Registration No. 33-_______
   __________________________________________________________________________

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C.  20549
                           ___________________________

                                    FORM S-8
                             REGISTRATION STATEMENT
                                      Under
                           THE SECURITIES ACT OF 1933
                               __________________

                       JOHNSON WORLDWIDE ASSOCIATES, INC.
             (Exact name of registrant as specified in its charter)

               Wisconsin                       39-1536083
     (State or other jurisdiction           (I.R.S. Employer
                  of                      Identification No.)
    incorporation or organization)

            222 Main Street                      53403
           Racine, Wisconsin                   (Zip Code)
         (Address of principal
          executive offices)

        Johnson Worldwide Associates, Inc. 1987 Employees' Stock
                             Purchase Plan
                        (Full title of the plan)


             John D. Crabb                      Copy to:
     President and Chief Operating
                Officer                 Benjamin F. Garmer, III
     Johnson Worldwide Associates,          Foley & Lardner
                 Inc.                  777 East Wisconsin Avenue
            222 Main Street           Milwaukee, Wisconsin  53202
       Racine, Wisconsin  53403
     (Name, address and telephone
  number, including area code, of agent
             for service)

                           __________________________

                         CALCULATION OF REGISTRATION FEE

                                  Proposed     Proposed
      Title of                    Maximum      Maximum    Amount of
     Securities       Amount      Offering    Aggregate   Registrat
       to be          to be        Price      Offering       ion
     Registered     Registered   Per Share      Price        Fee

      Class A
       Common       90,000     $23.8125(1)   $2,143,125(1)  $738.95
       Stock,       shares
      $.05 par
       value

   (1)  Estimated pursuant to Rule 457(c) under the Securities Act of 1933
        solely for the purpose of calculating the registration fee based on
        the average of the high and low prices of the Class A Common Stock as
        reported by the Nasdaq National Market on July 29, 1994.

                        _________________________________

             The Prospectus relating to this Registration Statement also
   relates to Registration Statement No. 33-19805 and is being filed under
   Rule 429.

                               Page 1 of __ Pages

       The Exhibit Index is on page __ of the sequentially numbered pages.
   
                                     PART I

              INFORMATION REQUIRED IN THE SECTION 10(a) PROSPECTUS

             The document or documents containing the information specified
   in Part I are not required to be filed with the Securities and Exchange
   Commission as part of this Form S-8 Registration Statement. 

                                     PART II

               INFORMATION REQUIRED IN THE REGISTRATION STATEMENT

   Item 3.   Incorporation of Documents by Reference.

             The following documents have been previously filed by Johnson
   Worldwide Associates, Inc. (the "Company") with the Commission and are
   incorporated herein by reference:

             (a)  The Company's Annual Report on Form 10-K for the year ended
   October 1, 1993, which includes certified financial statements as of and
   for the year ended October 1, 1993.

             (b)  All other reports filed by the Company pursuant to Section
   13(a) or 15(d) of the Securities Exchange Act of 1934, as amended (the
   "Exchange Act"), since October 1, 1993.

             (c)  The description of the Company's capital stock contained in
   Item 1 of the Company's Registration Statement on Form 8-A, filed
   September 25, 1987 with the Securities and Exchange Commission, and any
   amendments or reports filed for the purpose of updating such description.

             All documents subsequently filed by the Company pursuant to
   Sections 13(a), 13(c), 14 and 15(d) of the  Exchange Act after the date of
   filing of this Registration Statement and prior to such time as the
   Company files a post-effective amendment to this Registration Statement
   which indicates that all securities offered hereby have been sold or which
   deregisters all securities then remaining unsold shall be deemed to be
   incorporated by reference in this Registration Statement and to be a part
   hereof from the date of filing of such documents.

   Item 4.   Description of Securities.

             Not applicable.

   Item 5.   Interests of Named Experts and Counsel.

             Not applicable.

   Item 6.   Indemnification of Directors and Officers.

