Registration No. 33-_______
                                                                        

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C.  20549       

                                    FORM S-8
                             REGISTRATION STATEMENT
                                      Under
                           THE SECURITIES ACT OF 1933
                               __________________

                       JOHNSON WORLDWIDE ASSOCIATES, INC.
             (Exact name of registrant as specified in its charter)

                  Wisconsin                           39-1536083
       (State or other jurisdiction of             (I.R.S. Employer
        incorporation or organization)           Identification No.)

               1326 Willow Road                         53177
            Sturtevant, Wisconsin                     (Zip Code)
       (Address of principal executive
                   offices)

           Johnson Worldwide Associates Retirement and Savings Plan
                           (Full title of the plan)


                John D. Crabb                          Copy to:
    President and Chief Executive Officer
      Johnson Worldwide Associates, Inc.       Benjamin F. Garmer, III
               1326 Willow Road                    Foley & Lardner
         Sturtevant, Wisconsin  53177         777 East Wisconsin Avenue
     (Name, address and telephone number,    Milwaukee, Wisconsin  53202
      including area code, of agent for
                   service)

                           __________________________

                         CALCULATION OF REGISTRATION FEE

                                    Proposed     Proposed
        Title of                    Maximum      Maximum
     Securities to      Amount      Offering    Aggregate     Amount of
           be           to be        Price      Offering     Registration
       Registered     Registered   Per Share      Price          Fee

        Class A         
     Common Stock,      10,000     $24.125(1)  $241,250(1)     $100.00
     $.05 par value     shares
 

   (1)  Estimated pursuant to Rule 457(c) under the Securities Act of 1933
        solely for the purpose of calculating the registration fee based on
        the average of the high and low prices of the Class A Common Stock as
        reported by the Nasdaq National Market on July 21, 1995.

                        _________________________________

             In addition, pursuant to Rule 416(c) under the Securities Act of
   1933, this Registration Statement also covers an indeterminate amount of
   interests to be offered or sold pursuant to the employee benefit plan
   described herein.

   
                                     PART I

              INFORMATION REQUIRED IN THE SECTION 10(a) PROSPECTUS

             The document or documents containing the information specified
   in Part I are not required to be filed with the Securities and Exchange
   Commission as part of this Form S-8 Registration Statement. 

                                     PART II

               INFORMATION REQUIRED IN THE REGISTRATION STATEMENT

   Item 3.   Incorporation of Documents by Reference.

             The following documents have been previously filed by Johnson
   Worldwide Associates, Inc. (the "Company") or the Johnson Worldwide
   Associates Retirement and Savings Plan (the "Plan") with the Commission
   and are incorporated herein by reference:

             (a)  The Company's Annual Report on Form 10-K for the year ended
   September 30, 1994, which includes certified financial statements as of
   and for the year ended September 30, 1994.

             (b)  The Plan's Annual Report on Form 11-K for the year ended
   September 30, 1994.

             (c)  All other reports filed by the Company or the Plan pursuant
   to Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as
   amended (the "Exchange Act"), since September 30, 1994.

             (d)  The description of the Company's capital stock contained in
   Item 1 of the Company's Registration Statement on Form 8-A, filed
   September 25, 1987 with the Securities and Exchange Commission, and any
   amendments or reports filed for the purpose of updating such description.

             All documents subsequently filed by the Company or the Plan
   pursuant to Sections 13(a), 13(c), 14 and 15(d) of the  Exchange Act after
   the date of filing of this Registration Statement and prior to such time
   as the Company files a post-effective amendment to this Registration
   Statement which indicates that all securities offered hereby have been
   sold or which deregisters all securities then remaining unsold shall be
   deemed to be incorporated by reference in this Registration Statement and
   to be a part hereof from the date of filing of such documents.

   Item 4.   Description of Securities.

             Not applicable.

   Item 5.   Interests of Named Experts and Counsel.

             Not applicable.

   Item 6.   Indemnification of Directors and Officers.

             Pursuant to the Wisconsin Business Corporation Law and the
   Company's By-laws, directors and officers of the Company are entitled to
   mandatory indemnification from the Company against certain liabilities and
   expenses (i) to the extent such officers or directors are successful in
   the defense of a proceeding and (ii) in proceedings in which the director
   or officer is not successful in defense thereof, unless it is determined
   that the director or officer breached or failed to perform his duties to
   the Company and such breach or failure constituted:  (a) a willful failure
   to deal fairly with the Company or its shareholders in connection with a
   matter in which the director or officer had a material conflict of
   interest; (b) a violation of the criminal law unless the director or
   officer had reasonable cause to believe his or her conduct was lawful or
   had no reasonable cause to believe his or her conduct was unlawful; (c) a
   transaction from which the director or officer derived an improper
   personal profit; or (d) willful misconduct.  It should be noted that the
   Wisconsin Business Corporation Law specifically states that it is the
   public policy of Wisconsin to require or permit indemnification in
   connection with a proceeding involving securities regulation, as described
   therein, to the extent required or permitted as described above. 
   Additionally, under the Wisconsin Business Corporation Law, directors of
   the Company are not subject to personal liability to the Company, its
   shareholders or any person asserting rights on behalf thereof for certain
   breaches or failures to perform any duty resulting solely from their
   status as directors except in circumstances paralleling those in
   subparagraphs (a) through (d) outlined above.

             The indemnification provided by the Wisconsin Business
   Corporation Law and the Company's By-laws is not exclusive of any other
   rights to which a director or officer may be entitled.

             In 1987, the Company entered into individual indemnity
   agreements with certain of its directors and officers.  Such agreements
   generally expand the indemnification rights of such directors and officers
   beyond the current provisions of the Wisconsin Business Corporation Law
   and Article Ten of the Company's By-Laws.  Generally, the agreements state
   that the director or officer who is a party thereto shall be indemnified
   against expenses, amounts paid in settlement and judgments, fines,
   penalties and/or other amounts incurred with respect to any threatened,
   pending or completed proceeding (including, without limitation,
   proceedings brought under and/or predicated upon the Securities Act of
   1933 and/or the Securities Exchange Act of 1934); provided that such
   indemnification is not available with respect to (i) acts or omissions to
   act of such director or officer finally adjudicated to have been in bad
   faith or to involve intentional misconduct or knowing violation of law;
   (ii) the recovery of remuneration paid to or other personal benefits
   received by such director or officer from the Company or its affiliates,
   the receipt of which shall be finally adjudicated to have been in
   violation of applicable law; or (iii) the recovery of profits pursuant to
   Section 16(b) of the Securities Exchange Act of 1934 made by such officer
   or director from a purchase and sale of securities of the Company.  In
   addition, the Company is not liable for indemnification of settlement
   amounts unless it has consented in writing to such settlement.

             Expenses for the defense of any action for which indemnification
   may be available may be advanced by the Company under certain
   circumstances.

   Item 7.   Exemption from Registration Claimed.

             Not Applicable.

   Item 8.   Exhibits.

             The following exhibits have been filed (except where otherwise
   indicated) as part of this Registration Statement:

    Exhibit No.        Exhibit

        (4)       Johnson Worldwide Associates Retirement and Savings
                  Plan
        (5)       Opinion of Foley & Lardner

       (23.1)     Consent of KPMG Peat Marwick LLP

       (23.2)     Consent of Foley & Lardner (contained in Exhibit 5
                  hereto)

        (24)      Power of Attorney relating to subsequent amendments
                  (included on the signature page to this
                  Registration Statement)

             The Registrant hereby undertakes to submit the Plan and any
   amendment thereto to the Internal Revenue Service ("IRS") in a timely
   manner and has made or will make all changes required by the IRS in order
   to qualify the Plan under Section 401 of the Internal Revenue Code.

   Item 9.   Undertakings.

             (a)  The undersigned Registrant hereby undertakes:

             (1)  To file, during any period in which offers or sales are
   being made, a post-effective amendment to this Registration Statement to
   include any material information with respect to the plan of distribution
   not previously disclosed in the Registration Statement or any material
   change to such information in the Registration Statement.

             (2)  That, for the purpose of determining any liability under
   the Securities Act of 1933, each such post-effective amendment shall be
   deemed to be a new registration statement relating to the securities
   offered herein, and the offering of such securities at that time shall be
   deemed to be the initial bona fide offering thereof.

             (3)  To remove from registration by means of a post-effective
   amendment any of the securities being registered which remain unsold at
   the termination of the offering.

             (b)  The undersigned Registrant hereby undertakes that, for
   purposes of determining any liability under the Securities Act of 1933,
   each filing of the Registrant's annual report pursuant to Section 13(a) or
   Section 15(d) of the Securities Exchange Act of 1934 (and, where
   applicable, each filing of an employee benefit plan's annual report
   pursuant to Section 15(d) of the Securities Exchange Act of 1934) that is
   incorporated by reference in this Registration Statement shall be deemed
   to be a new registration statement relating to the securities offered
   herein, and the offering of such securities at that time shall be deemed
   to be the initial bona fide offering thereof.

             (c)  Insofar as indemnification for liabilities arising under
   the Securities Act of 1933 may be permitted to directors, officers and
   controlling persons of the Registrant pursuant to the foregoing
   provisions, or otherwise, the Registrant has been advised that in the
   opinion of the Securities and Exchange Commission such indemnification is
   against public policy as expressed in the Act and is, therefore,
   unenforceable.  In the event that a claim for indemnification against such
   liabilities (other than the payment by the Registrant of expenses incurred
   or paid by a director, officer or controlling person of the Registrant in
   the successful defense of any action, suit or proceeding) is asserted by
   such director, officer or controlling person in connection with the
   securities being registered, the Registrant will, unless in the opinion of
   its counsel the matter has been settled by controlling precedent, submit
   to a court of appropriate jurisdiction the question whether such
   indemnification by it is against public policy as expressed in the Act and
   will be governed by the final adjudication of such issue.

   
                                   SIGNATURES

             The Registrant.  Pursuant to the requirements of the Securities
   Act of 1933, the Registrant certifies that it has reasonable grounds to
   believe that it meets all of the requirements for filing on Form S-8 and
   has duly caused this Registration Statement to be signed on its behalf by
   the undersigned, thereunto duly authorized, in the City of Sturtevant, and
   State of Wisconsin, on this 30th day of June, 1995.

                                      JOHNSON WORLDWIDE ASSOCIATES,
                                         INC.

                                      By:  /s/  John D. Crabb           
                                           John D. Crabb
                                           President and Chief Executive
                                              Officer


                                POWER OF ATTORNEY

             Pursuant to the requirements of the Securities Act of 1933, this
   Registration Statement has been signed below by the following persons in
   the capacities and on the dates indicated.  Each person whose signature
   appears below constitutes and appoints John D. Crabb, Robert L. Inslee and
   Carl G. Schmidt, and each of them individually, his or her true and lawful
   attorney-in-fact and agent, with full power of substitution and
   revocation, for him or her and in his or her name, place and stead, in any
   and all capacities, to sign any and all amendments (including post-
   effective amendments) to this Registration Statement and to file the same,
   with all exhibits thereto, and other documents in connection therewith,
   with the Securities and Exchange Commission, granting unto said attorneys-
   in-fact and agents, and each of them, full power and authority to do and
   perform each and every act and thing requisite and necessary to be done in
   connection therewith, as fully to all intents and purposes as he or she
   might or could do in person, hereby ratifying and confirming all that said
   attorneys-in-fact and agents, or either of them, may lawfully do or cause
   to be done by virtue hereof.

           Signature                     Title                    Date



    /s/ John D. Crabb       President, Chief Executive        June 30, 1995
    John D. Crabb           Officer and Director
                            (Principal Executive Officer)


    /s/ Carl G. Schmidt     Senior Vice President, Chief      June 30, 1995
    Carl G. Schmidt         Financial Officer, Secretary
                            and Treasurer (Chief Financial
                            Officer and Principal
                            Accounting Officer)

    /s/ Samuel C. Johnson   Director                          June 30, 1995
    Samuel C. Johnson



    /s/ Raymond F. Farley   Director                          June 30, 1995
    Raymond F. Farley


    ___________________     Director                          June __, 1995
    Thomas F. Pyle, Jr.



    ____________________    Director                          June __, 1995
    Donald W. Brinckman



    /s/ Helen P. Johnson-   Director                          June 30, 1995
         Leipold 
    Helen P. Johnson-
         Leipold


   
             The Plan.  Pursuant to the requirements of the Securities Act of
   1933, the members of the Johnson Worldwide Associates Retirement and
   Savings Plan Administrative Committee, who administer the Plan, have duly
   caused this Registration Statement to be signed on its behalf by the
   undersigned, thereunto duly authorized, in the City of Sturtevant, and
   State of Wisconsin, on this 30th day of June, 1995.

