revolving credit facility established in 1995 to fund acquisitions and to reduce outstanding borrowings under the Company's primary revolving credit facility. Outstanding [Page 27] short-term debt totaling $31,828,000 at September 29, 1995 was classified as long-term in anticipation of refinancing with the proceeds of the senior notes. In 1993 and 1991, respectively, the Company issued unsecured senior notes of $15,000,000 with an interest rate of 6.58% and $25,000,000 with an interest rate of 9.16%. Equal annual principal payments of $7,500,000 for the 1993 senior notes are due in 1998 and 1999. The remaining annual principal payment for the 1991 senior notes is $7,000,000 in 1997. Principal amounts payable on long-term debt in each of the five years ending September 2001 are as follows: Year [thousands] 1997 $ 7,519 1998 7,868 1999 7,679 2000 5,880 2001 6,161 Interest paid was $8,853,211, $6,775,000 and $6,864,000 for 1996, 1995 and 1994, respectively. Based on the borrowing rates currently available to the Company for debt with similar terms and average maturities, the fair value of the Company's long-term debt as of September 27, 1996 and September 29, 1995 is $69,151,000 and $76,804,000, respectively. The carrying value of all other financial instruments approximates the fair value. Certain of the Company's loan agreements require that Samuel C. Johnson, members of his family and related entities (Johnson Family) continue to own stock having votes sufficient to elect a 51% majority of the directors. At September 27, 1996, the Johnson Family held approximately 2,169,000 shares or 31% of the Class A common stock, approximately 1,160,000 shares or 94% of the Class B common stock and approximately 72% of the voting power of both classes of common stock taken as a whole. The agreements also contain restrictive covenants regarding the Company's tangible net worth, indebtedness, fixed charge coverage and distribution of earnings. The Company is in compliance with the restrictive covenants of such agreements, as amended. 6 Leases and Other Commitments The Company leases certain operating facilities and machinery and equipment under long-term, noncancelable operating leases. Future minimum rental commitments under noncancelable operating leases having an initial or remaining term in excess of one year at September 27, 1996 are as follows: Year [thousands] 1997 $ 4,098 1998 2,354 1999 1,628 2000 1,167 2001 862 Thereafter 2,093 Rental expense under all leases was approximately $5,309,000, $5,141,000 and $5,145,000 for 1996, 1995 and 1994, respectively. The Company makes commitments in a broad variety of areas, including capital expenditures, contracts for services, sponsorship of broadcast media and supply of finished products and components, all of which are in the ordinary course of business. 7 Income Taxes Income tax expense (benefit) for the respective years attributable to income (loss) from continuing operations consists of the following: [thousands] 1996 1995 1994 Current: Federal $ 518 $ 309 $ (2,045) State 346 (100) 439 Foreign 6,239 6,489 5,382 Deferred (6,909) 205 562 ------ ------- ------- $ 194 $ 6,903 $ 4,338 ====== ======= ======= The significant components of deferred tax expense (benefit) attributable to income (loss) from continuing operations are as follows: [thousands] 1996 1995 1994 Deferred tax expense (benefit) (exclusive of effects of other components listed below) $(7,304) $ 325 $ 998 Adjustments to deferred tax assets and liabilities for enacted changes in tax laws or rates - 10 (18) Increase (decrease) in beginning of the year balance of the valuation allowance for deferred tax assets 395 (130) (418) ------ ------- ------- $(6,909) $ 205 $ 562 ------ ------- ------- [Page 28] In assessing the realizability of deferred tax assets, the Company considers whether it is more likely than not that some portion or all of the deferred tax assets will not be realized. The ultimate realization of deferred tax assets is dependent upon the generation of future taxable income during the years in which those temporary differences become deductible. The Company considers the scheduled reversal of deferred tax liabilities, projected future taxable income