             Pursuant to the Wisconsin Business Corporation Law and the
   Company's By-laws, directors and officers of the Company are entitled to
   mandatory indemnification from the Company against certain liabilities and
   expenses (i) to the extent such officers or directors are successful in
   the defense of a proceeding and (ii) in proceedings in which the director
   or officer is not successful in defense thereof, unless it is determined
   that the director or officer breached or failed to perform his duties to
   the Company and such breach or failure constituted:  (a) a willful failure
   to deal fairly with the Company or its shareholders in connection with a
   matter in which the director or officer had a material conflict of
   interest; (b) a violation of the criminal law unless the director or
   officer had reasonable cause to believe his or her conduct was lawful or
   had no reasonable cause to believe his or her conduct was unlawful; (c) a
   transaction from which the director or officer derived an improper
   personal profit; or (d) willful misconduct.  It should be noted that the
   Wisconsin Business Corporation Law specifically states that it is the
   public policy of Wisconsin to require or permit indemnification in
   connection with a proceeding involving securities regulation, as described
   therein, to the extent required or permitted as described above. 
   Additionally, under the Wisconsin Business Corporation Law, directors of
   the Company are not subject to personal liability to the Company, its
   shareholders or any person asserting rights on behalf thereof for certain
   breaches or failures to perform any duty resulting solely from their
   status as directors except in circumstances paralleling those in
   subparagraphs (a) through (d) outlined above.

             The indemnification provided by the Wisconsin Business
   Corporation Law and the Company's By-laws is not exclusive of any other
   rights to which a director or officer may be entitled.

             In 1987, the Company entered into individual indemnity
   agreements with certain of its directors and officers.  Such agreements
   generally expand the indemnification rights of such directors and officers
   beyond the current provisions of the Wisconsin Business Corporation Law
   and Article Ten of the Company's By-Laws.  Generally, the agreements state
   that the director or officer who is a party thereto shall be indemnified
   against expenses, amounts paid in settlement and judgments, fines,
   penalties and/or other amounts incurred with respect to any threatened,
   pending or completed proceeding (including, without limitation,
   proceedings brought under and/or predicated upon the Securities Act of
   1933 and/or the Securities Exchange Act of 1934); provided that such
   indemnification is not available with respect to (i) acts or omissions to
   act of such director or officer finally adjudicated to have been in bad
   faith or to involve intentional misconduct or knowing violation of law;
   (ii) the recovery of remuneration paid to or other personal benefits
   received by such director or officer from the Company or its affiliates,
   the receipt of which shall be finally adjudicated to have been in
   violation of applicable law; or (iii) the recovery of profits pursuant to
   Section 16(b) of the Securities Exchange Act of 1934 made by such officer
   or director from a purchase and sale of securities of the Company.  In
   addition, the Company is not liable for indemnification of settlement
   amounts unless it has consented in writing to such settlement.

             Expenses for the defense of any action for which indemnification
   may be available may be advanced by the Company under certain
   circumstances.

   Item 7.   Exemption from Registration Claimed.

             Not Applicable.

   Item 8.   Exhibits.

             The following exhibits have been filed (except where otherwise
   indicated) as part of this Registration Statement:

    Exhibit No.        Exhibit

        (4)       Johnson Worldwide Associates, Inc. 1987 Employees'
                  Stock Purchase Plan

        (5)       Opinion of Foley & Lardner

       (23.1)     Consent of KPMG Peat Marwick

       (23.2)     Consent of Foley & Lardner (contained in Exhibit 5
                  hereto)

        (24)      Power of Attorney relating to subsequent amendments
                  (included on the signature page to this
                  Registration Statement)

   Item 9.   Undertakings.

             (a)  The undersigned Registrant hereby undertakes:

             (1)  To file, during any period in which offers or sales are
   being made, a post-effective amendment to this Registration Statement to
   include any material information with respect to the plan of distribution
   not previously disclosed in the Registration Statement or any material
   change to such information in the Registration Statement.

             (2)  That, for the purpose of determining any liability under
   the Securities Act of 1933, each such post-effective amendment shall be
   deemed to be a new registration statement relating to the securities
   offered herein, and the offering of such securities at that time shall be
   deemed to be the initial bona fide offering thereof.

             (3)  To remove from registration by means of a post-effective
   amendment any of the securities being registered which remain unsold at
   the termination of the offering.