                                      JOHNSON WORLDWIDE ASSOCIATES
                                         RETIREMENT AND SAVINGS PLAN



                                      By:  /s/ Robert L. Inslee          
                                           Robert L. Inslee

                                      By:  /s/ Carl G. Schmidt            
                                           Carl G. Schmidt


                                      By:  /s/ Margaret C. Hebeler     
                                           Margaret C. Hebeler



                                      By:  _________________________________
                                           Martha MacMillen

                                      Members of the Johnson Worldwide
                                      Associates Retirement and Savings Plan



   
                                  EXHIBIT INDEX

                       JOHNSON WORLDWIDE ASSOCIATES, INC.
                           RETIREMENT AND SAVINGS PLAN

     Exhibit No.                       Exhibit

         (4)       Johnson Worldwide Associates Retirement and
                   Savings Plan

         (5)       Opinion of Foley & Lardner

       (23.1)      Consent of KPMG Peat Marwick LLP

       (23.2)      Consent of Foley & Lardner (contained in Exhibit
                   5 hereto)

        (24)       Power of Attorney relating to subsequent
                   amendments (included on the signature page to
                   this Registration Statement)



                                                                    EXHIBIT 4

                          JOHNSON WORLDWIDE ASSOCIATES

                           RETIREMENT AND SAVINGS PLAN

               (As Amended and Restated Effective October 1, 1989)

   
                          JOHNSON WORLDWIDE ASSOCIATES
                           RETIREMENT AND SAVINGS PLAN

               (As Amended and Restated Effective October 1, 1989)

                                Table of Contents

                                                                         Page

   ARTICLE I.  DEFINITIONS AND CONSTRUCTION  . . . . . . . . . . . . . .    2
        Section 1.01.  Definitions . . . . . . . . . . . . . . . . . . .    2
             (a)  "Affiliate"  . . . . . . . . . . . . . . . . . . . . .    2
             (b)  "Basic Deposits" . . . . . . . . . . . . . . . . . . .    2
             (c)  "Beneficiary"  . . . . . . . . . . . . . . . . . . . .    2
             (d)  "Board"  . . . . . . . . . . . . . . . . . . . . . . .    2
             (e)  "Code" . . . . . . . . . . . . . . . . . . . . . . . .    2
             (f)  "Committee"  . . . . . . . . . . . . . . . . . . . . .    2
             (g)  "Company"  . . . . . . . . . . . . . . . . . . . . . .    3
             (i)   "Compensation"  . . . . . . . . . . . . . . . . . . .    3
             (j)   "Deferred Profit Sharing Contribution"  . . . . . . .    4
             (k)  "Employee" . . . . . . . . . . . . . . . . . . . . . .    4
             (l)   "Employer"  . . . . . . . . . . . . . . . . . . . . .    5
             (m)  "ERISA"  . . . . . . . . . . . . . . . . . . . . . . .    5
             (n)  "Highly Compensated Employee"  . . . . . . . . . . . .    5
             (o)  "Investment Manager" . . . . . . . . . . . . . . . . .    6
             (p)  "Matching Contribution"  . . . . . . . . . . . . . . .    7
             (q)  "Net Profits"  . . . . . . . . . . . . . . . . . . . .    7
             (r)  "Participant"  . . . . . . . . . . . . . . . . . . . .    7
             (s)  "Plan" . . . . . . . . . . . . . . . . . . . . . . . .    7
             (t)   "Plan Year"   . . . . . . . . . . . . . . . . . . . .    7
             (u)  "Supplemental Contributions" . . . . . . . . . . . . .    7
             (v)  "Trust Fund" . . . . . . . . . . . . . . . . . . . . .    7
             (w)  "Trustee"  . . . . . . . . . . . . . . . . . . . . . .    7
        Section 1.02   Construction of Terms . . . . . . . . . . . . . .    8

   ARTICLE II.  PARTICIPATION AND CREDITED SERVICE . . . . . . . . . . .    9
        Section 2.01.  Participation Requirements  . . . . . . . . . . .    9
        Section 2.02.  Leased Employees Ineligible to Participate. . . .    9
        Section 2.03.  Service Within Controlled Group . . . . . . . . .    9

   ARTICLE III.   PARTICIPANT DEPOSITS AND EMPLOYER CONTRIBUTIONS  . . .   10
        Section 3.01.  Election To Make Basic Deposits . . . . . . . . .   10
        Section 3.02.  Employer Contributions  . . . . . . . . . . . . .   11
             (a)  Matching Contribution  . . . . . . . . . . . . . . . .   11
             (b)  Deferred Profit Sharing Contribution . . . . . . . . .   11
             (c)  Payment of Contributions . . . . . . . . . . . . . . .   11
        Section 3.03.  Returnable Contributions  . . . . . . . . . . . .   12
        Section 3.04.  No Liability for Future Contributions . . . . . .   12
        Section 3.05.  Rollover Contributions  . . . . . . . . . . . . .   12
        Section 3.06.  Maximum Deposit Dollar Limit  . . . . . . . . . .   13
        Section 3.07.  Average Deferral Percentage Test. . . . . . . . .   14
        Section 3.08.  Average Contribution Percentage Test. . . . . . .   15
        Section 3.09.  Adjustment in Application of Limitations  . . . .   17
        Section 3.10.  Correction of Contribution Errors . . . . . . . .   17
        Section 3.11.  Code Section 415 Limitations  . . . . . . . . . .   18

   ARTICLE IV.    PARTICIPANT ACCOUNTS . . . . . . . . . . . . . . . . .   20
        Section 4.01.  Participant Accounts  . . . . . . . . . . . . . .   20
        Section 4.02.  Establishment of Investment Funds.  . . . . . . .   20
        Section 4.03.  Participant Investment Designation. . . . . . . .   20
        Section 4.04.  Change in Investment Direction  . . . . . . . . .   20
        Section 4.05.  Special Rules Applicable to Company Stock Fund. .   20
        Section 4.06.  Participant Responsibility for Investment
             Elections.  . . . . . . . . . . . . . . . . . . . . . . . .   21
        Section 4.07.  Allocation of Changes in Value  . . . . . . . . .   21
        Section 4.08.  Annual Statement for Participants . . . . . . . .   22
        Section 4.09.  Short-Term Investment of Contributions  . . . . .   22

   ARTICLE V.  DISTRIBUTION OF BENEFITS  . . . . . . . . . . . . . . . .   23
        Section 5.01.  Termination of Employment . . . . . . . . . . . .   23
        Section 5.02.  Death Benefits  . . . . . . . . . . . . . . . . .   23
        Section 5.03.  General Rules Regarding Form and Time of
             Distribution  . . . . . . . . . . . . . . . . . . . . . . .   23
        Section 5.04.  Distribution Legal Requirements . . . . . . . . .   24
        Section 5.05.  Payment for Minor or Incompetent Person . . . . .   25
        Section 5.06.  Withdrawals For Reasons Other Than Financial
             Hardship  . . . . . . . . . . . . . . . . . . . . . . . . .   25
        Section 5.07.  Hardship Withdrawals  . . . . . . . . . . . . . .   26
        Section 5.08.  Loans to Eligible Borrowers . . . . . . . . . . .   28
             (a)  Terms and Conditions.  . . . . . . . . . . . . . . . .   28
             (c)  Loan Accounting and Default  . . . . . . . . . . . . .   30
             (d)  Automatic Suspension Upon Default  . . . . . . . . . .   30
             (e)  Administrator Authority  . . . . . . . . . . . . . . .   30
             (f)  Borrower Definition  . . . . . . . . . . . . . . . . .   31
        Section 5.09.  Transfer of Eligible Rollover Distributions . . .   31

   ARTICLE VI.    ADMINISTRATION AND PLAN COMMITTEE  . . . . . . . . . .   33
        Section 6.01.  Appointment of Members  . . . . . . . . . . . . .   33
        Section 6.02.  Responsibility and Authority of the Committee . .   33
        Section 6.03.  Use of Professional Services  . . . . . . . . . .   33
        Section 6.04.  Fees and Expenses . . . . . . . . . . . . . . . .   34
        Section 6.05.  Organization and Procedure  . . . . . . . . . . .   34
        Section 6.06.  Delegation of Authority and Responsibility  . . .   34
        Section 6.07.  Claims Procedure  . . . . . . . . . . . . . . . .   34
        Section 6.08.  Communications  . . . . . . . . . . . . . . . . .   35
        Section 6.09.  Agent for Service of Process  . . . . . . . . . .   36

   ARTICLE VII.   TRUSTEE  . . . . . . . . . . . . . . . . . . . . . . .   37
        Section 7.01.  Appointment of Trustee  . . . . . . . . . . . . .   37
        Section 7.02.  Trust Fund  . . . . . . . . . . . . . . . . . . .   37
        Section 7.03.  Investment Manager  . . . . . . . . . . . . . . .   37

   ARTICLE VIII.  FIDUCIARIES AND ALLOCATION OF RESPONSIBILITIES . . . .   38
        Section 8.01.  Fiduciaries . . . . . . . . . . . . . . . . . . .   38
        Section 8.02.  Allocation of Fiduciary Responsibilities  . . . .   38
        Section 8.03.  General Limitation on Liability . . . . . . . . .   38
        Section 8.04.  Multiple Fiduciary Capacities . . . . . . . . . .   38

   ARTICLE IX.    AMENDMENT AND TERMINATION  . . . . . . . . . . . . . .   39
        Section 9.01.  Amendment . . . . . . . . . . . . . . . . . . . .   39
        Section 9.02.  Termination . . . . . . . . . . . . . . . . . . .   39
        Section 9.03.  Vesting and Distribution of Assets upon
             Termination . . . . . . . . . . . . . . . . . . . . . . . .   39

   ARTICLE X.  GENERAL PROVISIONS  . . . . . . . . . . . . . . . . . . .   41
        Section 10.01. Participants To Furnish Information . . . . . . .   41
        Section 10.02. Non-Guarantee of Employment or Other Benefits . .   41
        Section 10.03. Mergers, Consolidations and Transfers of Plan
             Assets  . . . . . . . . . . . . . . . . . . . . . . . . . .   41
        Section 10.04. Spendthrift Clause  . . . . . . . . . . . . . . .   41
        Section 10.05. Exclusive Benefit . . . . . . . . . . . . . . . .   41
        Section 10.06. Successors and Assigns  . . . . . . . . . . . . .   42
        Section 10.07. Committee Member and Trustee Indemnification  . .   42
        Section 10.08. Limitation on Claims Against Trust Fund . . . . .   42
        Section 10.09. Qualified Domestic Relations Orders . . . . . . .   42
        Section 10.10. Top-Heavy Plan Restrictions . . . . . . . . . . .   42
        Section 10.11. Effective Date of Plan Provisions . . . . . . . .   44


   
                          JOHNSON WORLDWIDE ASSOCIATES
                           RETIREMENT AND SAVINGS PLAN


             Prior to October 1, 1988, various subsidiaries or affiliates of
   the Company maintained qualified profit sharing plans for the benefit of
   employees eligible to participate therein (hereinafter called the "Prior
   Plans").  Effective October 1, 1988, the Prior Plans were merged together
   and amended to restated to create the present plan, known as the Johnson
   Worldwide Associates Retirement and Savings Plan and Trust (hereinafter
   called the "Plan").  The Company deems it desirable to amend and restate
   anew the Plan in its entirety to incorporate amendments made to the Plan
   since it became effective; to reflect current legal requirements, and to
   reflect a general redesign of the Plan's structure and operation.

                    ARTICLE I.  DEFINITIONS AND CONSTRUCTION

             Section 1.01.  Definitions.  The following words and phrases
   when used in the Plan shall have the following respective meanings, unless
   the context clearly indicates otherwise:

             (a)  "Affiliate" means one or more corporations, trades or
   businesses that, together with the Company, constitute a controlled group
   of corporations within the meaning of Section 414(b) of the Code, a group
   of trades or businesses under common control within the meaning of Section
   414(c) of the Code, an affiliated service group within the meaning of
   Section 414(m) of the Code or a designated group within the meaning of
   Section 414(o) of the Code.

             (b)  "Basic Deposits" means the amounts designated by a
   Participant pursuant to Section 3.01 hereof which are contributed to the
   Plan by the Employers in lieu of payment of an equal amount to the
   Participant as immediately taxable Compensation.

             (c)  "Beneficiary" means the person or persons designated by a
   Participant or otherwise entitled to receive benefits in the event of the
   Participant's death as provided herein.   A Participant shall designate
   his Beneficiary on the form and in the manner prescribed by the Committee
   and such designation may be changed or withdrawn by the Participant at any
   time.   The most recent valid designation on file with the Committee at
   the time of the Participant's death shall be the Beneficiary. 
   Notwithstanding the foregoing, in the event the Participant is married at
   the time of his death, the Beneficiary shall be the Participant's
   surviving spouse unless such spouse consented in writing to the
   designation of an alternative Beneficiary after notice of the spouse's
   rights and such consent was witnessed by a Plan representative appointed
   by the Committee or a notary public.  In the event no valid designation of
   Beneficiary is on file with the Committee at the date of death or no
   designated Beneficiary survives him, the Participant's spouse shall be
   deemed the Beneficiary; in the further event the Participant is unmarried
   or his spouse does not survive him, the Participant's estate shall be
   deemed to be his Beneficiary.

             (d)  "Board" means the board of directors of the Company.

             (e)  "Code" means the Internal Revenue Code of 1986, as
   interpreted by applicable regulations and rulings issued pursuant thereto,
   all as amended and in effect from time to time.

             (f)  "Committee" means the committee appointed pursuant to
   Section 6.01 hereof to administer the Plan.

             (g)  "Company" means Johnson Worldwide Associates, Inc., a
   Wisconsin corporation, or any successor thereto.

             (h)  "Company Stock" means non-voting common stock of the
   Company.  An investment fund established under Section 4.02 to invest in
   Company Stock shall be known as the "Company Stock Fund."

             (i)  "Compensation" means, with respect to periods on or after
   October 1, 1994, a Participant's regular wages or earnings for the
   Participant's normal work period (in the case of Basic and Supplemental
   Contributions) or for the Plan Year (in the case of Deferred Profit
   Sharing Contributions), determined in accordance with the following rules:

               (i)       Compensation shall be determined prior to
                         reduction for any Basic Deposits or
                         Supplemental Contributions to this Plan or any
                         other salary reduction contributions to any
                         other plan maintained by the Company or an
                         Affiliate that are excluded from the
                         Participant's gross income under Sections 125
                         or 402(a)(8) of the Code;

              (ii)       Compensation shall include the regular wages or
                         earnings payable to the Participant for any
                         period of time during which the Participant is
                         absent from work on a paid vacation;

             (iii)       Compensation shall include any shift premium
                         payable to the Participant that is not in the
                         nature of overtime compensation;

              (iv)       Except for Participants employed in
                         Binghampton, New York, Compensation shall not
                         include bonuses or other incentive
                         compensation, commissions and sales incentive
                         payments.  For Participant's employed in
                         Binghampton, New York, Compensation shall
                         include the value of any incentive payments
                         with respect to any Participant whose base
                         salary or wage is expected to constitute
                         seventy-five percent (75%) or less of his
                         taxable earnings;

               (v)       Compensation shall not include overtime pay or
                         other pay for work in excess of the
                         Participant's normal work schedule, the value
                         of any stock options granted to the
                         Participant, Employer contributions to this
                         Plan or any other employee benefit plan,
                         imputed income attributable to the Participant
                         as a result of the Participant's participation
                         in employee benefit programs, medical or other
                         expense reimbursement, moving expense
                         reimbursement or allowance, car allowances,
                         severance or termination pay, and any other
                         form of additional remuneration and/or expense
                         reimbursement which the Committee, in its sole
                         discretion, designates as not being
                         Compensation hereunder in accordance with
                         uniform rules, regulations and standards as may
                         from time to time be prescribed by the
                         Committee.