and tax planning strategies in making this assessment. The tax effects of temporary differences that give rise to significant portions of deferred tax assets and deferred tax liabilities at the end of the respective years are presented below: [thousands] 1996 1995 1994 Deferred tax assets: Inventories $ 6,126 $ 1,867 $ 2,836 Compensation 2,240 1,782 1,816 Restructuring - - 377 Foreign income taxes 595 988 1,489 Foreign tax credit carryforwards 2,681 1,129 1,331 Net operating loss carryforwards 2,996 407 360 Other 5,250 4,607 2,870 Total gross deferred tax assets 19,888 10,780 11,079 Less valuation allowance 2,941 1,107 1,591 ------- ------- ------- 16,947 9,673 9,488 ------- ------- ------- Deferred tax liabilities: Foreign statutory reserves 1,371 1,204 891 Acquisition accounting 836 638 561 ------- ------- ------- Total deferred tax liabilities 2,207 1,842 1,452 ------- ------- ------- Net deferred tax asset $14,740 $ 7,831 $ 8,036 ======= ======= ======= Following is the income (loss) from continuing operations before income taxes for domestic and foreign operations: [thousands] 1996 1995 1994 United States $ (25,276) $ 1,164 $ 350 Foreign 14,115 15,828 12,134 -------- ------- ------- $ (11,161) $ 16,992 $ 12,484 ======== ======= ======= The significant differences between the statutory federal tax rates and the effective income tax rates are as follows: 1996 1995 1994 Statutory U.S. federal income tax rate (34.0)% 34.0% 34.0% State income taxes, net of federal income tax benefit (3.4) (0.9) 1.9 Foreign rate differential 22.8 7.9 5.2 Basis difference on divestiture of business 7.5 - - Change in beginning of year valuation allowance for foreign tax credits 3.9 - - Foreign operating losses (benefit) 1.2 0.9 (2.7) Tax credits - (1.6) (0.7) Other 3.7 0.3 (3.0) ---- ---- ---- 1.7% 40.6% 34.7% ---- ---- ---- At September 27, 1996, the Company has $2,681,000 of foreign tax credit carryforwards related to continuing operations available to be offset against future U.S. tax liability. The credits begin expiring in 1999, if not utilized. During 1996, 1995 and 1994, foreign net operating loss carryforwards related to continuing operations were utilized, resulting in a reduction in income tax expense of $34,000, $130,000 and $428,000, respectively. At September 27, 1996, the Company has a U.S. federal operating loss carryforward of $6,925,000. In addition, certain of the Company's foreign subsidiaries have net operating loss carryforwards totaling $790,000. These amounts are available to offset future taxable income over the next 8 to 15 years and are anticipated to be utilized during this period. Taxes paid related to continuing operations were $6,816,000, $7,318,000 and $5,896,000 for 1996, 1995 and 1994, respectively. 8 Employee Benefits Net periodic pension cost for noncontributory pension plans related to continuing operations includes the following components: [thousands] 1996 1995 1994 Service cost $ 282 $ 254 $ 265 Interest on projected benefit obligation 599 582 568 Return on plan assets (436) (457) (411) Net amortization and deferral (72) (19) 3 Effect of plan curtailment - - 177 ------- ------- ------ $ 373 $ 360 $ 602 [Page 29] The funded status of the plans related to continuing operations is as follows at the end of the respective years: [thousands] 1996 1995 Actuarial present value of benefit obligations: Vested benefits $ 7,031 $ 6,030 Non-vested benefits 187 174 Accumulated benefit obligation 7,218 6,204 Effect of projected compensation levels 1,779 1,681 Projected benefit obligation 8,997 7,885 Plan assets at fair value 6,235 5,697 Projected benefit obligation In excess of plan assets (2,762) (2,188) Unrecognized net loss 1,756 1,209 Unrecognized prior service cost 252 278 Unrecognized net asset (584) (661) Pension liability recognized in the consolidated balance sheets $(1,338) $ (1,362) Plan assets are invested primarily in stock and bond mutual funds and insurance contracts. Actuarial assumptions used to determine the projected benefit obligation and the expected net periodic pension cost are as follows: 1996 1995 1994 Discount rate 8% 8% 8% Rate of increase in compensation levels 5% 5% 5% Expected long-term rate of return on plan assets 8% 8% 8% A majority of the Company's full-time employees are covered by profit sharing programs. Participating entities determine a profit sharing distribution under various performance and service based formulas. 