             (b)  The undersigned Registrant hereby undertakes that, for
   purposes of determining any liability under the Securities Act of 1933,
   each filing of the Registrant's annual report pursuant to Section 13(a) or
   Section 15(d) of the Securities Exchange Act of 1934 (and, where
   applicable, each filing of an employee benefit plan's annual report
   pursuant to Section 15(d) of the Securities Exchange Act of 1934) that is
   incorporated by reference in this Registration Statement shall be deemed
   to be a new registration statement relating to the securities offered
   herein, and the offering of such securities at that time shall be deemed
   to be the initial bona fide offering thereof.

             (c)  Insofar as indemnification for liabilities arising under
   the Securities Act of 1933 may be permitted to directors, officers and
   controlling persons of the Registrant pursuant to the foregoing
   provisions, or otherwise, the Registrant has been advised that in the
   opinion of the Securities and Exchange Commission such indemnification is
   against public policy as expressed in the Act and is, therefore,
   unenforceable.  In the event that a claim for indemnification against such
   liabilities (other than the payment by the Registrant of expenses incurred
   or paid by a director, officer or controlling person of the Registrant in
   the successful defense of any action, suit or proceeding) is asserted by
   such director, officer or controlling person in connection with the
   securities being registered, the Registrant will, unless in the opinion of
   its counsel the matter has been settled by controlling precedent, submit
   to a court of appropriate jurisdiction the question whether such
   indemnification by it is against public policy as expressed in the Act and
   will be governed by the final adjudication of such issue.
   
                                   SIGNATURES

             The Registrant.  Pursuant to the requirements of the Securities
   Act of 1933, the Registrant certifies that it has reasonable grounds to
   believe that it meets all of the requirements for filing on Form S-8 and
   has duly caused this Registration Statement to be signed on its behalf by
   the undersigned, thereunto duly authorized, in the City of Racine, and
   State of Wisconsin, on this 20th day of July, 1994.

                                      JOHNSON WORLDWIDE ASSOCIATES,
                                         INC.

                                      By:  /s/  John D. Crabb                 
                                           John D. Crabb
                                           President and Chief Executive
                                              Officer


                                POWER OF ATTORNEY

             Pursuant to the requirements of the Securities Act of 1933, this
   Registration Statement has been signed below by the following persons in
   the capacities and on the dates indicated.  Each person whose signature
   appears below constitutes and appoints John D. Crabb and Robert L. Inslee,
   and each of them individually, his or her true and lawful attorney-in-fact
   and agent, with full power of substitution and revocation, for him or her
   and in his or her name, place and stead, in any and all capacities, to
   sign any and all amendments (including post-effective amendments) to this
   Registration Statement and to file the same, with all exhibits thereto,
   and other documents in connection therewith, with the Securities and
   Exchange Commission, granting unto said attorneys-in-fact and agents, and
   each of them, full power and authority to do and perform each and every
   act and thing requisite and necessary to be done in connection therewith,
   as fully to all intents and purposes as he or she might or could do in
   person, hereby ratifying and confirming all that said attorneys-in-fact
   and agents, or either of them, may lawfully do or cause to be done by
   virtue hereof.
   
          Signature                  Title                  Date



    /s/  John D. Crabb    President, Chief             July 20, 1994
         John D. Cragg    Executive Officer and
                          Director (Principal
                          Executive Officer)


    /s/  John G. Cahill   Vice President, Chief        July 19, 1994
         John G. Cahill   Financial Officer,
                          Secretary and Treasurer
                          (Chief Financial Officer
                          and Principal Accounting
                          Officer)

    /s/  Samuel C. Johnson          Director                 July 22, 1994
         Samuel C. Johnson                 


    /s/  Raymond F. Farley          Director                     July 25, 1994
         Raymond F. Farley


    /s/  Thomas F. Pyle, Jr.        Director                     July 21, 1994
         Thomas F. Pyle, Jr.