   Additional rules concerning Compensation for periods prior to October 1,
   1994 are set forth in Appendix B.  Further, for Plan Years commencing
   prior to October 1, 1994, the maximum Compensation taken into account for
   any Participant with respect to any Plan Year shall be two hundred
   thousand dollars ($200,000) or such higher amount permitted pursuant to
   Code Section 401(a)(17) due to cost of living increases.  For Plan Years
   commencing after September 30, 1994, the maximum Compensation taken into
   account for any Participant with respect to any Plan Year shall be one
   hundred fifty thousand dollars ($150,000) or such amount permitted
   pursuant to Code Section 401(a)(17) due to cost of living increases.  In
   the event of a short Plan Year or other determination period of less than
   twelve (12) months, the annual limitation shall equal an amount determined
   by multiplying the otherwise applicable annual compensation limit for such
   year by a fraction, the numerator of which is the number of months in the
   short period, and the denominator of which is twelve (12).  For purposes
   of calculating this maximum for any five percent (5%) owner or Highly
   Compensated Employee who is in the group of ten (10) employees paid the
   greatest Compensation for the Plan Year, then, in accordance with Code
   Section 414(q), Compensation of a spouse or lineal descendant under age
   nineteen (19) as of the last day of the Plan Year shall be treated as if
   paid to the Employee.  If the Compensation of the aggregated family group
   exceeds the limitation in effect for that Plan Year, the limitation for
   such Plan Year shall be prorated among the affected family members in
   proportion to each member's Compensation as determined without regard to
   the maximum annual limit.

             (j)  "Deferred Profit Sharing Contribution" means the
   discretionary amount contributed by an Employer pursuant to Section
   3.02(b) hereof.

             (k)  "Employee" means an individual who is classified by an
   Employer as a common law employee, other than (i) a "leased employee"
   within the meaning of Section 414(n) of the Code, (ii) an employee the
   terms and conditions of whose employment is governed by a collective
   bargaining agreement where retirement benefits were the subject of good
   faith bargaining, or (iii) a student regularly attending an educational
   institution and working for an Employer either as a formal and accredited
   part of the regular curriculum of such institution or within such
   institution's customary vacation days and/or periods between its academic
   terms.

             (l)  "Employer" means the Company and any Affiliate which may
   from time to time be designated by the Board as an Employer under the Plan
   and which adopts the Plan by appropriate corporate action.  When the Plan
   is extended to an Affiliate, the Board may limit the participation of such
   Affiliate to participation in only certain programs or portions of the
   Plan or to only certain employees or classes of employees.

             (m)  "ERISA" means the Employee Retirement Income Security Act
   of 1974, as interpreted and applied under regulations and rulings issued
   pursuant thereto, all as amended and in effect from time to time.

             (n)  "Highly Compensated Employee" means an employee of the
   Company or any Affiliate who, during the current or immediately preceding
   Plan Year, satisfies any of the following conditions:

               (i)       The employee was at any time a five percent
                         (5%) owner within the meaning of Code Sections
                         414(q)(3) and 416(i);

              (ii)       The employee received "compensation" from the
                         Company or any Affiliate that, in the
                         aggregate, exceeds $75,000 as indexed in
                         accordance with Code Section 414(q) for cost-
                         of-living adjustments;

             (iii)       The employee received "compensation" from the
                         Company or any Affiliates that, in the
                         aggregate, exceeds $50,000 as indexed in
                         accordance with Code Section 414(q) for cost-
                         of-living adjustments, and the employee is
                         among the highest paid twenty percent (20%) of
                         all employees of the Company and Affiliates. 
                         For this purpose, employees who have not
                         completed six (6) months of service as of the
                         end of calendar year, employees who normally do
                         not work more than six months in any year,
                         employees who normally work fewer than 17.5
                         hours per week, employees who have not attained
                         age twenty-one (21) by the end of the calendar
                         year, and non-resident aliens who receive no
                         earned income from sources within the United
                         States, are excluded from consideration.  

              (iv)       The employee was at any time an officer of the
                         Company or any Affiliate and receives
                         "compensation" from the Company or any
                         Affiliate that, in the aggregate, exceeds fifty
                         percent (50%) of the limitation in effect for
                         such year under Code Section 415(b)(1)(A).  
                         The number of officers required to be taken
                         into account shall be determined in accordance
                         with Code Section 414(q) and the regulations
                         thereunder, but the maximum number of officers
                         that must be considered shall never exceed
                         fifty (50).  If no officer satisfies the
                         compensation requirement, the highest paid
                         officer for such year shall be treated as a
                         Highly Compensated Employee.  

   Notwithstanding the foregoing, an employee who is identified under
   categories (ii), (iii) and (iv) for the current Plan Year but was not
   identified under any of such categories for the immediately preceding Plan
   Year shall be a Highly Compensated Employee with respect to the current
   Plan Year only if the employee is among the one hundred (100) most highly
   compensated employees of the Company or any Affiliate.

             In the case of a Highly Compensated Employee who is a five
   percent (5%) owner or one of the ten (10) Highly Compensated Employees
   paid the most Compensation, then the Highly Compensated Employee and any
   family members shall be aggregated so that any Compensation paid to the
   family member or contributions made on behalf of the family member shall
   be attributed to the Highly Compensated Employee.  For this purpose,
   family member incudes the spouse of the Highly Compensated Employee,
   lineal ascendant and descendants of the Highly Compensated Employee, and
   the spouses of such lineal ascendant and descendants.  The determination
   of an individual's status as a Highly Compensated Employee shall be made
   in accordance with Code Section 414(q) and the regulations thereunder. 

             For purposes of determining whether an employee is a Highly
   Compensated Employee, "compensation" shall mean the employee's
   compensation within the meaning of Section 414(q) of the Code, plus to the
   extent not otherwise included, any amount paid by the Company during the
   Plan Year as a Basic Deposit to this Plan or pre-tax employee
   contributions to any other plan maintained by the Company if such
   contributions are excluded from the gross income of the Participant in
   accordance with Code Sections 125, 402(e)(3) or 402(h).

             (o)  "Investment Manager" means any person, committee, insurance
   company, corporation, partnership or association, or any multiple and/or
   combination thereof, including without limitation, the Trustee and the
   Committee, which may be appointed by the Committee to direct the
   investment and reinvestment of all or any portion of the Trust Fund assets
   and which satisfies ERISA Section 3(38)'s definition of "investment
   manager" to the extent that such definition is applicable under the
   circumstances of its appointment.

             (p)  "Matching Contribution" means the amount contributed by an
   Employer pursuant to Section 3.02(a) hereof based on the Basic Deposits of
   Participants.

             (q)  "Net Profits" means the current or accumulated net income
   of an Employer as determined according to the Employer's regular
   accounting procedures, but before deductions for federal and state income
   taxes or any Basic Deposits, Matching Contributions or Deferred Profit
   Sharing Contributions hereunder.  The Committee shall determine Net
   Profits for each fiscal year, and such determination shall be final and
   conclusive for all purposes of the Plan.

             (r)  "Participant" means an Employee who meets the requirements
   of Article II hereof for participation in the Plan.

             (s)  "Plan" means the profit sharing and savings plan set forth
   herein, as from time to time amended, which shall be known as the "Johnson
   Worldwide Associates Retirement and Retirement Savings Plan."  The Profit
   Sharing feature of the Plan refers to Deferred Profit Sharing
   Contributions as described in Section 3.02(b); the Savings feature of the
   Plan refers to Participant Basic Deposits, Supplemental Contributions and
   Employer Matching Contributions as described in Section 3.01 and 3.02(a),
   respectively.  The governing documents for the Plan and its related Trust
   Fund shall include this Agreement, any amendments thereto, relevant Board
   or other corporate director resolutions and other written agreements
   relating thereto and such uniformly applicable rules, regulations and
   standards promulgated by the Committee consistent and in accordance with
   the terms hereof.

             (t)  "Plan Year" means the twelve (12) month period commencing
   on October 1 of each year and ending on September 30 of the following
   year.

             (u)  "Supplemental Contributions" means all after-tax amounts
   contributed to the Plan by Participants pursuant to Section 3.01.

             (v)  "Trust Fund" means all sums of money and other property
   together with all earnings, income, and other increment thereon held in
   trust for purposes of providing benefits and defraying the reasonable
   expenses of the Plan, pursuant to the terms of a written trust agreement
   in effect between the Company and the Trustee.

             (w)  "Trustee" means the person, persons or entity appointed by
   the Board of Directors as trustee of the Plan.

             Section 1.02   Construction of Terms.  (a)  Wherever any words
   are used herein in the masculine, they shall be construed as though they
   were used in the feminine in all cases where they would so apply, and
   wherever any words herein are used in the singular or the plural, they
   shall be construed as though they were used in the plural or the singular,
   as the case may be, in all cases where they would so apply.  The words
   "hereof", "herein", "hereunder" and other similar compounds of the word
   "here" shall mean and refer to this entire Agreement and not to any
   particular article or section.  Titles of articles and sections hereof are
   for general information only, and this Agreement and the Plan are not to
   be construed by reference thereto.

             (b)  The Plan is intended to qualify under Code Sections 401(a),
   401(k) and 501(a) and shall be interpreted so as to comply with the
   applicable requirements thereof, where such requirements are not clearly
   contrary to the express terms hereof.  The Plan shall be construed and its
   validity determined according to the laws of the State of Wisconsin to the
   extent such laws are not preempted by federal law.  In case any provision
   of the Plan shall be held illegal or invalid for any reason, said
   illegality or invalidity shall not affect the remaining parts of the Plan,
   but the Plan shall be construed and enforced as if said illegal and
   invalid provisions had never been inserted herein.

                 ARTICLE II.  PARTICIPATION AND CREDITED SERVICE

             Section 2.01.  Participation Requirements.  An Employee of an
   Employer shall become a Participant in the Profit Sharing feature of the
   Plan, and shall be eligible to participate in the Savings feature of the
   Plan, effective on the first day of the calendar quarter coincident with
   or next following the date on which the Employee completes ninety (90)
   days of employment with the Employer.  A former Participant who is
   reemployed by an Employer shall again become a Participant in the Profit
   Sharing feature of the Plan and be eligible to participate in the Savings
   feature of the Plan on his date of rehire.

             Section 2.02.  Leased Employees Ineligible to Participate.  A
   "leased employee" within the meaning of Code Section 414(n) and (o) shall
   not be eligible to participate in the Plan.  In the event that a leased
   employee is hired as a common law employee of an Employer, the period of
   time that such employee was a leased employee of the Company or any
   Affiliate shall be treated as employment with an Employer for purposes of
   this Article II. 

             Section 2.03.  Service Within Controlled Group.  Solely for
   purposes of determining whether an Employee has satisfied the
   participation requirements of Section 2.01 above, an Employee's previous
   employment with an Affiliate of the Company that has not been designated
   as an Employer for purposes of the Plan shall be considered as if such
   employment had been with an Employer provided that the employment occurs
   on or after the date on which the Affiliate became an Affiliate of the
   Company.  

          ARTICLE III.  PARTICIPANT DEPOSITS AND EMPLOYER CONTRIBUTIONS


             Section 3.01.  Election To Make Basic Deposits.  (a)  Initial
   Participation Election.  A Participant may file a written election to make
   Basic Deposits and/or Supplemental Contributions.  The Participant is not
   required to elect to make Basic Deposits and/or Supplemental Contributions
   when first eligible to do so, but may file the election a later time,
   provided that the eligibility requirements of Section 2.01 are satisfied
   at the time of the election.  A timely filed and properly completed
   election shall be effective as of the first day of the month following the
   date on which it is filed with the Committee or its delegate, or as soon
   thereafter as is administratively convenient, and once effective, shall
   continue in effect until modified, suspended or terminated in accordance
   with the terms of the Plan.  

             (b)  Change in Participation Election.  A Participant may change
   the rate of his Basic Deposits and/or Supplemental Contributions,
   including an election to suspend Basic Deposits and Supplemental
   Contributions altogether, by filing a revised participation election with
   the Committee or its delegate.  A timely filed and properly completed
   revised participation election shall become effective (and thus supersede
   any prior elections made by the Participant) as of the first day of the
   month following the date on which the revised election is filed with the
   Committee or its delegate, or as soon thereafter as is administratively
   convenient, and once effective, shall continue in effect until modified,
   suspended or terminated in accordance with the terms of the Plan.

             (c)  Form and Time of Participation Election.  A Participant's 
   election (whether the initial election or a revised election) shall be in
   such form and filed at such time and in such manner as the Committee or
   its delegate may prescribe from time to time.  Such rules may include,
   without limitation, a requirement that an election be received by the
   Committee or its delegate by a prescribed date in order to be effective on
   the first day of the following month or as soon thereafter as is
   administratively convenient.

             (d)  Payment of Basic and Supplemental Contributions.  Basic
   Deposits and Supplemental Contributions shall be made by payroll
   deduction.  Basic and Supplemental Contributions received by an Employer
   through payroll deduction shall be remitted to the Trustee on a monthly or
   more frequent basis as is determined by the Committee to be consistent
   with applicable requirements of ERISA and the Code. 

             (e)  Automatic Suspension of Basic and Supplemental
   Contributions.  Basic and Supplemental Contributions shall be
   automatically suspended for any period during which an individual no
   longer qualifies as an Employee of an Employer who is eligible to
   participate in the Plan. 

             (f)  Correction of Missed Deposits.  A Participant shall not be
   permitted to make up suspended Basic and/or Supplemental Contributions or
   to make retroactive Basic and/or Supplemental Contributions, unless the
   Committee determines that the missing Basic and/or Supplemental
   Contributions were the result of an administrative or clerical error on
   the part of the Committee or its delegate in determining or deducting from
   Compensation the amount of Basic and/or Supplemental Contributions elected
   by the Employee, and then only to the extent that the Committee determines
   that a correction of the error can be made in accordance with applicable
   legal requirements.

             Section 3.02.  Employer Contributions.  (a)  Matching
   Contribution.  Except as provided in Appendix B with respect to periods
   prior to October 1, 1994, each Employer shall contribute to the Trust Fund
   for each Plan Year from its Net Profits an amount equal to one-half (1/2)
   of the first six percent (6%) of a Participant's Compensation that the
   Participant elects to have contributed to the Plan as a Basic Deposit for
   that Plan Year.  The Employer's Matching Contribution shall be paid to the
   Trustee on an annual or more frequent basis as determined by the
   Committee, but in no event later than the time specified in Section
   3.02(c) immediately below, and shall be credited to the Participant's
   Matching Contribution subaccount in accordance with Section 4.01.  