9 Preferred Stock The Company is authorized to issue 1,000,000 shares of preferred stock in various classes and series, of which there are none currently issued or outstanding. 10 Common Stock Common stock at the end of the respective years consists of the following: 1996 1995 Class A, $.05 par value: Authorized 20,000,000 20,000,000 Outstanding 6,901,801 6,886,883 Class B, $.05 par value: Authorized 3,000,000 3,000,000 Outstanding 1,228,137 1,228,613 Holders of Class A common stock are entitled to elect 25% of the members of the Board of Directors and holders of Class B common stock are entitled to elect the remaining directors. With respect to matters other than the election of directors or any matters for which class voting is required by law, holders of Class A common stock are entitled to one vote per share while holders of Class B common stock are entitled to ten votes per share. If any dividends (other than dividends paid in shares of the Company) are paid by the Company on its common stock, a dividend would be paid on each share of Class A common stock equal to 110% of the amount paid on each share of Class B common stock. Each share of Class B common stock is convertible at any time into one share of Class A common stock. During 1996, 1995 and 1994, respectively, 476, 1,986 and 284 shares of Class B common stock were converted into Class A common stock. 11 Stock Ownership Plans The Company's current stock ownership plans provide for issuance of options to acquire shares of Class A common stock by key executives and non-employee directors. Current plans also allow for issuance of restricted stock or stock appreciation rights in lieu of options. All options have been granted at a price not less than fair market value at the date of grant and become exercisable over periods of one to four years from the date of grant, unless accelerated. Stock options generally have a term of 10 years. A summary of stock option activity related to the Company's plans is as follows: Shares Exercise Price Outstanding at October 1, 1993 594,830 $ 3.50 - 23.25 Granted 122,000 23.00 - 24.38 Exercised (88,663) 3.50 - 23.25 Cancelled (40,558) 17.13 - 22.00 Outstanding at September 30, 1994 587,609 3.50 - 24.38 Granted 119,000 18.63 - 21.75 Exercised (70,138) 3.50 - 23.75 Cancelled (37,525) 17.13 - 23.75 Outstanding at September 29, 1995 598,946 4.44 - 24.38 Granted 162,000 22.06 - 25.31 Exercised (12,567) 20.25 - 23.50 Cancelled (182,158) 17.13 - 23.25 Outstanding at September 27, 1996 566,221 $ 4.44 - 25.31 Exercisable at September 27, 1996 356,756 $ 4.44 - 24.38 [Page 30] In October 1996, options to acquire 75,000 shares of Class A common stock at an exercise price of $13.125 per share were granted. At September 27, 1996, September 29, 1995 and September 30, 1994, 289,833, 286,833, and 276,333 shares, respectively, of restricted Class A common stock were issued under the Company's stock ownership plans. The fair value of the shares awarded in excess of the amount paid for such shares is recognized as contingent compensation and is being amortized over three years from the dates of award, unless accelerated, the period after which all restrictions will have lapsed. At September 27, 1996, 457,500 shares are available for future issuance under all Company stock ownership plans. The Company's employee stock purchase plan provides for the issuance of up to 150,000 shares of Class A common stock at a purchase price of not less than 85% of the fair market value at the date of grant. During 1996, 1995 and 1994, 17,375, 6,701 and 9,432 shares, respectively, were issued under this plan. 12 Related Party Transactions The Company and S.C. Johnson & Son, Inc. are controlled by the Johnson Family. Various transactions are conducted between the Company and organizations controlled by the Johnson Family. These include consulting services, office rental, certain administrative activities and, in 1994, the purchase of land for the Company's headquarters facility. Total costs of these transactions are $440,000, $523,000 and $1,548,000 for 1996, 1995 and 1994, respectively, of which $106,000 and $125,000 are outstanding at September 27, 1996 and September 29, 1995, respectively. 