    /s/  Donald W. Brinckman        Director                     July 27, 1994
         Donald W. Brinckman



    /s/  Helen P. Johnson-Leipold   Director                     July 22, 1994
         Helen P. Johnson-Leipold
   
                                  EXHIBIT INDEX

                       JOHNSON WORLDWIDE ASSOCIATES, INC.
                       1987 EMPLOYEES' STOCK PURCHASE PLAN

                                                     Page Number in
                                                      Sequentially
                                                       Numbered 
                                                      Registration
     Exhibit No.               Exhibit                  Statement  

         (4)       Johnson Worldwide Associates,
                   Inc. 1987 Employees' Stock
                   Purchase Plan

         (5)       Opinion of Foley & Lardner
       (23.1)      Consent of KPMG Peat Marwick

       (23.2)      Consent of Foley & Lardner              __
                   (contained in Exhibit 5 hereto)

        (24)       Power of Attorney relating to           __
                   subsequent amendments (included
                   on the signature page to this
                   Registration Statement)

                                                                    Exhibit 5





                                 August 2, 1994




   Johnson Worldwide Associates, Inc.
   222 Main Street
   Racine, Wisconsin  53403

   Ladies and Gentlemen:

             We have acted as counsel for Johnson Worldwide Associates, Inc.,
   a Wisconsin corporation (the "Company"), in connection with the
   preparation of a Form S-8 Registration Statement (the "Registration
   Statement") to be filed by the Company with the Securities and Exchange
   Commission under the Securities Act of 1933, as amended (the "Securities
   Act"), relating to 90,000 shares of the Company's Class A Common Stock,
   $.05 par value per share (the "Class A Common Stock"), that may be issued
   pursuant to the Johnson Worldwide Associates, Inc. 1987 Employees' Stock
   Purchase Plan (the "Plan").

             In this regard, we have examined:  (a) the Plan; (b) signed
   copies of the Registration Statement; (c) the Company's Articles of
   Incorporation and Bylaws, as amended to date; (d) resolutions of the
   Company's Board of Directors relating to the Plan; and (e) such other
   documents and records as we have deemed necessary to enable us to render
   this opinion.

             Based upon the foregoing, we are of the opinion that:

             1.   The Company is a corporation validly existing under the
   laws of the State of Wisconsin.

             2.   The shares of Class A Common Stock, when issued by the
   Company in the manner contemplated in the Plan, will be validly issued,
   fully paid and nonassessable, except as otherwise provided by
   Section 180.0622(2)(b) of the Wisconsin Statutes.

             We consent to the use of this opinion as an exhibit to the
   Registration Statement.  In giving this consent, we do not admit that we
   are "experts" within the meaning of Section 11 of the Securities Act or
   within the category of persons whose consent is required by Section 7 of
   said Act.

                                      Very truly yours,



                                      FOLEY & LARDNER

                                                                    EXHIBIT 4



                       JOHNSON WORLDWIDE ASSOCIATES, INC.
                       1987 EMPLOYEES' STOCK PURCHASE PLAN

   1.   Purpose.

   The Johnson Worldwide Associates, Inc. 1987 Employees' Stock Purchase Plan
   (the "Plan") has been established by Johnson Worldwide Associates, Inc., a
   Wisconsin corporation (the "Company"), to allow employees of the Company
   and its subsidiaries to purchase shares of Class A Common Stock of the
   Company ("Company Shares") and thereby share in the ownership of the
   Company.  The Plan is intended to comply with the requirements of Section
   423 of the Internal Revenue Code of 1986, as amended (the "Code").

   2.   Company Shares Available for Purchase.

   Subject to adjustment, in accordance with Paragraph 13, the maximum number
   of Company Shares which may be purchased pursuant to the Plan shall be
   150,000.  Company Shares issued under the Plan may be authorized and
   unissued shares or treasury shares of the Company.

   3.   Administration.

   The Plan shall be administered by a committee of the Board of Directors of
   the Company consisting of not less than two (2) directors appointed for
   such purpose (the "Compensation Committee").  The members of the
   Compensation Committee shall not, during the one-year period preceding
   their appointment to the Compensation Committee or during such service,
   have been granted or awarded any equity securities, purchase rights or
   options pursuant to the Plan or any other plan of the Company or its
   subsidiaries, except as otherwise permitted for "disinterested persons"
   within the meaning of Rule 16b-3 under the Securities Exchange Act of 1934
   or any successor provision.  A majority of the members of the Compensation
   Committee shall constitute a quorum.  All determinations of the
   Compensation Committee shall be made by at least a majority of its
   members.  Any decision or determination reduced to writing and signed by
   all of the members of the Compensation Committee shall be fully as
   effective as it if had been made by a unanimous vote at a meeting duly
   called and held.