             (b)  Deferred Profit Sharing Contribution.  Except as provided
   in Appendix B with respect to periods prior to October 1, 1994, each
   Employer (other than the Company with respect to JWA Mankato operations
   and the Lake Electric division, Airguide Instrument Company and Old Town
   Canoe, Inc.) may, but need not, contribute to the Trust Fund for any Plan
   Year from its Net Profits an amount to be determined in the sole
   discretion of its Board of Directors.  The contribution (if any) shall be
   allocated among the Deferred Profit Sharing subaccounts of all
   Participants who were actively employed by the contributing Employer on
   the last day of the Plan Year or who retired during the Plan Year on or
   after attainment of age fifty-five (55).  Each eligible Participant's
   allocable share of his Employer's profit sharing contribution shall equal
   the amount obtained by multiplying the total profit sharing contribution
   to be made by the Employer by a fraction, the numerator of which is the
   Participant's Compensation for the Plan Year and the denominator of which
   is the aggregate Compensation for the Plan Year of all Participants who
   are eligible to share in the allocation of the Employer contribution.  

             (c)  Payment of Contributions.  Each Employer's Matching and
   Deferred Profit Sharing Contributions for any Plan Year shall be paid to
   the Trustee not later than the time prescribed by law (including any
   extensions thereof) for filing the Employer's federal income tax return
   for that Plan Year.  Notwithstanding any provision herein to the contrary,
   an Employer shall not make any contributions (including those representing
   Basic Deposits) for such Plan Year in excess of the maximum amount
   deductible for federal income tax purposes for that Plan Year pursuant to
   Code Section 404.  In the event that the amount that an Employer would
   contribute but for the deductible limitation exceeds the deductible
   limitation, contributions shall be reduced in such manner as the
   Committee, in its sole discretion, shall prescribe.  In the event that an
   Employer does not have sufficient Net Profits for all its Basic Deposits,
   Matching Contributions and/or Profit Sharing Contributions, all or any
   portion of such insufficiency may be contributed on behalf of such
   Employer, as determined and approved by the Board in its sole discretion,
   from Net Profits of any other Employer in accordance with Code Section
   404(a)(3)(B). Conjunctively or alternatively, the Board may, in its sole
   discretion, authorize any Employer to pay all or any part of its Basic
   Deposits, Matching Contributions and/or Profit Sharing Contributions for
   that Plan Year without regard to the existence or absence of any Net
   Profits for such Plan Year; and in the event of such authorization, the
   portion of the Plan related to Basic Deposits, Matching Contributions and
   Profit Sharing Contributions shall nevertheless continue to be intended to
   qualify as a profit sharing plan for purposes of the Code.

             Section 3.03.  Returnable Contributions.  In the event that any
   portion of Basic Deposits, Supplemental Contributions, Matching
   Contributions, and/or Deferred Profit Sharing Contributions for the Plan
   Year is either paid to the Trustee due to a mistake of fact or disallowed
   as a deduction under Code Section 404, such portion may, if and as the
   Committee so directs, be returned to the Employer within one (1) year of
   its payment or disallowance, as the case may be.  All Employer
   contributions (including Basic Deposits made at the election of
   Participants) are expressly conditioned upon their deductibility under
   Section 404 of the Code.

             Section 3.04.  No Liability for Future Contributions.  Benefits
   and distributions under the Plan shall be only such as can be provided by
   the assets of the Plan, and there shall be no liability or obligation on
   the part of any Employer to make any further contributions in the event of
   termination of the Plan.

             Section 3.05.  Rollover Contributions.  Subject to such uniform
   and non-discriminatory rules as the Committee may prescribe, the Committee
   may accept, from another employer's qualified pension retirement or profit
   sharing plan, a "direct rollover" in accordance with Section 401(a)(31) of
   the Code, not including any after-tax employee contributions or other
   amounts that are not eligible for rollover.  Such contribution shall be
   allocated to a separate subaccount maintained in the employee's name.  If
   this allocation occurs before the employee has satisfied the participation
   requirements of Section 2.01 hereof, he shall be deemed to be a
   Participant hereunder solely with respect to that subaccount's balance
   until he has otherwise satisfied such requirements.  Notwithstanding the
   foregoing, if the Committee determines subsequent to the Trustee's receipt
   of the rollover contribution that it does not qualify under the provisions
   of this Section 3.05 and/or aforesaid Code Sections, such contribution and
   any Plan investment earnings attributable to it shall be returned to such
   employee as soon thereafter as is reasonably practicable.

             Section 3.06.  Maximum Deposit Dollar Limit.  (a)  The maximum
   amount of Basic Deposits made on behalf of any Participant for any
   calendar year, under this Plan and other plans of the Company or any
   Affiliate that permit elective deferral contributions, shall not exceed
   the limitation in effect for such year under Section 402(g) of the Code.

               (i)       In the event that this limitation is exceeded
                         for any year taking into account Basic Deposits
                         to this Plan and elective deferral
                         contributions to others plans maintained by the
                         Company or any Affiliate, the excess
                         contributions, together with all income on such
                         excess for the year in which the excess
                         contribution was made (but not including any
                         gap period income) will be distributed to the
                         Participant on or before the first April 15
                         following the end of the calendar year for
                         which the limitation has been exceeded.

              (ii)       In the event that a Participant provides timely
                         notice in accordance with Section 402(g)(3) of
                         the Code that the Section 402(g) limitation has
                         been exceeded for any year taking into account
                         not only this Plan and other plans maintained
                         by the Company or any Affiliate, but also by
                         taking into account plans maintained by other
                         employers, the excess, together with all income
                         on such excess for the year in which the excess
                         contribution was made (but not including any
                         gap period income) may, but need not, be
                         returned to the Participant.  If the
                         Administrator elects to distribute the amount
                         of any excess, distribution shall be made no
                         later than the first April 15 following the end
                         of the calendar year for which the limitation
                         has been exceeded.  

             (b)  The amount by which the Participant has exceeded the
   Section 402(g) limitation shall be reduced by the amount of Basic Deposits
   (if any) previously distributed to the Employee in accordance with Section
   3.07.

             (c)  The Committee, in its sole discretion, may establish
   additional rules necessary for the Section 402(g) limitation to be met
   with respect to any Participant, including, but not limited to, rules that
   require a prospective reduction in or refund of a Participant's Basic
   Deposits in order to meet that limitation and the rules applicable to
   satisfy the appropriate limitations should a Participant participate
   within the same Plan Year in this Plan and another tax-qualified plan
   intended to meet the requirements of Code Section 401(k).

             Section 3.07.  Average Deferral Percentage Test.  (a)  The Plan
   is subject to the limitations of Code Section 401(k)(3), which are
   incorporated herein by this reference.  Accordingly, the actual deferral
   percentage for the group of Highly Compensated Employees who are eligible
   to participate in the Plan shall not exceed the greater of:

               (i)       125 percent of the actual deferral percentage
                         for all Employees eligible to participate in
                         the Plan other than Highly Compensated
                         Employees ("Non-Highly Compensated Employees");
                         or

              (ii)       the least of: (A) the actual deferral
                         percentage for the group of Non-Highly
                         Compensated Employees plus two percent; (B) two
                         times the actual deferral percentage for the
                         group of Non-Highly Compensated Employees; or
                         (C) such lower amount or percentage as may be
                         necessary to comply with rules promulgated by
                         the Secretary of the Treasury to prevent
                         multiple use of this limitation and the
                         limitation described in Section 3.08(c)(i).

             (b)  The average deferral percentage for any Participant
   (including a Participant who is eligible to but elects not to make Basic
   Deposits) is calculated by dividing the amount of the Participant's Basic
   Deposits for the year by the Participant's "compensation" for the year. 
   For purposes of the average deferral percentage test and in accordance
   with regulations promulgated by the Secretary of the Treasury, the
   Committee may elect to treat all or a portion of Deferred Profit Sharing
   Contributions and/or Matching Contributions as if they were Basic
   Deposits; provided that to the extent the Committee does so, such amounts
   may not be considered for purposes of the average contribution percentage
   test described in Section 3.08.
     
             (c)  In calculating the average deferral percentage for any
   Highly Compensated Employee who is a five percent (5%) owner or one of the
   ten (10) Highly Compensated Employees paid the greatest "compensation",
   during the Plan Year, the family aggregation rules of Section 414(q) of
   the Code shall apply, so that the "compensation" paid to and the
   contributions made by or on behalf of certain family members shall be
   deemed to be Compensation paid to and contributions made by or on behalf
   of the Highly Compensated Employee.

             (d)  If the average deferral percentage of Highly Compensated
   Employees exceeds the applicable deferral percentage limitation as of the
   end of any Plan Year, each affected Highly Compensated Employees shall
   receive a distribution of the amount of his excess Basic Deposits,
   together with income on such Basic Deposits for the Plan Year in which the
   contributions were made (but not including any gap period income).  Such
   distribution shall be made on or before the last day of the Plan Year
   following the Plan Year to which the excess Basic Deposits relate;
   provided that the Company will be subject to an excise tax if excess Basic
   Deposits are not distributed within two and one-half months following the
   close of the Plan Year in which the Basic Deposits were made.  The Highly
   Compensated Employees with respect to whom a distribution will be made
   shall be determined by reducing (or leveling) the maximum allowable level
   of Basic Deposits to a percentage determined by the Committee that, if
   applied to all Highly Compensated Employees with a deferral percentage
   above that level, would result in the average deferral percentage test
   being satisfied for the year.  The amount required to be distributed to
   any Highly Compensated Employee shall be reduced by the amount of excess
   Basic Deposits contributions (if any) previously distributed to the Highly
   Compensated Employee in accordance with Section 3.06.

             (e)  To the extent that Basic Deposits refunded to a Highly
   Compensated Employee in accordance with Section 3.07(d) above resulted in
   Matching Contributions being allocated to the Highly Compensated
   Employee's account, such Matching Contributions, together with all income
   on such Matching Contributions for the Plan Year to which Matching
   Contributions relate (but not including any gap period income) shall be
   forfeited.  This forfeiture shall occur notwithstanding the vesting
   schedule otherwise applicable to Matching Contributions.

             (f)  For purposes of this Section 3.07, "compensation" means
   compensation within the meaning of Section 414(s) of the Code, plus to the
   extent not otherwise included, any amount paid by the Company or an
   Affiliate during the Plan Year as a Basic Deposit to this Plan or pre-tax
   employee contributions to any other plan maintained by the Company or an
   Affiliate if such contributions are excluded from the gross income of the
   Employee in accordance with Code Sections 125, 402(e)(3) or 402(h).

             (g)  The Committee, in its sole discretion, may establish
   additional rules necessary for the average deferral percentage limitation
   to be met, including, but not limited to, rules that require a prospective
   reduction in or refund of a Participant's Basic Deposits in order to meet
   that limitation and the rules applicable to satisfy the appropriate
   limitations should a Participant participate within the same Plan Year in
   this Plan and another tax-qualified plan intended to meet the requirements
   of Code Section 401(k).

             Section 3.08.  Average Contribution Percentage Test.  (a)  The
   Plan is subject to the limitations of Code Section 401(m)(3), which are
   incorporated herein by this reference.  Accordingly, the actual
   contribution percentage for the group of Highly Compensated Employees who
   are eligible to participate in the Plan shall not exceed the greater of:

               (i)       125 percent of the actual contribution
                         percentage for all Employees eligible to
                         participate in the Plan other than Highly
                         Compensated Employees ("Non-Highly Compensated
                         Employees"); or

              (ii)       the least of: (A) the actual contribution
                         percentage for the group of Non-Highly
                         Compensated Employees plus two percent; (B) two
                         times the actual deferral contribution
                         percentage for the group of Non-Highly
                         Compensated Employees; or (C) such lower amount
                         or percentage as may be necessary to comply
                         with rules promulgated by the Secretary of the
                         Treasury to prevent multiple use of this
                         limitation and the limitation described in
                         Section 3.07(a)(i).

             (b)  The average contribution percentage for any Participant is
   calculated by dividing the amount of the Participant's Matching
   Contributions and Supplemental Contributions for the year by the
   Participant's "compensation" for the year.  For purposes of the average
   contribution percentage test and in accordance with regulations
   promulgated by the Secretary of the Treasury, the Committee may elect to
   treat all or a portion of Deferred Profit Sharing Contributions and/or
   Basic Deposits as if they were Matching Contributions; provided that to
   the extent the Committee does so, such amounts may not be considered for
   purposes of the average deferral percentage test described in Section
   3.07.

             (c)  In calculating the average contribution percentage for any
   Highly Compensated Employee who is a five percent (5%) owner or one of the
   ten (10) Highly Compensated Employees paid the greatest "compensation"
   during the Plan Year, the family aggregation rules of Section 414(q) of
   the Code shall apply, so that the "compensation" paid to and the
   contributions made by or behalf of certain family members shall be deemed
   to be "compensation" paid to and contributions made by or on behalf of the
   Highly Compensated Employee.

             (d)  If the average contribution percentage of Highly
   Compensated Employees exceeds the applicable contribution percentage
   limitation as of the end of any Plan Year, each affected Highly
   Compensated Employees shall receive a distribution of the amount of his
   excess Matching Contributions and Supplemental Contributions for the year,
   together with all income on such Matching Contributions and Supplemental
   Contributions for the Plan Year to which the contributions relate (but not
   including any gap period income); provided, however, that excess Matching
   Contributions and Supplemental Contributions and income shall be forfeited
   if and to the extent the Highly Compensated Employee is not vested in such
   amounts.  Such distribution (or forfeiture) shall be made on or before the
   last day of the Plan Year following the Plan Year to which the excess
   Matching Contributions and Supplemental Contributions relate; provided
   that the Company will be subject to an excise tax if excess Matching
   Contributions and Supplemental Contributions are not distributed (or
   forfeited) within two and one-half months following the close of the Plan
   Year in which the Matching Contributions and Supplemental Contributions
   relate.  The Highly Compensated Employees with respect to whom a
   distribution (and/or forfeiture) will be made shall be determined by
   reducing (or leveling) the maximum allowable Matching Contributions and
   Supplemental Contributions to a percentage determined by the Committee
   that, if applied to all Highly Compensated Employees with a contribution
   percentage above the level determined by the Committee, would result in
   the average contribution percentage test being satisfied for the year.  

             (e)  For purposes of this Section 3.08, "compensation" means
   compensation within the meaning of Section 414(s) of the Code, plus to the
   extent not otherwise included, any amount paid by the Company or an
   Affiliate during the Plan Year as a Basic Deposit to this Plan or pre-tax
   employee contributions to any other plan maintained by the Company or an
   Affiliate if such contributions are excluded from the gross income of the
   Employee in accordance with Code Sections 125, 402(e)(3) or 402(h).