13 Geograph Segments of Business The Company conducts its worldwide operations through separate geographic area organizations which represent major markets or combinations of markets. The operations are conducted in the United States and various foreign countries, primarily in Europe, Canada and the Pacific Basin. Net sales and operating profit by geographic area include both sales to customers, as reported in the Company's consolidated statements of operations, and inter-area transfers, which are priced to recover cost plus an appropriate profit margin. Identifiable assets represent assets that are used in the Company's operations in each geographic area at the end of the years presented. A summary of the Company's operations by geographic area is presented below: [thousands] 1996 1995 1994 Net sales: United States: Unaffiliated customers $ 184,372 $ 192,426 $ 157,191 Inter-area transfers 6,718 5,749 4,966 Europe: Unaffiliated customers 134,048 126,103 100,297 Inter-area transfers 3,107 3,365 3,622 Other 25,976 28,674 26,926 Eliminations (9,848) (9,127) (8,659) ------- ------- ------- $ 344,373 $ 347,190 $ 284,343 ------- ------- ------- Operating profit (loss): United States $ (17,347) $ 6,004 $ 3,807 Europe 13,013 14,409 11,643 Other 2,858 3,331 3,488 ------- ------- ------- $ (1,476) $ 23,744 $ 18,938 ------- ------- ------- Identifiable assets: United States $ 150,959 $ 150,691 Europe 109,026 106,426 Other 20,783 21,236 ------- ------- $ 280,768 $ 278,353 ======= ======= Export sales in each geographic area total less than 10% of sales to unaffiliated customers. Sales to a single customer and its affiliated entities totaled $34,902,000 in 1995. No customer accounted for 10% or more of sales in 1996 or 1994. 14 Earnings Per Share Earnings (loss) per share of common stock are computed on the basis of a weighted average number of common and common equivalent shares outstanding. Primary and fully diluted earnings per share are the same. The per share effect of discontinued operations is calculated by dividing the applicable income or loss from discontinued operations by the weighted average common and common equivalent shares outstanding. The weighted average common and common equivalent shares used in the computation of earnings per common share are 8,113,776, 8,080,684 and 8,067,629 in 1996, 1995 and 1994, respectively. Common stock equivalents are not significant in any year presented. 15 Litigation The Company is subject to various legal actions and proceedings in the normal course of business, including those related to environmental matters. Although litigation is subject to many uncertainties and the ultimate exposure with respect to these matters cannot be ascertained, management does not believe the final outcome will have a significant effect on the consolidated financial statements. [Page 31] Auditors' and Management's Reports JOHNSON WORLDWIDE ASSOCIATES, INC. and Subsidiaries Independent Auditors' Report Shareholders and Board of Directors Johnson Worldwide Associates, Inc.: We have audited the consolidated balance sheets of Johnson Worldwide Associates, Inc. and subsidiaries as of September 27, 1996 and September 29, 1995 and the related consolidated statements of operations, shareholders' equity and cash flows for each of the years in the three-year period ended September 27, 1996. These consolidated financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion on these consolidated financial statements based on our audits. We conducted our audits in accordance with generally accepted auditing standards. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion. In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial position of Johnson Worldwide Associates, Inc. and subsidiaries as of September 27, 1996 and September 29, 1995, and the results of their operations and their cash flows for each of the years in the three-year period ended September 27, 1996, in conformity with generally accepted accounting principles. As discussed in note 2 to the consolidated financial statements, the Company adopted the provisions of the Financial Accounting Standards Board's Statement of Financial Accounting Standards No. 121 Accounting for the Impairment of Long-Lived Assets and for Long-Lived Assets to Be Disposed Of during the year ended September 27, 1996. KPMG Peat Marwick LLP Milwaukee, Wisconsin November 8, 1996 Report of Management The management of Johnson Worldwide Associates, Inc. is responsible for the preparation and integrity of all financial statements and other information contained in this Annual Report. We rely on a system of internal financial controls to meet the responsibility of providing accurate financial statements. The system provides reasonable assurances that assets are safeguarded, that transactions are executed in accordance with management's authorization and that the financial statements are prepared on a worldwide basis in accordance with generally accepted accounting principles. The financial statements for each of the years covered in this Annual Report have been audited by independent auditors, who have provided an independent assessment as to the fairness of the financial statements, after obtaining an understanding of the Company's systems and procedures and performing such other tests as deemed necessary. The Audit Committee of the Board of Directors, which is composed solely of directors who are not officers of the Company, meets with management and the independent auditors to review the results of their work and to satisfy itself that their respective responsibilities are being properly discharged. The independent auditors have full and free access to the Audit Committee and have regular discussions with the Committee regarding appropriate auditing and financial reporting matters. Ronald C. Whitaker President and Chief Executive Officer Carl G. Schmidt Senior Vice President and Chief Financial Officer [Page 32] Five Year Financial Summary JOHNSON WORLDWIDE ASSOCIATES, INC. and Subsidiaries
Year Ended September 27 September 29 September 30 October 1 October 2 [thousands, except per share data] 1996 1995 1994 1993 1992 Income Statement Data(1) Net sales $344,373 $347,190 $284,343 $280,292 $275,845 Gross profit 119,724 138,155 110,474 114,780 112,185 Operating expenses(2) 121,200 114,411 91,536 103,587 92,621 Operating profit (loss) (1,476) 23,744 18,938 11,193 19,564 Interest expense 10,181 7,613 6,845 8,309 10,180 Other (income) expense, net (496) (861) (391) 189 (491) Income (loss) from continuing operations before income taxes (11,161) 16,992 12,484 2,695 9,875 Income tax expense 194 6,903 4,338 2,055 4,509 Income (loss) from continuing operations (11,355) 10,089 8,146 640 5,366 Income from discontinued operations - - - 1,169 2,304 Gain (loss) on disposal of discontinued operations - - 4,052 (3,000) - Net income (loss) $(11,355) $10,089 $12,198 $(1,191) $7,670 Earnings (loss) per common share: Continuing operations $(1.40) $1.25 $1.01 $.08 $.67 Discontinued operations - - .50 (.23) .29 Net income (loss) $(1.40) $1.25 $1.51 $(.15) $.96 Weighted average common and common equivalent shares outstanding 8,114 8,081 8,068 7,974 7,953 Balance Sheet Data(1) Total assets $280,768 $278,353 $219,681 $239,121 $236,281 Long-term debt, less current maturities 61,501 68,948 31,190 44,543 43,327 Shareholders' equity 126,424 141,262 128,197 110,818 118,669 (1) All periods have been reclassified to reflect the discontinuation of the Company's Marking Systems businesses. (2) Includes nonrecurring charges of $6,768,000, $13,000,000 and $4,500,000 in 1996, 1993 and 1992, respectively.
Quarterly Financial Summary JOHNSON WORLDWIDE ASSOCIATES, INC. and Subsidiaries
First Second Third Fourth [thousands, except per share data] 1996 1995 1996 1995 1996 1995 1996 1995 Net sales $56,405 $53,462 $111,229 $105,797 $110,705 $117,844 $66,034 $70,087 Gross profit 21,321 20,184 44,332 42,480 42,423 48,745 11,648 26,746 Net income (loss) (2,793) (1,941) 4,090 6,453 4,202 8,239 (16,854) (2,662) Earnings (loss) per common share $ (.34) $ (.24) $ .50 $ .80 $ .52 $ 1.02 $ (2.08) $ (.33) Stock prices: High $ 24.25 $ 25.75 $ 23.00 $ 23.75 $ 19.50 $ 23.75 $ 15.25 $ 24.75 Low 21.75 18.25 17.50 19.00 13.50 20.50 13.75 22.50