   In accordance with the provisions of the Plan, the Compensation Committee
   shall establish such terms and conditions for the grants of purchase
   rights as the Compensation Committee may deem necessary or advisable,
   adopt such rules or regulations which may become necessary or advisable
   for the operation of the Plan, and make such determinations, and take such
   other actions, as are expressly authorized or contemplated in the Plan or
   as may be required for the proper administration of the Plan in accordance
   with its terms.  The Compensation Committee, in its discretion, may
   appoint an individual (the "Plan Administrator") to assist the
   Compensation Committee in corresponding with employees, with record
   keeping and in performing other administerial type functions in connection
   with the Plan; provided, however, that the Plan Administrator shall
   exercise no discretion with respect to the interpretation of the Plan or
   the of rights to purchase Company Shares pursuant to the Plan.  The
   interpretation of any provision of the Plan by the Compensation Committee
   and any determination on the matters referred to in this paragraph shall
   be final.

   4.   Eligibility.

   From time to time the Compensation Committee shall designate from the
   group consisting of the Company, its parent and subsidiary corporations
   (which may include corporations having become a parent or subsidiary of
   the Company after the effective date of the Plan), the corporations whose
   employees may participate in the Plan (a "Designated Corporation").  On
   any date as of which a determination of eligibility is made, the term
   "Eligible Employee" shall mean a "full-time" employee of a Designated
   Corporation who is of legal age for the purpose of executing a binding
   contract not subject to disaffirmance in the state of his residence, other
   than a "highly compensated employee" who has been granted or awarded a
   stock option, stock appreciation right or stock award under the Johnson
   Worldwide Associates, Inc. 1994 Long-Term Stock Incentive Plan.  For
   purposes of the Plan, (a) "full-time" employee of a Designated Corporation
   means an employee thereof who customarily works at least 20 hours per week
   and more than five months per calendar year, (b) "subsidiary" and "parent"
   have the meanings given such terms in Section 425 of the Code, and (c)
   "highly compensated employee" has the meaning given to such term in
   Section 414(q) of the Code.

   5.   Grant of Purchase Rights.

   In the discretion of the Compensation Committee, each calendar year, or
   more frequently if deemed appropriate, beginning on such date as the
   Committee may specify (the "Grant Date"), each employee who is then an
   Eligible Employee of a Designated Corporation shall automatically be
   granted the right to purchase a maximum of 250 Company Shares.  In its
   discretion, the Compensation Committee may change the maximum number of
   Company Shares available for purchase by each Eligible Employee; provided
   that the maximum number of shares available for purchase shall be the same
   for all Eligible Employees and all Eligible Employees shall have the same
   rights and privileges with respect to the purchase of Company Shares under
   the Plan.  However, nothing contained herein shall require the
   Compensation Committee to cause any purchase rights to be granted
   hereunder during any calendar year and the Compensation Committee may, in
   connection with any grant of rights, specify the maximum number of Company
   Shares in the aggregate available for purchase by all Eligible Employees
   during any Purchase Period (the "Maximum Number of Purchase Period Company
   Shares").

   Each purchase right shall be exercisable during the 30-day period
   following the Grant Date (such period is hereinafter referred to as the
   "Purchase Period"), subject to the limitations provided in paragraphs 2
   and 8.   In the event the Compensation Committee decides to cause any
   purchase rights to be granted under the Plan, the Company shall send to
   each Eligible Employee a written notice specifying the Grant Date and the
   terms and conditions of the right, including the purchase price per share
   of Company Shares subject to such right.  No Company Shares may be issued
   pursuant to the exercise of purchase rights after the maximum number of
   Company Shares provided for in paragraph 2 has been purchased.  Each
   purchase right granted pursuant to this paragraph 3 shall expire at 12:00
   P.M., 30 days after the Grant Date.