             (f)  The Committee, in its sole discretion, may establish
   additional rules necessary for the average contribution percentage
   limitation to be met with respect to any Participant, including, but not
   limited to, rules applicable to satisfy the appropriate limitations should
   a Participant participate within the same Plan Year in this Plan and
   another tax-qualified plan intended to meet the requirements of Code
   Section 401(k).  

             Section 3.09.  Adjustment in Application of Limitations.  This
   Plan is intended to conform with Code Sections 401(k) and 401(m).  In the
   event that the Committee determines that, in accordance with the Code, the
   limitations of Code Sections 401(k) and (m) (including, but not limited
   to, any definitions related thereto), may be applied in a manner different
   from that prescribed in this Article III, the Committee may, in its
   discretion, make appropriate adjustments.

             Section 3.10.  Correction of Contribution Errors.  In the event
   that an error is made with respect to the amount of, or in the allocation
   of, a Matching Contribution or Deferred Profit Sharing Contribution for
   the current or prior Plan Year which results in a Participant's account
   being understated and which cannot be corrected by reallocation prior to
   notification to Participants of their account balances, the Participant's
   Employer may contribute such amounts as may be necessary to bring the
   account balance of such Participant up to the amount that would have
   existed had the error not been made.  The purpose of this provision is to
   guard against unforeseeable inadvertent errors which adversely affect
   individual Participants.  To that end, amounts contributed pursuant to the
   provisions of this Section 3.10 to correct such errors shall be credited
   directly to the accounts of the Participants affected.  Amounts
   contributed hereby shall be increased or reduced to reflect the earnings
   or losses of the Trust Fund as of the calendar quarter end immediately
   preceding the contributions so that the Participant is in substantially
   the same position that he would have been if the proper amount had been
   initially contributed or allocated.

             Section 3.11.  Code Section 415 Limitations.  (a)  The Plan is
   subject to the limitations on benefits and contributions imposed by Code
   Section 415, which are incorporated herein by this reference.  The
   limitation year shall be the Plan Year.                            

             (b)  Any amounts that are not allocable to a Participant because
   of the Section 415 limitations shall be allocated among other eligible
   Participants to the extent that such additional allocation would not
   exceed the Section 415 limits with respect to such other Participants.  If
   all Participants are precluded from receiving additional allocations as a
   result of the Section 415 limitations, the unallocable amount shall be
   credited to a suspense account subject to the following conditions: 

               (i)       amounts in the suspense account shall be
                         allocated among eligible Participants at such
                         time, including termination of the Plan or
                         complete discontinuance of Employer
                         contributions, as the Section 415 limitations
                         permit;

              (ii)       no investment gains or losses shall be
                         allocated to the suspense account;

             (iii)       no further Employer contributions shall be
                         permitted until the Section 415 limitations
                         permit the allocation of the suspense account
                         to Participants; and 

              (iv)       upon termination of the Plan, any unallocated
                         amounts in the suspense account that are still
                         unallocable because of the limitations of
                         Section 415 shall revert to the applicable
                         Employer.

             (c)  To the extent that a Participant participates in multiple
   plans maintained by the Company or any Affiliate, benefits under this Plan
   shall be restricted to the extent necessary to comply with the
   requirements of Code Section 415(e) prior to the restriction of
   contribution or benefits under any other plan.

             (d)  If, notwithstanding the foregoing provisions of this
   Section 3.11, the limitations of Section 415 are exceeded as a result of a
   reasonable error in estimating a Participant's compensation, a reasonable
   error is estimating the amount of Basic Deposits and Supplemental
   Contributions that a Participant may elect under the limits of Section
   415, or such other facts and circumstances as the Commissioner of the
   Internal Revenue Service may prescribe, there shall be deducted from the
   Participant's account and returned to the Participant such portion of his
   Supplemental Contributions and then if necessary, his Basic Deposits,
   together with earnings thereon, as may be necessary to satisfy Section
   415.  If the requirements are still not satisfied, there shall be deducted
   from the Participant's account all or a portion of the Employer
   contribution for such limitation year as may be necessary to comply with
   Section 415.  Such amounts shall be reallocated among other eligible
   Participants to the extent that such additional allocation would not
   exceed the Section 415 limits with respect to such other Participants.  If
   all Participants are precluded from receiving additional allocations as a
   result of the Section 415 limitations, the unallocable amount shall be
   credited to a suspense account in accordance with the conditions described
   above.


           ARTICLE IV.  PARTICIPANT ACCOUNTS, INVESTMENT OF ACCOUNTS,
                         AND ALLOCATION OF INCOME OR LOSS


             Section 4.01.  Participant Accounts.  An account shall be
   established for each Participant with separate subaccounts, as needed, to
   reflect the Participant's:  (i) Basic Deposits, (ii) Matching
   Contributions, (iii) Deferred Profit Sharing Contributions, (iv) Rollover
   Contributions, and (v) Supplemental Contributions.

             Section 4.02.  Establishment of Investment Funds.  In the sole
   discretion of the Committee, one or more Investment Funds (including a
   Company Stock Fund) may be established within the Trust Fund.  The
   investment objectives of each Investment Fund, as well as decisions to add
   additional funds or discontinue existing funds, shall be determined by the
   Committee in its sole discretion.

             Section 4.03.  Participant Investment Designation.  Subject to
   Section 4.05 below and such other uniform and nondiscriminatory rules as
   the Committee may from time to time prescribe, each Participant shall
   designate the Investment Fund or Funds in which his Account is to be
   invested.  To the extent that the Participant directs the investment of
   his Account into two or more of the available Investment Funds, the
   Participant shall designate, in whole increments of one percent (1%), the
   percentage of his account to be invested in each Investment Fund.  In the
   event that a Participant fails to direct the investment of all or any part
   of his account, the account (or part thereof) shall be invested on the
   Participant's behalf in a money market fund or similar interest bearing or
   fixed income fund.

             Section 4.04.  Change in Investment Direction.  Subject to
   Section 4.05 below and such other uniform and nondiscriminatory rules as
   the Committee may from time to time prescribe, each Participant (or
   following the Participant's death, his Beneficiary) may at any time elect
   (i) to change his investment direction with respect to future
   contributions to his account and/or (ii) to reallocate the investment of
   his existing account among the Investment Funds then available under the
   Plan.  To the extent that the Participant directs the investment of his
   Account into two or more of the available Investment Funds, the
   Participant shall designate, in whole increments of one percent (1%), the
   percentage of his Account to be invested in each Investment Fund.  The
   Participant's or Beneficiary's revised election shall take effect (and any
   reallocation of the account among the available Investment Funds shall be
   made) as soon as practicable after the date on which the Participant's (or
   Beneficiary's) properly completed election is received by the Committee or
   its delegate.  

             Section 4.05.  Special Rules Applicable to Company Stock Fund. 
   The following special rules apply to a Participant's election to invest a
   portion of his account in the Company Stock Fund:

             (a)  The Company Stock Fund shall constitute an available
   investment fund only with respect to Basic Deposits, Supplemental
   Contributions, Matching Contributions and Deferred Profit Sharing
   contributions, and the earnings thereon, allocated to the Participant's
   account on or after January 1, 1995 ("Post-1994 Contributions").  A
   Participant may invest a maximum of twenty-five percent of his Post-1994
   Contributions in the Company Stock Fund.  Compliance with this limitation
   shall be determined at the time of the Participant's initial investment
   election under Section 4.03 or any change in the Participant's investment
   election under Section 4.04.

             (b)  Purchases and sales for the Company Stock Fund shall take
   place as soon as practicable after the date on which the Participant's (or
   Beneficiary's) properly completed election is received by the Committee or
   its delegate.

             (c)  In the event a tender offer is made for Company Stock, each
   Participant who has an interest in the Company Stock Fund shall be
   provided an opportunity to direct the Trustee as to whether or not to
   tender the shares of Company Stock allocated to his account, all in
   accordance with the provisions of the Johnson Worldwide Associates, Inc.
   Retirement and Savings Plan Trust that concern tender offers.

             (d)  Transactions under this Section 4.05 are intended to comply
   with all applicable conditions of Rule 16b-3 or its successor under the
   Securities Exchange Act of 1934 ("Exchange Act").  The Company shall
   identify any "insiders" who are subject to Rule 16b-3 or its successor. 
   The Plan shall be construed so that transactions under the Plan will be
   exempt from Section 16 of the Exchange Act in accordance with regulations
   and interpretations issued from time to time by the Securities and
   Exchange Commission.  To the extent required under such regulations and
   interpretations issued by the Securities and Exchange Commission, an
   investment election (or change in a prior investment election) made for a
   Participant who is an "insider" for purposes of Rule 16b-3 shall be given
   effect only if made in accordance with a six (6) month "irrevocable"
   election.

             Section 4.06.  Participant Responsibility for Investment
   Elections.  A Participant's  investment election (whether the initial
   election or a revised election) shall be in such form and filed at such
   time and in such manner as the Committee or its delegate may prescribe
   from time to time, which may include for purposes of any revised election
   the use of a telephonic election system.  In all cases, the Participant
   shall be responsible for determining that his account is invested in
   accordance with his investment direction, including any change that the
   Participant makes in his investment direction.   

             Section 4.07.  Allocation of Changes in Value.  Each Investment
   Fund shall be valued at fair market value as of the close of each business
   day, and the Participant's account (or portion of the account) that is
   invested in such Fund shall be correspondingly adjusted to reflect the
   Participant's proportionate share of the income or loss in such Fund since
   the prior business day. 

             Section 4.08.  Annual Statement for Participants.  As soon as
   practicable following each Plan Year and at such other times as the
   Committee shall determine, the Committee shall prepare, or cause to be
   prepared, for each Participant, in a form prescribed by the Committee, a
   statement reflecting the status of the Participant's account.

             Section 4.09.  Short-Term Investment of Contributions.  Pending
   investment of contributions in the Investment Funds or Funds directed by
   the Participant, such contribution may be invested in savings accounts or
   other short term investments maintained with or available through a bank
   or regulated investment company.


                      ARTICLE V.  DISTRIBUTION OF BENEFITS


             Section 5.01.  Termination of Employment.  A Participant shall
   at all times be 100 percent (100%) vested in his account.  Upon
   termination of employment (including, without limitation, a Participant
   who terminates employment on account of total and permanent disability),
   the Participant shall be entitled to a distribution of his account in
   accordance with the rules set forth in this Article V.  For purposes of
   this Section 5.01, total and permanent disability means the inability of a
   Participant by reason of physical or mental disability to engage in his
   current or a reasonably related occupation available with the Employers. 
   The Committee shall determine the existence of total and permanent
   disability pursuant to uniform rules consistently applied to all
   Participants in like circumstances.

             Section 5.02.  Death Benefits.  The Participant's Beneficiary
   shall be entitled to the remaining undistributed balance in the
   Participant's account in the event of the Participant's death.  

             Section 5.03.  General Rules Regarding Form and Time of
   Distribution. 

             (a)  With respect to any Participant the value of whose account
   does not exceed and has never exceeded $3,500, the Participant or
   Beneficiary shall receive a single sum cash payment.  The distribution
   shall be made as soon as practicable following the Participant's
   termination of employment or death.  

             (b)  With respect to any Participant the value of whose account
   exceeds or has ever exceeded $3,500, the Participant or Beneficiary shall
   receive a single sum cash payment or such alternate payment form (if any)
   as may be described in Appendix A as being available to such Participant
   or Beneficiary and which the Participant or Beneficiary may elect.  The
   distribution shall be made as soon as practicable following the date on
   which the Participant submits to the Committee a properly completed and
   executed distribution election form.  In the case of a married
   Participant, the Participant's election with respect to the form and time
   of benefit payment shall be given effect only if the Participant's spouse
   as of the benefit commencement date has consented, within the ninety (90)
   day period preceding benefit commencement, to the Participant's election
   in writing on such form as the Committee may from time to time prescribe,
   with such consent witnessed by a notary public or a Plan representative
   appointed by the Committee.  If the Participant has not submitted to the
   Committee a properly completed and executed distribution election form
   (including applicable spousal consent) prior to the Participant's
   attainment of age sixty-five (65), distribution shall be made to the
   Participant in the form of a single sum cash payment as soon as
   practicable following the Participant's attainment of age sixty-five (65).
     
             (c)  The amount distributed to a Participant or Beneficiary
   shall be based upon the value of the Participant's account as of the
   business day immediately preceding the date on which distribution is made. 
   Pending distribution of the Participant's account, the account shall
   continue to be invested in accordance with the Participant's investment
   direction (or changes in investment direction) made in accordance with
   Article IV.
    
             Section 5.04.  Distribution Legal Requirements.  Notwithstanding
   the general distribution rules described in Section 5.03, distribution of
   a Participant's account is subject to the following special rules:

             (a)  Mandatory Distribution Date for Benefits Payable to the
   Participant.  Distribution of a Participant's account must be made or
   commence no later than sixty (60) days following the end of the Plan Year
   in which the Participant attains age sixty-five (65) or terminates
   employment, whichever occurs later.  Further, effective April 1, 1990,
   benefits hereunder shall be paid to a Participant no later than the April
   1 following the Plan Year in which such Participant attains the age of
   seventy and one-half (70-1/2), even if he is then still employed, unless the
   Participant attained age seventy and one-half (70-1/2) before January 1, 1988
   and was not such a five percent (5%) owner (as defined in Code Section
   416) during any Plan Year after the Plan Year in which age sixty-five and
   one-half (65-1/2) was attained.

             (b)  Special Rules Applicable to Death Benefit Distributions.   
   Benefit payments to a Beneficiary shall be completed by December 31 of the
   calendar year in which occur the fifth anniversary of a Participant's
   death except:

               (i)       where the Participant had commenced receipt of
                         installment benefit payments (for any
                         Participant to whom the installment
                         distribution option is available in accordance
                         with Appendix A) prior to his death, the
                         Beneficiary may continue receiving installment
                         payments provided that the Participant's
                         remaining interest is distributed to the
                         Beneficiary at least as rapidly as under the
                         distribution method in effect at the
                         Participant's death; or

              (ii)       where the Participant's remaining interest is
                         payable to (or for the benefit of) a
                         Beneficiary and distribution of such interest
                         (A) begins by December 31 of the calendar year
                         in which occur the first anniversary of the
                         Participant's death [or if such Beneficiary is
                         the Participant's spouse, by December 31 of the
                         calendar year in which the Participant would
                         had been age seventy and one-half (70-1/2) had he
                         lived] and (B) occurs over a period not
                         exceeding the Beneficiary's life expectancy.