                                                                   EXHIBIT 21

               JOHNSON WORLDWIDE ASSOCIATES, INC. AND SUBSIDIARIES



   The following lists the principal direct and indirect subsidiaries of
   Johnson Worldwide Associates, Inc. as of September 27, 1996.  Inactive
   subsidiaries are not presented.

                                                   Jurisdiction in
   Name of Subsidiary (1)(2)                       which Incorporated
   Johnson Worldwide Associates Australia Pty.     Australia
    Ltd.
   Johnson Worldwide Associates Canada Inc.        Canada
   Mitchell Sports, S.A.                           France
        Distribution Moderne De Marques (3)        France
   Old Town Canoe Company                          Delaware
   Plastimo Manufacturing (UK) Ltd. (4)            United Kingdom
   Plastimo, S.A.                                  France
        Plastimo Espana S.A.                       Spain
        Plastimo Holland BV                        Holland
        Plastimo Nordic AB                         Sweden
             Scubapro Sweden AB                    Sweden
   Under Sea Industries, Inc.                      Delaware
        Johnson Beteiligungsgesellschaft GmbH      Germany
             Jack Wolfskin Ausrustung fur          Germany
   Draussen GmbH
             Johnson Outdoors V GmbH               Germany
             Scubapro Taucherauser GmbH            Germany
        Scubapro Asia, Ltd.                        Japan
        Scubapro Espana, S.A.(3)                   Spain
        Scubapro Eu AG                             Switzerland
        Scubapro Europe Benelux, S.A.(4)           Belgium
        Scubapro Europe S.R.L.                     Italy
        Scubapro Italy S.R.L.                      Italy
        Scubapro Norge AS                          Norway
        Scubapro Taucherausrustungen Gesellschaft  Austria
         GmbH
        Scubapro (UK) Ltd.(4)                      United Kingdom

   __________________
   (1)  Unless otherwise indicated in brackets, each company does business
        only under its legal name.
   (2)  Unless otherwise indicated by footnote, each company is a
        wholly-owned subsidiary of Johnson Worldwide Associates, Inc.
        (through direct or indirect ownership).
   (3)  Percentage of stock owned is 98%.
   (4)  Percentage of stock owned is 99%.


                                                                   EXHIBIT 23


                          INDEPENDENT AUDITORS' CONSENT


   Shareholders and Board of Directors
   Johnson Worldwide Associates, Inc.:

   We consent to incorporation by reference in the Registration Statements
   (No. 33-19804, 33-19805, 33-35309, 33-50680, 33-52073, 33-54899 and 33-
   61285) on Form S-8 of Johnson Worldwide Associates, Inc. of our reports
   dated November 8, 1996, relating to the consolidated balance sheets of
   Johnson Worldwide Associates, Inc. and subsidiaries as of September 27,
   1996 and September 29, 1995, and the related consolidated statements of
   operations, shareholders' equity, and cash flows and related schedule for
   each of the years in the three-year period ended September 27, 1996 which
   reports appear or are incorporated by reference in the 1996 Annual Report
   on Form 10-K of Johnson Worldwide Associates, Inc.




                                                        KPMG Peat Marwick LLP
   Milwaukee, Wisconsin
   December 12, 1996

 

5 THE SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE FINANCIAL STATEMENTS OF JOHNSON WORLDWIDE ASSOCIATES, INC. AS OF AND FOR THE YEAR ENDED SEPTEMBER 27, 1996 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS. 1,000 YEAR SEP-27-1996 SEP-30-1995 SEP-27-1996 12,697 0 58,082 2,235 101,903 194,344 77,681 47,527 280,786 88,405 61,501 0 0 406 126,018 280,768 344,373 344,373 224,649 224,649 119,042 1,662 10,181 (11,161) 194 (11,355) 0 0 0 (11,355) (1.40) (1.40)