   6.   Exercise of Purchase Rights.

   Subject to the limitations elsewhere in the Plan, including the
   limitations on exercise set forth in paragraph 8, employees may exercise
   their rights to purchase Company Shares granted under the Plan, in whole,
   or in part, at any time during the Purchase Period; provided, however,
   that no employee shall be entitled to exercise his purchase rights for
   less than the Applicable Minimum Number, as defined below, of Company
   Shares.  Employees wishing to exercise their rights to purchase Company
   Shares granted under the Plan shall make applications on forms prescribed
   by the Compensation Committee, which forms shall be deemed to include the
   full terms and conditions of the Plan.  Each application to purchase
   Company Shares shall be accompanied by payment in full to the Company, in
   cash or its equivalent, of the purchase price for such Company Shares.  An
   application on the prescribed form, properly completed and accompanied by
   the required payment, shall be deemed to be accepted as of the last day of
   the Purchase Period, subject to adjustment in the number of Company Shares
   which may be purchased by the Eligible Employee as provided for pursuant
   to this paragraph 6.  Notwithstanding the foregoing, no application shall
   be accepted unless received by the Plan Administrator or postmarked, if
   delivered by mail, on or before the last day of the Purchase Period.  For
   purposes of this paragraph 6, the "Applicable Minimum Number" of Company
   Shares which may be purchased during a Purchase Period shall be such
   number of shares as the Compensation Committee, in its discretion, may
   determine.

   If applications to purchase a number of Company Shares in excess of the
   Maximum Number of Purchase Period Company Shares are received by the Plan
   Administrator, each employee properly exercising purchase rights during
   such Purchase Period shall be entitled to purchase the number of Company
   Shares determined by the sum of:

             (a)  the Applicable Minimum Number of Company Shares; and

             (b)  a pro rata portion of the Company Shares available after
        satisfying each employee's minimum purchase rights based on the
        number of shares with respect to which such employee has exercised
        his purchase rights and the aggregate number of shares with respect
        to which all employees have exercised purchase rights during the
        Purchase Period.

   Notwithstanding any other provisions in this paragraph 6, the Compensation
   Committee may adjust the number of Company Shares which may be purchased
   by an employee according to such non-discriminatory rules and regulations
   as the Compensation Committee may establish.

   7.   Purchase Price.

   The purchase price per share of each purchase right granted under the Plan
   shall be the lesser of (a) 85% of the fair market value, as determined by
   the Compensation Committee, of a Company Share on the Grant Date and (b)
   85% of the fair market value, as determined by the Compensation Committee,
   of a Company Share at the end of the Purchase Period.  Unless otherwise
   determined by the Compensation Committee, the fair market value of a
   Company Share on the Grant Date shall be the closing price of a Company
   Share in the over-the-counter market on the trading date preceding the
   specified date, as reported by NASDAQ (or if such day is a day for which
   no closing price for a Company Share is so set forth, the next preceding
   day for which a closing price is so set forth).  Notwithstanding the
   foregoing, the purchase price per share of a Company Share shall in no
   event be less than the par value of a Company Share.

   8.   Individual Limitation.

   No employee shall be granted the right to purchase any Company Shares
   hereunder if such employee would own, directly or indirectly, stock
   possessing 5% or more of the total combined voting power or value of all
   classes of stock of the Company or any subsidiary or any parent of the
   Company.  For purposes of this 5% limitation, an employee will be
   considered as owning all stock which the employee may purchase under any
   outstanding right or option, regardless of the characterization and
   treatment of such right or option under the Code, and a right or option
   will be considered outstanding even though under its terms it may be
   exercised only in installments or only after the expiration of a fixed
   period of time.  An employee will be considered as owning stock
   attributable to him pursuant to Section 425(d) of the Code.  Moreover, no
   employee may be granted a right to purchase Company Shares under the Plan
   which permits such employee's rights to purchase stock under the Plan and
   all employee stock purchase plans (as defined in Section 423 of the Code)
   of the Company and its parent and subsidiary corporations to accrue at a
   rate which exceeds $25,000 of the fair market value of such stock
   (determined at the time such right is granted) for each calendar year in
   which such right is outstanding at any time.  The right to purchase
   Company Shares shall be deemed to accrue when the right or option (or any
   part thereof) first becomes exercisable during the calendar year.