             (c)  Incorporation of Section 401(a)(9).  The provisions of the
   Plan are intended to comply with Code Section 401(a)(9) which prescribes
   certain rules regarding minimum distributions and requires that death
   benefits be incidental to retirement benefits.  All distributions under
   the Plan shall be made in conformance with Code Section 401(a)(9)
   requirements which are incorporated herein by reference.  The provisions
   of the Plan governing distributions are, however, intended to apply in
   lieu of any default provisions prescribed in Code Section 401(a)(9) which
   shall otherwise override any Plan provisions inconsistent with such Code
   Section.

             Section 5.05.  Payment for Minor or Incompetent Person.  In the
   event that any amount is payable under the Plan to a minor or to any
   person deemed by the Committee to be incompetent, either mentally or
   physically, such payment shall be made for the benefit of such minor or
   incompetent person in any of the following ways, as determined in the
   Committee's sole discretion:  (i)  to the legal representative of such
   minor or incompetent person; (ii) directly to such minor or incompetent
   person; or (iii) to some near relative of such minor or incompetent person
   to be used for the latter's benefit.  The Committee shall not be required
   to see to the proper application of any such payment made to any person
   pursuant to the provisions of this Section 5.05.

             Section 5.06.  Withdrawals For Reasons Other Than Financial
   Hardship.  (a) Withdrawals Following Attainment of Age 59 1/2 and 60
   Months of Participation.  While employed by the Company or an Affiliate, a
   Participant who has attained age 59 1/2, and who has been a Participant in
   the Plan for at least sixty (60) months, may make application to the
   Committee to withdraw (in increments of $100) all or any portion of his
   account; provided that if the Participant's account balance is less than
   $500, the Participant may only withdraw the entire value of his account. 
   An application for withdrawal shall be on such form and completed in such
   manner as the Committee may prescribe in accordance with uniform and
   nondiscriminatory rules.  A withdrawal pursuant to this Section 5.06(a)
   shall be deducted from the Participant's subaccounts in the following
   order, with each subaccount being exhausted before amounts are deducted
   from the next subaccount: (1)  Supplemental Contributions; (2) Rollover
   Contributions; (3) Basic Deposits; (4) Matching Contributions; and (5)
   Deferred Profit Sharing Contributions.  In the event that the subaccount
   from which a withdrawal is being made is invested in more than one
   Investment Fund, the Investment Fund or Funds from which the withdrawal is
   made shall be determined in accordance with uniform and nondiscriminatory
   rules established by the Committee.

             (b)  While employed by the Company or an Affiliate, a
   Participant may make application to the Committee to withdraw (in
   increments of $100) all or any portion of his Supplemental Contributions
   and/or Rollover Contributions subaccounts; provided that if the
   Participant's balance in his Supplemental Contributions and Rollover
   Contributions subaccounts is less than $500, the Participant may only
   withdraw the entire value of these subaccounts.  An application for
   withdrawal shall be on such form and completed in such manner as the
   Committee may prescribe in accordance with uniform and nondiscriminatory
   rules.  A withdrawal pursuant to this Section 5.06(b) shall be deducted
   first from the Participant's Supplemental Contributions subaccount, and
   once such subaccount is exhausted, from the Participant's Rollover
   Contributions subaccount.  In the event that the subaccount from which a
   withdrawal is being made is invested in more than one Investment Fund, the
   Investment Fund or Funds from which the withdrawal is made shall be
   determined in accordance with uniform and nondiscriminatory rules
   established by the Committee.

             (c)  The Committee shall approve a Participant's withdrawal
   request only if, in the case of a married Participant, the Participant's
   spouse has consented to the withdrawal within the ninety (90) day period
   preceding the withdrawal, with such consent witnessed by a notary public
   or a Plan representative appointed by the Committee.

             Section 5.07.  Hardship Withdrawals.  (a)  In the event that a
   Participant, while actively employed, incurs --

             (i)  an immediate and heavy financial need while employed
                  by the Company or an Affiliate and after having been a
                  Participant in the Plan for at least one (1) year; and

             (ii) the need cannot be satisfied by other resources
                  reasonably available to the Participant --

             the Participant may make application to the Committee to
   withdraw (in increments of $100) from his account.  A withdrawal pursuant
   to this Section 5.07(a) shall be deducted from the Participant's
   subaccounts in the following order, with each subaccount being exhausted
   before amounts are deducted from the next subaccount: (1)  Supplemental
   Contributions; (2) Rollover Contributions; (3) Deferred Profit Sharing
   Contributions; (4) Matching Contributions; and (5) Basic Deposits. 
   Earnings on Basic Deposits (and Matching Contributions to the extent that
   such contributions are considered under the average deferral percentage
   test described in Section 3.07) are not available for withdrawal.  In the
   event that the subaccount from which a withdrawal is being made is
   invested in more than one Investment Fund, the Investment Fund or Funds
   from which the withdrawal is made shall be determined in accordance with
   uniform and nondiscriminatory rules established by the Committee.

             (b)  A Participant satisfies Section 5.07(a)(i) if and only if
   the Participant requests a withdrawal for one of the following reasons:

               (i)       unreimbursed medical expenses described in Code
                         Section 213(d) that are incurred by the
                         Participant, his spouse or dependent (as
                         defined in Code Section 152), or expenses that
                         are necessary for these individuals to obtain
                         medical care;

              (ii)       costs directly related to the purchase
                         (excluding mortgage payments) of a principal
                         residence for the Participant;

             (iii)       payment of tuition and related educational fees
                         for the next twelve (12) months of post-
                         secondary education for the Participant, his
                         spouse, children or dependents; or

              (iv)       payments necessary to prevent the eviction of
                         the Participant from his principal residence or
                         foreclosure on the mortgage of that residence.

             (c)  A Participant satisfies Section 5.07(a)(ii) if and only if:

               (i)       the hardship withdrawal is not in excess of the
                         amount of the Participant's immediate and heavy
                         financial need, including, to the extent
                         permitted by rules established by the
                         Committee, any amounts necessary to pay
                         federal, state or local income taxes or
                         penalties reasonably anticipated to result from
                         the withdrawal;

              (ii)       the Participant has obtained all distributions
                         (other than hardship withdrawals) and all non-
                         taxable loans (determined at the time of the
                         loan) currently available under this Plan or
                         any other plan of the Company and any
                         Affiliate;

             (iii)       The Participant's Basic Deposits and
                         Supplemental Contributions under this Plan and
                         all elective deferrals or employee
                         contributions under any other qualified or non-
                         qualified pension, profit sharing, retirement
                         or deferred compensation plan (other than
                         mandatory contributions to a defined benefit
                         plan) maintained by the Company or any
                         Affiliate shall be suspended for at least
                         twelve (12) months following the hardship
                         withdrawal.  Upon completion of the twelve (12)
                         month minimum suspension period, the
                         Participant, if he desires to resume Basic
                         Deposits and/or Supplemental Contributions, may
                         again file a Participation election with the
                         Committee or its delegate in accordance with
                         Section 3.01.  A timely filed and properly
                         completed revised participation election shall
                         become effective as of the first day of the
                         month following the date on which it is filed
                         with the Committee or its delegate, or as soon
                         thereafter as is administratively convenient,
                         and once effective, shall continue in effect
                         until modified, suspended or terminated in
                         accordance with the terms of the Plan.

              (iv)       The Participant's Basic Deposits under this
                         Plan and all elective deferrals or employee
                         contributions under any other qualified or non-
                         qualified pension, profit, sharing retirement
                         or deferred compensation plan (other than
                         mandatory contributions to a defined benefit
                         plan) maintained by the Company or any
                         Affiliate for the Participant's taxable year
                         following the year of the hardship withdrawal
                         shall not exceed the limit in effect for such
                         year under Section 402(g) of the Code, reduced
                         by the Participant's Basic Deposits and other
                         elective deferrals for the year in which the
                         hardship withdrawal occurred.

             (d)  The Committee shall approve a Participant's withdrawal
   request only if, in the case of a married Participant, the Participant's
   spouse has consented to the withdrawal within the ninety (90) day period
   preceding the withdrawal, with such consent witnessed by a notary public
   or a Plan representative appointed by the Committee.

             (e)  The Committee may establish such rules and requirements as
   it deems necessary or appropriate to ensure that the provisions of this
   Section 5.07 satisfy applicable legal requirements.  The Committee may
   also establish such other rules and requirements as it deems to be
   appropriate or desirable with respect to the terms and conditions of a
   withdrawals under this Section 5.07.

             Section 5.08.  Loans to Eligible Borrowers.  (a)  Terms and
   Conditions.   Upon written application to the Committee, which is
   responsible for administering the Plan's loan program, an eligible
   Borrower [as defined in subsection (d) immediately below] may borrow
   against his vested account balance no loan request shall be for less than
   one thousand dollars ($1,000); and at no time shall a loan be made if the
   amount of such loan when added to the total amount of all other loans then
   outstanding against that Borrower's account exceeds the lesser of (i) or
   (ii) immediately below:

                  (i)    fifty thousand dollars ($50,000), reduced by
                         the highest total balance of the Borrower's
                         outstanding loans from the Plan including
                         accrued interest thereon) during the twelve
                         (12) month period ending on the date on which
                         such loan is to be made; or

                  (ii)   fifty percent (50%) of the Borrower's vested
                         account balance as of the last Valuation Date
                         preceding the loan proceeds distribution,
                         reduced by any distributions made since such
                         Valuation Date; provided, however, that prior
                         to October 18, 1989, this amount shall not be
                         less than the lesser of (A) ten thousand
                         dollars ($10,000) or (B) one hundred percent
                         (100%) of the Borrower's vested account
                         balance.

   All loans must be approved in writing by the Committee and shall bear
   interest at a rate commensurate with the rate which would be charged by
   commercial lenders for similar loans in accordance with Department of
   Labor Regulations Section 2550.408b-1, as determined by the Committee;
   provided, however, that loans granted prior to October 18, 1989 shall bear
   interest at any reasonable rate as determined by the Committee; provided,
   further, that the rate of interest shall not exceed any limitations on
   interest rates imposed by any federal or state law which are applicable to
   a loan made by the Plan.  Payments of the loan's interest and principal
   shall be by payroll deductions and shall be made each payroll period so as
   to provide substantially level amortization of the loan over its term;
   provided, however, that in the case of a Borrower who is not actively
   employed by the Employers, the foregoing payment requirement shall be
   applied on the basis of monthly checks being received from such Borrower. 
   The term of the loan shall be such period as may be agreed upon by the
   Borrower and the Committee, but shall not exceed five (5) years in
   duration.  A Borrower may refinance a loan only once in a twelve (12)
   month period.  A Borrower may, however, prepay the outstanding balance of
   any loan to him in full at any time without penalty.  In the case of an
   actively employed Borrower, all loans to him shall be due and payable upon
   his termination of employment with the Affiliates; thus, no distribution
   shall be made to the Borrower or his Beneficiary, as applicable, until any
   unpaid loan, including interest is liquidated.  Every loan applicant shall
   receive a clear statement of the charges involved in each loan
   transaction, including the dollar amount and annual interest rate or the
   finance charge.  

             (b)  The Committee shall approve a Participant's loan request
   only if, in the case of a married Participant, the Participant's spouse
   has consented to the loan within the ninety (90) day period preceding the
   loan, with such consent witnessed by a notary public or a Plan
   representative appointed by the Committee.

             (c)  Loan Accounting and Default.  Amounts loaned to a Borrower
   pursuant to subsection (a) immediately above shall be deducted from the
   Borrower's vested subaccount balances (other than an existing loan
   subaccount balance) in the following order, with each subaccount being
   exhausted before amounts are deducted from the next subaccount: (1) 
   Supplemental Contributions; (2) Rollover Contributions; (3) Basic
   Deposits; (4) Matching Contributions; and (5) Deferred Profit Sharing
   Contributions.  In the event that the subaccount from which a loan is
   being made is invested in more than one Investment Fund, the Investment
   Fund or Funds from which the loan is made shall be determined in
   accordance with uniform and nondiscriminatory rules established by the
   Committee.  All loans made pursuant to this Section 5.08 shall be
   investments for the benefit of the Borrower's account to be treated as a
   segregated loan subaccount, and all interest and principal paid thereon
   shall be credited to the Participant's other subaccounts in the reverse
   order in which the loan proceeds were deducted from the Participant's
   subaccounts.  In the event that the Borrower does not repay such loan
   within the period prescribed, the Committee shall notify the Borrower in
   writing of the default; provided, however, that with respect to any loan
   granted or renewed after October 18, 1989, such loan shall be deemed to be
   in default if the Borrower fails to make two (2) or more consecutive
   payments.  If the Borrower fails to cure the default by making all
   necessary payments within thirty (30) days of such written notice, the
   Committee may direct the Trustee to charge the entire outstanding balance
   of such loan (including accrued interest), or any portion thereof, from
   the Borrower's account at such time as will not risk disqualification of
   the Plan under the Code, and such account shall be reduced by the amount
   so charged.  If that action does not result in total repayment of the
   remaining balance of such loan (including accrued interest), the Borrower
   shall be liable for the balance.  In any event, to the extent permitted by
   applicable Code and ERISA requirements, the Participant's total account
   balance shall be security for the loan until it is fully repaid.

             (d)  Automatic Suspension Upon Default.  In the event that a
   Borrower defaults on an outstanding loan, the Borrower's ability to make
   Basic Deposits and Supplemental Contributions shall be suspended for a
   period of at least twelve (12) months following the default as if such
   default had constituted a hardship withdrawal under Section 5.07(c)(iii).

             (e)  Administrator Authority.  In the sole discretion of the
   Committee, further limitations on the number, dollar amount, and repayment
   of loans hereunder may be imposed on a uniform and nondiscriminatory
   basis, together with any other rules and regulations deemed appropriate,
   including the assessment of processing and/or servicing fees against the
   Borrower's account.

             (f)  Borrower Definition.  This Section 5.08 shall apply only to
   an individual who (i) is either actively employed by the Employers or a
   "party in interest" with respect to the Plan, as defined in ERISA Section
   3(14) and (ii) has an account balance in the Plan attributable to either
   his own participation herein or the participation of a deceased
   Participant of whom such individual is a Beneficiary; provided, however,
   that prior to October 18, 1989, only an actively employed Participant with
   an account balance in the Plan shall be deemed to be a Borrower.  Such an
   individual is referred to above in this Section 5.08 as "Borrower".

             Section 5.09.  Transfer of Eligible Rollover Distributions.  (a) 
   In the case of any distribution that constitutes an "eligible rollover
   distribution" as defined in Section 402(f)(2)(A) of the Code, the
   Committee shall provide the Participant or Beneficiary with the option of
   (i) receiving the distribution directly, (ii) having the distribution
   transferred to an individual retirement account or other eligible
   retirement plan that accepts such transfers, or (iii) to the extent
   required under regulations issued by the Secretary of the Treasury, a
   combination of (i) and (ii).

             (b)  If the Participant or Beneficiary timely elects the
   transfer option and provides the Committee with such information as the
   Committee may prescribe regarding the transferee plan or account,
   including the name of the transferee plan or account and the identity of
   the trustee or custodian, the transfer shall be accomplished, unless the
   Committee has promulgated a contrary rule, by delivering to the
   Participant or Beneficiary a check, for the full amount of the
   distribution, made payable to the trustee or custodian of the transferee
   plan or account.  The Participant or Beneficiary shall then be responsible
   for delivering the check to the trustee or custodian of the transferee
   plan.

             (c)  If the Participant or Beneficiary elects payments made
   directly to the Participant or Beneficiary, distribution shall be
   accomplished by delivering to the Participant or Beneficiary a check, for
   the amount of the distribution less applicable withholding, made payable
   to the Participant or Beneficiary.

             (d)  If the Participant or Beneficiary fails to make a timely
   election under this Section 5.09, or if the Participant or Beneficiary
   elects the transfer option but fails to provide the Committee with
   appropriate information to enable the Committee to implement the transfer,
   the Committee shall, subject to applicable consent requirements, cause the
   Participant's or Beneficiary's distribution to be paid directly to the
   Participant or Beneficiary in accordance with Section 5.09(c) above.

             (e)  The Committee need not offer the transfer option described
   in this Section 5.09 in the case of any "eligible rollover distribution"
   that has been exempted from the transfer requirements under rules and
   regulations issued (whether in proposed, temporary or final form) by the
   Secretary of the Treasury.  In addition, the Committee may promulgate
   additional rules and regulations, including rules and regulations
   governing the time by which elections must be made, that it determines to
   be necessary or desirable to administer the provisions of this Section
   5.09.

                 ARTICLE VI.  ADMINISTRATION AND PLAN COMMITTEE


             Section 6.01.  Appointment of Members.  The Committee shall
   consist of at least three (3) persons from time to time appointed by the
   Board and serving at the pleasure of the Board.  Any vacancies on the
   Committee, whether caused by termination of employment with the Employers,
   death, resignation, removal or other reason shall be promptly filled by
   the Board, but shall not affect the Committee's authority to act hereunder
   pending such Board action.

             Section 6.02.  Responsibility and Authority of the Committee. 
   Unless otherwise specifically provided under Section 6.07 hereof, the
   Committee shall have, in addition to its other duties and powers specified
   herein, full and complete authority, responsibility and control over the
   management, administration and operation of the Plan including, but not
   limited to, the authority to

               (i)       formulate, issue and apply rules and
                         regulations;

              (ii)       interpret and apply the provisions of the Plan;

             (iii)       make appropriate determinations and
                         calculations;

              (iv)       authorize and direct distributions or benefit
                         payments;

               (v)       adopt and prescribe the use of necessary forms;
                         and

              (vi)       prepare and file reports, notices and any other
                         documents relating to the Plan which may be
                         required by law.

   The Committee, the Board, the Trustee, and any Investment Manager,
   respectively, shall exercise any authority allocated to each hereunder in
   a manner consistent with ERISA and the applicable provisions of the Plan. 
   The Committee shall be deemed to be the Plan's "administrator" for all
   purposes of ERISA and the Code.  The Committee shall have the authority to
   determine, in its sole and absolute discretion, eligibility for
   participation and benefits under the Plan and the construction of the
   Plan's terms; and, notwithstanding any other provision herein to the
   contrary, any such determination shall be final and conclusive unless
   arbitrary or capricious.

             Section 6.03.  Use of Professional Services.  The Committee may
   obtain the services of such attorneys, actuaries, accountants or other
   persons it deems appropriate, any of whom may be persons who also render
   services to any Employer, an Investment Manager or the Trustee.  In any
   such case, the Committee shall retain full and complete authority,
   responsibility and control over the management, administration and
   operation of the Plan, as provided under this Article VI.

             Section 6.04.  Fees and Expenses.  Committee members who are
   employees of any Employer shall serve without compensation but shall be
   reimbursed for all reasonable expenses incurred in their capacity as
   Committee members.  Where the Committee utilizes services as provided by
   Section 6.03 hereof, it shall review and approve fees and other costs for
   these services.  Such fees and costs and any other expenses incurred or
   authorized by the Committee shall be paid by an Employer or from the Trust
   Fund, as determined by the Committee and, to the extent paid from the
   Trust Fund, shall be charged as determined by the Committee to the Trust
   Fund as a whole or to an individual Participant's account.

             Section 6.05.  Organization and Procedure.  The Committee shall
   select from its members a chairperson (if not otherwise named by the
   Company's Board) and such other officers as it deems appropriate. 
   Committee action on any matter shall be taken on vote of at least a
   majority of members present at any meeting or upon unanimous written
   consent of all members without a meeting.  Minutes of Committee meetings
   shall be kept and all actions of the Committee shall be recorded in such
   minutes or other appropriate written form.  The Committee may establish
   such other procedures and operating rules as it deems appropriate.

             Section 6.06.  Delegation of Authority and Responsibility.  (a) 
   The Committee may delegate to any one (1) or more of its members the
   authority to execute documents on behalf of the Committee and to represent
   the Committee in any matters or dealings involving the Committee.  Any
   such delegation of authority shall be set forth in writing.

             (b)  Employees of any Employer who are not Committee members may
   perform such duties and functions relating to the Plan, including handling
   claims under subsection (a) immediately above, as the Committee shall
   direct and supervise.  It is expressly provided, however, that the
   Committee retains full and exclusive authority over and responsibility for
   any such activities by other employees, and nothing contained in this
   subsection (b) shall be construed to confer upon any such employee any
   discretion, authority or control respecting the management, administration
   and operation of the Plan.

             Section 6.07.  Claims Procedure.  (a)  A Participant or
   Beneficiary who believes that he is then entitled to benefits hereunder in
   an amount greater than he is receiving or has received may file, or have
   his duly authorized representative file, a claim for such benefits by
   writing directly to the Committee at the address specified in Section 6.08
   hereof.  The Committee may prescribe a form for filing such claims, and if
   it does so, a claim shall not be deemed properly filed unless such form is
   used, but the Committee shall provide a copy of such form to any person
   whose claim for benefits is improper solely for this reason.  Such claims
   shall be referred in accordance with Section 6.07(b) hereof to one
   committee member or such other person or persons the Committee selects,
   who shall prepare an appropriate written response.

             (b)  Every claim which is properly filed shall be answered in
   writing stating whether the claim is granted or denied.  Such written
   response shall be provided to the claimant within ninety (90) days of the
   claim's receipt by the Committee unless an extension of time is needed to
   process the claim in which case the Committee shall give the claimant
   written notice of such need, the reason therefor and the length of such
   extension which shall not exceed an additional ninety (90) days.  If the
   claim is wholly or partially denied, the specific reasons for denial and
   reference to the pertinent Plan provisions shall be set forth in a written
   notice to the claimant.  Such notice shall also describe any information
   necessary for the claimant to perfect an approval and an explanation of
   the Plan's claim appeal procedure as set forth in subsection (c)
   immediately below.

             (c)  Within sixty (60) days of the claimant's receipt of written
   notice that a claim is denied, the claimant or his duly authorized
   representative may file a written appeal to the Committee, including any
   comments, statements or documents the claimant may wish to provide. 
   Appeals shall be considered by the entire Committee, less any member
   responding to the initial claim, which shall make its decision with
   respect to such appeal no later than the regularly scheduled Committee
   meeting occurring at least thirty (30) days after such appeal is timely
   filed; provided, however, that, if an extension of time is required to
   process such appeal, written notice thereof shall be given to the claimant
   prior to the commencement of such extension which shall not go beyond the
   third regularly scheduled Committee meeting occurring after such filing. 
   In the event the claim is denied upon appeal, the Committee shall set
   forth the reasons for denial and the pertinent Plan provisions in a
   written decision.  The Committee shall comply with any reasonable request
   from a claimant for such documents or information relevant to his claim
   prior to his filing an appeal.

             Section 6.08.  Communications.  All requests, appeals,
   designations, elections and other communications to the Committee shall be
   in writing and shall be made by hand-delivering the same to the Committee
   or by transmitting the same via the U.S. mail, certified, return receipt
   requested, addressed as follows:

             Johnson Worldwide Associates, Inc.
             1326 Willow Road
             P. O. Box 901
             Sturtevant, WI  53177-0901

             Attention:  Administrative Committee,
                         Johnson Worldwide Associates
                         Retirement and Savings Plan and Trust

             Section 6.09.  Agent for Service of Process.  The chairperson of
   the Committee is hereby designated as the agent for service of legal
   process with respect to all matters pertaining to the Plan and the Trust
   Fund.

                              ARTICLE VII.  TRUSTEE

             Section 7.01.  Appointment of Trustee.  The Board of Directors
   shall appoint an individual or group of individuals, a bank or trust
   company as Trustee to administer all contributions paid into the Trust
   Fund.  The Trustee shall serve at the pleasure of the Board of Directors
   and shall have such rights, powers and duties as are contained in the
   Trust Agreement between the Company and the Trustee. The Trust Agreement,
   as amended from time to time, shall form an integral part of the Plan.

             Section 7.02.  Trust Fund.  All contributions and all other
   cash, securities or other property received by the Trustee from time to
   time and held by it shall constitute the Trust Fund.  The Trust Fund shall
   be held and invested upon such terms and in such manner as set forth in
   the Plan and Trust Agreement.  Except as provided in Section 7.03 below,
   the Trustee shall have exclusive authority and control to manage and
   control the assets of the Plan, subject to the terms of the Plan and Trust
   Agreement.

             Section 7.03.  Investment Manager.  The Company may appoint an
   Investment Manager or Managers to manage all or any portion of the Trust
   Fund in accordance with the following provisions:

             (a)  An Investment Manager so appointed shall be an investment
   adviser registered under the Investment Advisers Act of 1940, a bank, as
   defined in such Act, or an insurance company qualified to manage, acquire
   and dispose of plan assets under the laws of more than one state.  An
   Investment Manager shall acknowledge in writing its appointment as a Plan
   Fiduciary and shall serve until a proper resignation is received by the
   Committee or until it is removed or replaced by the Committee.

             (b)  Upon its acknowledgment that it is a Plan Fiduciary, the
   Investment Manager shall have sole responsibility for the investment of
   the portion of the Trust Fund which it is appointed to manage.  Neither
   the Trustee nor any other Plan Fiduciary shall have any responsibility
   for, or incur any liability for, the investment of such portion or for the
   loss to, or diminution in value of, the Trust Fund resulting from any
   action directed, taken or omitted by the Investment Manager.

             (c)  The Investment Manager shall furnish such periodic and
   other reports to or the Committee as the Committee deems to be in the best
   interests of the Trust.  Neither the Committee nor any other Plan
   Fiduciary shall be under any duty to question, but shall be entitled to
   rely upon, any certificate, report, opinion, direction or lack of
   direction provided by the Investment Manager and shall be fully protected
   in respect of any action taken or suffered by them in reliance thereon.

          ARTICLE VIII.  FIDUCIARIES AND ALLOCATION OF RESPONSIBILITIES


             Section 8.01.  Fiduciaries.  The Board, the Committee, any
   Investment Manager and the Trustee shall be deemed to be the only
   fiduciaries, named and otherwise, of the Plan and Trust Fund for all
   purposes of ERISA.  No named fiduciary designated in this Section 8.01
   shall be required to give any bond or other security for the faithful
   performance of its duties and responsibilities with respect to the Plan
   and/or Trust Fund, except as may be required from time to time under
   ERISA.

             Section 8.02.  Allocation of Fiduciary Responsibilities.  The
   fiduciary responsibilities (within the meaning of ERISA) allocated to each
   named fiduciary designated in Section 8.01 hereof shall consist of the
   responsibilities, duties, authority and discretion of such named fiduciary
   which are expressly provided herein and in any related documents.  Each
   such named fiduciary may obtain the services of such legal, actuarial,
   accounting and other assistants as it deems appropriate, any of whom may
   be assistants who also render services to any other named fiduciary, the
   Plan and/or any Employer; provided, however, that where such services are
   obtained, the named fiduciary shall not be deemed to have delegated any of
   its fiduciary responsibilities to any such assistant but shall retain full
   and complete authority over and responsibility for any activities of such
   assistant.  The Board, the Trustee, any Investment Manager, the Committee
   and any individual members thereof shall not be responsible for any act or
   failure to act of any other one of them except as may be otherwise
   specifically provided under ERISA.

             Section 8.03.  General Limitation on Liability.  Neither the
   Board, the Committee, the Trustee, any Investment Manager nor any other
   person or entity, including the Company and its shareholders, directors
   and employees, guarantees the Trust Fund in any manner against loss or
   depreciation and none of them shall be jointly or severally liable for any
   act or failure to act or for anything whatever in connection with the Plan
   and the Trust Fund, or the administration thereof, except and only to the
   extent of liability imposed because of a breach of fiduciary
   responsibility specifically prohibited under ERISA.

             Section 8.04.  Multiple Fiduciary Capacities.  Any person or
   group of persons may serve in more than one (1) fiduciary capacity with
   respect to the Plan and/or the Trust Fund.

                     ARTICLE IX.  AMENDMENT AND TERMINATION

             Section 9.01.  Amendment.  (a)  The Company shall have the right
   by action of the Board to amend the Plan at any time and in any manner
   consistent with ERISA, except as such authority is reserved to the
   Committee under subsection (b) immediately below; provided, however, that
   any amendment which increases the duties or responsibilities of the
   Trustee shall be effective only with the Trustee's consent.

             (b)  The Committee shall have the authority to amend the Plan in
   any respect it deems necessary to comply with ERISA or to obtain a
   determination letter or ruling from the Internal Revenue Service.  Any
   amendment may be retroactive to the extent permitted by the Code and
   ERISA.  The Employers and the Board delegate such authority to modify,
   alter, or amend the Plan to the Committee and shall be deemed to have
   consented to any modification, alteration or amendment made by the
   Committee under this Section 9.01.