   9.   Limitations on Exercise of Purchase Rights.

   Purchase rights granted under the Plan shall not become exercisable until
   such time as the Company Shares which may be issued pursuant to the Plan
   (i) have been registered under the Securities Act of 1933, as amended (the
   "Act"), and any applicable state and foreign securities laws; or (ii) in
   the opinion of the Company's counsel, may be issued pursuant to an
   exemption from registration under the Act and in compliance with any
   applicable state and foreign securities laws.

   10.  Stock Certificates.

   Certificates covering the Company Shares purchased under the Plan shall be
   issued as soon as reasonably practicable after the last day of the
   Purchase Period.  The Company will pay all stamp taxes and the like, and
   all fees, in connection with such issue.

   11.  Nontransferability of Purchase Rights.

   An employee's right to exercise purchase rights under the Plan shall not
   be transferable by such employee and may be exercised only by the
   employee.  An employee's right to exercise purchase rights may not be
   sold, transferred, pledged, assigned or otherwise alienated or
   hypothecated.

   12.  Termination of Employment.

   In the event of termination of employment of an employee, whether on
   account of death, discharge, resignation or any other reason, all rights
   of the employee to exercise purchase rights under the Plan shall
   terminate.

   13.  Adjustments.

   In order to prevent dilution or enlargement of purchase rights, in the
   event of reorganization, recapitalization, stock split, stock dividend,
   combination of shares, merger, consolidation or other change in Company
   Shares, the Compensation Committee shall make appropriate changes in the
   number of Company Shares which may be purchased pursuant to the Plan, and
   the number of Company Shares covered by, and the purchase price under,
   each outstanding purchase right, and such other changes in the Plan and
   outstanding purchase rights as the Compensation Committee may deem
   appropriate under the circumstances.  No rights to purchase a fractional
   Company Share shall result from any such change.

   14.  Restrictions on Stock Transferability.

   The Compensation Committee shall impose such non-discriminatory
   restrictions on the transfer of any shares of stock acquired pursuant to
   the exercise of a purchase right under the Plan as it may deem advisable,
   including, without limitation, restrictions under applicable Federal
   securities law, under the requirements of any stock exchange upon which
   such shares of stock are then listed, if any, and under any state and
   foreign securities laws applicable to such shares.

   15.  Amendment/Termination.

   The Board of Directors may amend or terminate the Plan at any time, but
   any such amendment or termination (other than an adjustment contemplated
   by paragraph 13) shall not affect purchase rights outstanding at the time
   thereof; provided, however, that the Board of Directors may not, without
   the approval of the shareholders of the Company, amend the Plan to (i)
   increase the maximum number of Company Shares which may be purchased
   pursuant to the Plan (except as provided in paragraph 13); (ii) modify the
   requirements as to eligibility for participation in the Plan; (iii) change
   the class of corporations whose employees will be granted purchase rights
   under the Plan; or (iv) materially increase the benefits to participants
   under the Plan.

   16.  Applicable Law.

   The Plan shall, to the extent not inconsistent with applicable federal
   law, be construed under the laws of the State of Wisconsin.

   17.  Effective Date.

   The Plan shall become effective as of the date of its adoption by the
   Board of Directors of the Company, subject to approval of the Plan by the
   shareholders within twelve months of such effective date.  Purchase rights
   may be granted prior to such approval, provided that such purchase rights
   shall be subject to such approval and shall not be exercised until after
   such approval.

   December 2, 1993

                                                                 EXHIBIT 23.1




   The Board of Directors
   Johnson Worldwide Associates, Inc.:

             We consent to incorporation by reference in the registration
   statement on Form S-8 of Johnson Worldwide Associates, Inc. of our reports
   dated November 11, 1993, relating to the consolidated balance sheets of
   Johnson Worldwide Associates, Inc. and subsidiaries as of October 1, 1993
   and October 2, 1992 and the related consolidated statements of operations,
   shareholders' equity and cash flows for each of the years in the three-
   year period ended October 1, 1993, and all related schedules, which 
   reports are incorporated by reference or appear in the October 1,1993 
   annual report on Form 10-K of Johnson Worldwide Associates, Inc.


                                      KPMG PEAT MARWICK


   Milwaukee, Wisconsin
   August 1, 1994