             (c)  Notwithstanding subsections (a) and (b) immediately above
   to the contrary, no amendment to the Plan shall decrease a Participant's
   accrued benefit or vested percentage therein or eliminate an optional form
   of a previously accrued benefit, except to the extent permitted by the
   Code and ERISA.

             (d)  Each Employer other than the Company shall be deemed to
   have delegated full authority and power to modify, alter or amend the
   Plan, the Trust Fund and/or this Agreement, and to take any other action
   in regard thereto which is deemed necessary or appropriate, to the Board,
   the Committee and/or the Company, as applicable, and to have consented to
   any modification, alteration, amendment or such action made or taken by
   the Board, the Committee and/or the Company hereunder without the
   necessity of any formal approval or other action by such other Employer. 
   No such other Employer shall need to be a signatory party to this
   Agreement or any other written document pertaining to the Plan.

             Section 9.02.  Termination.  The Company shall have the right,
   at any time, to terminate the Plan, in whole or in part, by action of the
   Board.  Also, each Employer other than the Company shall have the right by
   action of its board of directors to terminate the Plan as applied to such
   Employer.

             Section 9.03.  Vesting and Distribution of Assets upon
   Termination.  Upon the total or partial termination of the Plan, or in the
   event of permanent discontinuance of contributions to the Plan by an
   Employer, the portion of the Trust Fund allocable to the affected
   Participants and their Beneficiaries shall be fully vested and
   nonforfeitable to the extent of the termination or discontinuance.  The
   Committee in any such case shall direct the Trustee to distribute, at such
   time and in such manner as the Committee shall determine, in accordance
   and consistent with Article V hereof, to the Participants and their
   Beneficiaries all amounts credited to their accounts.

                         ARTICLE X.  GENERAL PROVISIONS


             Section 10.01. Participants To Furnish Information.  Each
   Participant entitled to benefits under the Plan shall furnish to the
   Committee such evidence, data or information as the Committee considers
   necessary or desirable in order to properly administer the Plan.

             Section 10.02. Non-Guarantee of Employment or Other Benefits. 
   Neither the establishment of the Plan, nor any modification or amendment
   hereof, nor the payment of benefits hereunder shall be construed as giving
   any Participant or other person whomsoever any legal or equitable right
   against any Employer, the Board, the Committee, any Investment Manager, or
   the Trustee, or the right to payment of any benefits hereunder (unless the
   same shall be specifically provided herein) or as giving any employee the
   right to be retained in the service of any Employer.

             Section 10.03. Mergers, Consolidations and Transfers of Plan
   Assets.  In the case of any merger, consolidation with, or transfer of
   assets or liabilities to any other plan, each Participant must be entitled
   (if the Plan then terminated) to receive a benefit immediately after the
   merger, consolidation, or transfer which is equal to or greater than the
   benefit the Participant would have been entitled to receive immediately
   before the merger, consolidation, or transfer (if the Plan then
   terminated) pursuant to the requirements of ERISA and the Code.

             Section 10.04. Spendthrift Clause.  Subject to Section 10.09
   hereof, no Participant, former Participant or Beneficiary entitled to
   benefits hereunder shall have the right to transfer, assign, alienate,
   anticipate, pledge or encumber any part of such benefits, nor shall such
   benefits, or any part of the Plan assets or any contract from which such
   benefits are payable, be subject to seizure by legal process by any
   creditor of such Participant, former Participant or Beneficiary.  In the
   event that such Participant or other person entitled to such benefits, or
   such creditor thereof, shall attempt to effect a division as hereinabove
   described, of any such benefit, the Plan may pay over to or apply on the
   behalf of such Participant, former Participant or Beneficiary, all or any
   part of such benefits to which such person would otherwise have been
   entitled hereunder.

             Section 10.05. Exclusive Benefit.  All contributions made under
   the Plan shall be paid to the Trust Fund and all property and funds of the
   Trust Fund allocable to the Plan, including income from investments and
   from all other sources, shall be managed solely in the interest of
   Participants and Beneficiaries and for the exclusive purpose of:

               (i)       providing benefits to Participants and
                         Beneficiaries; and

              (ii)       defraying reasonable expenses of administering
                         the Plan.

             Section 10.06. Successors and Assigns.  The Plan shall be
   binding upon the successors and assigns of each Employer.

             Section 10.07. Committee Member and Trustee Indemnification. 
   The Company shall indemnify each member of the Committee and any employee
   of any Employer serving as Trustee and hold them harmless from the
   consequences of their acts or conduct in their capacity as Committee
   members or Trustee, except to the extent that such consequences are the
   result of the Committee member's or employee's willful misconduct or lack
   of good faith.

             Section 10.08. Limitation on Claims Against Trust Fund.  No
   Participant or any other person shall have any right to, or interest in,
   any part of the Trust Fund upon termination of his employment or
   otherwise, except as provided under the Plan, and then only to the extent
   of the amounts due and payable to such person out of the Trust Fund.  All
   payments as provided for in this Plan shall be made solely out of the
   Trust Fund and neither any Employer, any Investment Manager, the Trustee,
   nor any member of the Board or Committee shall be liable therefor in any
   manner.  No payment shall be made hereunder which would be in violation of
   any applicable law or governmental regulation as determined by the
   Committee.

             Section 10.09. Qualified Domestic Relations Orders. 
   Notwithstanding Section 10.04 hereof, or any other provision herein to the
   contrary, the Trustee may recognize a qualified domestic relations order
   with respect to child support, alimony payments or marital property rights
   if such order contains sufficient information for the Committee to
   determine that it meets the applicable requirements of Code Section
   414(p).  The Committee shall establish written procedures concerning the
   notification of interested parties and the determination of the validity
   of such orders.  Notwithstanding any other provision herein to the
   contrary, if any such order so directs, distribution of benefits to the
   alternative payee may be made at a time not permitted for distribution to
   the Participant involved with such order.

             Section 10.10. Top-Heavy Plan Restrictions.  (a)  
   Notwithstanding any provision to the contrary herein, in accordance with
   Code Section 416, if the Plan is a top-heavy plan for any Plan Year, then
   the provisions of this Section 10.10 shall be applicable.  The Plan is
   "top-heavy" for a Plan Year if as of its "determination date" (i.e. the
   last day of the preceding Plan Year or the last day of the Plan's first
   Plan Year, whichever is applicable), the total present value of the
   accrued benefits of key employees [as defined in Code Section 416(i)(1)]
   exceeds sixty percent (60%) of the total present value of the accrued
   benefits of all employees under the Plan [excluding those of former key
   employees and employees who have not performed any services during the
   preceding five (5) year period] [as such amounts are computed pursuant to
   Code Section 416(g) using a five percent (5%) interest assumption and a
   1971 GAM mortality assumption for a defined benefit plan] unless the Plan
   can be aggregated with other plans maintained by the applicable controlled
   group in either a permissive or required aggregation group and such group
   as a whole is not top-heavy.  Any nonproportional subsidies for early
   retirement and benefit options are counted assuming commencement at the
   age at which they are most valuable.  In addition, the Plan is top-heavy
   if it is part of a required aggregation group which is top-heavy.  Any
   plan of a controlled group may be included in a permissive aggregation
   group as long as together the aggregated plans satisfy the Code Sections
   401(a)(4) and 410 discrimination requirements.  Plans of a controlled
   group which must be included in a required aggregation group include any
   plan in which a key employee participates or participated at any time
   during the determination period (regardless of whether the plan has
   terminated) and any plan which enables such a plan to meet the Code
   Section 401(a)(4) or 410 discrimination requirements.  The present values
   of aggregated plans are determined separately as of each plan's
   determination date and the results aggregated for the determination dates
   which fall in the same calendar year.  A "controlled group" for purposes
   of this Section 10.10 includes any group of employers aggregated pursuant
   to Code Section 414(b), (c) or (m), which includes an Employer.  The
   calculation of the present value shall be done as of a valuation date,
   which for a defined contribution plan is the determination date and for a
   defined benefit plan is the date as of which funding calculations are
   generally made within the twelve (12) month period ending on the
   determination date.  Solely for the purpose of determining if the Plan, or
   any other plan included in a required aggregation group of which this Plan
   is a part, is top-heavy within the meaning of Code Section 416(g), the
   accrued benefit of an employee other than a key employee within the
   meaning of Code Section 416(i)(1) shall be determined under (i) the
   method, if any, that uniformly applies for accrual purposes under all
   plans maintained by the controlled group, or (ii) if there is no such
   method, as if such benefit accrued not more rapidly than the slowest
   accrual rate permitted under the fractional accrual rate of Code Section
   411(b)(1)(C).

             (b)  If the Plan is top-heavy in a Plan Year, non-key employee
   Participants who have not separated from service at the end of such Plan
   Year will receive allocations (not including salary reduction
   contributions) at least equal to the lesser of three percent (3%) of
   compensation (as defined in Code Section 415) for such year or the
   percentage of such compensation allocated on behalf of the key employee
   for whom such percentage was the highest for such year (including any
   salary reduction contributions).  If the controlled group maintains both
   this Plan and a defined benefit plan which cover the same non-key
   employee, such employee will only be entitled to the defined benefit plan
   minimum and not to the defined contribution plan minimum.

             (c)  If the controlled group maintains a defined benefit plan
   and this Plan which both cover one or more of the same key employees, and
   if such plans are top-heavy, then the limitation incorporated in Section
   3.11 hereof with respect to the Code Section 415(e) maximum benefit
   limitations, shall be amended so that a one (1.0) adjustment on the dollar
   limitation applies rather than a one and twenty-five hundredths (1.25)
   adjustment.  This subsection (d) shall not apply if the Plan is not "super
   top-heavy" and if the minimum benefit requirements of subsection (c)
   immediately above are met when two percent (2%) is changed to three
   percent (3%) and twenty percent (20%) is changed to an amount not greater
   than thirty percent (30%) which equals twenty percent (20%) plus one
   percent (1%) for each year such plan is top-heavy.  The Plan is "super
   top-heavy" if the ratio referred to in subsection (a) immediately above
   results in a percentage in excess of ninety percent (90%) rather than a
   percentage in excess of sixty percent (60%).

             Section 10.11. Effective Date of Plan Provisions.  Except as
   otherwise provided herein or in Board or Committee resolutions pursuant to
   which any Plan amendment is adopted, any amendment to the Plan shall apply
   solely to Participants who have an Hour of Employment after the effective
   date of such amendment.  The rights of a Participant who terminated
   employment with the Employers prior to such effective date shall be
   determined solely under the provisions of the Plan in effect on the date
   of such termination.  The provisions of the Plan restatement herein set
   forth are effective as of October 1, 1989, except where an earlier or
   later effective date may be specified for a particular provision with
   respect to persons who are employed by the Employers on or after such
   other effective date.  In that regard, the following provisions shall
   apply retroactively on and after October 1, 1988 for purposes of this
   Plan:

               (i)       the leased employee exclusion in Section 2.02
                         hereof;

              (ii)       the Code Section 415 limitations in Section
                         3.11 hereof; 

             (iii)       the average deferral percent (ADP) and average
                         contribution percentage (ACP) limitations in
                         Sections 3.07 and 3.08 hereof; and

              (iv)       the top-heavy plan restrictions in Section
                         10.10 hereof.



                                                                    EXHIBIT 5


                                 FOLEY & LARDNER
                            777 East Wisconsin Avenue
                           Milwaukee, Wisconsin 53202



                                  July 24, 1995





   Johnson Worldwide Associates, Inc.
   1326 Willow Road
   Sturtevant, Wisconsin  53177

   Ladies and Gentlemen:

             We have acted as counsel for Johnson Worldwide Associates, Inc.,
   a Wisconsin corporation (the "Company"), in connection with the
   preparation of a Form S-8 Registration Statement (the "Registration
   Statement") to be filed by the Company with the Securities and Exchange
   Commission under the Securities Act of 1933, as amended (the "Securities
   Act"), relating to 10,000 shares of the Company's Class A Common Stock,
   $.05 par value per share (the "Class A Common Stock"), and interests in
   the Johnson Worldwide Associates Retirement and Savings Plan (the "Plan")
   which may be issued or acquired pursuant to the Plan.

             In this regard, we have examined:  (a) the Plan; (b) signed
   copies of the Registration Statement; (c) the Company's Articles of
   Incorporation and Bylaws, as amended to date; (d) resolutions of the
   Company's Board of Directors relating to the Plan; and (e) such other
   documents and records as we have deemed necessary to enable us to render
   this opinion.

             Based upon the foregoing, we are of the opinion that:

             1.   The Company is a corporation validly existing under the
   laws of the State of Wisconsin.

             2.   It is presently contemplated that the shares of Class A
   Common Stock to be acquired by the Plan will be purchased either in the
   open market or directly from the Company or other private sources.  To the
   extent that the shares of Class A Common Stock acquired by the Plan shall
   constitute shares issued by and purchased from the Company, such shares of
   Class A Common Stock, when issued pursuant to the terms and conditions of
   the Plan, and as contemplated in the Registration Statement, will be
   validly issued, fully paid and nonassessable, except as otherwise provided
   by Section 180.0622(2)(b) of the Wisconsin Statutes.

             We consent to the use of this opinion as an exhibit to the
   Registration Statement.  In giving this consent, we do not admit that we
   are "experts" within the meaning of Section 11 of the Securities Act or
   within the category of persons whose consent is required by Section 7 of
   said Act.

                                      Very truly yours,



                                      FOLEY & LARDNER
                                                                 EXHIBIT 23.1


                          Independent Auditors' Consent




   The Board of Directors
   Johnson Worldwide Associates, Inc.:


   We consent to incorporation by reference in the Registration Statement on
   Form S-8 of Johnson Worldwide Associates, Inc. of our reports dated
   November 10, 1994, relating to the consolidated balance sheets of Johnson
   Worldwide Associates, Inc. and subsidiaries as of September 30, 1994 and
   October 1, 1993, and the related consolidated statements of operations,
   shareholders' equity and cash flows for each of the years in the three
   year period ended September 30, 1994, and all related schedules, which
   reports appear or are incorporated by reference in the September 30, 1994,
   Annual Report on Form 10-K of Johnson Worldwide Associates, Inc.



                                                        KPMG Peat Marwick LLP




   Milwaukee, Wisconsin
   July 19, 1995